Eastar Game Manufacturing

What Eastar Game Manufacturing does

Eastar Game Manufacturing is a Ningbo, China-headquartered contract manufacturer specializing in board and tabletop game production, with operational roots dating to 2014. The company delivers end-to-end manufacturing services for card games, board games, and miniature games, spanning printing (game boxes, magnetic boxes, game cards, game boards, punchboards, puzzles, rulebooks), miniature production (metal, plastic and wooden), and supporting components (dice, binders, playmats, poker chips, card sleeves, plastic and wooden components). Operationally, Eastar integrates an in-house plastic factory with advanced printing facilities — including seven-color printing technology and precision die-cutting — supplemented by a team of 8 senior 3D designers that optimize client designs for moldability, undercut management, and unit cost reduction. The company also publishes an online Template Generator Tool enabling customers to configure component templates before quoting.

Eastar generates revenue through quote-based, project-by-project manufacturing contracts rather than published list pricing. Its primary go-to-market is event-driven — major tabletop trade shows including SPIEL Essen, Gen Con, UK Game Expo, Spielwarenmesse, New York Toy Fair, Melbourne Toy Fair, GAMA Expo, Adepticon and Comic Con — supplemented by direct quote inquiries via its website and dedicated regional sales offices. Customer segments are board game publishers (Awaken Realms, Ludus Magnus Studio, Glass Cannon Unplugged, Triton Noir, Redzen Games), independent designers launching through crowdfunding, and crowdfunding campaigns on Kickstarter and Gamefound where funding frequently exceeds $1 million. The business has a clear anchor relationship with Awaken Realms (5+ years spanning Tainted Grail, Etherfields, Nemesis, ISS Vanguard) alongside a broader publisher roster.

The company has executed a deliberate globalization push through the establishment of Eastar Europe in Paris (May 2022) and Eastar America in the United States (August 2022, with Johanna Sadkovich appointed American President). It has accumulated five consecutive Best Production Quality Awards (2019–2022), two consecutive Dice Tower Best Production Awards for Foundations of Rome (2023, 2024), and a 2025 Origins Best Miniature Award for Tarrasque. Pricing, revenue, ownership and detailed financials are not publicly disclosed in available source material; the company remains privately held with no disclosed institutional investment.

Name

Eastar Game Manufacturing

Legal name

Eastar Game Manufacturing

Website

https://eastarboardgame.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Eastar Game Manufacturing is a China-based contract manufacturer of board game components, miniatures, and packaging that serves publishers and independent designers globally, executing large-scale crowdfunding projects primarily through direct quote-based sales and regional offices in Europe and the United States.

Ownership category

akta.pro rank

Product category

Board Game Manufacturing

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industry

Board Game Accessories & Components Retail (Sleeves, Dice, Tokens, Inserts) (CRALALAI)

Keywords

• Board game manufacturing
• Tabletop game production
• Game component manufacturing
• Board game printing
• Custom tabletop games

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Board Game Manufacturing Services: Eastar generates revenue through manufacturing board game components and complete games for publishers and independent designers. Services include printing, miniature production, component manufacturing, and assembly. They specialize in high-value projects including Kickstarter and Gamefound campaigns with funding over $1 million.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eastar Game Manufacturing is a board game manufacturing company that produces game components and provides production services for board games. The company targets board game publishers, independent designers, and crowdfunding campaigns with component manufacturing, printing, and assembly capabilities.

Product overview

Eastar Game Manufacturing is a leading board game manufacturer offering comprehensive manufacturing services for tabletop games including card games, board games, and miniature games. The company provides an integrated suite of products and services spanning printing components (game boxes, magnetic boxes, game cards, game boards, punchboards, puzzles, rulebooks), miniature production (metal, plastic, wooden miniatures), game components (dice, binders, playmats, poker chips, card sleeves, plastic and wooden components), along with quality control, logistics, and 3D design services. The company also offers a Template Generator Tool for customers to create custom templates for various game components. Their manufacturing capabilities cover the full production lifecycle from component development and prototyping to mass production and delivery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3 games manufactured by Eastar won Top 10 board games in 2021 from Boardgamequest
• +2 more outcomes

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Awaken RealmscoreStrategic or Co-development Partner · 1 January 2018Long-term strategic partnership spanning 5+ years. Awaken Realms is a leading board game publisher whose games include Tainted Grail, Etherfields, Nemesis, and ISS Vanguard. Eastar has manufactured multiple award-winning projects for Awaken Realms, including games that won Best Production Quality Awards in 2019 and 2020.
• Ludus Magnus StudiocoreStrategic or Co-development PartnerPartnership with Ludus Magnus Studio for board game manufacturing. Eastar is described as a great partner focused on attention to customer needs, constant quality improvement, and continuous technical development.
• Glass Cannon UnpluggedcoreStrategic or Co-development PartnerGlass Cannon Unplugged is a board game publisher partnered with Eastar. Their COO describes Eastar as a very good partner who contacts daily and solves problems typical of large and complex productions.
• Redzen GamescoreStrategic or Co-development PartnerRedzen Games partnered with Eastar for their most ambitious game manufacturing, praising both the manufacturing cost and amazing miniatures quality. Publisher of Scarface 1920.
• Triton NoircoreStrategic or Co-development PartnerTriton Noir is the publisher of Assassin's Creed: Brotherhood of Venice, manufactured by Eastar. Founder praised Eastar as the best choice for their most ambitious game.
• HasbrominorStrategic or Co-development PartnerEastar's RBA Certification was recognized by Hasbro, indicating a working relationship with the major toy and game company.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PrintNinja: PrintNinja is a US-based print-on-demand board game manufacturer serving indie designers, small publishers, and crowdfunders with full board game production. Comparable to Eastar on service offering and target customer segment, differing primarily on geographic production footprint (US vs China).
• Panda Manufacturing: Panda Manufacturing is one of the largest dedicated board game manufacturers in China, offering integrated production of game boards, cards, miniatures, and packaging for publishers and crowdfunders worldwide. Directly comparable to Eastar on core service scope, customer segment (publishers + crowdfunding), and integrated in-house plastic/printing capabilities.
• Toplay: Toplay is a Chinese manufacturer producing board game components and complete games for international publishers and crowdfunders. Comparable to Eastar on product mix (cards, boards, miniatures, components) and customer base of premium-publishers and crowdfunding campaigns.
• LongPack Games: LongPack Games is a China-based board game manufacturer providing full-service production (printing, components, miniatures, packaging) for publishers and crowdfunders. Closely comparable to Eastar on offering, target customer (publishers + Kickstarter campaigns), and integrated China-based production model.

Broad incumbents

• Cartamundi: Cartamundi is a global playing cards and board game manufacturer with broad product portfolio and own-brand publishing. Comparable to Eastar as a board game manufacturer serving enterprise publisher customers, but operates at a much larger scale with diversified product lines beyond tabletop games.
• Hasbro: Hasbro is one of the largest global toy and game companies with significant in-house manufacturing and licensing programs (including RBA certification of contract partners). Already a counterparty of Eastar via the Hasbro RBA certification; comparable as a board game owner/manufacturer serving mass and hobbyist markets, though scale and product breadth far exceed Eastar.
• Asmodee: Asmodee is a global board game publisher and distributor with significant in-house and contract manufacturing operations. Comparable to Eastar as a downstream customer/partner whose titles require large-scale component production; overlaps in target end-market but Asmodee's broader portfolio includes publishing rather than manufacturing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EastarGames
• Facebookfacebook.com/EastarGameManufacturing
• LinkedInlinkedin.com/company/eastar-game-manufacturing
• Instagraminstagram.com/eastargamemanufacturing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastar Game Manufacturing