Asia Yachting

What Asia Yachting does

Asia Yachting is a Hong Kong-headquartered luxury yacht dealership, brokerage, and yacht management company founded in 2007 by Olivier Besson. It serves ultra-high-net-worth individuals and select corporate clients across Hong Kong, the Philippines, and Thailand, with regional offices in Bonifacio Global City (Philippines) and Phuket (Thailand). The company holds exclusive dealership rights for four major global brands — Majesty (Gulf Craft), Prestige, Fountaine Pajot, and Nautique — and operates a pre-owned brokerage representing over 30 international brands with 187 active listings.

The company makes money through three revenue streams: (1) one-time margins on new yacht sales as authorized dealer; (2) transaction commissions on pre-owned yacht brokerage; and (3) recurring managed services via its wholly-owned subsidiary Asia Yachting Management, which provides captain and crew provision, maintenance, housekeeping, concierge, catering, and berth arrangement. Unit prices range from approximately USD 51,000 for entry-level Nautique wake boats to USD 7.9 million for superyachts such as the Monte Carlo Yachts MCY 105, with pre-owned vessels priced between roughly EUR 245,000 and USD 1.98 million. All pricing is quote-based.

The go-to-market is a hybrid of enterprise field sales (dedicated yacht brokers) and event-driven demand generation, including participation in major regional boat shows (Singapore Yachting Festival, Thailand Boat Festival, Hong Kong International Boat Show) and private yacht shows at Club Marina Cove. Distribution is supported by a tri-lingual website, active social media presence on Instagram, Facebook, YouTube, and WeChat, and earned media coverage in Bloomberg, South China Morning Post, and Asia-Pacific Boating Magazine. The firm's competitive position rests on territorial exclusivity from OEM partners, an established regional brand since 2007, and a one-stop service offering that extends across the yacht ownership lifecycle.

Name

Asia Yachting

Legal name

Asia Yachting Limited

Website

https://asiayachting.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Yachting is a Hong Kong-headquartered luxury yacht dealership and brokerage founded in 2007, exclusively representing Majesty, Prestige, Fountaine Pajot, and Nautique, with offices in Hong Kong, the Philippines, and Thailand serving ultra-high-net-worth buyers.

Ownership category

akta.pro rank

Product category

Luxury Yacht Brokerage

NAICS

Boat Dealers (441222)

akta.pro primary industry

Luxury Yacht Manufacturing (IMAJAEAE)

akta.pro secondary industries

Luxury Motor Yacht Manufacturing (IMAJAMAD), Luxury Sailing Yacht Manufacturing (IMAJAMAC)

Keywords

• Luxury yacht dealership
• Yacht brokerage services
• Pre-owned yacht sales
• Yacht management services
• Superyacht distribution

Headquarters

HQ city

Aberdeen

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Yacht Sales (Dealership): Exclusive dealership for Majesty (Gulf Craft), Prestige, Fountaine Pajot, and Nautique brands. Company earns margins on new yacht sales as authorized dealer.
2. Pre-Owned Yacht Brokerage: Brokerage division handles listing, marketing, and sale of pre-owned luxury yachts. Company earns commission on transactions for vessels from over 30 brands including Sunseeker, Princess, Azimut, Lagoon, and Sunreef.
3. Yacht Management Services: Comprehensive yacht management including captain and crew provision, maintenance, cleaning, accounting, insurance coordination, and berth arrangement services for private yacht owners.
4. After-Sales Services: Financing coordination, insurance assistance, technical management, and maintenance services to ensure seamless yacht ownership experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Asia Yachting is a luxury yacht dealership and brokerage selling new yachts under exclusive dealerships for Majesty (Gulf Craft), Prestige, Fountaine Pajot, and Nautique across Hong Kong and Southeast Asia. The firm also provides pre-owned yacht brokerage covering 30+ brands with transparent listings, and full-service yacht management including captain and crew provisioning, maintenance, financing coordination, insurance, and berth arrangement. Operations are anchored in Hong Kong with regional offices in the Philippines and Thailand.

Product overview

Asia Yachting is a luxury yacht dealership and brokerage company headquartered in Hong Kong with offices in the Philippines and Thailand. The company operates two core business lines: (1) New yacht sales through exclusive dealership agreements with four major brands—Majesty (superyachts by Gulf Craft), Prestige (motor yachts and power catamarans), Fountaine Pajot (sailing and power catamarans), and Nautique (wake boats)—and (2) Pre-owned yacht brokerage offering over 30 international yacht brands. Additionally, the company provides comprehensive yacht management services including crew provision, maintenance, and concierge support.

Differentiator

Problem solved

Functional benefit

Brands

• Asia Yachting Management: A subsidiary providing comprehensive yacht management services including professional captains and crew, maintenance, housekeeping, concierge services, event planning, catering, and yacht management solutions for private yacht owners across Hong Kong and Southeast Asia.

Products and services

• Majesty Yachts (Exclusive Dealership) Exclusive dealership for Majesty superyachts by Gulf Craft, offering fully customizable luxury yachts for clients in Hong Kong and the Philippines. Asia Yachting is the authorized dealer for the brand across these markets.
• Prestige Yachts (Exclusive Dealership) Exclusive dealership for Prestige, the French builder of elegant motor yachts and power catamarans including the M-Line (M7, M48, M8 EVO), serving Hong Kong and Southeast Asia.
• Fountaine Pajot (Exclusive Dealership) Exclusive dealership for Fountaine Pajot's sailing and power catamarans including the FP series (FP41, FP44, FP48, FP51, FP55), Thira 80, and Motor Yacht MY.6, representing the brand in Hong Kong and Southeast Asia.
• Nautique (Exclusive Dealership) Dealership for Nautique, the American luxury wake boat brand, covering the Super Air Nautique series (G21, G23, G24, G25, GS22, GS24) for wakesurfing, wakeboarding, and waterskiing.
• Pre-Owned Yacht Brokerage Brokerage services for pre-owned luxury yachts and boats across 30+ brands including Sunreef, Sunseeker, Princess, Azimut, Lagoon, Leopard, Ferretti, Monte Carlo Yachts, and more; listings are complete and transparent with full documentation.
• Yacht Management Services Comprehensive yacht management including captain and crew provisioning, maintenance, cleaning, housekeeping, concierge services, catering, and berth arrangement across Hong Kong, Southeast Asia, and Europe.
• After-Sales Services Financing coordination, insurance assistance, technical management, and maintenance services supporting seamless yacht ownership after purchase.
• Prestige M8 EVO (2026 Power Catamaran) Prestige M8 EVO power catamaran motor yacht - flagship multihull with twin 730HP engines and Silent Mode eco pack option.
• Prestige M48 (2026 Power Catamaran) Prestige M48 multihull catamaran with extended cruising range and efficient multihull fuel economy.
• Fountaine Pajot MY.6 (2026 Power Catamaran Motor Yacht) Fountaine Pajot MY.6 power catamaran motor yacht with Volvo IPS 650 joystick propulsion for precise maneuvering.
• Fountaine Pajot Thira 80 (2026 Catamaran) Fountaine Pajot Thira 80 catamaran with Beach Club, dual helm stations, and owner-cabin jacuzzi offering superyacht-level amenities.
• Nautique Super Air Nautique GS24 (2026 Wake Boat) Super Air Nautique GS24 multi-sport wake boat optimized for wakesurfing, wakeboarding, and waterskiing.

Quantifiable outcome

• Fuel consumption reduced by 50% compared to monohulls of comparable space (Prestige M8 multihull design)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Majesty Yachts (Gulf Craft)coreChannel Partner/ Reseller/ Distributor · 24 April 2026Asia Yachting secured official dealership for Majesty yachts for Hong Kong and the Philippines, marking an important step in strengthening the brand's presence across key markets in Asia. The announcement was made at the Singapore Yachting Festival 2026.
• Prestige YachtscoreChannel Partner/ Reseller/ DistributorAsia Yachting has been Prestige's exclusive partner in Hong Kong and other Southeast Asian countries. Prestige Yachts Asia management stated they are 'very much impressed by their journey of excellence, commitment and service' and described the team as 'highly-experienced & knowledgeable professionals and experts in luxury yachting.'
• Monte Carlo YachtsflagshipStrategic or Co-development PartnerMonte Carlo Yachts has expressed enthusiasm about expanding collaboration with Asia Yachting to new markets. CEO Fabrizio Iarrera stated that 'the high expertise of the team has proven to be in line with Monte Carlo Yachts' philosophy and quality standards in regards to both customer experience and satisfaction.'
• Fountaine PajotcoreChannel Partner/ Reseller/ DistributorFountaine Pajot, a leading name in sailing and power catamarans, is represented by Asia Yachting in Hong Kong and Southeast Asia. The partnership features innovative multihull designs with sustainable options like ODSea+ electric drivetrain technology.
• NautiquecoreChannel Partner/ Reseller/ DistributorNautique, the world's leading luxury wake boat brand, is represented by Asia Yachting. The partnership covers wake boats ranging from 20-25 feet in the Super Air Nautique series.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Lee Marine: Phuket-based yacht brokerage and dealer competing in Asia Yachting's Thailand backyard. Comparable on regional luxury yacht brokerage and Southeast Asian UHNW focus.
• Boat Lagoon Yachting: Phuket-based yacht dealer and marina operator at Boat Lagoon Marina (same location as Asia Yachting's Thailand office). Comparable on regional yacht sales and Southeast Asian service offering.

Direct peers

• Burgess: Global luxury yacht broker with an active Asia-Pacific presence serving UHNW clients in new-build, sale, and charter. Comparable on brokerage, customer segment, and superyacht focus.
• IYC (International Yacht Collection): Global yacht brokerage and management firm with Asia presence, focused on large yacht sales, charter, and crewed management. Comparable on UHNW client base and integrated service model.
• Fraser Yachts: World-leading yacht broker with Asia-Pacific operations covering sales, charter, and yacht management. Comparable on full-service brokerage and management offerings to UHNW clients.
• Simpson Marine: Hong Kong-headquartered luxury yacht dealership and brokerage representing multiple premium brands across Asia. Most directly comparable to Asia Yachting by geography, customer base (Asian UHNW), and multi-brand agency model.
• Camper & Nicholsons: Long-established global luxury yacht broker and new-build advisor with offices in Asia. Comparable on UHNW brokerage, superyacht transactions, and management services.

Broad incumbents

• Princess Yachts Asia: Asia-Pacific sales arm of Princess Yachts, a major British luxury motor yacht builder. Comparable on luxury motor yacht distribution in Asia but operating as an OEM regional channel.
• Sunseeker Asia: Asia-Pacific sales and service arm of Sunseeker, a global luxury motor yacht manufacturer. Comparable on premium motor yacht offering to Asian UHNW but as a manufacturer-owned channel rather than an independent dealer.
• Ferretti Group Asia: Italian luxury yacht manufacturing group (Ferretti, Riva, Pershing, CRN, Itama) with Asia-Pacific presence. Comparable on high-end yacht offering to UHNW buyers but as a manufacturer with global distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCItccMHK6BXJiKt8veyKYWQ?
• Facebookfacebook.com/asiayachtinghongkong
• Instagraminstagram.com/asiayachting
• Xx.com/asiayachtinghk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Yachting