MTX Audio
MTX Audio is a family-owned American audio equipment manufacturer founded in 1971, producing subwoofers, speakers, amplifiers, and vehicle-specific audio systems for mobile, powersports, marine, and home audio markets through dealer networks and direct e-commerce.
- Company typePrivate
- Founded1971
- HeadquartersWinslow, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What MTX Audio does
MTX Audio is a brand of Mitek Corporation, a privately held, family-owned American audio equipment manufacturer founded in 1971 by Loyd Ivey and headquartered in Winslow, Illinois. The company designs and manufactures audio hardware including subwoofers, speakers, amplifiers, signal processors, and enclosures across four primary verticals: mobile (automotive aftermarket), powersports (UTVs and side-by-side vehicles), marine, and home audio, with a smaller personal audio segment (StreetAudio, Margaritaville Audio). Core proprietary technologies include the Inverted Apex subwoofer surround design, ThunderForms vehicle-specific enclosures, IP67-rated weather-resistant powersports speakers, and Class-D amplifier designs. The product portfolio is organized into distinct series such as the flagship Jackhammer subwoofer line, 75/55/35/S65 subwoofer series, Thunder and Terminator amplifiers, and vehicle-specific audio solutions for Polaris RZR/Ranger, Can-Am Maverick/Commander/X3, Kawasaki, Honda Pioneer, Yamaha, and Textron off-road vehicles. ISO 9001:2015 certification supports OEM-grade quality standards, evidenced by a Supplier of the Year designation from BRP (Bombardier Recreational Products).
The business model is exclusively one-time hardware sales with no subscription or recurring component. Revenue is generated through a multi-channel distribution architecture: direct-to-consumer e-commerce on MTX.com with free ground shipping over $99.99 and a 30-day money-back guarantee; authorized online retailers including Amazon, Crutchfield, and Sonic Electronix; specialized powersports retailers including DennisKirk and SidebySideStuff; regional home audio distributors including Skywalker AV Supply, AVX Wholesale, AR Distributing, HCA Distributing, and The Wholesale House; and an authorized dealer network. Target customers are enthusiast consumers across automotive aftermarket, off-road powersports, marine, and home installation segments, with brand engagement driven by event sponsorships at CES, SEMA, Sturgis, Camp RZR, and off-road racing series. Pricing is not publicly disclosed, and the company does not disclose revenue or financial performance as a private entity operating under Mitek Corporation.
MTX Audio firmographics
Firmographics- Name
- MTX Audio
- Legal name
- Mitek Corporation
- Website
- https://mtx.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MTX Audio is a family-owned American audio equipment manufacturer founded in 1971, producing subwoofers, speakers, amplifiers, and vehicle-specific audio systems for mobile, powersports, marine, and home audio markets through dealer networks and direct e-commerce.
- Ownership category
- akta.pro rank
MTX Audio industry classification
Industry- Product category
- Consumer Audio Electronics
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (3343)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)
- akta.pro secondary industries
- AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
Keywords
Where MTX Audio is headquartered
LocationHeadquarters
- HQ city
- Winslow
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MTX Audio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Audio Hardware Sales: MTX Audio generates revenue through the sale of physical audio products including subwoofers, speakers, amplifiers, enclosures, and accessories across mobile, powersports, marine, and home audio categories. Products are sold as one-time purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free ground shipping threshold |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MTX Audio product offering
Product offeringCore offering
MTX Audio manufactures and sells audio hardware products including subwoofers, speakers, amplifiers, signal processors, and enclosures for mobile (car/truck), powersports (UTV/side-by-side), marine (boat), and home audio applications. The company offers vehicle-specific solutions such as ThunderForms enclosures tailored to specific makes and models, as well as bundled subwoofer-amplifier-enclosure packages and OEM partnerships. Products are sold through authorized dealers, online retailers (Crutchfield, Amazon), specialty distributors, and the MTX.com direct-to-consumer storefront.
Product overview
MTX Audio is a manufacturer of audio equipment spanning four primary verticals: Mobile (car audio), Powersports (UTV/side-by-side vehicles), Marine (boats), and Home Audio. The product portfolio is organized around distinct series and brands within each vertical. Mobile audio includes THE JACKHAMMER subwoofers (flagship competition-grade), 75 SERIES (750W RMS), S65 SERIES (square subwoofers), 55 SERIES (400W RMS), and 35 SERIES (shallow mount) subwoofers; THUNDER, TERMINATOR, and RTX amplifier series; and SIGNATURE SERIES and THUNDER SERIES speakers. Powersports includes MUD SERIES and PS SERIES weather-resistant amplifiers, MUDSYS overhead audio systems with Bluetooth, AWMC3/AWMC4 all-weather media controllers, and vehicle-specific solutions for Polaris RZR, Polaris RANGER, Can-Am Maverick/Commander/X3, Kawasaki, Honda Pioneer, and Yamaha UTVs. Marine includes source units, amplifiers (MA and WET series), speakers (tower pods and coaxial), and subwoofers. Home Audio includes DCM and MUSICA sub-brands with in-wall speakers (DCM W625, H Series, HT Series, IWM620), in-ceiling speakers (ICM612, ICM812, CT Series), tower speakers (TP160, TP260, DCM TFE), bookshelf speakers (MONITOR5i), center channel speakers, outdoor speakers (AW82, AW52), and powered subwoofers (TSW12, TSW10). Personal audio includes StreetAudio iX1/iX2 headphones and Margaritaville Audio headphones and earbuds. Accessories include ThunderLink and StreetWires interconnect cables, amplifier kits, power wire, fuseholders, and installation accessories. The company also offers subwoofer packages combining subwoofers with enclosures and amplifiers, and ThunderForms vehicle-specific enclosures for cars and trucks.
Differentiator
Problem solved
Functional benefit
Brands
- StreetWires: Audio installation accessories and wiring products
- Coustic
- Magnum
- DCM
- Soundolier
- Jackhammer
- Thunder
- Terminator
- RoadThunder
- ThunderForms
Products and services
- Signature Series Car Speakers High-end component car speakers designed for premium audio performance in mobile audio applications.
- Thunder Series Car Speakers Component car speakers offering a balance of performance and value for mobile audio applications.
- Terminator Series Car Speakers and Subwoofers Entry-level to mid-range car audio speakers and subwoofers targeting budget-conscious consumers.
- RTX Series Car Amplifiers and Speakers High-performance car amplifiers and speakers designed for audiophiles.
- The Jackhammer Subwoofer Flagship high-power subwoofer line featuring extreme bass output for competition and enthusiast applications.
- 75 Series Subwoofers High-performance 750W RMS subwoofers for powerful car audio systems.
- S65 Series Square Subwoofers Square subwoofer design offering enhanced bass output in a unique form factor.
- 55 Series Subwoofers 400W RMS subwoofers delivering quality bass for car audio installations.
- 35 Series Shallow Mount Subwoofers Shallow mount subwoofers designed for space-constrained installations with 250-300W RMS power handling.
- ThunderForms Vehicle-Specific Subwoofer Enclosures Vehicle-specific subwoofer enclosures designed to fit perfectly in specific vehicle models including Chevrolet, Dodge, Ford, GMC, Jeep, and Polaris.
- PS Series Powersports Amplifiers Powersports amplifiers designed for UTV and side-by-side vehicle audio applications.
- MUD Series All-Weather Powersports Amplifiers All-weather powersports amplifiers designed to withstand harsh outdoor environments.
- MUDsys Overhead UTV Audio Systems Bluetooth overhead UTV audio systems providing all-in-one sound solutions for side-by-side vehicles.
- AWMC3/AWMC4 All-Weather Bluetooth Media Controllers Weather-resistant Bluetooth media controllers for powersports vehicles enabling wireless audio streaming and control.
- Marine Source Units Marine-grade head units and source controllers for boat audio systems.
- Marine Amplifiers Water-resistant amplifiers designed for marine vessels including the MA and WET series.
- Marine Speakers Marine-grade speakers including tower pods and coaxial speakers designed to withstand marine environments.
- Marine Subwoofers Water-resistant subwoofers designed for marine applications.
- Home Audio In-Wall Speakers Custom install speakers including DCM W625, IWM620, IWM820, H Series, and HT Series designed for in-wall mounting in home audio systems.
- Home Audio In-Ceiling Speakers Custom install ceiling speakers including ICM612, ICM812, H Series, and CT Series for discreet home audio installation.
- Home Audio Powered Subwoofers Self-powered home subwoofers including TSW12, TSW10, and CT series with wireless connectivity options.
- Home Audio Tower Speakers Floor-standing tower speakers including TP160, TP260, and DCM TFE series for home audio.
- Home Audio Bookshelf Speakers Compact bookshelf speakers including MONITOR5i, MONITOR60i, and DCM TFE series for home audio.
- Home Audio Center Channel Speakers Center channel speakers including MONITOR6C and DCM TFE60C for home theater systems.
- Home Audio Outdoor Speakers All-weather outdoor speakers including AW82 and AW52 series for indoor/outdoor use.
- StreetAudio and Margaritaville Audio Headphones Personal audio headphones including StreetAudio iX1 and Margaritaville Audio over-ear headphones.
- StreetAudio and Margaritaville Audio Earbuds Personal audio earbuds including StreetAudio iX2, iE5, and Margaritaville Audio Macaw in-ear headphones.
- Mobile Audio Accessories Car audio accessories including interconnects, amplifier kits, speaker wire, fuseholders, terminals, and connectors under the ThunderLink and StreetWires brands.
- Signal Processors Audio signal processors including line output converters and digital signal processors for system integration.
- Subwoofer + Amplifier + Enclosure Packages Complete subwoofer packages combining subwoofers with matching amplifiers and enclosures for easy installation.
- Universal UTV Audio Packages Universal powersports audio packages for side-by-side vehicles including speaker, amplifier, and subwoofer combinations.
- Overhead Audio and Sound Bars Powersports overhead audio systems and sound bars for UTV installations.
- Polaris RZR Vehicle-Specific Audio Solutions Complete audio system packages specifically designed for Polaris RZR vehicles including Thunder5, Thunder3, and Thunder2 speaker systems.
- Polaris Ranger Vehicle-Specific Audio Solutions Complete audio system packages specifically designed for Polaris Ranger vehicles.
- Can-Am Maverick and Commander Audio Solutions Vehicle-specific audio solutions for Can-Am Maverick and Commander UTVs including the X3-17-THUNDER series.
- Kawasaki UTV Audio Solutions Vehicle-specific audio solutions for Kawasaki Teryx and Mule UTVs.
- Honda Pioneer UTV Audio Solutions Vehicle-specific audio solutions for Honda Pioneer UTVs.
- Yamaha UTV Audio Solutions Vehicle-specific audio solutions for Yamaha Viking and other Yamaha UTVs.
- Xtant Amplifiers Xtant brand amplifiers including 250-Watt RMS 2-Channel and 400X4 4-Channel Class A/B amplifiers.
Companies that use MTX Audio
Customer profileSegments5 records
Ideal customer profiles3 records
MTX Audio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MTX Audio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CrutchfieldcoreAuthorized online retailer for MTX mobile audio products. Major consumer electronics retailer with specialized car audio expertise.
- AmazoncoreAuthorized marketplace retailer for MTX products including mobile audio, powersports, and home audio categories.
- Sonic ElectronixcoreAuthorized online retailer specializing in car audio equipment with technical expertise.
- Skywalker AV SupplycoreNationwide home audio distributor for MTX home audio products serving integrators and retailers across the United States.
- DennisKirkcorePowersports specialty retailer authorized to sell MTX powersports audio products for UTVs and motorcycles.
- SidebySideStuffcoreSpecialty powersports retailer focused on side-by-side vehicles, authorized for MTX audio products.
- BRP (Bombardier Recreational Products)coreBRP named Mitek Electronics and Communications (MTX parent) as Supplier of the Year, indicating a strategic OEM supplier relationship for powersports audio systems.
- EverythingPolarisRanger.comminorVehicle-specific e-commerce retailer for Polaris Ranger vehicles, authorized to sell MTX powersports audio products.
- EverythingPolarisRZR.comminorVehicle-specific e-commerce retailer for Polaris RZR vehicles, authorized to sell MTX powersports audio products.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
MTX Audio competitors and assessment
Company assessmentDirect peers
- JL Audio: Direct peer manufacturing mobile, marine, and powersports subwoofers, speakers, and amplifiers. Both brands compete in vehicle-specific audio solutions with deep enthusiast followings.
- Rockford Fosgate: Direct peer in mobile, marine, and powersports audio with overlapping product categories including subwoofers, amplifiers, and vehicle-specific solutions for UTVs and side-by-sides.
- Kicker: Direct peer in car audio with competing subwoofer, speaker, and amplifier product lines at similar price points and a comparable enthusiast-focused brand identity.
- Wet Sounds: Direct peer in marine and powersports audio with overlapping weather-resistant speakers, amplifiers, and tower-pod product categories serving UTV and boat markets.
- Alpine Electronics: Direct peer in mobile audio offering head units, speakers, subwoofers, and amplifiers. Alpine is a broader incumbent but overlaps directly with MTX in car audio categories.
- Boss Audio Systems: Direct peer in budget to mid-range car audio, marine, and powersports with comparable product breadth at value price points overlapping MTX's Terminator series.
- Hertz (audio brand by Elettromedia): Direct peer in mobile and marine audio with comparable subwoofer, speaker, and amplifier product lines targeting similar enthusiast customer segments.
Broad incumbents
- Pioneer Electronics: Broad incumbent in consumer audio including car audio, marine, and home audio. Overlaps with MTX in mobile and marine speakers/amplifiers but as part of a much larger portfolio.
- Polk Audio: Broad incumbent in home and marine audio under Sound United. Overlaps with MTX in home audio custom installation speakers, outdoor speakers, and marine product categories.
Emerging players
- DS18: Emerging player in car, marine, and powersports audio with a younger, social-media-driven brand. Competes with MTX in UTV/UTV audio with strong enthusiast engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MTX Audio social profiles
Digital presenceMTX Audio compliance and trust
Trust signalCompliance1 record
MTX Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTX Audio leadership team
Management profileNumber of profiles
Profiles1 record
MTX Audio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTX Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTX Audio
What does MTX Audio do?
MTX Audio manufactures and sells audio hardware products including subwoofers, speakers, amplifiers, signal processors, and enclosures for mobile (car/truck), powersports (UTV/side-by-side), marine (boat), and home audio applications. The company offers vehicle-specific solutions such as ThunderForms enclosures tailored to specific makes and models, as well as bundled subwoofer-amplifier-enclosure packages and OEM partnerships. Products are sold through authorized dealers, online retailers (Crutchfield, Amazon), specialty distributors, and the MTX.com direct-to-consumer storefront.
Is MTX Audio a public or private company?
MTX Audio is a private company. It is classified as family owned and is currently operating.
When was MTX Audio founded?
MTX Audio was founded in 1971. It employs 101 to 250 people.
Where is MTX Audio based?
MTX Audio is headquartered in Winslow, United States, in the North America region.
How does MTX Audio make money?
One revenue line is on record: audio Hardware Sales.
Who are MTX Audio's main competitors?
Direct peers on record are JL Audio, Rockford Fosgate, Kicker, Wet Sounds, Alpine Electronics, Boss Audio Systems and Hertz (audio brand by Elettromedia). Broad incumbents are Pioneer Electronics and Polk Audio. DS18 is listed as an emerging player.
Does MTX Audio have an API?
No public API is recorded for MTX Audio.
What industry is MTX Audio in?
MTX Audio's product category is Consumer Audio Electronics. Its primary akta.pro industry code is CRACAEAF, Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers), with a secondary code of CRACAEAE, AV Receivers, Amplifiers & Hi‑Fi Components Retail. Its NAICS code is 33431 and its SIC code is 3651.