Casa di Cura Maria Rosaria

What Casa di Cura Maria Rosaria does

Casa di Cura Maria Rosaria S.p.A. is a privately-held multi-specialty hospital founded in 1949 in Pompei, Italy, by Dr. Antonio Cirillo and Maria Bottoni. The facility operates 150 beds across 10 inpatient departments, 4 operating rooms, and 25 specialist outpatient clinics, treating more than 20,000 patients and handling over 9,000 hospitalizations and 1,000+ births annually. It is accredited with the Italian National Health Service (SSN) and ISO 9001 certified by DNV, positioning it as a hybrid public-private provider serving both SSN-funded and self-pay/insured patients in the Campania region.

The hospital's technology stack centers on advanced diagnostic imaging, including an AI-integrated CT scanner installed in 2024 that captures high-resolution images at reduced radiation doses, alongside MRI, PET-CT, and a full nuclear medicine department. Surgical capability was upgraded in March 2025 with the ROSA robotic system (Zimmer-Biomet) for knee prosthesis procedures. Specialty verticals span obstetrics with 24/7 neonatal and anesthesia coverage, cardiology with calcium-score CT, robotic orthopedics, nephrology and dialysis, digestive endoscopy, oncology, and a growing portfolio of outpatient services including infertility, speech therapy, audiology, pneumology, and diagnostic hysteroscopy.

Revenue is generated through three diversified streams: SSN-accredited public reimbursement, private-pay transactions (€60 specialist visits, €20–€235 preventive Check-Up and Percorso packages), and direct-billing agreements with 20+ insurance providers including Unisalute, Generali, AXA, Allianz Care, Poste, and Cattolica. A 24/7 online booking portal (prenotazione.mariarosaria.it) and WhatsApp channel support self-serve patient acquisition, complementing physician referrals and walk-in emergency obstetric services. Notable partnerships include official medical-center status for Juve Stabia (Serie B football) and Scafati Basket, plus a flagship collaboration with the Parco Archeologico di Pompei applying AI-CT imaging to archaeological research.

Name

Casa di Cura Maria Rosaria

Legal name

Casa di Cura Maria Rosaria S.p.A.

Website

https://mariarosaria.it

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa di Cura Maria Rosaria is a privately-held multi-specialty hospital in Pompei, Italy, founded in 1949, operating 150 beds, 25 outpatient clinics, and 4 operating rooms with SSN accreditation, serving 20,000+ patients annually across SSN, private-pay, and insurance channels in the Campania region.

Ownership category

akta.pro rank

Product category

Private Multi-Specialty Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Offices of Physicians (62111), Diagnostic Imaging Centers (621512)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Maternity & Perinatal Hospitals (Acute Care) (HLAFAAAJ)

akta.pro secondary industries

Orthopedic & Spine Specialty Hospitals (HLAFAHAB), Cardiac & Cardiothoracic Specialty Hospitals (HLAFAHAA)

Keywords

• Private hospital services
• Multi-specialty healthcare
• Diagnostic imaging services
• Obstetric and maternity care
• Robotic orthopedic surgery

Headquarters

HQ city

Pompei

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SSN Accreditated Services: Services covered under the Italian National Health Service (SSN) accreditation, where costs are covered for eligible patients through the public healthcare system. The facility is officially accredited with the SSN.
2. Private Pay Services: Medical services offered on a private basis at reduced prices (€60 for specialist visits). Patients pay out-of-pocket for services not covered by SSN or insurance.
3. Insurance Agreements: Direct billing relationships with major insurance providers including Unisalute, Generali, Poste, Cattolica, AXA, Allianz Care, and 15+ other insurers. Services are billed directly to insurance partners.
4. Diagnostic Services: Preventive health check-up packages (Check-Up) and diagnostic pathways (Percorsi) offered at fixed prices ranging from €20 to €235.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Casa di Cura Maria Rosaria operates a private, SSN-accredited multi-specialty hospital in Pompei offering inpatient and outpatient services across 25 specialist clinics and 10 departments. Core offerings include advanced diagnostic imaging (AI-integrated CT, MRI, PET-CT, nuclear medicine), obstetric and maternity services with 24/7 emergency care handling 1,000+ births per year, robotic orthopedic surgery using the ROSA system, cardiac diagnostics, gastroenterology, nephrology/dialysis, preventive health check-up packages, and specialized clinics for fertility, speech therapy, and pneumology.

Product overview

Casa di Cura Maria Rosaria is a private polyspecialist hospital accredited with the Italian National Health Service (SSN), founded in 1949 in Pompei. The facility offers a comprehensive range of healthcare services organized around 25 outpatient clinics, 10 inpatient departments with 150 beds, and 4 operating rooms. Key services include AI-integrated diagnostic imaging (CT with artificial intelligence), robotic orthopedic surgery (ROSA system for knee prostheses), cardiac diagnostics including Heart CT for Calcium Score, gastroenterology with advanced endoscopy, obstetrics with 24/7 emergency service handling over 1,000 births annually, nephrology with dialysis, and comprehensive preventive health packages. Digital infrastructure includes online appointment booking portal and electronic medical records access. The facility has recently expanded with new specialized clinics including infertility, speech therapy, pneumology, diagnostic hysteroscopy, and offers advanced treatments such as PRP injections and Helicobacter pylori breath testing. The clinic also provides medical-legal certifications and examinations for competitive examinations.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Integrated CT Scanner (Tomografia Computerizzata con IA) Computed Tomography imaging service with integrated AI for high-resolution diagnostic scans at reduced radiation doses, available to patients through referrals and direct booking.
• ROSA Robotic System for Knee Prosthesis Robotic-assisted orthopedic surgical service using the Zimmer-Biomet ROSA system for knee prosthesis procedures, providing greater accuracy in bone resections and real-time ligament balance assessment.
• Online Booking Portal (Prenotazione Online) Web portal for booking medical appointments and instrumental tests privately, available 24 hours a day, 7 days a week without phone or in-person waiting.
• Online Medical Reports (Referti Online) Online portal allowing patients to access their medical test results directly through the website.
• Outpatient Clinics (Ambulatori) 25 outpatient specialist clinics offering consultations and treatments across multiple medical specialties including cardiology, surgery, diagnostics, endocrinology, endoscopy, nephrology, orthopedics, obstetrics, ophthalmology, oncology, and urology.
• Inpatient Departments (Reparti di Degenza) 10 inpatient departments with 150 beds for hospitalizations including anesthesiology, neonatal care, cardiology, general surgery, general medicine, nephrology, ophthalmology, orthopedics, obstetrics-gynecology, and ENT.
• Health Check-Up Packages (Check-Up) Blood test packages grouped by specific age, gender, or functionality needs including Check-Up Donna (€40), Check-Up Uomo (€40), Check-Up Epatico (€70), Check-Up Renale (€40), Check-Up Gastroenterologico (€70), Check-Up Cardiovascolare (€40), Check-Up Pre-Gravidico (€100), Check-Up Tiroideo (€20-€70), and specialized endocrine check-ups (€100-€110).
• Diagnostic Pathways (Percorsi) Integrated packages of specialist visits and diagnostic exams for monitoring specific organ health including Percorso Cardiologico (€130), Percorso Angiologico (€235), Percorso Tiroideo (€70), Percorso Donna Età Fertile (€100), and Percorso Donna Menopausa (€130).
• 24/7 Obstetric Emergency Service (Pronto Soccorso Ostetrico) Round-the-clock obstetric emergency service with Neonatologist and Resuscitation Anesthesiologist available 24 hours for childbirth and neonatal care, handling over 1,000 births annually.
• Orthopedics with Robotic Surgery Orthopedic department with multidisciplinary team for diagnosis and surgical treatment of musculoskeletal conditions, utilizing the ROSA robotic system for knee prosthesis procedures.
• Pneumology Clinic (Ambulatorio di Pneumologia) Specialized clinic for diagnosis, treatment and monitoring of respiratory diseases offering pneumological visits, spirometry, DLCO testing, reversibility testing, polysomnography, CPAP titration, and arterial blood gas analysis.
• Audiology Clinic (Ambulatorio di Audiologia) Specialized clinic for diagnosis and treatment of hearing and balance disorders offering audiometric visits, otoscopy, tonal and vocal audiometric testing, acoustic impedance testing, and hearing solutions including hearing aids and cochlear implants.
• Infertility Clinic (Ambulatorio di Sterilità) Comprehensive fertility clinic offering diagnosis and treatment of fertility problems with multidisciplinary team including gynecologists, andrologists, biologists, nutritionists and psychologists.
• Speech Therapy Clinic (Ambulatorio di Logopedia) Specialized clinic for evaluation, diagnosis and treatment of communication, language and voice disorders serving patients of all ages, available on Tuesday mornings.
• Heart CT for Calcium Score Non-invasive cardiac CT examination for quantifying calcium in coronary arteries, providing a Calcium Score that reflects cardiovascular health, available on Tuesdays at €150.
• Digestive Endoscopy (Endoscopia Digestiva) Complete endoscopic services for gastrointestinal tract including gastroscopy, colonoscopy, and advanced operative endoscopy using high-definition instruments with conscious sedation.
• Diagnostic Hysteroscopy Endoscopic procedure allowing direct exploration of the uterine cavity using a thin flexible hysteroscope with microcamera and light source for precise, minimally invasive diagnosis of uterine pathologies.
• PRP Infiltrations (Infiltrazioni PRP) Platelet-Rich Plasma injection therapy for musculoskeletal lesions using patient's own blood to promote tissue regeneration, particularly effective for knee joint conditions.
• Prick Test (Test Prick) Allergy diagnostic test applying small amounts of allergens to the skin to identify allergic reactions, available on Thursday mornings at €100 per category (foods or inhalants).
• Helicobacter Pylori Breath Test Non-invasive diagnostic test for detecting Helicobacter pylori infection using urea breath analysis with sensitivity over 95% and specificity over 90%, available Monday, Wednesday, Thursday mornings at €40.
• ThinPrep Liquid-Based Cytology Modern method for analyzing cells collected from the cervix using liquid-based cytology technology that improves sample quality and diagnostic accuracy compared to traditional Pap test.
• Medical-Legal Consultations with Expert Testimony Medical-legal consultation service evaluating and documenting consequences of traumatic events such as road accidents or workplace injuries, providing legally valid certifications.
• Military and Public Competition Medical Examinations Health assessment services for military and public competition candidates with SSN-accredited certifications valid for FF.AA., Police, and Public Administration competitions.
• Reduced-Price Medical Visits Initiative Reduced-price specialist visits at €60 flat rate for consultations in Cardiology, General Surgery, Obstetrics-Gynecology, and Otorhinolaryngology, designed to improve access and reduce waiting times.

Quantifiable outcome

• 20,000+ patients treated annually
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• UnisalutecoreChannel Partner/ Reseller/ DistributorDirect billing insurance partner allowing Unisalute policyholders to access services with direct insurance settlement. Part of 20+ insurance agreements portfolio.
• GeneralicoreChannel Partner/ Reseller/ DistributorMajor international insurance provider with direct billing agreement for covered healthcare services.
• Allianz CarecoreChannel Partner/ Reseller/ DistributorInternational health insurance company with direct billing partnership for expatriate and international client coverage.
• AXAcoreChannel Partner/ Reseller/ DistributorGlobal insurance provider with direct billing agreement for healthcare services.
• Juve StabiaflagshipStrategic or Co-development PartnerOfficial Medical Center partnership with professional Serie B football club, providing comprehensive medical services for athletes.
• Scafati BasketcoreStrategic or Co-development PartnerOfficial Medical Center partnership with professional basketball team.
• Poste ItalianecoreChannel Partner/ Reseller/ DistributorDirect billing agreement with Poste Italiane health insurance products.
• Cattolica AssicurazionicoreChannel Partner/ Reseller/ DistributorDirect billing insurance partnership with major Italian insurance company.
• AIOPcoreOthersMember of Associazione Italiana Ospedalità Privata (Italian Association of Private Hospitals), the national trade association representing private healthcare facilities.
• Parco Archeologico di PompeiflagshipStrategic or Co-development PartnerCollaborative partnership providing advanced diagnostic imaging services (CT scans, X-rays) for archaeological research. Contributed to identification of the 'medicus' of Pompeii through AI-enhanced CT analysis of plaster casts, published in academic journal.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pineta Grande Hospital: Multi-specialty private hospital in Castel Volturno (Caserta), Campania. Directly comparable as a regional SSN-accredited private hospital with comparable scale and multi-specialty service mix, serving the same Campania patient population.
• Casa di Cura Pederzoli: Private multi-specialty hospital on Lake Garda with SSN accreditation and similar scale (~150 beds). Comparable as a mid-sized regional Italian private hospital offering similar specialist clinic portfolios and inpatient services.
• Casa di Cura Igea: Private multi-specialty clinic in Milan with SSN accreditation and similar mid-sized footprint. Comparable in offering a similar mix of specialist outpatient clinics, inpatient services, and diagnostic capabilities for Italian patients.
• Casa di Cura Villa Betania: Private multi-specialty clinic in Rome. Comparable as a mid-sized Italian private hospital with SSN accreditation, similar range of specialist outpatient clinics and inpatient services, and overlapping operational model.
• Clinica Mediterranea: Private multi-specialty hospital in Naples serving the Campania region. Directly comparable as a regional competitor offering similar SSN-accredited services, specialist outpatient clinics, and inpatient care in the same geography.

Broad incumbents

• Gruppo San Donato: Italy's largest private hospital group operating numerous facilities across multiple regions. Comparable as a multi-specialty private hospital operator with SSN accreditation, but at significantly greater scale and geographic reach than Maria Rosaria's single-facility model.
• Humanitas: Major Italian private hospital network with multiple facilities and integrated research centers. Comparable in offering multi-specialty private hospital care with SSN accreditation, but operates at materially larger scale with academic medical center capabilities.
• Ospedale San Raffaele: Large private multi-specialty hospital in Milan affiliated with Gruppo San Donato. Comparable in offering comprehensive SSN-accredited multi-specialty services including advanced diagnostics, surgery, and specialist outpatient care, but at significantly larger scale.
• Auxologico: Italian private hospital network (IRCCS) with multiple facilities primarily in Lombardy. Comparable as a multi-specialty private provider with SSN accreditation and academic affiliations, but operates across multiple sites with deeper specialty depth.

Emerging players

• Maria Cecilia Hospital: Private hospital in Cotignola known for cardiac and orthopedic specialties. Comparable in having strong cardiac and orthopedic service lines with advanced technology, overlapping with Maria Rosaria's heart unit and ROSA robotic orthopedic program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa di Cura Maria Rosaria