What ChurnRX does

ChurnRX, operated by Client Velocity LLC (a Delaware corporation), is a product-market-fit intelligence platform for B2B SaaS companies. The platform ingests customer behavior data — via CSV upload, Salesforce, or HubSpot — and applies Kaplan-Meier survival analysis to produce a PMF Score (the permanently bonded fraction of a customer base), Value Duration (customer half-life), PMF Momentum (cohort-over-cohort trend), Retention Factors (attribute impact ranking), and a Behavioral ICP. Every analysis is anchored against the ChurnRX Retention Intelligence Benchmark, a proprietary dataset of 2.5M+ anonymized customer data points contributed by opted-in customers.

The product is distributed in three subscription tiers: a free PMF Score benchmark accessible without a credit card, a Growth tier adding cohort trends and peer benchmarking, and an Intelligence tier that adds Retention Factors, Behavioral ICP & Segmentation, the ChurnAI conversational analyst, and board-ready PDF/PowerPoint exports. ChurnAI accepts natural-language queries over the dashboard and cites underlying charts, while a companion Findings & Recommendations module continuously monitors for retention-pattern anomalies such as bonded-fraction slippage and cohort drift. The platform integrates with Salesforce and HubSpot via OAuth connectors with daily incremental sync.

Go-to-market combines a product-led growth motion anchored by the free CSV-based benchmark with a sales-assisted enterprise motion for paid tiers, routed through a 30-minute demo call where pricing is sized to customer data complexity. ChurnRX targets Customer Success leaders as the primary persona, with secondary audiences in CEOs and investors (VCs, PE, and portfolio operators) for retention diligence. The company is bootstrapped, headquartered in Alpine, Utah, operates with 1–10 employees, and was founded in 2017; it repositioned in 2026 from churn-diagnosis consulting toward its current PMF intelligence framing.

Name

ChurnRX

Legal name

Client Velocity LLC

Website

https://churnrx.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ChurnRX is a product-market-fit intelligence platform for B2B SaaS companies that uses Kaplan-Meier survival analysis to measure permanently bonded customer fractions, benchmarked against a proprietary 2.5M+ data-point dataset, sold via freemium and enterprise tiers to Customer Success leaders, CEOs, and investors.

Ownership category

akta.pro rank

Product category

Customer Retention Analytics

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

Keywords

• Customer retention analytics
• Survival analysis software
• Behavioral retention benchmark
• Product-market fit measurement
• SaaS churn analysis

Headquarters

HQ city

Alpine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Subscription - PMF Score (Free Tier): Free benchmark tier providing PMF Score, survival curve, and churn diagnosis from CSV upload. No credit card required. Generates leads for paid tier conversion.
2. Subscription - Growth Tier: Paid subscription adding PMF Momentum, cohort trends, benchmark percentiles, and benchmark survival-curve overlay. Sized to customer data during a 30-minute demo. Billed on annual or multi-year cadence.
3. Subscription - Intelligence Tier: Full platform subscription including Retention Factors (attribute ranking), Behavioral ICP & segmentation, ChurnAI assistant, and exports/board-ready reporting. Scoped to team and stack with custom pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ChurnRX is a product-market-fit (PMF) intelligence SaaS platform that ingests customer signup, cancellation, and segmentation data (via CSV upload or Salesforce/HubSpot integration) and applies Kaplan-Meier survival analysis to produce a PMF Score (permanently-bonded fraction), Value Duration (customer half-life), PMF Momentum, Retention Factors, and Behavioral ICP outputs. The platform is offered in three subscription tiers — a free PMF Score tier, a paid Growth tier adding cohort benchmarking, and an Intelligence tier adding Retention Factors, Behavioral ICP, ChurnAI assistant, and board-ready exports — supplemented by a 2.5M+ datapoint behavioral benchmark for peer comparison.

Product overview

ChurnRX is a product-market-fit (PMF) intelligence platform operated by Client Velocity LLC. The core offering is the ChurnRX Platform — a retention-intelligence SaaS application that measures PMF from behavioral data using survival analysis (Kaplan-Meier method) anchored against a proprietary benchmark built on 2.5M+ customer data points. The platform is organized around four analytical lenses: Churn Type (PMF Score and survival curve), Trend Analysis (cohort PMF tracking), Retention Factors (attribute impact ranking), and ICP & Segmentation (behavioral ICP identification). The product is distributed in three subscription tiers: a free PMF Score tier providing core survival analysis and churn diagnosis; a Growth tier adding cohort trend tracking (PMF Momentum) and benchmark percentile positioning; and an Intelligence tier adding Retention Factors analysis, Behavioral ICP & Segmentation, the ChurnAI conversational analyst, and board-ready exports. ChurnAI is a named add-on conversational AI module within the Intelligence tier that accepts natural-language queries over the dashboard and cites underlying charts. Findings & Recommendations is a companion module that auto-detects retention patterns and surfaces severity-rated findings with recommended actions. The platform integrates natively with Salesforce and HubSpot via OAuth connectors, and accepts CSV uploads as an alternative. Supporting the platform, ChurnRX publishes three free content resources: The Ultimate Guide to Churn, Retention & Growth (the methodological foundation by Greg Daines, ~15,000 words), The SaaS Retention Benchmark Report (benchmark research drawn from the retention dataset), and 23 Ways to Reduce Churn (a practical ranked list of retention levers). The platform is built on academic-grade survival analysis methodology — the same mathematics used in clinical trials — adapted for commercial retention analysis, distinguishing it from conventional aggregate churn-rate tools.

Differentiator

Problem solved

Functional benefit

Products and services

• ChurnRX Platform A retention-intelligence SaaS application that ingests customer data via CSV upload or live Salesforce/HubSpot connectors and produces analytical outputs — PMF Score, survival curves, cohort trends, Retention Factors rankings, and Behavioral ICP segmentation — organized around four analytical lenses: Churn Type, Trend Analysis, Retention Factors, and ICP & Segmentation. Distributed as a free PMF Score benchmark, a Growth subscription with PMF Momentum and peer benchmarking, and an Intelligence subscription with Retention Factors, ChurnAI conversational analyst, and board-ready exports; targets Customer Success leaders, CEOs, and investors at B2B SaaS companies.

Quantifiable outcome

• PMF Score: The permanently-bonded fraction of customer base — a structural number that predicts business durability
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered infrastructure, core infrastructure and minor.

• VercelinfrastructureOthersWeb hosting provider for ChurnRX marketing website and application infrastructure.
• Supabasecore infrastructureOthersDatabase, storage, and authentication provider. Account data stored in Supabase-hosted PostgreSQL with row-level security. Uploaded CSV files stored in private Supabase Storage bucket. Data encrypted in transit (TLS) and at rest.
• ResendinfrastructureOthersTransactional email provider (alongside Twilio SendGrid) for account, security, and product update emails.
• Twilio SendGridinfrastructureOthersTransactional email provider (alongside Resend) for account, security, and product update emails.
• GoogleminorOthersGoogle Analytics 4 used to measure traffic, session counts, and high-level engagement metrics on churnrx.com. Google opt-out browser add-on available.
• CalendlyminorOthersConsultation scheduling tool used for demo booking and team contact.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Totango: Enterprise customer success platform offering health scoring, segmentation, and renewal workflows. Comparable buyer and broader scope, with overlapping retention analytics functionality.
• Amplitude: Product analytics platform with cohort retention and behavioral segmentation widely used by SaaS teams. Comparable on cohort-based retention diagnostics, though oriented to product analytics rather than CS-led churn action.
• Mixpanel: Product analytics platform with cohort retention and funnel analysis that B2B SaaS teams use to understand churn drivers. Adjacent rather than directly competing on CS-specific retention intelligence, but the cohort analytics overlap makes it a partial substitute.
• Gainsight: The largest enterprise customer success platform, serving CS, product, and revenue teams with a broad portfolio that includes retention analytics. Comparable as a CS analytics incumbent at the same buyer, though Gainsight's scope is much wider than ChurnRX's behavioral retention focus.

Emerging players

• Userpilot: Product adoption and in-app engagement platform with retention analytics features for SaaS product teams. Adjacent competitor for retention outcomes but more focused on onboarding and activation than behavioral survival analysis.

Direct peers

• Vitally: Customer success platform for B2B SaaS that combines health scoring, retention analytics, and project automation. Closely aligned with ChurnRX on target persona (SaaS CS leaders) and product category (retention analytics).
• ChurnZero: Customer success and churn-reduction platform purpose-built for SaaS companies, offering health scores, customer journey automation, and retention analytics. The most directly comparable competitor to ChurnRX in targeting CS leaders at B2B SaaS with churn/retention outcomes.
• Planhat: Customer success platform for SaaS and subscription businesses with health scoring, playbooks, and renewal analytics. Targets the same B2B SaaS CS leader persona and competes directly for retention analytics budget.
• Catalyst: Customer success software built for B2B SaaS with a focus on customer journey, health scoring, and retention. Direct competitor for CS-led retention outcomes at mid-market and enterprise SaaS companies.
• Custify: Customer success platform for SaaS focused on health scores, churn reduction, and customer journey management. Direct competitor in the B2B SaaS retention analytics category, particularly for mid-market accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChurnRx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChurnRX