What SEONGON does

SEONGON is a Vietnamese digital marketing agency founded in 2012, headquartered in Hanoi with a branch office in Ho Chi Minh City. The company operates as Công Ty Cổ Phần SEONGON Thịnh Vượng (SEONGON Thịnh Vuong Joint Stock Company), a privately-held joint stock company led by CEO Lưu Trọng Hiếu, with a team of 100+ employees. SEONGON specializes in Google-centric digital marketing services, offering total SEO, Google Ads management (Search, Display, YouTube, Performance Max), Digital Branding, Facebook Ads, TikTok Ads, Google Maps verification and optimization, and GEO (Generative Engine Optimization). The company also runs SEONGON Academy, a training business delivering courses on Google Ads, SEO, Content SEO, and Google Analytics 4 with 200+ sessions conducted and 3,000+ students trained.

The company's service delivery is anchored on proprietary methodologies including the RICO advertising model for Google Ads copywriting, an exclusive keyword research method, a proprietary Google advertising growth model, and the Search/Shopping/GDN 4.0 advertising framework. SEONGON holds Google Partner Premier status — the highest tier of Google partnership — and has been recognized as a Finalist in the Google Premier Partner Awards 2024 and as the winner of the Workplace Excellence award at the Google Premier Partner Awards 2023 for Southeast Asia.

SEONGON serves a diversified customer base of 5,000+ Vietnamese businesses across finance, banking, telecommunications, construction, education, retail, tourism, and healthcare, alongside government and enterprise clients including Bệnh viện Hữu nghị Việt Đức, Ngân hàng Bưu điện Liên Việt, and the Korea Tourism Organization in Vietnam. The business model is professional-services-based with quote-based pricing for client engagements and disclosed per-course pricing for training (e.g., 4,990,000 VND for the foundational Google Ads course). Distribution is direct sales via two physical offices plus inside-sales support via hotline and Zalo, supported by a content-led marketing strategy anchored on a 500+ article blog and active Facebook/YouTube channels. Strategic university partnerships with FTU, NEU, Thuongmai, Swinburne Vietnam, and Greenwich support talent pipeline and brand visibility.

Name

SEONGON

Legal name

Công Ty Cổ Phần SEONGON Thịnh Vượng

Website

https://seongon.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

SEONGON is a Vietnam-based, Google Premier Partner digital marketing agency that provides SEO, Google Ads, social media advertising, GEO, and digital branding services to 5,000+ Vietnamese enterprises and SMBs across finance, healthcare, retail, tourism, and government, supported by a training academy.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media advertising
• Social media marketing
• Digital branding

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. SEO Services: Comprehensive SEO services including total SEO, Ecommerce SEO, with the goal of ranking websites on the first page of Google search results to increase reach and reach target customers
2. Google Ads Services: Account management, account rental, and account building services for Google advertising including search ads, display network, and YouTube ads
3. Digital Branding Services: Comprehensive brand development and digital advertising strategies including minigame/event management, digital platform management, and crisis management on Google
4. Facebook Ads & TikTok Ads Services: Social media advertising services across Facebook and TikTok platforms
5. Training Services: Educational programs covering SEO, Google Ads, Content SEO, and Google Analytics 4 taught by practitioners with over 10 years of experience

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SEONGON is a Vietnam-based digital marketing agency, founded in 2012 and headquartered in Hanoi, that sells online marketing services to businesses. Its core offerings include SEO, paid media management across Google Ads, Facebook Ads, and TikTok Ads, digital branding, GEO optimization for AI-driven search, Google Maps optimization, and digital marketing training courses.

Product overview

SEONGON is a Google Marketing Agency that provides a comprehensive suite of digital marketing services centered around Google platforms, including SEO services, Google Ads management, Facebook Ads, TikTok Ads, Digital Branding, GEO (Generative Engine Optimization), and Maps optimization. The company also operates SEONGON Academy, offering training courses including Google Ads Nền Tảng (Foundational), Master Google Ads, SEO Tổng Thể, Google Analytics 4, and Content SEO training programs. The services are delivered through an exclusive methodology developed over 13 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimization services designed to improve organic visibility on Google and other search engines for business clients seeking higher rankings and inbound traffic.
• Google Ads Management Management of paid search advertising campaigns on the Google Ads platform for businesses looking to generate leads and sales through search engine marketing.
• Facebook Ads Management Planning and management of paid advertising campaigns on Facebook for businesses targeting customers through social media advertising.
• TikTok Ads Management Execution of paid advertising campaigns on the TikTok platform for businesses targeting short-form video audiences and younger demographics.
• Digital Branding Services Digital branding services that help businesses develop and project a consistent brand identity across online channels and digital touchpoints.
• GEO (Generative Engine Optimization) Optimization service focused on improving client visibility in generative AI-driven search engines and answer engines, extending traditional SEO into AI-mediated discovery.
• Google Maps Optimization Optimization of clients' Google Maps listings and local search presence to drive foot traffic, local inquiries, and location-based discovery.
• Digital Marketing Training Courses Educational courses that teach digital marketing skills, including SEO and online advertising, aimed at marketers, business owners, and aspiring practitioners.

Quantifiable outcome

• 162.5% TOP 5 keywords ranking achievement
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 1 January 2024SEONGON holds Google Partner Premier status - the highest tier of Google partnership. As a Premier Partner, the company has demonstrated expertise in Google advertising products and maintains close working relationship with Google for latest product updates and strategies.
• Các trường đại học Việt NamminorStrategic or Co-development Partner · 1 January 2012Partnership with Vietnamese educational institutions including Foreign Trade University (FTU), National Economics University (NEU), Thuongmai University, Swinburne University Vietnam, and Greenwich University. These partnerships support knowledge sharing and talent development.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Bruce Clay Inc. US-based SEO agency with a long operating history and proprietary methodology focus, comparable to SEONGON in its SEO-centric, methodology-led approach but serving primarily US/English-speaking clients.
• First Page Digital: Asia-based (Hong Kong) digital marketing agency specializing in SEO, Google Ads, and performance marketing, similar in service mix to SEONGON but primarily serving Hong Kong, Singapore, and other SEA markets.
• WebFX: US-based performance marketing agency offering SEO, Google Ads, and content marketing, comparable in service mix and mid-market/enterprise focus to SEONGON but operating in the US market.

Broad incumbents

• Mindshare Vietnam: GroupM/WPP global media agency with a Vietnam presence, competing for enterprise media planning and buying budgets that overlap with SEONGON's Google Ads and digital branding practices.
• iProspect Vietnam: Dentsu's global performance media agency with a Vietnam presence, directly comparable on Google Ads, SEO, and performance-led media buying to SEONGON's core offerings.
• FPT Digital: The digital transformation and marketing arm of Vietnamese tech conglomerate FPT, offering broader digital and technology services but overlapping on digital marketing execution for enterprise clients in Vietnam.
• Dentsu Vietnam: Global advertising network's Vietnam operation offering media planning, digital, and creative services to enterprise clients, competing with SEONGON for large advertisers but with a much wider portfolio.
• Hakuhodo Vietnam: Japanese advertising network with Vietnam operations, offering integrated digital and brand services to enterprise clients in the same competitive set as SEONGON.
• Ogilvy Vietnam: WPP-owned global agency with full-service advertising, digital, and branding capabilities in Vietnam, competing for enterprise and government retainers that overlap with SEONGON's enterprise segment.

Direct peers

• Vinalink (VNLINK): Vietnamese digital marketing agency focused on SEO, performance marketing, and ecommerce growth, directly comparable in service mix, geography, and SMB/enterprise client base to SEONGON.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/seongon
• Facebookfb.com/seongonvietnam
• Xx.com/SEONGON3
• LinkedInlinkedin.com/company/seongoncom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEONGON