Animade
Animade is a London-based animation and design studio founded in 2010 that produces character-driven 2D, 3D, AR, and interactive animation for global consumer brands and creative agencies, operating on a project-based professional services model.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Animade does
Animade is a London-based animation and design studio founded in 2010 that produces character-driven 2D, 3D, hand-drawn, interactive, AR, and game content for global brands and creative agencies. Its service portfolio spans brand campaigns, mascot development, illustration and brand systems, motion guidelines, storyboarding, sound design, script writing, and creative workshops, with capability across Cinema 4D, Octane, After Effects, React, Flux, Bodymovin, Lottie, and Rive toolchains. Notable client work includes animated campaigns for Apple, LEGO, Google, Meta, Netflix, Samsung, BBC, Walmart, LG, Dropbox, YouTube, Figma, and Procreate, plus internal IP such as the Party Pooper web game, Donkey Wrong short film, Ready Steady Bang mobile game, and the studio mascot Seemore.
The studio operates a project-based professional services model with custom, quote-based pricing rather than published rate cards. New business is acquired through direct outreach, referrals, agency partnerships (COLLINS, JKR New York, Wolff Olins, CYLNDR, Koto, Elmwood), and earned media from award-winning work. Revenue is concentrated in two segments: consumer brands seeking differentiation through character-driven storytelling, and creative agencies outsourcing specialized animation capacity. The studio is independently owned, has not raised disclosed external funding, and operates from a single London headquarters with a hybrid working model. In 2026 it refreshed its brand identity on its 16th anniversary, with no formal headcount or revenue disclosure available.
Animade firmographics
Firmographics- Name
- Animade
- Legal name
- Animade
- Website
- https://animade.tv
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Animade is a London-based animation and design studio founded in 2010 that produces character-driven 2D, 3D, AR, and interactive animation for global consumer brands and creative agencies, operating on a project-based professional services model.
- Ownership category
- akta.pro rank
Animade industry classification
Industry- Product category
- Animation and Motion Design Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Character & Creature Animation (MPADACAE)
- akta.pro secondary industries
- 3D Character Animation (MPAHACAB), 2D Character Animation (MPAHACAA)
Keywords
Where Animade is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Animade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Project-Based Animation Services: Animade generates revenue through custom animation and design projects commissioned by brands and agencies. Each project is scoped individually with pricing based on complexity, deliverables, and production requirements. Projects span social campaigns, TV commercials, brand identity work, mascot animation, illustration systems, and motion guidelines.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Animade product offering
Product offeringCore offering
Animade is a London-based animation and design studio that produces character-driven 2D, 3D, and hand-drawn animation, plus illustration and brand systems, mascots, motion guidelines, and interactive/AR/game content, for brands and agencies worldwide. The studio commissions projects from social campaigns and TV commercials to in-product mascot systems and animated short films, delivering assets in formats such as Lottie/Bodymovin for direct client integration.
Product overview
Animade is an animation and design studio offering a comprehensive suite of creative services for brands and agencies. The core offering consists of animation production (2D, 3D, and hand-drawn), design and illustration, concepting and development, interactive and AR experiences, games, storyboarding and animatics, branding and design systems, motion guidelines, sound design, script writing, and creative workshops. The studio has developed notable internal projects including Party Pooper (a React/Flux-based browser game with Bodymovin animations), Donkey Wrong (an animated narrative short film), and Animade Frames (an educational workshop program). Projects span brand campaigns, mascots, explainers, social content, and branded entertainment across clients including LEGO, Apple, Dropbox, YouTube, Netflix, Samsung, Meta, Figma, Procreate, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Meta AI Ring: Motion system development for Meta's AI Ring icon
- Facebook Gifts
- Messenger Stickers
- Seemore
- Ready Steady Bang
- Party Pooper
- StoryBots Answer Oracle
- Sparky
Products and services
- Animation and Design Services Custom project-based animation and design services for brands and agencies, spanning 2D animation, 3D/CGI animation, hand-drawn animation, storyboarding and animatics, illustration and brand systems, motion guidelines, sound design, script writing, concepting and development, interactive/AR/games work, and creative workshops.
- Party Pooper Browser-based web game where players attempt to shut down an unwanted party by using various objects to 'poop' party guests. Built with React and Flux for state management and Bodymovin plugin for JSON-based animations.
- Donkey Wrong Longer-form narrative animated short film featuring a character named Bucky exploring luck, magic, and the human condition on a beach. Selected for Pictoplasma's annual animation screening and credited with Coda to Coda for sound design.
Quantifiable outcome
- 853 million impressions generated for BBC/Hitachi Journey of Electricity Season 2
- +5 more outcomes
Companies that use Animade
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Animade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Animade partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Highly UnlikelycoreCollaborated with Highly Unlikely and The LEGO Group on the Build Day social campaign, producing four animations for social media and YouTube celebrating LEGO fans building together.
- The Factory (Facebook)corePartnered with Facebook's creative team The Factory to create the animated promotional film for Facebook Reactions feature launch, which achieved 27 million views in its first week.
- COLLINScoreWorked alongside COLLINS to create Figma's global social media campaign, with COLLINS providing storyboard and Animade handling animation production.
- JKR (Joel Simon Joseph Kunkel Reichbart)corePartnered with JKR New York on Dunkin' National Dunkin' Day campaign and Walmart rebrand project featuring Sparky mascot.
- JKR New YorkcoreCollaborated with JKR New York on Walmart rebrand, bringing the brand's original mascot Sparky back as an AI-powered digital assistant.
- BBC StoryWorks Commercial ProductionscoreAgency partner for BBC StoryWorks/Hitachi Energy Journey of Electricity Season 2 project, creating educational content for children aged 8-17.
- CYLNDRcoreTeamed up with CYLNDR and BMB Agency to create Samsung's global Gen Z New Year's Eve campaign with 6 vignette animations.
- BMB AgencycorePartnered with BMB Agency on Samsung's global Gen Z campaign celebrating self-expression, with BMB handling content and creative direction.
- Wolff OlinscoreCollaborated with Wolff Olins on LG Electronics campaign (anamorphic billboard animations) and Pudsey Bear redesign for BBC Children In Need.
- LEGO AgencycoreWorked with LEGO Agency and Highly Unlikely on holiday campaign and Build Day social media initiatives.
- KotocoreCreative agency for Gizmo mascot strategy and design, collaborating with Studio Goblin on the axolotl character animation.
- Studio GoblincoreCollaborated on Gizmo mascot development with Koto, providing the mascot's in-product animation system.
- ElmwoodcorePartnered with Elmwood to animate T-Cat mascot for TEMPTATIONS cat treat brand - the mascot's first-ever animation.
- ACCESS:VFXminorDeveloped refreshed brand identity for Young Animator of the Year UK, a national competition by ACCESS:VFX promoting inclusion and diversity in VFX/animation/games industries.
- LUME StudiosminorPhotography and videography partner for Dropbox WIP conference event documentation.
- Sounds Like ThesecoreRegular sound design partner across multiple projects including Figma, Google Ho Jeng AR, Procreate, and WeTransfer's Tend short film.
- Mutant JukeboxminorSound effects partner for Olympops balloon athlete animations.
- Coda to CodaminorSound design partner for Donkey Wrong short film, adding effects including squelches, donkey breaths, and beachside bridle jingles.
- Boto HouseminorLive-action shoot partner for Facebook Reactions launch video production.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Animade competitors and assessment
Company assessmentBroad incumbents
- The Mill: Global VFX, design, and animation powerhouse offering motion, character animation, and brand content capabilities. Larger incumbent that competes for similar client briefs but operates at greater scale and broader portfolio.
- RSA Films: Global commercial and content production company with animation, character, and brand story capabilities. Larger incumbent offering commercial production where Animade competes for character-animation budgets.
Direct peers
- Buck: Los Angeles design and animation studio with strong motion graphics, brand, and character work for global tech and consumer brands. Closest US peer with comparable character animation serving enterprise clients.
- Psyop: Multi-discipline animation and content studio producing character-driven commercials, films, and digital content. Comparable premium brand work with overlapping capabilities and similar boutique-to-mid-size positioning.
- Not To Scale: London motion graphics and animation studio producing brand campaigns, character animation, and design-led content with overlapping client base in tech, consumer, and media brands.
- Studio AKA: London animation studio specializing in character-led short films, advertising campaigns, and broadcast content with comparable style-driven approach to animation for premium clients.
- Blinkink: London animation and content studio producing character-led commercial, editorial, and short-form work for global brands. Closest UK boutique peer in scale, style, and client roster.
- Nexus Studios: London-based animation and production studio with similar character-driven animation expertise for brands, advertising, and short-form content. Closest geographic and capability peer to Animade with comparable premium brand client work.
- Giant Ant: Vancouver-based animation and design studio with similar character animation, mascot, and brand-systems work for tech, consumer, and entertainment clients on cross-border engagements.
- Passion Pictures: London animation and documentary studio known for character-led branded content, short films, and campaign work for global brands. Strong capability match with Animade's character animation focus and editorial sensibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Animade social profiles
Digital presenceAnimade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animade leadership team
Management profileNumber of profiles
Profiles10 records
Animade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animade
What does Animade do?
Animade is a London-based animation and design studio that produces character-driven 2D, 3D, and hand-drawn animation, plus illustration and brand systems, mascots, motion guidelines, and interactive/AR/game content, for brands and agencies worldwide. The studio commissions projects from social campaigns and TV commercials to in-product mascot systems and animated short films, delivering assets in formats such as Lottie/Bodymovin for direct client integration.
Is Animade a public or private company?
Animade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animade founded?
Animade was founded in 2010. It employs 11 to 50 people.
Where is Animade based?
Animade is headquartered in London, United Kingdom, in the Europe region.
How does Animade make money?
One revenue line is on record: project-Based Animation Services.
Who are Animade's main competitors?
Broad incumbents on record are The Mill and RSA Films. Direct peers are Buck, Psyop, Not To Scale, Studio AKA, Blinkink, Nexus Studios, Giant Ant and Passion Pictures.
Does Animade have an API?
No public API is recorded for Animade.
What industry is Animade in?
Animade's product category is Animation and Motion Design Services. Its primary akta.pro industry code is MPADACAE, Character & Creature Animation, with a secondary code of MPAHACAB, 3D Character Animation. Its NAICS code is 51219 and its SIC code is 7819.