LUME Studios
LUME Studios operates a 5,400 sq ft immersive event venue and production agency at 393 Broadway in NYC's SoHo/Tribeca, featuring 360-degree projection mapping and spatial audio for brand activations, entertainment productions, and private events.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LUME Studios does
LUME Studios is a privately-held LLC operating a 5,400 sq ft immersive event venue and creative production agency at 393 Broadway, at the intersection of SoHo and Tribeca in New York City. Founded in 2016, the company has produced more than 1,600 events and is structured around three co-located spaces: a 2,400 sq ft Immersive Studio featuring 16-projector 360-degree floor-to-ceiling projection mapping, a 1,000 sq ft basement Blackout Studio with 21 customizable screens and ceiling rigging, and additional Lofts used for private dining, podcast filming, meetings, and green room support.
The company's core technology stack centers on permanently installed AV infrastructure: a 16-projector 360-degree projection system covering walls and floors, a 17-channel spatial audio installation, customizable color spotlights, modular walls, a street-level custom marquee designed for viral capture, and a TV wall in the basement studio. There is no proprietary software platform; the technology advantage is the integrated hardware configuration rather than AI/ML-driven systems.
LUME generates revenue through four streams: venue rental (12-hour time blocks with bundled inclusions), equipment rentals as add-ons (DJ gear, uplights, lighting packages, microphones, LED bars), end-to-end event production services (creative concept, vendor management, F&B, photo/video capture, immersive enhancements), and in-house video production for music videos, commercials, podcasts, and interviews. Pricing is quote-based and not publicly disclosed; the website contact form captures budget ranges from $0-$5,000 through $20,000+ for qualification. The company serves consumer brands (Nike, Adidas, JetBlue, Amazon, Apple, Coinbase, Don Julio 1942, Bombay Sapphire, Chase, Ben & Jerry's), the music and entertainment industry (Billie Eilish, Doja Cat, Def Jam Records, NBC Universal), and high-net-worth private clients for dinners and intimate events. Headcount is reported at 1-10 employees, and there are no disclosed funding rounds, ownership disclosures, or institutional investors in the available data.
LUME Studios firmographics
Firmographics- Name
- LUME Studios
- Legal name
- LUME Studios LLC
- Website
- https://lumestudios.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LUME Studios operates a 5,400 sq ft immersive event venue and production agency at 393 Broadway in NYC's SoHo/Tribeca, featuring 360-degree projection mapping and spatial audio for brand activations, entertainment productions, and private events.
- Ownership category
- akta.pro rank
LUME Studios industry classification
Industry- Product category
- Experiential Event Venue and Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Lighting Design & Rental (MPAGAKAB)
Keywords
Where LUME Studios is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LUME Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Venue Rental: Core revenue stream from renting the immersive event space at 393 Broadway. Standard rental includes 12-hour time blocks with access to the projection space, basement lounge, sound system, on-site venue manager, 2-hour visual test, custom marquee, and colored spotlighting. Additional fees apply for premium enhancements and extended hours.
- Equipment Rentals: Supplemental revenue from equipment rentals including DJ equipment, lighting packages, uplights, stage elements, wireless microphones, speakers, and decorative items like tropical plants and furniture. Items are available as add-ons to venue bookings.
- Event Production Services: End-to-end event production services including creative concept development, vendor management, food and beverage coordination, photo/video capture, and immersive enhancement. LUME serves as a full-service creative and production partner.
- Video Production Services: In-house video production for music videos, commercials, podcasts, and interviews. Services include custom animation, broadcast-style production with live camera feeds, and full event video capture with editing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Venue Rental - 12-hour block |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
LUME Studios product offering
Product offeringCore offering
LUME Studios operates a 5,400 sq ft immersive event venue at 393 Broadway in NYC's SoHo/Tribeca neighborhood, offering venue rental built around 360-degree projection mapping across walls and floors using 16 projectors, paired with a 17-channel spatial audio system and customizable lighting. The company also delivers end-to-end event production services, in-house video production for music videos, commercials, and podcasts, plus equipment rentals (DJ gear, lighting packages, AV equipment) for brand activations, private dinners, and corporate events.
Product overview
LUME Studios is an immersive event space and agency operating from a 5,400 sq ft venue at 393 Broadway in New York City's Tribeca neighborhood. The company offers a portfolio of venue spaces including the Immersive Studio (2,400 sq-ft main space with 16-projector 360-degree projection mapping and 17-channel spatial audio), the Blackout Studio (1,000 sq-ft basement with 21 customizable screens), and The Lofts (multi-level spaces for private dining and production support). LUME Studios also provides Video Production services for music videos, commercials, and podcasts, Equipment Rentals including DJ equipment, lighting packages, and AV gear, and full Event Production Services encompassing creative development, vendor management, and immersive technology implementation. The company positions itself at the intersection of art and technology, serving brand activations, corporate events, art exhibitions, and private dinners.
Differentiator
Problem solved
Functional benefit
Products and services
- Immersive Studio
Quantifiable outcome
- 85% of consumers more likely to purchase after attending a live marketing event
- +2 more outcomes
Companies that use LUME Studios
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles5 records
LUME Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LUME Studios partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights3 records
LUME Studios competitors and assessment
Company assessmentRegional players
- House of Yes: House of Yes is a Brooklyn-based immersive event venue known for theatrical, production-heavy nightlife and private events. It competes for NYC experiential event bookings and shares the creative production + venue hybrid model with LUME.
- Summit One Vanderbilt: Summit One Vanderbilt is a NYC-based immersive observation and art experience featuring projection mapping and mirrored installations. It competes for the same NYC experiential entertainment and brand activation audiences but operates a fixed attraction format rather than a private rental venue.
- RiseNY: RiseNY is a Times Square immersive attraction combining flight simulation with NYC cultural storytelling. It is a regional competitor in NYC's immersive experience market, though it operates as a ticketed attraction rather than a private rental venue.
Emerging players
- Fever Labs: Fever is a global live-entertainment discovery and ticketing platform that operates and partners on immersive experiences worldwide. It is both a potential distribution channel and a competitor for branded immersive event bookings in NYC.
Broad incumbents
- The Shed: The Shed is a NYC cultural institution that commissions and presents immersive, multidisciplinary art and performance experiences. It is a broader incumbent in NYC immersive programming with institutional backing and serves overlapping audiences and brand partners.
Direct peers
- ARTECHOUSE: ARTECHOUSE operates immersive art and technology venues in NYC, DC, and Miami featuring large-scale projection mapping installations. It is the closest direct competitor to LUME in the immersive-tech venue category, targeting brand activations and consumer experiences in similar geographies.
- Meow Wolf: Meow Wolf operates permanent immersive art installations combining technology, projection, and interactive environments in multiple US cities. Its experiential entertainment model, multi-room immersive format, and brand activation partnerships directly overlap with LUME's offering.
- Sleep No More (Punchdrunk): Sleep No More is an immersive theater production operating in NYC combining site-specific environments with interactive performance. It represents a direct peer in the immersive experiential events category with comparable production scale and premium pricing.
- Color Factory: Color Factory operates immersive, multi-room interactive art experiences in NYC, Houston, and Chicago targeting brand partners and consumer audiences. It is a direct peer in the NYC immersive venue category and competes for similar experiential marketing budgets.
- Van Gogh Immersive Experience (by Fever): Van Gogh Immersive Experiences use large-scale projection mapping to display artwork across walls and floors — the same core technology stack as LUME. It represents both a direct competitor for immersive venue bookings and a thematic adjacent offering in the immersive events space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LUME Studios social profiles
Digital presenceLUME Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUME Studios leadership team
Management profileNumber of profiles
LUME Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUME Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUME Studios
What does LUME Studios do?
LUME Studios operates a 5,400 sq ft immersive event venue at 393 Broadway in NYC's SoHo/Tribeca neighborhood, offering venue rental built around 360-degree projection mapping across walls and floors using 16 projectors, paired with a 17-channel spatial audio system and customizable lighting. The company also delivers end-to-end event production services, in-house video production for music videos, commercials, and podcasts, plus equipment rentals (DJ gear, lighting packages, AV equipment) for brand activations, private dinners, and corporate events.
Is LUME Studios a public or private company?
LUME Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LUME Studios founded?
LUME Studios was founded in 2016. It employs 1 to 10 people.
Where is LUME Studios based?
LUME Studios is headquartered in New York, United States, in the North America region.
How does LUME Studios make money?
Four revenue lines are on record. Venue Rental is the primary driver. The others are equipment Rentals, event Production Services and video Production Services.
Who are LUME Studios's main competitors?
Regional players on record are House of Yes, Summit One Vanderbilt and RiseNY. Fever Labs is listed as an emerging player. The Shed is listed as a broad incumbent. Direct peers are ARTECHOUSE, Meow Wolf, Sleep No More (Punchdrunk), Color Factory and Van Gogh Immersive Experience (by Fever).
Does LUME Studios have an API?
No public API is recorded for LUME Studios.
What industry is LUME Studios in?
LUME Studios's product category is Experiential Event Venue and Production Services. Its primary akta.pro industry code is MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7900.