Design Farm

What Design Farm does

Design Farm is a privately held, founder-operated design agency headquartered in North Salt Lake, Utah, operating as The Design Farm LLC. The firm traces its origins to two creative directors who moved to Hawaii in 1997 to lead design for the Polynesian Cultural Center, before relocating to Utah and establishing the agency (firmographics list 1999 as the founded year). With a team of 1-10, the agency delivers a comprehensive suite of design services — app UI design, branding and logo design, collateral design, environment design, event design (physical and virtual), illustration, motion graphics, photo and video direction, production management, tone and voice style guides, visual identity style guides, and web design — executed on a project-based, quote-scoped engagement model with no publicly disclosed pricing. The agency's core technology is its creative methodology and tool stack rather than any proprietary platform or productized software; the value is delivered through human creative talent and process.

Design Farm operates a sales-led, direct-engagement go-to-market targeting mid-market and enterprise clients primarily in the United States. The customer base is highly diversified by industry and skews enterprise: technology (New Relic, DocuSign, Forcepoint, DDN, Redis, AppDynamics, Amazon Web Services, OpenText, RedCat/Teal Drones), healthcare (CHG Healthcare, Ancestry.com), entertainment and cultural (Hale Centre Theatre, Polynesian Cultural Center, Book of Mormon Videos, HĀ: Breath of Life Night Show), religion (Nauvoo & British Pageant), consumer products (ZAGG, Easton Mountain Products, Morinda), outdoor and adventure (Western River Expeditions), employee recognition (O.C. Tanner), engineering (Reaveley Engineers), and education/government (Mt. Jordan Middle School). Distribution is handled through a portfolio website (designfarm.studio), organic social on Instagram, LinkedIn, and Facebook, a Vimeo channel, and direct outreach via phone and email ([email protected]). Revenue is project-based professional services income with no disclosed recurring component, no external funding, and no M&A or leadership-change history on record.

Name

Design Farm

Legal name

The Design Farm LLC

Website

https://designfarm.studio

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Design Farm is a privately held, founder-operated design agency in North Salt Lake, Utah, with 1-10 employees delivering branding, logo, app UI, collateral, environment, motion graphics, and web design services to enterprise clients across technology, healthcare, entertainment, and consumer brands on a project-based, quote-scoped model.

Ownership category

akta.pro rank

Product category

Brand and Visual Design Services

NAICS

Graphic Design Services (541430), Interior Design Services (541410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Brand identity design
• Logo design services
• Visual identity systems
• Environmental graphic design
• Motion graphics services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Design Farm generates revenue by providing professional design services to enterprise clients, including brand identity development, visual identity systems, illustration, collateral design, event design, and web design. Projects are delivered on a contract basis with fees based on scope, complexity, and deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Design Farm is a professional design agency that delivers brand identity, logo design, visual identity systems, collateral design, environment/environmental graphics, event design (physical and virtual), motion graphics, illustration, web design, app UI design, photo/video direction, and tone-and-voice style guides to enterprise and mid-market clients. Engagements are scoped on a project/contract basis with fees determined by scope, complexity, and deliverables. The studio serves technology, healthcare, entertainment, cultural, religious, and consumer-products organizations.

Product overview

Design Farm is a branding and design agency offering a comprehensive suite of creative services. The company operates as a service-based studio rather than a software product company. Their portfolio of services includes App UI Design, Branding & Logo Design, Collateral Design, Environment Design, Event Design (Physical/Virtual), Illustration, Motion Graphics, Photo/Video Direction, Production Management, Tone & Voice Style Guides, Visual Identity Style Guides, and Web Design. These services are delivered through client engagements for brand identity projects, campaign development, visual identity systems, and environmental graphics installations. The agency serves diverse clients including technology companies (New Relic, Forcepoint, Redis, DDN, DocuSign, AppDynamics), healthcare organizations (CHG Healthcare), entertainment venues (Hale Centre Theatre), cultural institutions (Polynesian Cultural Center, Book of Mormon Videos), and consumer brands (ZAGG, Easton Mountain Products, Ancestry.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Logo Design
• App UI Design
• Collateral Design
• Environment Design
• Event Design (Physical/Virtual)
• Illustration
• Motion Graphics
• Photo/Video Direction
• Production Management
• Tone and Voice Style Guides
• Visual Identity Style Guides
• Web Design

Quantifiable outcome

• Hale Centre Theatre became the most attended community theater in the entire U.S. following brand identity work
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• IDEO: IDEO is a globally recognized design and innovation consultancy operating across product, service, brand, and organizational design. While broader in scope than Design Farm, it competes for enterprise brand and experience work and represents the scaled, multi-disciplinary incumbent in the space.
• Frog Design: Frog (now part of Capgemini Engineering) is a global design and engineering firm delivering brand, product, and experience design to enterprise clients. It overlaps with Design Farm on brand identity and environmental/experience work but at vastly greater scale and with integrated engineering capability.

Direct peers

• MetaDesign: MetaDesign is an international brand and design agency with offices in Europe, the US, and China, focused on brand identity, visual systems, and digital design for tech-forward clients. Directly comparable in service mix and enterprise orientation.
• Pentagram: Pentagram is the most prominent partner-led brand identity and graphic design firm, offering exactly the same core services as Design Farm — logo design, visual identity systems, environmental graphics, illustration, and motion. Its partner-led structure and project-based model are the closest large-scale analog to Design Farm's operating approach.
• COLLINS: COLLINS is a brand and design consultancy known for integrated identity systems, environmental graphics, and motion work for enterprise and cultural clients — directly comparable to Design Farm's project profile, particularly with clients like Hale Centre Theatre and Polynesian Cultural Center.
• Landor & Fitch: Landor & Fitch is a global branding consultancy delivering brand strategy, visual identity, packaging, and brand-environment design to enterprise clients — a near-exact match to Design Farm's service portfolio, executed at global holding-company scale.
• Lippincott: Lippincott is a brand strategy and design firm with a strong enterprise roster. It combines brand strategy with identity design, environmental graphics, and digital experience work — directly comparable to Design Farm's integrated offering.
• Manual: Manual is a design and branding studio focused on identity systems, brand strategy, and digital experiences for ambitious clients. Comparable in service scope and mid-sized, founder-influenced operating model.
• Mucho: Mucho is a multi-disciplinary design studio delivering brand identity, editorial, environmental graphics, and motion for global cultural and enterprise clients. Its project mix and scale are closely aligned with Design Farm's positioning.
• Siegel+Gale: Siegel+Gale is a global brand strategy, design, and experience consultancy delivering identity systems, naming, and simplification work to enterprise clients. Its simplicity-driven brand philosophy and project model closely mirror Design Farm's work for clients like Forcepoint, AppDynamics, and CHG Healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/designfarmstudio
• Facebookfacebook.com/DesignFarmSLC
• LinkedInlinkedin.com/company/designfarmstudio
• Instagraminstagram.com/designfarm_studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Farm