What SweFinTech does

SweFinTech, legally the Swedish FinTech Association (SweFinTech), is a non-profit industry association (ideell förening / branschförening) founded in 2017 and headquartered at Malmskillnadsgatan 29, Stockholm. The organisation represents over 100 Swedish fintech member companies across payments, lending, crowdfunding, investment platforms, and digital assets, with approximately 90 reported in earlier materials and a stated growth to 100+ in more recent communications. Its core function is policy advocacy and ecosystem coordination: SweFinTech is an official consultation body (remissinstans) for the Swedish Government Office and several regulatory authorities, runs working groups on topics including DORA, AML, CCD2, payments, consumer credit, financial data access (Fida), and corporate finance, and organises flagship events such as the annual Fintechdagen and the Nordic APIs Platform Summit.

The association does not develop or commercialise technology products; it provides membership-based services such as networking, advocacy, opinion-formation in Swedish financial press, and curated access to advisory member firms (legal and consulting). GTM is community-led: companies apply through the website, applications are reviewed by the board, and the organisation engages members via working groups, events, newsletters, LinkedIn, X, and Instagram. The business model is a subscription, annual membership-fee structure. Regular members (companies with fintech as primary business) pay one of four fee tiers based on Sweden revenue, starting at 4,000 SEK annually, while associate members (e.g., law firms) pay one of three separate tiers. The secretariat is small — Secretary General Roslana Cederhage, Project Manager Bella Olsson Moraga, plus an open hire for a business-policy strategist & communicator — and the organisation is governed by a member-elected board chaired by Richard Wachtmeister (elected April 2026).

Cooperation partnerships span European Digital Finance, Innovate Finance (UK), Frankfurt Digital Finance, Money2020, Copenhagen FinTech, Stockholm Fintech Week, Helsinki FinTech Farm, NCE Finance Innovation (Norway), and Reykjavik FinTech. Quantified member-reported pain points anchor the policy agenda: 74% of member companies need to recruit new talent and 31% have been affected by de-risking (banks closing or denying business accounts).

Name

SweFinTech

Legal name

Swedish FinTech Association

Website

https://swefintech.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SweFinTech is a non-profit Swedish fintech industry association founded in 2017, representing 100+ member fintechs through policy advocacy, working groups, and networking events, with formal remissinstans status before the Swedish Government.

Ownership category

akta.pro rank

Product category

Industry Association (Fintech Trade Association)

NAICS

Business Associations (813910), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industry

Risk, Controls & Governance (GRC) Platforms (FSAFAOAG)

Keywords

• Fintech industry association
• Trade association services
• Policy advocacy services
• Regulatory consultation services
• Member networking events

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: SweFinTech is funded through annual membership fees paid by member companies. Fees are based on the company's revenue in Sweden. Regular members (companies with fintech as primary business) have four fee levels, with the lowest starting at 4,000 SEK per year. Associate members (e.g., law firms) have three fee levels. As a non-profit organization, it depends on membership fees to operate.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

SweFinTech is a non-profit industry association (branschförening / ideell förening) that represents Swedish fintech companies through membership-based services. Its core offerings include regular and associate membership tiers, advocacy and policy dialogue with regulators and politicians, working groups on regulatory topics (DORA, AML, payments, consumer credit, digital assets, corporate finance, financial data access), and industry events such as Fintechdagen and the Nordic APIs Platform Summit.

Product overview

SweFinTech (Swedish FinTech Association) is a trade association for Swedish fintech companies, not a product company. It provides membership services to approximately 90 Swedish fintech companies, facilitating networking events (such as the annual Fintechdagen conference), industry advocacy and policy dialogue with regulators, working groups on various fintech topics (DORA, AML, payments, consumer credit, digital assets, corporate finance, and regulatory compliance), and legal guidance through advisory member firms. The association does not offer a commercial product, platform, or software service.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Membership (for fintech companies) Annual membership tier for companies whose primary business is fintech. Provides access to the SweFinTech network of 100+ Swedish fintech companies, advocacy and policy influence, participation in working groups (DORA, AML, payments, consumer credit, digital assets, corporate finance, financial data access), event access including Fintechdagen and Nordic APIs Platform Summit, and discounted access to national and international fintech conferences. Four fee tiers are offered, with the lowest starting at 4,000 SEK per year, scaled by member company revenue in Sweden.
• Associate Membership (for advisory firms) Annual membership tier for advisory and professional services firms (such as law firms and consultancies) whose primary business is not fintech but which serve the fintech ecosystem. Provides networking access to fintech member companies, visibility in the SweFinTech directory, opportunity to contribute expertise to working groups, and participation in events. Three separate fee levels apply.
• Fintechdagen (Annual Fintech Day Conference) Flagship annual industry conference organized by SweFinTech in Stockholm, bringing together Swedish fintech companies, regulators, and policymakers for knowledge sharing, networking, and industry updates. Open to members and the broader ecosystem.
• Nordic APIs Platform Summit 2026 in Stockholm Industry summit on APIs and platform infrastructure in the Nordic financial ecosystem, organized in Stockholm with SweFinTech as host cooperation partner. Open to members and the broader ecosystem.

Quantifiable outcome

• 74% of member companies need to recruit new talent — a pain point SweFinTech addresses through advocacy for education reform and international talent attraction.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• European Digital FinancecoreGTM or Marketing PartnerEuropean Digital Finance is a European-level organization. SweFinTech is a proud cooperation partner, listed among partner logos on the SweFinTech website.
• Innovate Finance (UK)coreGTM or Marketing PartnerInnovate Finance is the UK fintech industry body. SweFinTech lists Innovate Finance as a cooperation partner, indicating cross-border fintech ecosystem collaboration.
• Stockholm Fintech WeekcoreGTM or Marketing PartnerStockholm Fintech Week is a flagship local fintech event. SweFinTech is listed as a proud cooperation partner, actively involved in the event.
• Nordic Baltic Africa (NBA) FinTech NetworkminorGTM or Marketing PartnerNBA FinTech Network appears in the partner logos section. Scope and depth of partnership is not explicitly detailed beyond logo placement.
• Frankfurt Digital FinanceminorGTM or Marketing PartnerFrankfurt Digital Finance is a German fintech ecosystem organization. SweFinTech is listed as a cooperation partner.
• Money2020coreGTM or Marketing PartnerMoney2020 is a major global fintech conference brand. SweFinTech is a cooperation partner, offering members discounted access to the event.
• Copenhagen FinTechcoreGTM or Marketing PartnerCopenhagen FinTech is the Danish fintech cluster. SweFinTech partners with Copenhagen FinTech on the Nordic Fintech Awards 2026 and other cross-border initiatives.
• PayForumminorGTM or Marketing PartnerPayForum is a Nordic payments industry event. SweFinTech is listed as a cooperation partner, likely offering member discounts.
• Judge Business School (University of Cambridge) / JBSminorGTM or Marketing PartnerJudge Business School at Cambridge University appears as a partner. The relationship likely involves knowledge-sharing, research, or educational collaboration.
• Fibe BerlinminorGTM or Marketing PartnerFibe Berlin appears in the partner section. Details of the partnership are not explicitly described beyond logo placement.
• Global FinTech Network (GF TN)minorGTM or Marketing PartnerGlobal FinTech Network appears as a partner, indicating SweFinTech's participation in a global fintech network.
• Stockholm Chamber of CommerceminorGTM or Marketing PartnerStockholm Chamber of Commerce (Handelskammer) is listed as a cooperation partner, indicating collaborative work on business policy and ecosystem development.
• Helsinki FinTech FarmcoreGTM or Marketing PartnerHelsinki FinTech Farm is a Nordic fintech ecosystem partner. Part of the Nordic Fintech Awards 2026 nomination partnership, along with other Nordic cluster organizations.
• NCE Finance Innovation (Norway)coreGTM or Marketing PartnerNCE Finance Innovation is the Norwegian finance innovation cluster. Partner in Nordic Fintech Awards 2026 nominations, signaling cross-border Nordic fintech collaboration.
• Reykjavik FinTechcoreGTM or Marketing PartnerReykjavik FinTech is the Icelandic fintech cluster. Partner in the Nordic Fintech Awards 2026 nominations, covering all five Nordic countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Copenhagen FinTech: Danish fintech industry cluster and association, the most direct analogue to SweFinTech in a neighboring Nordic market. SweFinTech explicitly partners with Copenhagen FinTech on the Nordic Fintech Awards 2026 and other cross-border initiatives.
• Frankfurt Digital Finance: German fintech ecosystem organization serving a similar advocacy and networking role for fintechs in Frankfurt's financial center. Listed as a SweFinTech cooperation partner, signaling peer relationship.
• Helsinki FinTech Farm: Finnish fintech ecosystem organization, a Nordic peer. Partner with SweFinTech on Nordic Fintech Awards 2026 nominations, indicating active cross-Nordic association collaboration.
• NCE Finance Innovation: Norwegian finance innovation cluster and fintech association. Partner in Nordic Fintech Awards 2026, making it a direct Nordic peer to SweFinTech in the same national-association category.
• Reykjavik FinTech: Icelandic fintech cluster. Partner in Nordic Fintech Awards 2026 nominations, completing the five-country Nordic association grid alongside SweFinTech.

Broad incumbents

• Innovate Finance: The UK's industry body for fintech, representing a much larger ecosystem. SweFinTech lists Innovate Finance as a cooperation partner, indicating peer-level cross-border collaboration between national fintech associations.
• European Digital Finance: Pan-European fintech industry body of which SweFinTech is a cooperation partner. Acts as a supranational umbrella analogous to SweFinTech's national-level role, making it a broader-scope peer.
• Stockholm Chamber of Commerce: General business association in Stockholm. Listed as a SweFinTech cooperation partner; broader in scope (all industries) but overlapping on business policy and ecosystem advocacy for Stockholm-based companies.

Others

• Global FinTech Network: Global fintech network organization listed as a SweFinTech partner. Adjacent rather than directly competing, providing cross-border community infrastructure that complements national associations like SweFinTech.

Emerging players

• Nordic Baltic Africa (NBA) FinTech Network: Cross-regional fintech network bridging Nordic, Baltic, and African ecosystems. Listed as a SweFinTech partner, representing a thematic/adjacent peer exploring inter-regional fintech corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SweFinTech
• LinkedInlinkedin.com/company/swefintech
• Instagraminstagram.com/swefintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SweFinTech