Userpilot
Userpilot is a unified product growth platform for mid-market and enterprise B2B SaaS companies, combining product analytics, no-code in-app engagement, user feedback surveys, session replay, and the autonomous Lia AI agent to drive user activation, adoption, and retention.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Userpilot does
Userpilot is a unified product growth platform built for B2B SaaS companies, headquartered in Austin, Texas. The platform combines four core modules (Product Analytics, In-App User Engagement, User Feedback surveys, and Session Replay) with add-on modules for Workflows (multi-channel orchestration across in-app, email, and mobile), Email, Mobile, and Data Sync. Underlying technology is a cloud-based SaaS architecture with no-code tooling, event autocapture that eliminates engineering tickets, and AI-powered analytics; proprietary components include the Lia AI agent, an MCP Server exposing platform data to external AI tools, and Agent Analytics for tracking AI agent interactions in customer products.
The company operates a horizontal SaaS business model targeting mid-market and enterprise B2B SaaS customers, priced on a Monthly Active Users (MAU) basis across three tiers: Starter at $299/month billed annually (up to 2,000 MAUs), Growth, and Enterprise, both custom-priced. Lia's predictive capabilities and SOC 2 Type II, GDPR, and HIPAA compliance are gated to the Enterprise tier, creating a deliberate AI and security upsell path. Go-to-market is hybrid: a product-led growth motion with free trial self-service for Starter, inside sales for mid-market demo requests, and enterprise field sales with professional services and free migration support from competitors such as Intercom, Hotjar, LogRocket, and FullStory.
Userpilot reports 1,200+ customers, 39 million monthly users tracked, 2.5 trillion events analyzed, 99.99% uptime, and 4.6/5 G2 rating across 988 reviews. The company was founded in 2016 and operates as a privately held corporation (Userpilot, Inc.) with 51-100 employees and total disclosed funding of approximately $5.85M across four early rounds led primarily by 500 Global and Silicon Badia.
Userpilot firmographics
Firmographics- Name
- Userpilot
- Legal name
- Userpilot, Inc.
- Website
- https://userpilot.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Userpilot is a unified product growth platform for mid-market and enterprise B2B SaaS companies, combining product analytics, no-code in-app engagement, user feedback surveys, session replay, and the autonomous Lia AI agent to drive user activation, adoption, and retention.
- Ownership category
- akta.pro rank
Where Userpilot is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Userpilot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS revenue model priced by Monthly Active Users (MAUs). Three tiers: Starter at $299/month (billed annually, up to 2,000 MAUs), Growth and Enterprise at custom pricing. The MAU-based model provides predictable recurring revenue as customers instrument more of their product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter Plan - Core features for teams starting out |
| Subscription | Annual | Growth Plan - Advanced analytics and multi-channel orchestration |
| Subscription | Annual | Enterprise Plan - Full platform with AI capabilities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Userpilot product offering
Product offeringCore offering
Userpilot provides a unified product growth platform for B2B SaaS companies that combines product analytics, no-code in-app engagement (onboarding flows, tooltips, checklists, modals), in-app surveys (NPS/CSAT), and unlimited session replay. The platform is augmented by an AI agent (Lia) that autonomously analyzes product data, predicts churn, and builds in-app fixes, plus multi-channel Workflows spanning in-app, email, and mobile.
Product overview
Userpilot is a unified product growth platform combining analytics, in-app engagement, user feedback, session replay, and AI-powered automation. The core platform consists of Product Analytics (with autocapture, funnels, trends, paths, retention), User Engagement (no-code onboarding flows, tooltips, checklists, modals), User Feedback (NPS/CSAT surveys), and Session Replay. These are supplemented by Workflows (multi-channel orchestration), Email (behavior-triggered emails), Mobile (iOS/Android engagement), and Data Sync modules. The AI layer includes Lia (autonomous AI agent for activation, adoption, retention, churn, and monetization), Agent Analytics (AI interaction tracking), and the MCP Server (connecting Userpilot data to external AI tools). The platform is priced by MAU with Starter ($299/month), Growth (custom), and Enterprise (custom) tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Lia: AI-powered autonomous growth agent that analyzes product data, generates content, and executes actions
- Agent Analytics
- MCP Server
Products and services
- Product Analytics AI-powered product analytics platform with autocapture, funnel analysis, trend tracking, path analysis, retention and cohort reports, and custom dashboards. Lia acts as an always-on AI product analyst answering questions and building reports on demand. Used by SaaS product and growth teams.
- User Engagement (In-App Engagement) No-code in-app engagement module for building onboarding flows, product walkthroughs, checklists, tooltips, modals, slideouts, hotspots, and banners. Enables onboarding, feature adoption, and activation without engineering involvement.
- User Feedback In-app survey platform with 14 templates including NPS, CSAT, CES, and custom surveys with advanced branching logic. Includes a dedicated NPS dashboard with response tracking and feedback analytics.
- Session Replay Unlimited session replay with rage click, error, and frustration signal detection. Filters by account, segment, or funnel step. Auto-masking with HIPAA, GDPR, and SOC 2 compliance. Analytics-linked funnel and drop-off replays.
- Workflows Multi-channel engagement orchestration across in-app, email, and mobile. Behavior-triggered sequences with branching logic that automate engagement across the user lifecycle without code.
- Email Behavior-triggered email engagement module that sends targeted emails based on user actions, segment membership, or lifecycle milestones.
- Mobile Mobile engagement module for iOS and Android apps, including mobile onboarding, push notifications, and mobile analytics via SDK without additional code.
- Lia (Userpilot AI Agent) Autonomous AI agent that serves as an always-on product analyst. Lia monitors metrics 24/7, answers product questions in plain language, builds reports on demand, predicts where metrics are heading, and autonomously builds in-app fixes and onboarding flows.
- Agent Analytics Analytics dashboard specifically for tracking AI agent interactions within products. Captures conversation logs, task completion rates, failure signals, and satisfaction metrics separately from human usage data.
- Data Sync Data export functionality pushing Userpilot data to data warehouses and BI tools for deeper analysis and integration with external analytics platforms.
- Userpilot MCP Server Model Context Protocol server that enables Userpilot data to be accessed inside Claude, ChatGPT, Cursor, or any MCP-compatible AI tool, bringing product analytics and behavioral data into AI workflows.
- Userpilot for Enterprise Enterprise tier with bulk data handling, custom roles and permissions, SOC 2 Type II compliance, enterprise support, and full Lia predictive AI capabilities. Includes professional services for implementation and free migration support from competitors.
Quantifiable outcome
- 99% Reduction in 1:1 customer training hours
- +8 more outcomes
Companies that use Userpilot
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Userpilot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature8 records
Userpilot partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- SalesforcecoreTwo-way integration with Salesforce CRM. Sync CRM data to power smarter in-app targeting and send behavioral signals from Userpilot to update contact properties in Salesforce.
- HubSpotcoreTwo-way integration with HubSpot enabling bidirectional data sync. Behavioral signals in Userpilot update contact properties in HubSpot CRM for coordinated engagement.
- SegmentcoreOne-way integration allowing Segment data to flow into Userpilot for segmentation and triggering in-app experiences based on customer data.
- MixpanelcoreIntegration with Mixpanel for event and product analytics data enrichment. Use Mixpanel data inside Userpilot to build segments and trigger flows.
- AmplitudecoreNative integration with Amplitude analytics. Data flows from Amplitude into Userpilot for segmentation and behavioral targeting.
- ZendesksupportingIntegration with Zendesk for support workflow coordination. Connect Userpilot engagement data with Zendesk ticketing system.
- IntercomsupportingIntegration with Intercom for customer communication coordination. Pull Intercom data into Userpilot for enhanced segmentation.
- Google AnalyticssupportingNative integration with Google Analytics for web analytics data synchronization and enhanced user behavior understanding.
- Google Tag ManagersupportingIntegration with Google Tag Manager for tag management and event tracking coordination.
- KissmetricssupportingIntegration with Kissmetrics for behavioral analytics data enrichment and customer journey tracking.
- HeapsupportingIntegration with Heap for retroactive analytics and automatic event capture data synchronization.
- Webhooks/APIcoreCustom webhooks and API access for building custom integrations and syncing data to any tool in the customer tech stack.
- MCP-compatible AI tools (Claude, ChatGPT, Cursor)coreUserpilot MCP Server enables access to Userpilot data inside Claude, ChatGPT, Cursor, and any MCP-compatible AI tool for AI-powered product analysis.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Userpilot competitors and assessment
Company assessmentDirect peers
- Mixpanel: Mixpanel is a leading product analytics platform that Userpilot integrates with but also competes against on analytics. Both serve B2B SaaS product teams with event-based analytics, funnels, and user behavior insights.
- Heap: Heap is an autocapture product analytics platform with retroactive event capture, comparable to Userpilot's Event Autocapture feature. Heap is both an integration partner and a competitor for the same product analytics budget.
- Amplitude: Amplitude is a major product analytics platform with comparable funnels, cohorts, and behavioral segmentation. Userpilot integrates with Amplitude as a partner but competes for the same product analyst buyer; both are adding AI features for insights.
- WalkMe: WalkMe is a digital adoption platform for enterprise software with similar no-code guidance, analytics, and engagement features. Userpilot explicitly positions against WalkMe in comparison pages and targets overlapping buyer personas (product, CS, IT).
- Pendo: Pendo is the leading product adoption and analytics platform for SaaS, offering product analytics, in-app guides, NPS surveys, and session replay. It is Userpilot's most direct and largest competitor in the unified product-growth platform category.
- Hotjar: Hotjar combines session replay, heatmaps, and on-site surveys for user behavior insights. It overlaps with Userpilot's Session Replay and User Feedback modules, particularly in mid-market SaaS buyer scenarios.
- Chameleon: Chameleon is a direct competitor in product adoption, offering in-app tooltips, tours, surveys, and launchers aimed at SaaS product teams. Comparable to Userpilot's mid-market positioning with strong design and customization capabilities.
- Appcues: Appcues is a no-code user onboarding and product adoption platform with strong overlap to Userpilot's in-app engagement module. Both target product-led SaaS teams seeking to drive activation and feature adoption without engineering involvement.
- LogRocket: LogRocket is a session replay and product analytics tool with strong engineering audience. It competes with Userpilot's Session Replay module and is referenced as a switching target in Userpilot's migration messaging.
- FullStory: FullStory offers session replay, digital experience analytics, and product analytics. It competes with Userpilot's Session Replay and analytics modules, particularly for mid-market and enterprise SaaS buyers seeking behavioral analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Userpilot social profiles
Digital presenceUserpilot compliance and trust
Trust signalCompliance8 records
Userpilot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Userpilot leadership team
Management profileNumber of profiles
Profiles6 records
Userpilot funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Userpilot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Userpilot
What does Userpilot do?
Userpilot provides a unified product growth platform for B2B SaaS companies that combines product analytics, no-code in-app engagement (onboarding flows, tooltips, checklists, modals), in-app surveys (NPS/CSAT), and unlimited session replay. The platform is augmented by an AI agent (Lia) that autonomously analyzes product data, predicts churn, and builds in-app fixes, plus multi-channel Workflows spanning in-app, email, and mobile.
Is Userpilot a public or private company?
Userpilot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Userpilot founded?
Userpilot was founded in 2016. It employs 51 to 100 people.
Where is Userpilot based?
Userpilot is headquartered in Austin, United States, in the North America region.
How does Userpilot make money?
One revenue line is on record: saaS Subscription.
Who are Userpilot's main competitors?
Direct peers on record are Mixpanel, Heap, Amplitude, WalkMe, Pendo, Hotjar, Chameleon, Appcues, LogRocket and FullStory.
Does Userpilot have an API?
Yes. Userpilot offers a public API for integrations and data exchange. The platform supports webhooks for real-time event triggering and has a Userpilot MCP Server that connects Userpilot data to AI tools like Claude, ChatGPT, and Cursor. Data can be sent to the stack via API and webhooks, with two-way sync available for HubSpot. Developer documentation is at userpilot.com/integrations.