Charity Advantage
Charity Advantage is a vertical SaaS provider delivering all-in-one nonprofit websites, online donations, fundraising campaigns, and a constituent CRM for $49 per month, serving thousands of small and mid-sized US and Canadian nonprofits including churches and advocacy organizations.
- Company typePrivate
- Founded2004
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Charity Advantage does
Charity Advantage operates an all-in-one, $49-per-month SaaS platform that delivers a custom website build, mobile-ready design editor, online donations, fundraising campaigns, custom forms, and a constituent CRM to small and mid-sized nonprofit organizations. The product bundles previously fragmented needs (professional web design, hosting, donation processing, donor management, event and volunteer registration) into a single subscription with no setup fees, no transaction-share on donations, and a 90-day money-back guarantee. Underlying technology is built on a proprietary Custom Design Platform offering 400+ modular layouts, a drag-and-drop form builder, and a CRM database that auto-captures form submissions, with payment processing handled through a native PayPal integration and connectivity to Google Analytics and mainstream social platforms. Go-to-market is direct-to-consumer via the company's website with product-led onboarding (approximately 30 minutes of customer time and 14-day delivery versus a stated 51-day industry average), supported by live chat, over 200 training videos, and a verified-customer-review feed averaging 4.8/5 stars.
The company was founded in 2004 (firmographic metadata indicates 2001), originally in Pennsylvania, with a West Coast national headquarters in San Diego and additional delivery offices in Montreal and Vancouver serving the US and Canadian markets. In 2021, Charity Advantage became part of Silent Partner Software Inc., joining a portfolio that includes Sumac Donor Management, Sumac Memberships, Sumac Case Management, My Board View, PartnerHR, and Silent Partner DMS. As of 2024, the service is being transitioned to a successor offering called Partner Web, positioned as a more comprehensive nonprofit website service within the parent's product family. Customer base is reported as 'thousands' of nonprofit organizations spanning social services, advocacy, arts, healthcare-adjacent causes, and a deliberate focus on churches and ministries; the firm claims to have built more nonprofit websites than any other provider and self-attests SOC1, SOC2 Type 2, HIPAA, and PCI-DSS compliance on infrastructure housed in Tampa, FL.
Charity Advantage firmographics
Firmographics- Name
- Charity Advantage
- Legal name
- Silent Partner Software Inc.
- Website
- https://charityadvantage.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Charity Advantage is a vertical SaaS provider delivering all-in-one nonprofit websites, online donations, fundraising campaigns, and a constituent CRM for $49 per month, serving thousands of small and mid-sized US and Canadian nonprofits including churches and advocacy organizations.
- Ownership category
- akta.pro rank
Charity Advantage industry classification
Industry- Product category
- Nonprofit Software
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (8132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industry
- Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)
Keywords
Where Charity Advantage is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Charity Advantage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Monthly subscription fee of $49 per month for the complete platform including website building, hosting, fundraising tools, CRM, and support. No setup fees, no additional costs, and no revenue share from donations processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Inclusive Nonprofit Website Package |
| Subscription | Monthly | 90-Day Money-Back Guarantee |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Charity Advantage product offering
Product offeringCore offering
CharityAdvantage provides a single all-inclusive SaaS subscription at $49/month that bundles a custom mobile-ready website (designed and built by the company's experts at no extra cost), web hosting with SEO tools, an online donations and fundraising system integrated with PayPal, a custom form builder, and a nonprofit CRM. The offering is targeted at nonprofit organizations that need a professional web presence and integrated fundraising tools without technical skills or large budgets.
Product overview
CharityAdvantage is a single-package, all-in-one SaaS platform for nonprofit websites and online fundraising. The core product bundles a custom website builder, mobile-responsive design platform (Custom Design Platform / CDP), online fundraising system, CRM database, and custom form builder into one $49/month price with no setup fees or tiered add-ons. In 2021, CharityAdvantage became part of Silent Partner Software Inc., alongside sibling products Sumac Donor Management, Sumac Memberships, Sumac Case Management, My Board View, PartnerHR, and Silent Partner DMS. A successor service called Partner Web is currently being rolled out as the platform transitions to a new offering.
Differentiator
Problem solved
Functional benefit
Brands
- Partner Web: New nonprofit website service offered by Silent Partner Software as the successor to CharityAdvantage.
Products and services
- CharityAdvantage Website Platform An all-in-one SaaS platform for nonprofit organizations providing a custom mobile-ready website (designed and built by CharityAdvantage's experts), drag-and-drop website management, mobile-responsive templates, web hosting, SEO tools, and expert live support, all bundled at a single $49/month price with no setup fees.
- CharityAdvantage Online Fundraising System A fully integrated fundraising platform enabling unlimited donation campaigns via web, email, social media, and mobile, with PayPal-based credit/debit card processing, a CRM-backed donor database, reporting dashboard, and social media campaign integration for nonprofit organizations.
- Custom Design Platform (CDP) A proprietary drag-and-drop page builder letting nonprofit users control the design of every page using over 400 mobile-friendly customizable page layouts and pre-defined sections, with support for adding images, videos, calendars, social media, maps, and custom forms without requiring technical or design skills.
- CharityAdvantage CRM A complete Constituent Relationship Management system integrated with the website and fundraising platform, storing donor and contact data from all form submissions in a single online database with search, reporting, charts, graphs, and campaign tracking for nonprofit organizations.
- Custom Form Builder A drag-and-drop form creation tool for building unlimited custom forms for donations, events, volunteers, members, contacts, mailing lists, applications, surveys, scholarships, and product payments, with all form submissions automatically entered into the CharityAdvantage CRM.
- Partner Web A new nonprofit website service offered by parent company Silent Partner Software Inc. as the successor to the CharityAdvantage platform, currently being rolled out to replace the existing CharityAdvantage offering.
Quantifiable outcome
- Website delivered in 14 days or less (compared to 51-day industry average for custom designers)
- +2 more outcomes
Companies that use Charity Advantage
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Charity Advantage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Charity Advantage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Silent Partner Software Inc.coreParent company of Charity Advantage. In 2021, Charity Advantage became part of Silent Partner Software Inc. and is now offered alongside other products including Silent Partner DMS, Sumac Donor Management, Sumac Memberships, Sumac Case Management, My Board View, and PartnerHR.
- PayPalcorePayment processing integration partner. PayPal processes credit/debit card donations and payments for customer fundraising campaigns. Qualified nonprofits receive discounted rates of 2.2% + $0.30 per transaction. Donors do not need PayPal accounts to make payments.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Charity Advantage competitors and assessment
Company assessmentDirect peers
- Qgiv: Qgiv provides online donation forms, event registration, and auction software for nonprofits — competing directly with CharityAdvantage in fundraising forms and online giving.
- Bonterra: Bonterra (formerly Network for Good) provides an integrated fundraising, donor management, and website platform for nonprofits — directly competing with CharityAdvantage in the same vertical SaaS category with similar feature scope.
- Donorbox: Donorbox is a leading online donation and fundraising platform for nonprofits offering forms, recurring giving, events, and donor management — overlapping directly with CharityAdvantage's fundraising and CRM modules.
- Bloomerang: Bloomerang provides donor management, fundraising, and constituent engagement software for small and mid-sized nonprofits — a direct competitor in CRM, donor retention, and online giving.
- WildApricot: WildApricot offers website building, member management, and event registration for associations and nonprofits — directly comparable to CharityAdvantage's website + form builder + CRM offering for small nonprofit organizations.
- Funraise: Funraise is a nonprofit fundraising platform with donation forms, CRM, and event management — directly competing with CharityAdvantage in online fundraising for mid-market nonprofits.
Emerging players
- Givebutter: Givebutter is a fast-growing online fundraising and donor management platform serving small and mid-sized nonprofits — partial overlap with CharityAdvantage, particularly on donation forms and CRM for newer, digitally-native nonprofits.
Others
- Sumac (by Silent Partner Software): Sumac is a sister product under the same parent company (Silent Partner Software) offering nonprofit donor management, memberships, and case management — adjacent/ecosystem peer that competes for the same nonprofit budget line items.
Broad incumbents
- Wix: Wix is a broad horizontal website builder that competes in the do-it-yourself website space for nonprofits — a more generalist alternative to CharityAdvantage's specialized nonprofit features and bundled fundraising tools.
- Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud is a large enterprise CRM and program management suite for nonprofits — a broad incumbent competitor in donor management and fundraising operations, though at the higher end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Charity Advantage social profiles
Digital presenceCharity Advantage compliance and trust
Trust signalCompliance5 records
Charity Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charity Advantage leadership team
Management profileNumber of profiles
Charity Advantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charity Advantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charity Advantage
What does Charity Advantage do?
CharityAdvantage provides a single all-inclusive SaaS subscription at $49/month that bundles a custom mobile-ready website (designed and built by the company's experts at no extra cost), web hosting with SEO tools, an online donations and fundraising system integrated with PayPal, a custom form builder, and a nonprofit CRM. The offering is targeted at nonprofit organizations that need a professional web presence and integrated fundraising tools without technical skills or large budgets.
Is Charity Advantage a public or private company?
Charity Advantage is a private company. It is classified as corporate owned and is currently operating.
When was Charity Advantage founded?
Charity Advantage was founded in 2004. It employs 11 to 50 people.
Where is Charity Advantage based?
Charity Advantage is headquartered in San Diego, United States, in the North America region.
How does Charity Advantage make money?
One revenue line is on record: subscription Revenue.
Who are Charity Advantage's main competitors?
Direct peers on record are Qgiv, Bonterra, Donorbox, Bloomerang, WildApricot and Funraise. Givebutter is listed as an emerging player. Sumac (by Silent Partner Software) is listed as an others. Broad incumbents are Wix and Salesforce Nonprofit Cloud.
Does Charity Advantage have an API?
No public API is recorded for Charity Advantage.
What industry is Charity Advantage in?
Charity Advantage's product category is Nonprofit Software. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of EDAIAGAO, Volunteer Program Funding, Scholarships & Fundraising Support. Its NAICS code is 813 and its SIC code is 7372.