Coastal Vision

What Coastal Vision does

Coastal Vision is a private, physician-owned optometry group operating four clinic locations across Chesapeake, Suffolk, and Virginia Beach in Virginia's Hampton Roads region. Founded in 2008 by Dr. Russell Beach as Clearview Eye Care and merged into Coastal Vision in 2013, the practice employs eight optometrists with differentiated specializations including pediatric optometry and vision therapy (Dr. Tahmasian), ocular disease and dry eye management (Dr. Williams), myopia control, and former U.S. Navy refractive surgery expertise (Dr. Wang). The practice is co-owned by multiple doctor partners following Dr. Scott Nilsson's buy-in, and operates under the Keplr Vision platform per its HR/career portal.

The service portfolio centers on comprehensive eye exams, which act as the gateway to optical retail (prescription eyeglasses with designer frames, prescription sunglasses, Transitions GEN S photochromic lenses) and contact lens sales (daily disposables, toric, multifocal, colored, MiSight, Ortho-K). Specialized clinical programs include pediatric myopia management using FDA-authorized Stellest lenses, MiSight contacts, atropine drops, and Ortho-K; dry eye treatment via the iLux in-office device; vision therapy for amblyopia and strabismus; emergency same-day eye care; and medical management of glaucoma, cataracts, macular degeneration, and diabetic retinopathy. Diagnostic capability is anchored by the Eidon ultra-widefield retinal imaging system, deployed across all four offices in December 2024, which images 7x more retina than legacy devices and uses AI stitching to reduce the need for pupil dilation.

Coastal Vision generates revenue through a mix of professional service fees (exams, medical eye care, vision therapy), one-time optical product sales (frames, lenses), and recurring contact lens supply programs with up to $400 in annual manufacturer rebate savings. The go-to-market is direct-to-consumer across four physical clinic locations, supported by online appointment scheduling through SolutionReach, online contact lens ordering via Arrellio, and online payments through InstaMed. The practice accepts most medical and vision insurance plans, with real-time eligibility verification, and accepts FSA/HSA accounts. Marketing relies on content (the 'What's New' blog and Coastal Corner series), local SEO across Virginia Beach, Chesapeake, and Suffolk, Google reviews (100+ five-star), and community outreach including free eye care for homeless individuals at local shelters.

Name

Coastal Vision

Legal name

Coastal Vision

Website

https://coastalvisionva.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Vision is a private, physician-owned optometry group operating four clinics in Chesapeake, Suffolk, and Virginia Beach, Virginia, serving patients of all ages with comprehensive eye exams, designer eyewear, contact lenses, and specialty programs in myopia management, dry eye treatment, and vision therapy.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Health Services (8000), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Contact Lens Specialty & Myopia Control (HLAKAKAK)

Keywords

• Comprehensive eye exams
• Prescription eyeglasses
• Contact lens fittings
• Myopia management
• Dry eye treatment

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Comprehensive Eye Exams: Routine and medical eye examinations for patients of all ages, including pediatric eye care, adult eye care, and senior eye care. Includes retinal wellness scans powered by Eidon imaging technology.
2. Eyeglasses and Prescription Lenses: Sale of prescription eyeglasses, designer frames (Ray-Ban, Oakley, Tom Ford, Gucci, Prada, Coach, Versace, Nike, Maui Jim, and more), specialty eyewear, and lens treatments including anti-reflective coatings, blue light filters, and UV protection.
3. Contact Lens Sales and Fittings: Contact lens fittings and sales of daily disposables, biweekly/monthly lenses, toric lenses for astigmatism, multifocal lenses, colored lenses, and myopia management lenses (MiSight, Ortho-K). Offers annual supply savings up to $400 with exclusive manufacturer rebates.
4. Medical Eye Care and Disease Management: Treatment and management of eye diseases including glaucoma, cataracts, macular degeneration, diabetic retinopathy, keratoconus, and emergency eye care services.
5. Vision Therapy: Personalized non-invasive treatment programs for visual skills improvement including pediatric vision therapy, amblyopia treatment, strabismus correction, and adult rehabilitation.
6. Myopia Management: Specialized myopia control programs including Essilor Stellest lenses, MiSight contact lenses, atropine drops, and Ortho-K contact lenses for children.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coastal Vision is a multi-location optometry practice providing comprehensive eye exams, prescription eyeglasses and contact lenses, pediatric and adult vision care, myopia management, dry eye treatment, vision therapy, and ocular disease management. The practice combines clinical eye-care services with retail optical sales across four Virginia clinics, integrating advanced diagnostic imaging (Eidon wide-field retinal imaging) and specialized treatments (iLux, MiSight, Ortho-K) into routine patient care.

Product overview

Coastal Vision is an optometry practice operating four locations in Virginia (Chesapeake, Suffolk/Harbour View, Virginia Beach/Redmill, and Salem Crossing). The practice offers a broad eye care portfolio combining clinical services with optical products. The core clinical offering is comprehensive eye exams, which serve as the gateway to the practice's optical sales (prescription eyeglasses, designer frames, prescription sunglasses) and contact lens services (daily disposables, toric, multifocal, colored, and specialty myopia management lenses). Specialty clinical programs include myopia management for children (using Stellest glasses, MiSight and Ortho-K contact lenses, and atropine drops), dry eye treatment (iLux therapy and prescription drops), emergency eye care, vision therapy, and eye disease management for glaucoma, cataracts, macular degeneration, and diabetic retinopathy. Advanced diagnostic technology, specifically the Eidon wide-field retinal imaging system, is integrated into standard eye exams for early detection of ocular and systemic disease.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Full-scope eye examinations evaluating visual acuity, refraction, ocular motility, pupil reaction, visual field, tonometry, and retinal imaging using the Eidon system; includes pediatric, adult, and senior eye care for patients of all ages.
• Prescription Eyeglasses Prescription glasses with accurate prescriptions, styled frames, and lens treatments including anti-reflective coatings, blue light filters, and UV protection.
• Designer Frames Designer eyeglass frames available at Coastal Vision locations including Ray-Ban, Kate Spade, Oakley, Coach, Gucci, Calvin Klein, Flexon, Silhouette, Tom Ford, Michael Kors, Prada, Longchamp, Nike, Versace, Nine West, Ted Baker, Burberry, Anne Klein, Vogue, Columbia, and Maui Jim.
• Prescription Sunglasses Prescription sunglasses combining clear vision correction with sun protection, available through Coastal Vision's optical department with Transitions GEN S lenses and other tint options.
• Transitions GEN S Lenses Photochromic lenses that automatically darken outdoors and clear indoors, eliminating the need to switch between glasses and sunglasses. Available in multiple colors including Gray, Brown, Graphite Green, Sapphire, Amethyst, Emerald, and Ruby.
• Daily Disposable Contact Lenses Single-use contact lenses replaced every day, requiring no cleaning or storage, offering exceptional convenience and hygiene.
• Biweekly/Weekly/Monthly Contact Lenses Reusable contact lenses replaced on a scheduled basis (biweekly, weekly, or monthly), cost-effective when properly maintained with regular cleaning.
• Toric Contact Lenses for Astigmatism Contact lenses designed for patients with astigmatism that provide stable, consistent clarity throughout the day by staying properly positioned on the eye.
• Multifocal Contact Lenses Contact lenses with different zones providing clear vision at multiple distances, helping patients with presbyopia see near and far without switching between multiple pairs of glasses.
• Colored Contact Lenses Contact lenses that enhance or change eye color while also correcting vision; available as daily disposables and monthly options from Alcon (e.g., DAILIES COLORS, AIR OPTIX COLORS).
• MiSight Contact Lenses (Myopia Management) FDA-approved daily disposable soft contact lenses for children as young as six years old that provide 20/20 vision while defocusing peripheral light to slow the eye's growth and reduce myopia progression.
• Ortho-K Contact Lenses (Orthokeratology) Gas-permeable contact lenses worn overnight that gently reshape the cornea, temporarily correcting myopia by morning so the child does not need distance glasses during the day.
• Essilor Stellest Lenses (Myopia Control Glasses) Myopia control glasses specifically designed to slow myopia progression in children; the first and only FDA market-authorized lenses for this purpose. Reduces strain by employing peripheral defocus and must be worn for at least 10 consecutive hours daily.
• Atropine Drops (Myopia Management) Low-concentration atropine eye drops applied each night before bedtime that slow myopia progression by up to 50%, reducing focusing stress and slowing eye elongation; may be used alongside other treatments.
• Dry Eye Treatment (iLux) In-office treatment using the iLux handheld device that applies gentle heat and pressure to eyelids to unclog blocked Meibomian glands, addressing Meibomian Gland Dysfunction as the source of dry eye symptoms.
• Emergency Eye Care Services Same-day urgent care for eye emergencies including eye injuries, infections, pink eye, corneal abrasions, foreign object removal, and sudden vision changes.
• Vision Therapy Personalized, supervised treatment program for improving visual skills through exercises and activities targeting eye teaming, tracking, focusing, and visual processing. Addresses amblyopia, strabismus, convergence insufficiency, eye tracking problems, visual processing disorders, sports vision enhancement, and computer vision syndrome for both children and adults.
• Eye Disease Management Diagnosis and management of ocular diseases including glaucoma, cataracts, age-related macular degeneration, diabetic retinopathy, and keratoconus. May include specialty contact lenses (scleral lenses), oral medications, and oral steroids as part of treatment plans.
• Eidon Ultra-Widefield Retinal Imaging / Eidon AF Advanced retinal imaging technology providing a 7x wider view of the retina compared to older devices, capturing true-color, high-resolution images with AI stitching that combines multiple images into one seamless picture. May eliminate the need for pupil dilation and detects diabetic retinopathy, retinal detachments, glaucoma, and macular degeneration. Deployed across all four Coastal Vision clinics.
• Eye Health Wellness Assessment Comprehensive assessment using advanced retinal imaging technology to detect early signs of glaucoma, macular degeneration, diabetes, high blood pressure, and other systemic conditions that appear in the eyes.

Quantifiable outcome

• 7x more retina imaged with Eidon wide-field retinal imaging compared to older devices
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EyeCare Partners: PE-backed (Partners Group) consolidator of optometry and ophthalmology practices across the US. Comparable as a scaled competitor and potential acquirer of mid-sized groups like Coastal Vision; offers optometric medical services, optical retail, and disease management through partner practices.
• Pearle Vision: National franchise optometry brand owned by EssilorLuxottica providing comprehensive eye exams, eyewear, and contact lenses. Comparable as a multi-location optical and exam competitor, though primarily franchise-operated versus Coastal Vision's partner-owned model.
• AEG Vision: PE-backed optometry platform partnering with independent eye care practices. Comparable as a competing MSO/consolidator model targeting independent optometrists for affiliation, similar to Coastal Vision's Keplr relationship but operating in overlapping geographies.
• Keplr Vision: Optometry-focused management services organization and PE-backed consolidator. Directly comparable as Coastal Vision's MSO partner (per the career portal URL routing through Keplr Vision); provides shared back-office, HR, and growth infrastructure for affiliated independent optometry practices.
• LensCrafters: National optical retailer owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses inside mall-based and freestanding locations. Comparable as a competing multi-location optical retail and exam provider with broad insurance acceptance.
• Visionworks: National optical retailer (PE-owned by Golden Gate Capital) operating stores offering eye exams, glasses, and contact lenses. Comparable as a scaled, multi-location competitor targeting the same insured and value-conscious consumer segments as Coastal Vision.

Direct peers

• Stanton Optical: Multi-location optical retailer (Now Optics) offering eye exams, glasses, and contact lenses with a value positioning. Comparable in operating multi-site clinics combining optometry services with optical retail, competing on convenience and pricing.
• Warby Parker: DTC eyewear brand with growing retail store footprint offering comprehensive eye exams, prescription glasses, and contact lenses. Comparable in offering core optical retail and exam services, but differentiates via vertically integrated supply chain and brand-led DTC motion; increasingly competing in Coastal Vision's mid-premium segment.
• America's Best Contacts & Eyeglasses: High-volume optical retail chain (National Vision) offering eye exams, contact lenses, and eyeglasses at value price points. Comparable as a multi-location optometry-and-eyewear competitor, though positioned at a lower price tier than Coastal Vision.
• MyEyeDr. Multi-location optometry group practice offering comprehensive eye exams, prescription glasses, contact lenses, and disease management under a regional clinic model. Directly comparable in service mix and patient experience to Coastal Vision, though operating at materially larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/coastalvisionva

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Vision