Bergsåker

What Bergsåker does

Bergsåker is a harness racing track and multi-purpose entertainment complex located 6 km west of Sundsvall in northern Sweden, operated since 1932 by Norrlands Travsällskap, a membership-based trotting association. The venue is Norrland's largest harness racing facility and operates approximately 50 racing days per year, distributing nearly 50 million SEK in prize money and hosting the Sundsvall Open Trot as its flagship event. The company employs 15 full-time staff across administration, the Travskolan (racing school), and facility operations.

The physical infrastructure includes a 1,000-meter round track with a 200-meter home straight, a 3-kilometer forest loop, a 1,000-meter straight track, a pony track, A-stables, and parking for 1,000+ vehicles. The venue also operates six distinct food and beverage outlets with over 900 combined seats, plus conference and event spaces, and offers experiential products such as guided stable tours, pony driving, and double-sulky rides. Digital touchpoints include Bergsåker TV on YouTube, Tickster online ticketing, and integration with the ATG national betting platform.

Bergsåker generates revenue across five streams: race-day ticket sales (free on most days via MM Skydd & Profil sponsorship; 100–200 SEK for V75 days), restaurant and catering services, training-facility subscription fees (1,500–2,000 SEK annually per trainer based on horse count), corporate venue rentals and sponsorships (conferences, företagsheldag, företagslopp, advertising signage, 1932-klubben), and gaming revenue sharing through the ATG partnership covering V4 through V86 products and Min Andel share betting. Customer segments include general public spectators, 20+ professional trainers (including Daniel Wäjersten with 100 horses), corporate event clients, and individual horse owners.

Name

Bergsåker

Legal name

Bergsåker och Svensk Travsport

Website

https://bergsaker.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

Bergsåker is Sweden's largest harness racing track in Norrland near Sundsvall, operating ~50 race days annually and serving spectators, professional horse trainers, corporate clients, and families via racing events, training facilities, restaurants, and corporate event hosting.

Ownership category

akta.pro rank

Product category

Harness Racing Venue & Entertainment

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Harness racing venue
• Horse racing track
• Corporate hospitality events
• Restaurant and catering services
• Racing training facilities

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Ticket Sales and Admission: Revenue from entrance fees for racing days. Free entry on most days sponsored by MM Skydd & Profil; paid entry (100-200 kr) for V75 and special arrangements. Children under 18 enter free.
2. Restaurant and Catering Services: Multiple dining venues including Arena Restaurang, Travrestaurang Nahar (450 seats), Zoogin Club & Lounge (160 seats), Open Bar & Open Kitchen (220 seats), Stallbacken Restaurang (80 seats), and Logevåningen Himlen (24 seats). Offers catering services for events.
3. Training Facility Services: Service fees from horse trainers using the facilities. Annual fees range from 1500-2000 kr based on number of horses in training (1-6 horses: 1500 kr, 7-15 horses: 1750 kr, 16+ horses: 2000 kr).
4. Event Venue Rental: Corporate events, conferences, team-building activities (företagsheldag), company races (företagslopp), and private event bookings. Also includes advertising signage (reklamskyltning) and sponsorship packages.
5. Gaming and Betting: Partnership with ATG (AB Trav och Galopp) for harness racing betting products including V4, V5, V64, V65, V86, V75, and GS75 games. Also offers Min Andel (share betting).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bergsåker operates a premier harness racing track in Sundsvall, Sweden, hosting approximately 50 race days annually. The venue offers year-round training facilities (round track, forest track, straight track, stables), multiple dining venues with 900+ total seating capacity, corporate event hosting, and ATG-integrated betting services for racing enthusiasts and the general public.

Product overview

Bergsåker is Norrland's largest horse racing track (travbana) operated by Norrlands Travsällskap, located 6km west of Sundsvall. The venue operates as a multi-faceted entertainment and sports complex offering approximately 50 race days annually. The core product is horse racing competition and training facilities, supplemented by a comprehensive dining portfolio comprising five distinct restaurant venues (Arena Restaurang, Travrestaurang Nahar with 450 seats, Zoogin Club & Lounge with 160 seats, Open Bar & Open Kitchen with 220 seats, and Logevåningen Himlen private loge), plus Restaurang Stallbacken for traditional Swedish fare. The company also offers catering services, corporate event packages (Företagsheldag, Företagslopp, Reklamskyltning), conference facilities, and experiential activities including guided stable tours, pony driving experiences, and double sulky rides. Digital services include Bergsåker TV on YouTube for race tips, annual pass ticketing via Tickster, ATG betting integration, and Min andel share-based wagering. The venue distributes approximately 50 million SEK in prize money annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Bergsåkers Arena Restaurang Main arena restaurant at Bergsåker race track, serving as the central dining venue during race events for general public and corporate groups.
• Travrestaurang Nahar Seven-floor restaurant with 450 seats, open on all V85 race days. Suitable for larger groups, with newly installed TVs at each table for presentations, lectures, or galas.
• Zoogin Club & Lounge 160-seat restaurant with table service open all race days. Features a large lounge with fireplace and 100 additional seats. Buffet served; available for private event rental.
• Open Bar & Open Kitchen 220 seats distributed across two connected restaurant spaces, suitable for corporate events, jubilees, weddings, or birthday celebrations.
• Logevåningen Himlen Newly built private loge with 24 seats, ideal for smaller groups. Typically serves a three-course menu.
• Restaurang Stallbacken Approximately 80-seat restaurant located at the stable area. Offers buffet and lighter dishes with focus on traditional Swedish home cooking. Open all race days.
• Träningsanläggningen (Training Facility) Year-round training facilities including a 1,000m round track, approximately 3km forest loop, 1,000m straight track, and stable facilities (A stall) with free boxes for professional horse trainers.
• Arenarestaurangens Catering Catering service for delivery and pickup for corporate conferences, events, weddings, parties, and receptions. Includes sandwich cakes, buffets, salads, baguettes, desserts, and à la carte options.
• Reklamskyltning (Advertising Signage) Advertising billboard opportunities around the race track for corporate sponsors seeking brand visibility.
• Företagsheldag (Corporate Day) Full-day corporate experience at Bergsåker, offering companies a unique team-building opportunity with horse racing activities.
• Företagslopp (Corporate Race) Opportunity for companies to run their own corporate race event at Bergsåker.
• Konferens på Bergsåker (Conference Services) Meeting and conference facilities at the race track venue for corporate events and business gatherings.
• Fartfylld Ponnykörning (Pony Driving) Exciting pony driving experience on a precision track where groups can compete in teams or individually; for families and corporate groups.
• Dubbelsulky (Double Sulky Experience) Experience driving a horse in the double sulky on the race track, getting close to the horse and feeling its power and speed; equipment provided.
• Guidad Stallbacksvisning (Guided Stable Tour) Exclusive behind-the-scenes tour of the stable area with personal guide, including race program, stable tour, and buffet dinner in Zoogin restaurant; for visitors and groups.

Quantifiable outcome

• 25,000+ visitors during Sundsvall Open Trot (2009 record)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Quality Hotel SundsvallcoreGTM or Marketing Partner15% discount on hotel rooms for racing event visitors using code 'trav2026'. Joint marketing for major events like Sundsvall Open Trot. Located 10 minutes from Sundsvall Central Station.
• ATG (AB Trav och Galopp)coreChannel Partner/ Reseller/ DistributorOfficial gaming partner providing betting products for all Bergsåker races. Products include V4, V5, V64, V65, V75, V86, and GS75 games. Also provides Min Andel share betting platform.
• Wecab (Taxi Service)minorChannel Partner/ Reseller/ DistributorPre-booked taxi service partnership for visitor transportation. Contact: 060 911 11.
• 1932-klubben (Gold Sponsors Club)coreGTM or Marketing PartnerCorporate sponsor club with members including ACTEMIUM, BARGE BAY CONSULTING, MM SKYDD OCH PROFIL, Sundsvalls Mekaniska Verkstad, and 20+ other companies offering sponsorship and advertising at Bergsåker.
• MM Skydd & Profil ABcoreGTM or Marketing PartnerMain sponsor providing free entrance on most racing days in 2026 through ticket sponsorship.
• Dela SundsvallminorGTM or Marketing PartnerMain sponsor of Bergsåker, co-sponsor of events.
• HalabminorGTM or Marketing PartnerSponsor of Winter Trot 2026 event.
• Travskolan Bergsåker (Bergsåker Racing School)coreChannel Partner/ Reseller/ DistributorRacing school providing education and training for aspiring harness racing participants. Offers pony driving experiences and formal licensing courses.
• Hästägarföreningen (Horse Owner Association)coreStrategic or Co-development PartnerOrganizes trial races on Saturdays, supports horse owners with provlopp (trial runs) and coordination. Contact: Evert Nylander 073-837 09 86.
• Agria DjurförsäkringminorGTM or Marketing PartnerSponsor of Monthly B-Trainer award (Månadens B-Tränare) recognition program.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Åbytravet: Åbytravet is a leading harness racing venue in Mölndal/Gothenburg, hosting major events such as the Hugo Åbergs Memorial. It directly mirrors Bergsåker's combination of racing, F&B, training and corporate offerings at scale.
• Solvalla: Solvalla is Sweden's largest harness racing track located in Stockholm. It is the closest direct peer to Bergsåker, operating an equivalent mix of race days, training facilities, ATG-integrated betting, restaurants, corporate events and Sundsvall-style marquee events (Elitloppet).
• Jägersro: Jägersro is a major Swedish harness racing track in Malmö, operated under Svensk Travsport. It offers a directly comparable product: race-day events, ATG betting, restaurants, training facilities and corporate hospitality — competing for trainers, horses and sponsors on the same national circuit.
• Umåker: Umåker is a harness racing track in Umeå, also serving northern Sweden. It is a direct geographic peer competing for the same Norrland trainers, horse owners, spectators and corporate clients.

Others

• Svensk Travsport: Svensk Travsport is the national governing body for Swedish harness racing, providing the sport app, license administration and regulatory framework that Bergsåker operates within. It is an ecosystem counterpart rather than a competitor.
• ATG (AB Trav och Galopp): ATG is the Swedish harness and gallop racing betting monopoly and Bergsåker's exclusive gaming partner. It is ecosystem-critical rather than a competitor — its platform enables all wagering revenue tied to Bergsåker races.

Regional players

• Bollnästravet: Bollnästravet is a smaller Swedish harness racing track in Gävleborg. It is a regional peer operating similar race-day, training and ATG-integrated services but at lower scale than Bergsåker.
• Östersundstravet: Östersundstravet is a harness racing track serving the Jämtland region of northern Sweden. It is a regional peer with a comparable venue-driven business model, overlapping with Bergsåker in trainer and audience catchment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bergsakers
• YouTubeyoutube.com/@bergsakertravbana
• Instagraminstagram.com/bergsakerstravet
• LinkedInlinkedin.com/company/bergs%C3%A5ker

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergsåker