Coldwell Banker The Real Estate Group

What Coldwell Banker The Real Estate Group does

Coldwell Banker Real Estate Group is a privately-held residential and commercial real estate brokerage operating as the top-ranked franchise affiliate of the Coldwell Banker brand across Wisconsin, Illinois, Indiana, the United States, and globally. The company runs a distributed agent network across multiple offices in the Midwest, serving home buyers, sellers, investors, and commercial clients through transaction-based brokerage services, supplemented by an integrated partner ecosystem spanning mortgage origination, title and settlement, home warranty, corporate relocation, wealth management, and expedited home-buying services. Founded in 1960 and operating for over six decades, the firm is led by a network of independent agent-contractors and is privately held without disclosed venture capital, private equity, or institutional investment involvement.

The company's product surface centers on its consumer-facing digital platform at coldwellhomes.com, which provides property search, agent directory, and office locator functionality backed by Internet Data Exchange (IDX) integrations with over a dozen regional MLS providers across Wisconsin, Illinois, Indiana, Michigan, and adjacent markets. Beyond core residential brokerage, the firm operates specialty service lines including Global Luxury (high-end residential marketing), Lake & Land (waterfront and recreational properties), and CBC Worldwide (commercial real estate), plus partner-branded offerings for mortgage (Point Mortgage), title (New Title Services, Home Title Group), home warranty (American Home Shield, Cinch Home Services), relocation (Cartus), wealth management (Next Level by Notable Financial), and expedited acquisitions (QuickBuy). Revenue is generated primarily through commissions on residential and commercial transactions, augmented by referral fees from affiliated service partners.

Operationally, Coldwell Banker Real Estate Group is a franchise licensee rather than a franchisor or independent technology builder. Its competitive positioning derives from the global Coldwell Banker brand (owned by Anywhere Real Estate), its recognized leadership among affiliates, and its geographically dense Midwest agent footprint. The company supports an active multi-channel marketing presence across Facebook, Instagram, X, LinkedIn, and YouTube, and runs the "Our Local Love" community engagement initiative to drive local brand affinity.

Name

Coldwell Banker The Real Estate Group

Legal name

Coldwell Banker Real Estate Group

Website

https://ColdwellHomes.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Coldwell Banker Real Estate Group is a private Midwest-based franchise affiliate of the Coldwell Banker brand, operating a multi-office network of residential and commercial real estate agents across Wisconsin, Illinois, and Indiana, with integrated mortgage, title, and home-services partnerships.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Luxury property marketing
• Commercial real estate services
• Mortgage referral services
• Title and settlement services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission Revenue: The company operates as a real estate brokerage, generating revenue through commissions earned on residential and commercial property transactions facilitated by its network of agents.
2. Mortgage Services Referrals: Through partnership with Point Mortgage, the company generates referral revenue from mortgage pre-approval and lending services directed to home buyers.
3. Title and Settlement Services: Through partnerships with New Title Services and Home Title Group, the company earns referral fees for title insurance and settlement services associated with real estate transactions.
4. Home Warranty and Services: Through partnerships with American Home Shield and Cinch Home Services, the company generates referral revenue from home warranty and maintenance services offered to buyers and sellers.
5. Relocation Services: Through partnership with Cartus, the company provides relocation services to transferring employees and earns referral fees for connecting clients with corporate relocation programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Coldwell Banker Real Estate Group is a franchise affiliate of the Coldwell Banker brand operating a real estate brokerage that facilitates residential, commercial, luxury, and lakefront/land property transactions through a network of agents across Wisconsin, Illinois, and Indiana. The company supplements its brokerage services with partner-provided mortgage, title, home warranty, financial planning, and relocation services to deliver an integrated end-to-end real estate experience for buyers and sellers.

Product overview

Coldwell Banker Real Estate Group is a Coldwell Banker franchise affiliate operating in Wisconsin, Illinois, Indiana, and internationally. The company offers a comprehensive real estate platform with core services including property search, agent search, and office locator functionality. Their product portfolio includes specialized services such as Global Luxury (high-end property marketing), Lake & Land (specialized waterfront and land transactions), and Mortgage Services through Point Mortgage partnership. Additional offerings include QuickBuy (expedited buying), Title Services via New Title Services and Home Title Group, Next Level financial services, Relocation Services through Cartus, and Home Services partnerships with American Home Shield and Cinch. The company leverages MLS Internet Data Exchange (IDX) to display property listings across multiple regional MLS providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Luxury High-end luxury real estate marketing and sales service for premium residential properties, leveraging the Coldwell Banker Global Luxury program and global referral network. Targeted at affluent buyers and sellers of luxury homes.
• Lake & Land
• Mortgage Services
• QuickBuy
• Title Services
• Next Level Financial Planning
• Relocation Services
• Home Services
• Commercial Real Estate Services
• Residential Real Estate Brokerage

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Point MortgagecoreGTM or Marketing PartnerPoint Mortgage serves as the company's preferred mortgage partner, offering mortgage pre-approval and lending services to home buyers. The partnership is prominently featured on the company website with a 'GET PRE-APPROVED TODAY' call-to-action, indicating a close and integral referral relationship.
• New Title ServicescoreGTM or Marketing PartnerNew Title Services provides title insurance and settlement services as part of the company's integrated real estate service offering. The partnership is featured in the Partners & Affiliates section of the website.
• Home Title GroupcoreGTM or Marketing PartnerHome Title Group provides title services as part of the integrated real estate service offering. The partnership is displayed in the Partners & Affiliates section of the website.
• American Home ShieldminorGTM or Marketing PartnerAmerican Home Shield provides home warranty services to protect buyers from unexpected home repair costs. Displayed in the Partners & Affiliates section.
• CartusminorGTM or Marketing PartnerCartus provides corporate relocation services for transferring employees. Featured in the Partners & Affiliates section of the website.
• Cinch Home ServicesminorGTM or Marketing PartnerCinch Home Services offers home maintenance and protection plans. Displayed in the Partners & Affiliates section of the website.
• Next Level (Notable Financial)minorGTM or Marketing PartnerNext Level by Notable Financial provides wealth management and financial planning services, accessible through the Next Level specialty service on the company website.
• QuickBuyminorGTM or Marketing PartnerQuickBuy offers an alternative home buying option. Featured as a specialty service accessible through the company website.
• CBC WorldwideminorChannel Partner/ Reseller/ DistributorCBC Worldwide provides commercial real estate services and offices. Accessible through the Commercial section of the website, with commercial agents and offices listed separately.
• Coldwell BankerflagshipOEM/ Whitelabel/ Licensing PartnerColdwell Banker is the parent franchisor brand. The company operates as a franchise affiliate, licensed to use the Coldwell Banker brand name, marketing materials, technology platform, and referral network. The company claims to be the #1 Coldwell Banker franchise affiliate in Wisconsin, Illinois, Indiana, and globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sotheby's International Realty: Luxury-focused residential real estate franchise. Comparable as a competitor in the high-end segment where Coldwell Banker Global Luxury also operates, competing for affluent sellers and relocation buyers.
• Compass: Tech-forward national residential brokerage rapidly expanding in major metros. Comparable on the buyer/seller side and increasingly relevant as it pushes into Midwest secondary markets, posing a differentiator risk on technology and agent tools.
• Keller Williams Realty: One of the largest residential brokerages in the US with a heavy agent-network model. Directly comparable in scale, agent-recruitment approach, and Midwest market overlap.
• Better Homes and Gardens Real Estate: Residential real estate franchise under the Realogy/Anywhere umbrella alongside Coldwell Banker. Directly comparable franchise model, brand-tier positioning, and Midwest agent overlap.
• Berkshire Hathaway HomeServices: Large national residential real estate franchise network operating under the Berkshire Hathaway brand. Directly comparable as a multi-state franchise brokerage competing for the same agents, listings, and home-buyer/seller relationships in the Midwest and nationally.
• RE/MAX: Global residential real estate franchise with a comparable agent-network model. Competes head-to-head with Coldwell Banker for franchisees and consumers across the same Midwest geographies.
• Century 21: Established global residential real estate franchise. Comparable as a brand-led, agent-driven brokerage competing for the same buyer/seller relationships and referral networks in Wisconsin, Illinois, and Indiana.
• ERA Real Estate: Mid-tier residential franchise brand, also under Anywhere Real Estate. Comparable franchise economics and competes for the same agent pool and regional markets.

Emerging players

• Redfin: Tech-enabled residential brokerage and portal that offers lower-commission and flat-fee alternatives. Comparable as a competitor for buyer-side relationships and listings, and a structural threat to traditional commission economics.
• HomeSmart International: Fast-growing residential brokerage with a tech-enabled, agent-friendly model. Comparable as a competitor pursuing agent recruitment and market share in the same Midwest geographies with aggressive commission economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cbhonigbell
• YouTubeyoutube.com/user/coldwellhomes
• Facebookfacebook.com/cbhonigbell
• LinkedInlinkedin.com/company/coldwell-banker-honig-bell
• Instagraminstagram.com/coldwellhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker The Real Estate Group