PayForm
PayForm is a Kazakhstan-licensed payment organization that provides merchants with a single unified API to accept and route card, e-wallet, terminal-network and bank payments, plus cross-border payouts, across 11-13 countries. It serves bookmakers, gaming platforms, freelance exchanges, investment services, cashback providers, ad networks, MLMs and digital wallets.
- Company typePrivate
- Founded2009
- HeadquartersAlmaty, Kazakhstan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PayForm does
PayForm is an Almaty-headquartered international payment organization incorporated as LLP PayForm (BIN 160740012159) in Kazakhstan and operating as a B2B payment aggregator since 2009. The company holds a Payment Organization license from the National Bank of Kazakhstan (registration 02-17-010, dated 8 February 2017), is PCI DSS certified, and runs its own processing and settlement centers supporting a stated 99.99% fault tolerance and a built-in antifraud layer.
Its commercial core is a single unified API that gives merchants access to between 2,000 and 20,000+ downstream payment services across 11-13 countries (Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, UAE, Russia, USA, Tajikistan, Uzbekistan, Ukraine, South Korea, and, in one source, Israel). Direct integrations with Kaspi Bank, the National Bank of Kazakhstan, Bereke Bank, BCC, Russian Standard and T-Bank anchor acquiring and settlement; self-service payment kiosk networks (Kaspi, QazPay, Forte, Altyn, Rassvet) cover cash-in; mobile operator partnerships with Altel, Turkcell and DU enable mobile commerce; and gaming platform integrations (PUBG, Steam, FreeFire, Roblox) sit alongside consumer use cases such as bookmaker payouts, freelance exchanges, investment platforms, cashback services, advertising networks, MLMs and e-wallets.
PayForm monetizes through transaction-based fees across four flows: payment acquiring, cross-border transfers (by card number, IBAN or phone number), payouts to customers on behalf of gaming, betting, exchange and freelance businesses, and the proprietary eMoney e-wallet. Pricing is quote-based and not publicly disclosed; "free connection" is the only published commercial signal. GTM is api-first for merchants, banks and aggregators, with a parallel direct-to-consumer channel via the eMoney wallet. No external funding rounds, M&A activity, leadership changes or revenue disclosures are present in the source data.
PayForm firmographics
Firmographics- Name
- PayForm
- Legal name
- ТОО "PayForm"
- Website
- https://payform.global
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PayForm is a Kazakhstan-licensed payment organization that provides merchants with a single unified API to accept and route card, e-wallet, terminal-network and bank payments, plus cross-border payouts, across 11-13 countries. It serves bookmakers, gaming platforms, freelance exchanges, investment services, cashback providers, ad networks, MLMs and digital wallets.
- Ownership category
- akta.pro rank
PayForm industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ)
Keywords
Where PayForm is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices1 record
Markets served
PayForm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Payment Acquiring Services: Transaction-based revenue from processing card payments, e-wallet payments, and terminal network payments for merchants. Revenue is generated through transaction fees per processed payment.
- Cross-border Transfer Services: Fees charged for international money transfers by card number, IBAN, and phone number across partner countries.
- Payout Services: Processing payouts to customers on behalf of businesses (bookmakers, online games, exchanges, freelancers) with associated transaction fees.
- E-money Services: The eMoney e-wallet application enables payments and fund withdrawals with VISA/Mastercard, payment kiosks, and Partner Cashier Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free Connection |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
PayForm product offering
Product offeringCore offering
PayForm operates as an international payment organization providing a unified payment aggregation platform that enables businesses to accept payments and make payouts through a single API integration. The platform connects merchants to over 20,000 services including bank cards (Visa, Mastercard, Uzcard, Humo, MCC), e-banking, terminal networks, e-wallets, and mobile commerce across 11-13 countries. Core offerings include internet payment acquiring, the eMoney e-wallet application, cross-border money transfers, and a merchant personal account for transaction management.
Product overview
PayForm is an International Payment Organization offering a unified payment platform with two core products: PayForm Acquiring (internet payment card accepting service) and eMoney E-Wallet (digital wallet for web, Android, and iOS). The platform enables merchants to accept 2000+ services through a single API integration and contract, supporting terminal networks, e-banking, mobile commerce, and bank cards across 11-13 countries. Additional services include cross-border transfer capabilities and a merchant personal account for transaction management.
Differentiator
Problem solved
Functional benefit
Brands
- eMoney: Electronic wallet application for web, Android and iOS enabling QR payments, bonus systems, cashback, and loyalty programs. Withdrawal options include VISA, Mastercard, payment kiosks and Partner Cashier Service.
Products and services
- PayForm Acquiring
Quantifiable outcome
- 99.99% system fault tolerance
- +3 more outcomes
Companies that use PayForm
Customer profileSegments7 records
Ideal customer profiles3 records
PayForm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability1 record
Feature5 records
PayForm partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- AltelcoreMobile operator partnership enabling mobile payment services and airtime purchases through PayForm's platform
- TurkcellcoreInternational mobile operator partnership for mobile commerce and payment processing services
- DUcoreMobile operator partnership in UAE region for mobile payment services
- Kaspi BankcorePrimary banking partner in Kazakhstan for payment processing, settlements, and fund transfers. BIC: CASPKZKA
- National Bank of KazakhstancoreSettlement bank partner for regulatory compliance and inter-bank transfers. BIC: HSBKKZKX
- Bereke BankcoreKazakhstan banking partner for internet banking payment services
- BCC (Bank of Credit and Commerce)coreBanking partner for payment processing services in Kazakhstan
- Russian Standard BankcoreRussian banking partner for e-banking and card payment services
- Terminal NetworkscorePartnerships with self-service payment kiosks across operating countries for cash payment acceptance
- eMoney (eMoneyapp.co)coreProprietary e-wallet platform for web, Android, and iOS enabling QR payments, cashback, and loyalty programs
- Payment AggregatorscoreChannel partnerships with payment aggregators for extended merchant reach across operating regions
- Bank PartnerscoreBanking partners enabling merchant acquiring services, e-banking payments, and settlement processing across Kazakhstan and Kyrgyzstan
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
PayForm competitors and assessment
Company assessmentBroad incumbents
- Adyen: Global enterprise payment processor offering unified acquiring, payouts, and cross-border processing through a single API. A scaled, globally competitive analog of PayForm's unified-API orchestration model.
- T-Bank (Tinkoff): Major Russian digital bank offering consumer banking, cards, merchant acquiring, and money transfers. A listed banking partner of PayForm and a broad competitor across cards, e-banking, and payouts in CIS markets.
- Stripe: Global payment platform with developer-first unified APIs for accepting payments, issuing cards, and managing payouts. Represents the global standard PayForm's single-API aggregator model is patterned after, and a key competitive threat as it expands into emerging markets.
- Kaspi.kz: Kazakhstan's dominant super-app combining payments, marketplace, and fintech. Kaspi is both a PayForm banking partner and the largest local payments incumbent, offering directly overlapping acquiring, e-wallet, and P2P services.
- Wise (TransferWise): Global cross-border money transfer and multi-currency account platform. Comparable to PayForm's cross-border transfer service by card, IBAN, and account number, though at consumer-and-SMB scale rather than PSP infrastructure.
Direct peers
- PayDo: Multi-currency payment platform offering acquiring, payouts, and mass payments across CIS and international corridors. Closest direct peer to PayForm in product scope, target verticals (high-risk merchants), and geographic coverage.
- WebMoney: Long-established CIS e-wallet and online payment system supporting cross-border transfers, merchant acquiring, and peer-to-peer settlement. Overlaps directly with PayForm's eMoney wallet and cross-border transfer offerings.
- TerraPay: Global cross-border payments network focused on real-time payouts to mobile wallets, bank accounts, and cash pickup points. Directly comparable to PayForm's cross-border payout and disbursement infrastructure.
- YooMoney: Russian e-wallet and payment service (formerly Yandex Money) with consumer wallet, merchant acquiring, and payout capabilities. Comparable as a regional e-wallet-plus-acquiring platform in the CIS space.
- Sokin: B2B cross-border payments and payouts platform serving merchants, platforms, and corporates with local rails in 100+ countries. Comparable positioning to PayForm as a regional cross-border payouts specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PayForm social profiles
Digital presencePayForm compliance and trust
Trust signalCompliance1 record
PayForm financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayForm leadership team
Management profileNumber of profiles
PayForm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayForm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayForm
What does PayForm do?
PayForm operates as an international payment organization providing a unified payment aggregation platform that enables businesses to accept payments and make payouts through a single API integration. The platform connects merchants to over 20,000 services including bank cards (Visa, Mastercard, Uzcard, Humo, MCC), e-banking, terminal networks, e-wallets, and mobile commerce across 11-13 countries. Core offerings include internet payment acquiring, the eMoney e-wallet application, cross-border money transfers, and a merchant personal account for transaction management.
Is PayForm a public or private company?
PayForm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PayForm founded?
PayForm was founded in 2009. It employs 11 to 50 people.
Where is PayForm based?
PayForm is headquartered in Almaty, Kazakhstan, in the Asia region.
How does PayForm make money?
Four revenue lines are on record. Payment Acquiring Services are the primary driver. The others are cross-border Transfer Services, payout Services and E-money Services.
Who are PayForm's main competitors?
Broad incumbents on record are Adyen, T-Bank (Tinkoff), Stripe, Kaspi.kz and Wise (TransferWise). Direct peers are PayDo, WebMoney, TerraPay, YooMoney and Sokin.
Does PayForm have an API?
Yes. PayForm offers a unified API for integrating payment services including e-wallets, cellular operators, and international/local services. The API enables merchants to accept payments and make payouts through a single integration. Documentation is available for agents in JSON format. Developer documentation is at payform.global/api-docs/%D0%98%D0%BD%D1%82%D0%B5%D1%80%D1%84%D0%B5%D0%B9%D1%81_%D0%BF%D0%BE%D0%B4%D0%BA%D0%BB%D1%8E%D1%87%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B4%D0%BB%D1%8F_%D0%B0%D0%B3%D0%B5%D0%BD%D1%82%D0%B0_2_0_json_2024_03_05_ENG.doc.
What industry is PayForm in?
PayForm's product category is Payment Processing. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 52232.