Charity Advantage

What Charity Advantage does

Charity Advantage operates an all-in-one, $49-per-month SaaS platform that delivers a custom website build, mobile-ready design editor, online donations, fundraising campaigns, custom forms, and a constituent CRM to small and mid-sized nonprofit organizations. The product bundles previously fragmented needs (professional web design, hosting, donation processing, donor management, event and volunteer registration) into a single subscription with no setup fees, no transaction-share on donations, and a 90-day money-back guarantee. Underlying technology is built on a proprietary Custom Design Platform offering 400+ modular layouts, a drag-and-drop form builder, and a CRM database that auto-captures form submissions, with payment processing handled through a native PayPal integration and connectivity to Google Analytics and mainstream social platforms. Go-to-market is direct-to-consumer via the company's website with product-led onboarding (approximately 30 minutes of customer time and 14-day delivery versus a stated 51-day industry average), supported by live chat, over 200 training videos, and a verified-customer-review feed averaging 4.8/5 stars.

The company was founded in 2004 (firmographic metadata indicates 2001), originally in Pennsylvania, with a West Coast national headquarters in San Diego and additional delivery offices in Montreal and Vancouver serving the US and Canadian markets. In 2021, Charity Advantage became part of Silent Partner Software Inc., joining a portfolio that includes Sumac Donor Management, Sumac Memberships, Sumac Case Management, My Board View, PartnerHR, and Silent Partner DMS. As of 2024, the service is being transitioned to a successor offering called Partner Web, positioned as a more comprehensive nonprofit website service within the parent's product family. Customer base is reported as 'thousands' of nonprofit organizations spanning social services, advocacy, arts, healthcare-adjacent causes, and a deliberate focus on churches and ministries; the firm claims to have built more nonprofit websites than any other provider and self-attests SOC1, SOC2 Type 2, HIPAA, and PCI-DSS compliance on infrastructure housed in Tampa, FL.

Name

Charity Advantage

Legal name

Silent Partner Software Inc.

Website

https://charityadvantage.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Charity Advantage is a vertical SaaS provider delivering all-in-one nonprofit websites, online donations, fundraising campaigns, and a constituent CRM for $49 per month, serving thousands of small and mid-sized US and Canadian nonprofits including churches and advocacy organizations.

Ownership category

akta.pro rank

Product category

Nonprofit Software

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (8132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAGAKAE

Public Charities & Grantmaking Intermediaries

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYEDAIAGAO

Volunteer Program Funding, Scholarships & Fundraising Support

Education/International Education & Study Abroad/International Service Learning, Volunteering & Gap Year Programs

Keywords

• Nonprofit website builder
• Online fundraising platform
• Donor management software
• Nonprofit CRM solution
• Charity web design

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Monthly subscription fee of $49 per month for the complete platform including website building, hosting, fundraising tools, CRM, and support. No setup fees, no additional costs, and no revenue share from donations processed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CharityAdvantage provides a single all-inclusive SaaS subscription at $49/month that bundles a custom mobile-ready website (designed and built by the company's experts at no extra cost), web hosting with SEO tools, an online donations and fundraising system integrated with PayPal, a custom form builder, and a nonprofit CRM. The offering is targeted at nonprofit organizations that need a professional web presence and integrated fundraising tools without technical skills or large budgets.

Product overview

CharityAdvantage is a single-package, all-in-one SaaS platform for nonprofit websites and online fundraising. The core product bundles a custom website builder, mobile-responsive design platform (Custom Design Platform / CDP), online fundraising system, CRM database, and custom form builder into one $49/month price with no setup fees or tiered add-ons. In 2021, CharityAdvantage became part of Silent Partner Software Inc., alongside sibling products Sumac Donor Management, Sumac Memberships, Sumac Case Management, My Board View, PartnerHR, and Silent Partner DMS. A successor service called Partner Web is currently being rolled out as the platform transitions to a new offering.

Differentiator

Problem solved

Functional benefit

Brands

• Partner Web: New nonprofit website service offered by Silent Partner Software as the successor to CharityAdvantage.

Products and services

• CharityAdvantage Website Platform An all-in-one SaaS platform for nonprofit organizations providing a custom mobile-ready website (designed and built by CharityAdvantage's experts), drag-and-drop website management, mobile-responsive templates, web hosting, SEO tools, and expert live support, all bundled at a single $49/month price with no setup fees.
• CharityAdvantage Online Fundraising System A fully integrated fundraising platform enabling unlimited donation campaigns via web, email, social media, and mobile, with PayPal-based credit/debit card processing, a CRM-backed donor database, reporting dashboard, and social media campaign integration for nonprofit organizations.
• Custom Design Platform (CDP) A proprietary drag-and-drop page builder letting nonprofit users control the design of every page using over 400 mobile-friendly customizable page layouts and pre-defined sections, with support for adding images, videos, calendars, social media, maps, and custom forms without requiring technical or design skills.
• CharityAdvantage CRM A complete Constituent Relationship Management system integrated with the website and fundraising platform, storing donor and contact data from all form submissions in a single online database with search, reporting, charts, graphs, and campaign tracking for nonprofit organizations.
• Custom Form Builder A drag-and-drop form creation tool for building unlimited custom forms for donations, events, volunteers, members, contacts, mailing lists, applications, surveys, scholarships, and product payments, with all form submissions automatically entered into the CharityAdvantage CRM.
• Partner Web A new nonprofit website service offered by parent company Silent Partner Software Inc. as the successor to the CharityAdvantage platform, currently being rolled out to replace the existing CharityAdvantage offering.

Quantifiable outcome

• Website delivered in 14 days or less (compared to 51-day industry average for custom designers)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Silent Partner Software Inc.coreOthersParent company of Charity Advantage. In 2021, Charity Advantage became part of Silent Partner Software Inc. and is now offered alongside other products including Silent Partner DMS, Sumac Donor Management, Sumac Memberships, Sumac Case Management, My Board View, and PartnerHR.
• PayPalcoreTechnology or IntegrationPayment processing integration partner. PayPal processes credit/debit card donations and payments for customer fundraising campaigns. Qualified nonprofits receive discounted rates of 2.2% + $0.30 per transaction. Donors do not need PayPal accounts to make payments.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Qgiv: Qgiv provides online donation forms, event registration, and auction software for nonprofits — competing directly with CharityAdvantage in fundraising forms and online giving.
• Bonterra: Bonterra (formerly Network for Good) provides an integrated fundraising, donor management, and website platform for nonprofits — directly competing with CharityAdvantage in the same vertical SaaS category with similar feature scope.
• Donorbox: Donorbox is a leading online donation and fundraising platform for nonprofits offering forms, recurring giving, events, and donor management — overlapping directly with CharityAdvantage's fundraising and CRM modules.
• Bloomerang: Bloomerang provides donor management, fundraising, and constituent engagement software for small and mid-sized nonprofits — a direct competitor in CRM, donor retention, and online giving.
• WildApricot: WildApricot offers website building, member management, and event registration for associations and nonprofits — directly comparable to CharityAdvantage's website + form builder + CRM offering for small nonprofit organizations.
• Funraise: Funraise is a nonprofit fundraising platform with donation forms, CRM, and event management — directly competing with CharityAdvantage in online fundraising for mid-market nonprofits.

Emerging players

• Givebutter: Givebutter is a fast-growing online fundraising and donor management platform serving small and mid-sized nonprofits — partial overlap with CharityAdvantage, particularly on donation forms and CRM for newer, digitally-native nonprofits.

Others

• Sumac (by Silent Partner Software): Sumac is a sister product under the same parent company (Silent Partner Software) offering nonprofit donor management, memberships, and case management — adjacent/ecosystem peer that competes for the same nonprofit budget line items.

Broad incumbents

• Wix: Wix is a broad horizontal website builder that competes in the do-it-yourself website space for nonprofits — a more generalist alternative to CharityAdvantage's specialized nonprofit features and bundled fundraising tools.
• Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud is a large enterprise CRM and program management suite for nonprofits — a broad incumbent competitor in donor management and fundraising operations, though at the higher end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/charityadvantage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charity Advantage