Farmers Coop Association & Vision Ag

What Farmers Coop Association & Vision Ag does

Farmers Coop Association & Vision Ag (FCA/Vision Ag) is a member-owned agricultural cooperative founded in 1935, headquartered in Keota, Iowa, serving farmers, residents, and businesses across southeastern Iowa through 12 physical branch locations. The cooperative operates five core product divisions: Agronomy (crop protection products, fertilizer, seed, and precision agriculture services through the VIP program); Grain (origination, handling, storage, drying, freight, and marketing contracts); Energy (Cenex-branded refined fuels, lubricants, propane, and DEF with bulk delivery and 24/7 emergency service); Feed (multi-species nutrition across five feed mill locations covering swine, beef, sheep/goat, and show animals); and Broadway Service Center (automotive, light truck, and on-farm tire service). Supporting businesses include trucking/hauling services and an agricultural financing program administered via the Cooperative Finance Association Simpli-Fi platform, offering seasonal loans up to $1,000,000 and exclusive VIP early-bird financing.

The cooperative's technology backbone centers on the VIP (Vision in Precision) program, which has operated since the mid-1990s and combines GPS-based grid/zone/hybridized soil sampling, LiDAR-derived topography, satellite imagery, and yield data through third-party platforms FieldReveal (fertilizer prescription writing) and AgSync (field operations scheduling). FCA/Vision Ag is implementing AgVance ERP to modernize member billing and deliver a mobile app for statements and payments. Members receive patronage dividends on purchases and elect the Board of Directors.

FCA/Vision Ag's business model is transaction-based across all product lines, with revenue generated from product margins, application fees, handling/drying/storage charges, basis capture on grain, volume-based fuel pricing with bulk discounts, and interest income on financed purchases. Membership is required to access certain programs and financing, reinforcing economic loyalty. The GTM is relationship-driven, built on long-term cooperative membership, community events (Pizza in the Park, FFA Field Meals, scholarship programs), SMS grain market updates, and direct field sales through agronomists, grain originators, feed specialists, and energy account managers.

Name

Farmers Coop Association & Vision Ag

Legal name

Farmers Cooperative Association and Vision Ag LLC

Website

https://keotafarmerscoop.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

FCA/Vision Ag is a member-owned agricultural cooperative founded in 1935 in Keota, Iowa, serving southeastern Iowa farmers and rural residents through 12 locations across agronomy, grain, energy, feed, and automotive service divisions.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Support Activities for Agriculture and Forestry (115), Crop Harvesting, Primarily by Machine (115113), Farm Product Warehousing and Storage (493130)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Custom Equipment Operation & Rental with Operator (Tractors, Implements) (AFACAAAH)

Keywords

• Agricultural cooperative services
• Precision agronomy solutions
• Grain marketing handling
• Propane fuel delivery
• Livestock feed nutrition

Headquarters

HQ city

Keota

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agronomy Products & Services: Revenue from sales of crop protection products (herbicides, fungicides, insecticides), fertilizer (anhydrous ammonia, urea, liquid, custom blends), and seed (multiple brands including Asgrow, DeKalb, Pioneer, Stine, Wyffels, Xitavo). Services include custom application, crop scouting, seed treatment, variable-rate application, and precision ag consulting through the VIP program. Income derives from product margin and application fees.
2. Grain Marketing & Handling: Revenue from grain origination, handling, storage, drying, and freight services. The cooperative purchases grain from members at cash bids, handles forward contracts, hedge-to-arrive, basis contracts, and options strategies. Grain pooling enables market leverage and volume pricing. Revenue comes from basis capture, handling fees, drying charges, and storage rentals.
3. Refined Fuels & Propane: Revenue from diesel (Ruby Fieldmaster off-road, Roadmaster highway), gasoline (including E85), lubricants, and propane. The cooperative offers bulk fuel delivery, Cardtrol after-hours systems, and fuel contracts for price risk management. Revenue is generated from volume-based fuel sales with discounts for bulk orders, cash purchases, and forward contracts.
4. Feed Products & Nutrition Services: Revenue from feed mill sales across five locations serving swine, beef cattle, sheep/goats, and show animals. Products include bulk feeds, supplements, minerals, tubs (Purina Wind & Rain, QLF, Crystalyx), show feeds (Purina Honor Show Chow, Show-Rite), and bagged ingredients. Revenue from product sales with same-day and 24-hour bulk delivery services within a 50-mile radius.
5. Broadway Service Center: Revenue from automotive and light truck service including tire replacement/repair, alignments, brake work, oil changes, suspension, and front-end work. Mobile tire service for agricultural equipment. No membership required, but members are eligible for patronage dividends.
6. Trucking & Hauling Services: Revenue from rock and sand hauling services across the region, as well as freight-only grain hauling (moving soybeans, corn, and other grains from farm to end user). Supports the cooperative's grain operations during harvest.
7. Membership Fees & Patronage Dividends: As a member-owned cooperative, FCA/Vision Ag generates revenue through member purchases across all product categories. Members receive patronage dividends based on their purchase volume. Membership is required to access certain programs and financing options.
8. Agricultural Financing Programs: The cooperative facilitates financing through the Cooperative Finance Association (CFA) Simpli-Fi program for seasonal crop input loans up to $1,000,000. Interest income and loan fees ($200 annual fee) on financed purchases represent a revenue stream. Additionally, VIP financing programs offer 2% and 4% fixed-rate early bird financing for crop inputs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Member-owned agricultural cooperative providing agronomy (crop protection, fertilizer, seed, precision agriculture), grain marketing and handling, energy (fuels, lubricants, propane), feed and nutrition, vehicle service, and trucking to farmer-members across southeastern Iowa through multiple branch locations.

Product overview

FCA/Vision Ag is a member-owned agricultural cooperative serving southeastern Iowa since 1935. The company operates as a multi-service agricultural hub offering five core product lines: Agronomy (crop protection, precision ag/VIP program, fertilizer, seed), Energy (propane, refined fuels, Cenex lubricants), Feed (livestock and show animal nutrition), Grain (marketing, storage, handling), and Broadway Service Center (vehicle/tire service). Supporting services include trucking/hauling, financing programs through CFA and John Deere Financial, and agronomy consultation with Certified Crop Advisers. The cooperative uses FieldReveal and AgSync software internally for precision agriculture prescription writing and application tracking. Products are distributed through 12 locations across southeastern Iowa.

Differentiator

Problem solved

Functional benefit

Products and services

• Agronomy Services
• Precision Agriculture Program (VIP)
• Grain Marketing and Handling
• Refined Fuels and Lubricants
• Propane Delivery
• Feed and Nutrition
• Vehicle Service Center
• Trucking

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• SoilViewcoreTechnology or IntegrationSoilView serves as FCA/Vision Ag's trusted soil sampling partner, providing georeferenced soil sample collection using grid, zone, and hybridized sampling methods to support the cooperative's VIP precision agriculture program.
• FieldRevealcoreTechnology or IntegrationFieldReveal is the precision agriculture software used by FCA/Vision Ag for writing fertilizer prescriptions and variable-rate application maps. Integrated into the VIP program workflow to ensure the right product is applied at the right rate on the right acres.
• AgSynccoreTechnology or IntegrationAgSync software platform implemented by FCA/Vision Ag to improve productivity and efficiency in scheduling and managing field operations and custom application logistics.
• Cenex (Cooperative Finance Association brand)coreStrategic or Co-development PartnerCenex is the preferred fuel and lubricant brand of FCA/Vision Ag. Products include Ruby Fieldmaster (off-road dyed diesel), Roadmaster (highway diesel), premium gasoline, packaged and bulk lubricants, and Diesel Exhaust Fluid (DEF). Cenex premium fuels include multi-functional additive packages for agriculture.
• Iowa Propane and Gas AssociationminorOthersState association that provides funding for propane furnace and water heater rebate programs (Iowa & National PERC programs). FCA/Vision Ag assists customers in submitting rebate applications for qualifying equipment upgrades.
• WinField UnitedcoreTechnology or IntegrationWinField United provides Answer Plot data and the Bio Verified system used by FCA/Vision Ag agronomists to evaluate seed products, assess yield enhancement products, and make evidence-based recommendations for crop inputs.
• BASFcoreStrategic or Co-development PartnerBASF is a key crop protection supplier to FCA/Vision Ag. The companies co-develop financing programs — BASF crop protection products, seed treatments, and Xitavo seed quality qualify for exclusive reduced interest rate financing through CFA (0.00% until November 30, 2026 for purchases before March 15, 2026).
• QLF (Quality Liquid Feeds)coreStrategic or Co-development PartnerQLF is a primary feed supplement partner for FCA/Vision Ag's beef and livestock nutrition programs. FCA/Vision Ag offers QLF Ignite tubs, liquid molasses feeds, and the Boost carbon-based fertilizer product. Jeff Pastoor, FCA's Beef Nutritionist, previously worked for 12 years with QLF as a Beef Technical Consultant.
• Purina (Nestlé Purina PetCare Company)coreStrategic or Co-development PartnerPurina is a major feed brand partner providing Honor Show Chow, Purina High Octane supplements, Wind & Rain mineral products, and multi-species nutrition programs. Purina products qualify for 0% John Deere Financial financing through FCA/Vision Ag.
• Hubbard FeedscoreStrategic or Co-development PartnerHubbard Feeds is a key feed partner providing Show-Rite brand show feeds and supplements for cattle, sheep, goats, pigs, poultry, and rabbits. FCA/Vision Ag offers Supergain Creep feeds under the Hubbard brand.
• BASF (Crop Protection)coreChannel Partner/ Reseller/ DistributorBASF supplies crop protection products (herbicides, fungicides, insecticides) including seed treatments that FCA/Vision Ag resells and applies for farmers. Qualifies for exclusive CFA financing rate.
• Bayer CropSciencecoreChannel Partner/ Reseller/ DistributorBayer supplies crop protection products (Roundup, etc.) that FCA/Vision Ag resells and applies for farmer customers.
• Corteva AgrisciencecoreChannel Partner/ Reseller/ DistributorCorteva supplies crop protection products that FCA/Vision Ag resells and applies for southeastern Iowa farmers.
• SyngentacoreChannel Partner/ Reseller/ DistributorSyngenta supplies crop protection products that FCA/Vision Ag resells and applies for farmer customers.
• Valent BiosciencescoreChannel Partner/ Reseller/ DistributorValent Biosciences supplies crop protection products that FCA/Vision Ag resells and applies for farmer customers.
• Verdesian Life SciencescoreChannel Partner/ Reseller/ DistributorVerdesian supplies crop protection and nutritional products including nutrient enhancement products like Avail that FCA/Vision Ag offers to improve phosphate availability and plant uptake.
• Asgrow (Monsanto/DEKALB brand)coreChannel Partner/ Reseller/ DistributorAsgrow seed brand offered through FCA/Vision Ag for soybean varieties suited to southeastern Iowa soils.
• DeKalb (Bayer CropScience)coreChannel Partner/ Reseller/ DistributorDeKalb corn seed brand offered through FCA/Vision Ag, known for high-yielding genetics for Iowa growing conditions.
• Pioneer (Corteva)coreChannel Partner/ Reseller/ DistributorPioneer seed brand offered through FCA/Vision Ag for corn and soybean varieties.
• Xitavo (BASF)coreChannel Partner/ Reseller/ DistributorXitavo soybean seed brand from BASF offered through FCA/Vision Ag. Xitavo seed treatments qualify for exclusive 0.00% CFA financing rate for purchases before March 15, 2026.
• Firestone Agriculture TirescoreChannel Partner/ Reseller/ DistributorFirestone AG Radial Tires offered at Broadway Service Center. Annual 'Spring into Savings' promotion provides instant rebates up to $200 per tire for purchases of 2+ qualifying tires. Promotion runs February through April each year.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fca.visionag
• Xx.com/FCA_VisionAg
• LinkedInlinkedin.com/company/vision-ag-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Coop Association & Vision Ag