IVV Automação

What IVV Automação does

IVV Automação, Lda. is a Portuguese B2B distributor and value-added reseller of security and automation systems, founded in 2002 and headquartered in Braga, with a regional office in Lisbon. The company sells exclusively to professional security installers and system integrators ("Venda exclusiva a profissionais") and does not address end consumers. Its product portfolio spans more than a dozen categories: CCTV (HD, IP, HD-TVI, N-em-1 multi-format, and analog), intrusion alarm systems, technical detection (fire, gas, CO), access control and time attendance, KNX-based home and building automation, electronic article surveillance (EAS), video door entry, networking infrastructure, UPS/power supplies, and queue management.

The technology stack is largely assembled from third-party manufacturer offerings — including Hikvision, Jablotron, GeoVision, Aritech/UTC, Roger, and Siemens — sold alongside two proprietary sub-brands. MAZi covers CCTV cameras and NVRs across Eco, Value, Flex, Pro, and Ultra tiers; iTime covers access control and time-attendance (software, terminals, electronic locks, turnstiles). The company has participated in co-funded Portuguese R&D projects (SI I&DT Copromoção — POCI-01-0247-FEDER-018018, POCI-01-0247-FEDER-039868, NORTE-02-0853-FEDER-045818) and operates a mobile application, GoIVV, for remote access and management of installed systems. All distributed products carry CE certification and a 24-month warranty.

Revenue is generated primarily through hardware distribution and resale, supplemented by technical support, training programs, RMA services, and warranty management. Pricing is quote-based and not publicly disclosed; payment terms include cash-on-delivery and credit subject to credit insurance approval, with free shipping on orders above €800 (mainland Portugal). The company is privately held under the IVV SGPS holding group (created 2012) with no disclosed institutional investors. Distribution relies on direct sales offices and an e-commerce storefront at ivv-aut.com, with the GoIVV app and an email newsletter providing ongoing customer engagement. Geographic reach is currently limited to Portugal.

Name

IVV Automação

Legal name

IVV Automação, Lda.

Website

https://ivv-aut.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Portuguese B2B distributor selling security and automation equipment exclusively to professional installers. Operations span CCTV, intrusion alarms, access control, fire detection, home automation, and EAS, with proprietary MAZi camera and iTime access-control brands, operating from Braga and Lisbon.

Ownership category

akta.pro rank

Product category

Physical Security Equipment Distribution

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

Keywords

• Security systems distribution
• Video surveillance equipment
• Access control systems
• Fire detection equipment
• Home automation solutions

Headquarters

HQ city

Braga

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security Equipment Distribution: Distribution and resale of security and automation equipment including CCTV cameras, DVRs/NVRs, alarm systems, access control devices, fire detection systems, and networking equipment to professional installers.
2. Technical Support Services: Technical support, training, and consulting services provided to professional customers including remote assistance, on-site support, and product training programs.
3. After-Sales Services: RMA (Return Merchandise Authorization) services, warranty repairs, and post-sale technical support for products sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IVV Automação is a Portuguese B2B distributor and integrator of professional security and automation equipment, selling exclusively to verified installers and system integrators. Its catalog spans CCTV video surveillance, anti-intrusion alarms, fire detection, biometric access control and time attendance, KNX/EnOcean home and building automation, UPS and battery power, networking, EAS, video door entry, queue management, and enclosures, supported by its own MAZi and iTime brands and complemented by technical support, training, and RMA services.

Product overview

IVV Automação is a Portuguese distributor and integrator of comprehensive security and automation solutions. Their product portfolio spans multiple interconnected categories including video surveillance (CCTV in HD, IP, HD-TVI, N-em-1, and analog formats with MAZi branded cameras and NVRs), intrusion detection alarm systems (Jablotron, Hikvision AXPro), fire and technical detection systems, access control and time attendance (iTime brand, Aritech, Hikvision, Roger RACS5), home and building automation (KNX, wired, wireless EnOcean), power supply (UPS, power supplies, batteries), networking infrastructure, electronic article surveillance (EAS), video door entry systems, queue management, audio systems, and enclosures. They operate as a wholesale distributor selling exclusively to professional installers and offer technical support, training, RMA services, and project assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• CCTV Video Surveillance Systems Professional-grade video surveillance systems in HD, IP, HD-TVI, multi-format, and analog variants, including recorders and a full range of camera form factors for professional installers.
• Anti-Intrusion Alarm Systems Intrusion detection and alarm systems including control panels, detectors, sirens, wire-free barriers, personal safety devices, car alarms, and perimeter protection with fog generators.
• Fire Detection and Extinguishing Systems Technical detection systems including conventional, addressable, wireless, 2-wire, aspiration, and image-based fire detection, plus gas/CO detection, emergency systems, and extinction control.
• Access Control and Time Attendance Systems Access control and time attendance systems including controllers, biometric and RF terminals, electronic locks, barriers, turnstiles, and park management, including the iTime proprietary brand.
• Home and Building Automation Systems Home and building automation devices including KNX protocol, wired automation, EnOcean wireless automation, relays, timers, and light controls.
• Power Supply and UPS Systems UPS systems (Line Interactive and Double Conversion), AC/DC and DC/DC power supplies, and primary and rechargeable batteries.
• Networking Infrastructure Equipment Networking equipment including routers, switches, PoE switches, powerline adapters, fiber-copper converters, bridges, access points, and IP phones and GSM gateways.
• Electronic Article Surveillance (EAS) Systems Retail theft prevention systems using AM, RF, and EM technologies, including antennas, alarm tags, pins, spiders, detachers, and deactivators.
• Video Door Entry Systems Video door entry systems in wired and wireless variants supporting analog, IP, hybrid, and 2-wire IP technologies.
• Queue Management and Digital Signage Systems Queue management systems including ticket dispensing, signage displays, and related consumables for retail and service environments.
• MAZi Security Cameras and NVRs Proprietary MAZi brand of security cameras and NVRs across Eco, Value, Flex, Pro, and Ultra product series for professional video surveillance deployments.
• iTime Access Control and Time Attendance Proprietary iTime brand offering access control software, terminals, electronic locks, key fobs, turnstiles, and EAS accessories for time and attendance management.
• GoIVV Mobile Application Mobile application for remote access and management of IVV Automação security systems.
• Enclosures and Rack Systems DIN boxes, 19-inch rack cabinets, and wall-mounted boxes in metal and plastic variants for security and networking equipment installation.
• Technical Support, Training and RMA Services Professional services including technical training workshops, remote and on-site technical support, RMA/warranty handling, and project assistance for installer customers.

Quantifiable outcome

• 24-month warranty on all products with CE certification
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Electrão - Associação de Gestão de ResíduosminorOthers · 1 January 2021Partnership for waste management of electrical equipment, packaging, and batteries. Electrão manages a network of over 6,000 collection points across Portugal and is responsible for recycling packaging and electrical equipment waste.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mayflex: UK-based B2B distributor of IP security, networking, and cabling products to installers and integrators, with a comparable multi-brand catalog and training-led approach.
• CIE Group: UK distributor of AV, security, and connectivity products to professional installers; closely comparable in product breadth and channel focus.
• ADI Global Distribution: Global B2B distributor of security, AV, and low-voltage products serving professional installers, the closest direct comparable to IVV Automação's business model.
• VIDEOR (Ehlis Group): German security distribution specialist supplying professional installers across Europe with CCTV, intrusion, and access control - the closest Continental European analogue.
• EET Group: European value-added distributor of security, surveillance, AV, and IT products, with a multi-country footprint and installer channel similar to IVV's go-to-market.
• ScanSource: US-headquartered value-added distributor of security, AV, and communications solutions, with a similar hybrid model of own-brand and third-party product.

Broad incumbents

• Wesco International (Anixter): Large global distributor of communications, security, and electrical products post-Anixter acquisition; relevant comparable for security distribution scale and economics.
• Ingram Micro: Global broadline IT distributor with a physical security practice; represents the scale ceiling and pricing pressure that regional distributors like IVV face.
• ALSO Group: Pan-European broadline IT and security distributor serving resellers across multiple countries; competes for the same Iberian installer spend at greater scale.
• Westcon-Comstor: Global value-added distributor of security, networking, and collaboration technology; larger scale and broader portfolio than IVV, but overlapping in physical security distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVV Automação