What MYOPLA does

MYOPLA is a Morocco-founded BPO (Business Process Outsourcing) company established in 2013 in the Tanger Free Zone, specializing in customer relationship management, digital services, telemarketing, and back-office process outsourcing. The company serves enterprise and mid-market B2B clients with a dual-shore delivery model: offshore operations in Tangier, Tetouan, and Al-Hoceima (Morocco) for cost-optimized scale, and inshore operations in Bordeaux and Lens (France) for client-proximate premium service. Headcount is in the 101-250 range, with a 200-position dedicated site at Lens serving the France Loisirs relationship covering 800,000+ customers, plus La Redoute as a second named enterprise logo.

The company's technology stack is built around two proprietary assets: My'Apps, a monitoring and management suite including My'Omnicanal (omnichannel management), My'Qual (quality monitoring), and My'Training (training tools); and My'opla IA, an AI orchestration layer that integrates third-party AI tools (IBM Watson, Google Dialogflow, Microsoft Azure, ChatGPT, Salesforce Einstein) for process automation, sentiment analysis, predictive analytics, and agent assistance. Service offerings are organized in three pillars: Service Client (24/7 multilingual customer service across phone, email, chat, and social), Services Digitaux (digital transformation, content, CRM tools), and Outsourcing Spécialisé (back-office, finance, telemarketing, marketplace vendor management, logistics). The company is privately held with no disclosed external funding rounds or institutional investors.

MYOPLA's go-to-market is sales-led and enterprise-focused, combining direct enterprise field sales with inside sales for mid-market clients and acquiring existing contact center operations (such as the 2022 Comcli Services/Marigny et Joly acquisition) as a distribution channel to inherit client portfolios. Revenue is generated through managed services contracts with pricing that is quote-based and customized to scope, team size, and delivery model. The company is multilingual across French, English, Arabic, Spanish, German, and Italian, with 12+ years of operational track record.

Name

MYOPLA

Legal name

MYOPLA ITO

Website

https://myopla.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

MYOPLA is a Morocco-founded BPO company specializing in multilingual customer relationship management, digital services, and telemarketing outsourcing, delivered via a dual-shore model across Morocco (offshore) and France (inshore). It serves enterprise and mid-market B2B clients, including France Loisirs and La Redoute, through its proprietary My'Apps suite and My'opla IA platform.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Business process outsourcing
• Customer relationship management
• Contact center services
• Telemarketing services
• Offshore BPO services

Headquarters

HQ city

Tangier

HQ country

Morocco

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. BPO/Outsourcing Services: MYOPLA generates revenue through comprehensive business process outsourcing services including customer service, digital services, telemarketing, back-office support, and logistics operations. Services are delivered via dedicated teams, either inshore (France) or offshore (Morocco), with pricing based on service scope, team size, and contract terms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MYOPLA is a BPO (Business Process Outsourcing) provider delivering outsourced customer relationship management, digital services, telemarketing, technical support, back-office operations, and marketplace vendor management. Services are delivered via dedicated teams in both inshore (France) and offshore (Morocco) modes, supported by the proprietary My'Apps monitoring platform and Myopla IA artificial intelligence integration layer. Multilingual 24/7 support is offered across phone, email, chat, and social media channels.

Product overview

MYOPLA is a BPO (Business Process Outsourcing) company specializing in customer relationship management and business process externalization. Its offering is organized as a platform-plus-services architecture. At the core sits My'opla IA, the company's AI integration layer that embeds artificial intelligence into all client-facing processes. Supporting this is My'Apps, MYOPLA's proprietary application suite for real-time service monitoring, omnichannel management, quality assurance, and training. The three main service pillars are: (1) Service Client — 24/7 multilingual customer service across phone, email, chat, and social media; (2) Services Digitaux — digital transformation, content, CRM, and AI tools; and (3) Outsourcing Spécialisé — BPO for back-office, finance, telemarketing, marketplace management, and logistics. These services are delivered through specialized operational modules including B2B telesales, marketplace seller management (recruitment, onboarding, retention), technical support, logistics operations, upsell/telemarketing, after-sales and loyalty programs, and win-back/retention cells.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Client (Customer Service) Full 24/7 customer relationship management across all channels (phone, email, chat, social media) with multilingual teams covering French, English, Arabic, Spanish, and other languages. Includes support requests, complaints, product information, after-sales service, and loyalty operations for B2B clients.
• Services Digitaux (Digital Services)
• Outsourcing Spécialisé
• My'Apps
• Myopla IA

Quantifiable outcome

• Recruited over 3,000 international sellers on a major marketplace platform in 2020
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• France LoisirscoreStrategic or Co-development Partner · 8 December 2022MYOPLA acquired the contact center formerly known as Marigny et Joly and Comcli Services from the historical France Loisirs brand. This partnership involves managing the customer relationship for 800,000+ loyal customers of France Loisirs, representing a significant client portfolio transfer to MYOPLA's operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Foundever (formerly Sitel Group): Global CX/BPO provider offering customer service, sales, and technical support across multiple channels and languages. Competes with MYOPLA for European enterprise omnichannel outsourcing contracts.
• Webhelp (now Concentrix): French-origin CX/BPO specialist serving European enterprise clients with multilingual contact center operations, including significant Morocco offshore delivery. Closely comparable business model and customer base to MYOPLA.
• Transcom: Global customer experience services provider with multilingual contact center operations across Europe, Africa, and the Americas. Competes with MYOPLA in outsourced customer service and BPO for European clients.
• Concentrix: Global CX and BPO provider offering customer service, digital, and AI-enabled solutions to enterprise clients, including European retail and e-commerce accounts. Directly competes with MYOPLA in multilingual omnichannel customer management.
• Intelcia: Moroccan-headquartered BPO and CX outsourcer with French-speaking enterprise clients and operations across Europe and Africa. Direct regional competitor to MYOPLA in Morocco-based contact center delivery for European accounts.
• Outsourcia: French BPO and customer relationship management company providing multilingual contact center, back-office, and digital services to mid-market and enterprise clients. Closely comparable offering and target customer base to MYOPLA.
• Comdata Group: European-origin CX and BPO company providing contact center, customer management, and back-office services to enterprise clients. Comparable in target market and service portfolio to MYOPLA.
• Teleperformance: Global leader in customer experience management and BPO, headquartered in France with major operations in Morocco. Teleperformance competes directly with MYOPLA in French and European enterprise CX outsourcing, omnichannel contact center services, and AI-augmented agent delivery.
• Majorel (now Concentrix): European-headquartered CX solutions provider with strong nearshore/offshore footprint, including Morocco operations. Directly comparable to MYOPLA in customer management, digital CX, and BPO services for European enterprises.

Regional players

• ICM Group (Institut de Coopération Marocaine / ICM): Morocco-based multilingual contact center and BPO group serving European clients, particularly French-speaking enterprises. A comparable regional nearshore/offshore CX provider to MYOPLA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInfr.linkedin.com/company/myoplagroup
• Instagraminstagram.com/myopla_weareyou
• Xx.com/myopla1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYOPLA