Secret Jardin

What Secret Jardin does

Secret Jardin is a Belgian designer and manufacturer of indoor growing equipment, operating since 2006 as a privately held company under the legal entity SRL AGOMOON with headquarters in Nivelles, Belgium. The company produces a complete hardware ecosystem for controlled-environment agriculture, organized across five product families: Grow Stations (FOR TWENTY 100 and THE ORIGINAL 60) for apartment and home cultivation; Pre-Equipped and Essential Grow Tents (DARK STREET, DARK PROPAGATOR, DARK ROOM, INTENSE, HYDRO SHOOT) at hobbyist to professional scale; the patented Cosmorrow LED lighting system (24V, IP65, 50,000-hour lifespan, spectrum variants including Spring, Summer, UV, IR); Ventilation (extractors, Monkey Fan 24V, ducting, filters); and accessories (dryers, space boosters, heating mats, setup kits). All products share a 24V operating architecture for safety and quiet residential use, and grow tents use 25mm stainless steel frames with 900D fabric and reflective Mylar interiors.

The company sells to a hybrid customer base spanning hobbyist/home growers, professional cultivators, research institutions, educational organizations, and specialty/vertical applications (underwater agriculture, archive preservation, supermarket produce lighting). Its go-to-market is dual-channel: a direct e-commerce storefront on a nine-language website (secretjardin.com), and a network of 867 authorized dealers across 37 countries, with the densest presence in the UK, Spain, Germany, Italy, France, and the Czech Republic. Revenue is generated almost entirely through one-time/perpetual-license hardware sales at unlisted prices distributed through both consumer and B2B channels; pricing is not publicly disclosed and there is no recurring SaaS or service component.

Its principal proprietary technology is the patented Cosmorrow LED thermal management system, which wraps LED circuits in a plastic sleeve that is ten times more thermally conductive than air, eliminating the need for a heat sink and yielding a compact, rugged, IP65-rated fixture. Notable customer validations include Nemo's Garden (underwater biospheres with 786 plants across nine units), Les Jardins de Loïc (an organic farm producing ~23,000 plants/year on seven DP120 tents), and partnerships with Italian education distributor Ligra DS, Latvian retail outfitter Greenery Latvia, and French heritage-preservation firm La Chambre 40.

Name

Secret Jardin

Legal name

SRL AGOMOON

Website

https://secretjardin.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Secret Jardin is a Belgian manufacturer, founded in 2006, that designs and sells indoor grow tents, the patented Cosmorrow LED lighting system, ventilation, and accessories, serving hobbyist home growers, professional cultivators, researchers, and educators through a 867-dealer network across 37 countries.

Ownership category

akta.pro rank

Product category

Indoor Growing Equipment and Hydroponic Cultivation Systems

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Agricultural & Horticultural Technical Textiles (Crop Covers/Shade Nets/Mulch Fabrics) (IMAOADAJ)

Keywords

• Indoor grow tents
• LED grow lighting
• Indoor farming equipment
• Hydroponic growing kits
• Cultivation ventilation systems

Headquarters

HQ city

Manage

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Secret Jardin generates revenue primarily through the sale of physical products including grow stations, grow tents, LED lighting systems, ventilation equipment, and accessories. The product range spans from entry-level essential grow tents to premium professional-grade growing systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Secret Jardin is a Belgian manufacturer that designs, produces and sells indoor growing equipment including grow tents, LED lighting systems, ventilation equipment and accessories. The company offers a complete ecosystem of products for indoor cultivation, from entry-level hobbyist kits (Hydro Shoot, The Original 60) to professional-grade systems (Intense tents, Cosmorrow LED lighting), all operating at a unified 24V standard and distributed globally through e-commerce and an authorized dealer network.

Product overview

Secret Jardin is a European-designed indoor growing equipment manufacturer offering a comprehensive portfolio of grow stations, grow tents, lighting, ventilation, and accessories for indoor farming. The product line is organized into three tiers: (1) Grow Stations (FOR TWENTY 100 and THE ORIGINAL 60) which are complete self-contained growing kits with integrated lighting and shelving; (2) Grow Tents including Pre-Equipped lines (DARK STREET, DARK PROPAGATOR, DARK ROOM, INTENSE) and Essential HYDRO SHOOT tents for various space requirements; (3) Lighting solutions centered on the patented COSMORROW LED system with spectrum variants (Spring, Summer, IR, UV); (4) VENTILATION products including extractors, fans, ducting, and filters; and (5) ACCESSORIES like dryers, plant supports, heating mats, and setup components. The products operate at 24 volts and are designed for reliability across applications from apartment gardening to professional cultivation.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmorrow: Patented LED lighting system developed by Secret Jardin, featuring unique cooling technology with LED wrapped in a thermally conductive plastic sleeve. Available in different spectrums (Spring, Summer, UV, IR) and various powers and lengths.
• Dark Street
• Dark Propagator
• Dark Room
• Intens
• Hydro Shoot
• For Twenty 100 (FS100)
• The Original 60 (GR60)
• The Original 200 (GR200)

Products and services

• For Twenty 100 (FS100) A complete grow station designed for apartment gardening with summer-like lighting for sun-loving crops, capable of producing approximately 20 kg tomatoes, 11 kg peppers, 15 kg bell pepper, 20 kg cucumber, 15 kg eggplant, and 22 kg zucchini per year. Targeted at individual home growers cultivating larger food crops indoors.
• The Original 60 (GR60) A complete grow station with spring-like lighting designed for starting plants indoors for eventual outdoor transplantation and for microgreens cultivation. Capable of producing 105 to 600 seedlings or cuttings per cycle using 35 to 200 cell trays; supports herbs such as arugula, basil, radish, kale, spinach and mustard.
• Dark Street (Small) A small pre-equipped grow tent designed for indoor gardening in compact spaces; serves hobbyist growers needing a turnkey, ready-to-use tent for residential cultivation.
• Dark Propagator A pre-equipped tent designed for horizontal propagation and cultivation of small plants and seedlings; targeted at growers focused on starting and propagation workflows.
• Dark Room (Medium) A medium-sized premium grow tent offering enhanced features for indoor cultivation; designed for hobbyists and small commercial growers needing more capacity than entry-level tents.
• Intense (Large) A premium large grow tent line tailored for professional growers. Base modules (480x300 cm and 800x360 cm) operate independently or connect to create customizable large cultivation rooms; features 25 mm stainless steel structure, 900D fabric, and highly reflective Mylar interior.
• Hydro Shoot (Small) An essential small grow tent designed for hydroponic indoor gardening at accessible price points; targeted at budget-conscious hobbyist and beginning growers.
• Hydro Shoot (Large) An essential large grow tent designed for hydroponic indoor gardening at accessible price points; for hobbyists and growers needing more space without premium features.
• Full Spectrum Kits Complete lighting kits featuring full-spectrum LED systems designed to integrate with Secret Jardin grow tents for indoor plant cultivation; targeted at growers needing a turnkey lighting solution.
• Cosmorrow LED Bars Patented LED lighting bars with unique cooling architecture where the LED is wrapped in a thermally conductive plastic sleeve. Available in Spring and Summer spectrums and various powers and lengths; operates at 24V with IP65 rating and 50,000-hour lifespan.
• Cosmorrow IR & UV Boosters Specialized Cosmorrow LED light boosters emitting infrared (IR) and ultraviolet (UV) spectrums to supplement primary lighting and enhance specific stages of plant growth.
• Air Renewal (Extractors & Filters) Extractors and carbon filters for air renewal in indoor grow spaces. Designed to be quiet, efficient and durable; supports EC controllers for 0 to 100% speed adjustment to manage climate and odors.
• Air Circulation (Monkey Fan 24V) 24V air circulation fans for homogenizing and controlling atmosphere within grow spaces. Includes MF30 mixing fans designed for multi-level cultivation environments.
• Ducting Flange & Connectors Entry-exit ducting hardware components that make grow tents compatible with existing atmospheric management systems; targeted at growers integrating Secret Jardin tents with third-party ventilation setups.
• Rubber Ducts Flexible rubber ducting for ventilation systems in indoor grow environments; supports airflow routing between extractors and tents.
• Dryers (DRYIT90) Drying equipment for harvested plants, including the DRYIT90 5-layer dryer; targeted at post-harvest processing for individual growers and small commercial operations.
• Space Booster & Web Plant Support Plant support structures including the Space Booster and WebIT for training and supporting plants as they grow; targeted at growers cultivating heavier or vining plants.
• Heating Mat (HM20) Heating mat such as the HM20 for maintaining optimal temperatures for seed germination, seedling development and propagation.
• Setup Accessories Setup and installation accessories including CF7D and complementary components for assembling and configuring grow systems.

Quantifiable outcome

• For Twenty 100 can produce 20kg tomatoes, 11kg pepper, 15kg bell pepper, 20kg cucumber, 15kg eggplant, 22kg zucchini per year
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Nemo's GardenflagshipStrategic or Co-development Partner · 1 June 2023Innovative underwater agricultural project cultivating plants in biospheres beneath the sea. Selected Secret Jardin Cosmorrow LED lighting for its splash-proof (IP65), safe 24V operation, 50,000-hour reliability, and impressive efficiency (PPE of 2.85 umol/s/m²). By June 2023, nine biospheres were fully operational fostering 786 plants.
• IndoorlinecoreStrategic or Co-development PartnerItalian company specializing in vertical growing spaces. Uses Secret Jardin technologies (tents, Cosmorrow LED lights, extractors, and fans) to build spaces for cutting-edge plant research companies and universities. They design and build custom growing environments with atmosphere control for each cultivation level.
• MyFoodcoreStrategic or Co-development PartnerAlsace-based company providing innovative glass greenhouses for year-round home cultivation. Growing community of nearly 1,000 users with daily agronomic support. Chose Secret Jardin Cosmorrow lighting for its low voltage, water-resistant design, and effortless integration without emitting harmful heat to crops.
• Ligra DScoreChannel Partner/ Reseller/ DistributorItalian company specializing in educational solutions. Offers Secret Jardin indoor grow tents to schools in Italy, enabling students to learn indoor and hydroponic cultivation techniques. Supports teaching of plant science, sustainability, and food security.
• Les Jardins de LoïcminorStrategic or Co-development PartnerNorthern France-based organic farm utilizing 7 Secret Jardin DP120 propagation tents with shelving for plant cultivation and propagation. Achieved self-sufficiency producing approximately 23,000 plants annually in four growing seasons with electricity costs around 2,300 euros.
• Greenery LatviaminorChannel Partner/ Reseller/ DistributorLatvian industrial innovator outfitting supermarket produce shelves with Secret Jardin Cosmorrow LED lighting. Water-resistant fixtures operating at 24V are ideal for humid conditions, even with fine water mist systems used to keep produce fresh.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vivosun: One of the largest global indoor growing equipment brands, offering grow tents, LED lighting, ventilation, and accessories directly comparable to Secret Jardin's core product portfolio with overlapping hobbyist and professional customer segments.
• Mars Hydro: Specialises in LED grow lights and complete grow tent kits serving the same hobbyist-to-professional indoor cultivation customer base as Secret Jardin, with overlapping spectrum-specific lighting offerings.
• AC Infinity: Premium ventilation, cooling, and environmental control brand for indoor horticulture, overlapping directly with Secret Jardin's extractor, fan, and ducting product lines.
• Spider Farmer: Manufactures LED grow lights and complete grow tent kits for indoor cultivation, competing head-to-head with Secret Jardin across both entry-level and professional customer segments.
• Gorilla Grow Tent: Premium grow tent specialist offering height-adjustable tents targeting the same professional and serious hobbyist indoor growers as Secret Jardin's Dark Room and Intens lines.
• Apollo Horticulture: Full-line indoor growing equipment supplier (tents, lights, ventilation, accessories) competing in the same value-oriented segments of the indoor horticulture market.

Broad incumbents

• Hydrofarm Holdings Group: Large-scale, publicly traded US distributor and manufacturer of hydroponics and indoor growing equipment, offering a much broader product portfolio than Secret Jardin across similar end-customer segments.
• Gavita: Established professional horticultural lighting specialist, competing with Secret Jardin's Cosmorrow line in the commercial / professional cannabis and greenhouse segments.
• California Lightworks: Premium LED horticultural lighting manufacturer focused on professional growers, overlapping with Secret Jardin's Cosmorrow LED offering at the higher end of the market.

Emerging players

• SunBlaster: Smaller indoor growing lighting and accessory brand, competing with Secret Jardin's entry-level and propagation-oriented products in the hobbyist and small-grower segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secret Jardin