What AUM Capital does

AUM Capital Market Pvt Ltd is a privately held, Kolkata-headquartered Indian financial services firm incorporated in 2005 that operates a 360-degree financial services platform. Its product portfolio spans equity broking on NSE and BSE, commodity trading on MCX, depository services through NSDL and CDSL, wealth management for HNIs/families/institutions, investment banking (M&A, IPO, ECM/DCM and PE advisory), fixed income, trade finance and loan syndication, international trade facilitation via the Resources Trading Group, real estate broking, and AMFI-registered mutual fund distribution. Insurance distribution is operated through its wholly-owned IRDA-licensed subsidiary, AUM Bima Suraksha Broking Private Limited.

The company monetizes through a mix of transaction-based brokerage (zero on delivery trades, minimal on intraday via AUMLINE), wealth advisory fees, investment banking deal fees, insurance commissions, and mutual fund distribution commissions. Its go-to-market combines a digital-first self-serve channel — the AUMLINE mobile and web trading platform with eKYC-based online account opening — with a physical branch network across India and direct sales coverage for HNI and corporate clients. The firm holds a dense regulatory license stack (SEBI Single Registration INZ000185431; NSE/BSE/MCX memberships; AMFI ARN 64606; NSDL and CDSL depository participant status; SEBI Research Analyst registration; IRDA broker license via subsidiary), founded by Dr. Dinesh Jain with over 25 years of continuous operation.

AUM Capital serves three primary segments: retail investors and traders (via AUMLINE), high-net-worth individuals and families (via wealth management), and corporate and institutional clients (via investment banking and capital markets), with a secondary international trade participant segment. The firm is privately held, has not disclosed external institutional funding, and does not publish revenue. Its competitive posture is that of a long-standing mid-market diversified broker competing against both full-service peers and zero-brokerage discount brokers by combining breadth of services, regulatory coverage, and a hybrid physical-digital distribution model rather than by technology or pricing leadership.

Name

AUM Capital

Legal name

AUM Capital Market Pvt Ltd

Website

https://aumcap.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

AUM Capital Market Pvt Ltd is a privately held Kolkata-based Indian financial services firm offering equity and commodity broking, wealth management, investment banking, insurance broking (via subsidiary AUM Bima Suraksha), and international trade facilitation, serving retail investors, HNIs, and corporate clients through its AUMLINE digital platform and a multi-branch physical network.

Ownership category

akta.pro rank

Product category

Financial Services & Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

akta.pro secondary industries

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI)

Keywords

• Equity broking services
• Wealth management solutions
• Investment banking advisory
• Commodity trading services
• Insurance broking services

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equity Trading Commission: Commission from equity and commodity trading on NSE, BSE, and MCX exchanges. Zero brokerage for delivery trades and minimal brokerage for intraday trades on AUMLINE platform.
2. Wealth Management Services: Advisory and management services for high-net-worth individuals, families, and institutions seeking to build and preserve financial wealth.
3. Investment Banking Advisory: M&A advisory, IPO advisory, Debt & Equity Capital Market advisory, and PE advisory services to corporate, institutional, and HNI clients.
4. Insurance Distribution: Insurance broking through AUM Bima Suraksha Broking Private Limited, offering life and general insurance products as a licensed IRDA broker.
5. Mutual Fund Distribution: AMFI-registered mutual fund distribution through branches across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AUM Capital is a diversified Indian financial services firm offering equity and commodity broking on NSE, BSE, and MCX via its AUMLINE digital platform, alongside wealth management for HNIs, investment banking (M&A, IPO, capital markets), trade finance, loan syndication, international trade facilitation, insurance broking, mutual fund distribution, and real estate broking. Operations are supported by a SEBI, NSDL, CDSL, AMFI, and IRDA licensed infrastructure with a physical branch network across India.

Product overview

AUM Capital operates as a diversified financial services platform offering a comprehensive suite of products and services. The core offering includes AUMLINE, a mobile and web-based trading platform with zero brokerage for delivery trades. The product portfolio spans across equity and commodity trading on NSE, BSE, and MCX exchanges, wealth management for high-net-worth individuals, investment banking with M&A and IPO advisory services, fixed income and trade finance, loan syndication, international trade facilitation through the Resources Trading Group, insurance broking via subsidiary AUM Bima Suraksha (IRDA licensed), and real estate broking. The company serves retail customers, high-net-worth individuals, families, institutions, and corporate clients through its integrated platform approach.

Differentiator

Problem solved

Functional benefit

Brands

• AUMLINE: Mobile trading application for equity trading on NSE and BSE with zero brokerage for delivery trades.

Products and services

• AUMLINE Online Trading Platform Mobile and web-based online trading platform enabling retail and institutional customers to trade in cash market segments on NSE and BSE with zero brokerage for delivery trades and minimal brokerage for intraday trades. Accessible via mobile app and web, with online account opening via digital KYC.
• Equity Trading Stock broking services across Cash Market, Futures & Options, and Currency Derivatives segments on NSE and BSE for retail and institutional investors.
• Commodity Trading Trading services for commodities on the Multi Commodity Exchange (MCX) for retail and institutional participants.
• Wealth Management Comprehensive wealth management solutions for high-net-worth individuals, families, and institutions covering portfolio construction, investment advisory, and wealth preservation supported by in-depth research.
• Fixed Income Fixed income products and debt securities trading services for clients seeking yield-generating instruments.
• Trade Finance Trade finance solutions facilitating international and domestic trade transactions for corporate clients.
• Loan Syndication Loan syndication services arranging debt financing for corporate and institutional clients.
• International Trade (Resources Trading Group) Global trade facilitation through the Resources Trading Group connecting international producers and commercial consumers with Indian companies for commodities and raw materials, supporting the entire search and transaction execution process.
• Insurance Broking (AUM Bima Suraksha) Wholly-owned subsidiary providing insurance broking services in life and general insurance segments, licensed by the Insurance Regulatory Development Authority (IRDA) of India.
• Investment Banking Investment banking services covering M&A advisory, IPO advisory, debt and equity capital market advisory, and private equity advisory for corporate, institutional, and HNI clients.
• Real Estate Broking Real estate broking services connecting buyers and sellers in property transactions.
• Mutual Fund Distribution

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AUM Bima Suraksha Broking Private LimitedcoreOthersWholly-owned subsidiary of AUM Capital Markets Private Limited, operating as a premium insurance broker in the life and general segments. Holds an insurance broker license from IRDA of India.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IIFL Securities: Indian financial services group offering broking, wealth management, investment banking, and distribution services with multi-exchange membership; structurally similar mid-tier diversified platform serving retail and institutional clients.
• Sharekhan (BNP Paribas subsidiary): Mid-to-large Indian retail broker with pan-India branch network, online trading platform, and diversified equity/derivative/MF distribution — a directly comparable broker-dealer leveraging physical plus digital distribution.
• Choice Broking: Indian mid-sized broker offering equity, commodity, and currency trading with online trading platforms and depository services — directly comparable in tier and product offering to AUM Capital.
• Motilal Oswal Financial Services: Indian diversified financial services platform combining retail broking, wealth management, investment banking (ECM/DCM and advisory), asset management, and institutional research — the closest structural analogue to AUM Capital's 360-degree offering.
• SMC Global Securities: Indian mid-tier broker-dealer offering equity, commodity, and currency trading, along with mutual fund distribution and depository services — directly comparable in scale and product mix to AUM Capital.

Emerging players

• 5paisa Capital: Indian discount brokerage offering low-cost equity and commodity trading through a digital platform; competes for cost-sensitive retail clients and represents the discount-broking encroachment that AUM Capital faces.

Broad incumbents

• Kotak Securities: Large Indian bank-affiliated broker-dealer with full-service trading platform, depository services, and equity research offerings; competes in the same retail and institutional brokerage segments.
• Zerodha: Largest Indian discount broker by active clients; competes directly with AUMLINE on zero-brokerage delivery trading and app-first digital experience, serving as the benchmark competitor for retail digital brokerage.
• HDFC Securities: Large Indian bank-affiliated brokerage with retail broking, IPO advisory, and wealth services; overlaps with AUM Capital's product set but operates with materially larger distribution and balance sheet.
• ICICI Securities: Large listed Indian brokerage and investment bank with SEBI broking membership, equity research, and full-stack advisory (IPO, M&A); operates as a bank-affiliated broker serving retail and institutional clients across the same product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AUMCap
• Facebookfacebook.com/AUMCap
• LinkedInlinkedin.com/company/aum-capital-market-private-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUM Capital