Name

McKinney Rogers International

Legal name

MR Partners Limited

Website

https://mckinneyrogers.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Strategy Execution Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Strategy execution consulting
• Business transformation services
• Leadership alignment programs
• Mission execution platform
• Enterprise change management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Consulting Services: McKinney Rogers provides bespoke consulting engagements delivered by dedicated specialist teams. Services include Mission Leadership methodology implementation, strategic planning, Elite Teams programs, War Gaming simulations, and execution management. The company operates as a boutique firm offering hands-on service throughout engagement lifecycle.
2. Advance Dashboard Platform: AI-enabled enterprise execution platform with implementation, onboarding, and ongoing support services. The platform is sold alongside consulting services, with dedicated platform adoption specialists available for setup, API/SSO setup, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

McKinney Rogers is a boutique consulting firm that helps enterprises bridge the gap between strategy and execution through its proprietary Mission Leadership methodology and the AI-enabled Advance Dashboard platform. It delivers bespoke consulting engagements spanning strategic planning, alignment, execution, elite team development, and war gaming simulations for senior leadership teams of mid-to-large organizations. The Advance Dashboard software platform connects strategy, people, and operating plans with real-time performance insights and is supported by dedicated platform adoption specialists.

Product overview

McKinney Rogers offers a holistic strategy execution solution centered on its proprietary Mission Leadership® methodology, which serves as an end-to-end mission-oriented operating system. The core technology product is the Advance Dashboard—an AI-enabled, enterprise-grade business execution platform that connects strategy, people, and operating plans in one place. This digital platform is complemented by consulting service offerings including Mission Planning (strategy development), Mission Alignment (cascading strategy into action), Mission Execution (performance review cadence), Elite Teams (team performance diagnostics using RallyBright), and War Gaming (strategic simulation exercises). The Mission Leadership methodology is the strategic framework that underpins all offerings, with the Advance Dashboard serving as its digital companion for tracking and execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Advance Dashboard An AI-enabled, enterprise-grade business execution platform that connects strategy, people, and operating plans in one place. It provides complete visibility and real-time insights into progress toward organizational missions and tracks the business transformation journey, providing performance insights and accountability at every stage of execution. It integrates API connectors and an embedded Mission AI (MAI) companion that assists with content generation and evaluates written mission content. Sold to mid-sized enterprises with revenues between $2-10 billion.
• Mission Leadership An end-to-end mission-oriented operating system that provides total clarity of narrative and purpose throughout an organization to drive business execution from strategy to execution. Developed from lessons learned in special operations, it delivers focus and agility for results in fast-paced, complex environments, and underpins all other service offerings.
• Mission Planning A comprehensive strategy development process that equips organizations with a differentiated growth strategy by assessing current situations and applying a proven methodology to produce multi-year roadmaps and shared understanding of the organization's future.
• Mission Alignment Bridges the gap between strategy and execution by transforming strategic intent into a practical, actionable framework. Ensures alignment from senior leadership to front lines through a five-step process: Define Mission Statement, Understand Strategic Intent, Build Tasks, Define Boundaries, and Confirm the Mission.
• Mission Execution A dynamic performance review cadence designed to keep organizations forward-focused on achieving their mission. It harnesses collective team intelligence, accountability, and transparency to close performance gaps, featuring a consistent reporting cadence for situational analysis and course-corrective action.
• Elite Teams A program that helps leadership teams forge deeper connections, align on shared values, and develop winning behaviors and elite rituals for sustained high performance. Uses RallyBright Resilient Teams performance diagnostics and the proprietary ASPIRE Leading Teams Model to enhance meeting productivity, decision-making, and adaptive capabilities.
• War Gaming An immersive and interactive experience that simulates complex real-world situations to help teams identify risk, test strategies, and develop adaptability needed for high-stakes success. Includes Operational Rehearsal, Competitor Intelligence, and Scenario Testing components.

Quantifiable outcome

• Teams delivered Q4 plan and achieved measurable market share gains in new fiscal year after implementing Mission Leadership
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• RallyBrightcoreStrategic or Co-development Partner · 15 November 2024McKinney Rogers and RallyBright joined forces on November 15, 2024 to drive team performance and strategic excellence. The collaboration combines McKinney Rogers' strategy execution expertise with RallyBright's team intelligence platform featuring Resilient Teams diagnostics. The partnership enables integration of mission performance data with leadership team dynamics insights, helping clients strengthen team dynamics and achieve measurable business outcomes. Will Casselton, CEO of McKinney Rogers, stated that the partnership represents an exciting step in strengthening client execution capabilities.
• GP StrategiesflagshipOthersMcKinney Rogers is identified as 'a GP Strategies company' on the RallyBright partnership page. GP Strategies is the parent company under which McKinney Rogers operates, providing corporate backing and association with a larger learning and talent solutions organization.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: McKinsey is the largest global management consultancy with deep strategy-to-execution capabilities and proprietary transformation frameworks — adjacent competition for the same enterprise transformation wallet.
• Bain & Company: Bain is a leading global strategy consultancy with execution and organization practices serving enterprise transformations — competes in the same board-level strategy execution buyer.
• Kearney: Kearney is a top-tier global management consultancy with strategy execution and operating model practices — overlaps with McKinney Rogers' Mission Leadership methodology for larger enterprises.

Emerging players

• Perdoo: Perdoo is a strategy execution platform focused on OKRs and KPIs for mid-market and enterprise — comparable to Advance Dashboard's KPI/mission-tracking functionality.
• Quantive (formerly Gtmhub): Quantive is an OKR/execution platform competing with Advance Dashboard for enterprise strategy execution software budgets; partial overlap on the platform layer.

Others

• GP Strategies: GP Strategies is McKinney Rogers' parent company — a corporate training and organizational development group — and represents the internal ecosystem McKinney Rogers sits within for cross-sell and corporate backing.

Direct peers

• BTS: BTS is a strategy execution-focused consultancy that helps leadership teams align strategy with execution through simulations, alignment programs, and capability building — directly comparable to McKinney Rogers' Mission Leadership offering.
• Root: Root is a boutique strategy execution and operating model consultancy that helps leadership teams translate strategy into measurable outcomes — closely comparable in size and methodology orientation to McKinney Rogers.
• Marakon Associates: Marakon is a strategy consulting firm focused on value creation, strategy execution, and aligning leadership teams around growth plans — closely overlapping with McKinney Rogers' Mission Planning and Alignment engagements.
• WorkBoard: WorkBoard is an enterprise OKR and strategy execution SaaS platform with AI-driven insights — the closest pure-play software comparison to McKinney Rogers' Advance Dashboard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mckinney-rogers
• Xx.com/damianmckinney
• Facebookfacebook.com/mckinneyrogers

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKinney Rogers International