TerraSlate
TerraSlate is a privately held, bootstrapped e-commerce company that manufactures and sells military-grade polyester waterproof paper and printed waterproof menus, primarily serving restaurants across twelve industry verticals. It generates revenue through one-time product sales and design services under its TerraSlate, Hydronote, PolySlate, and Renegade sub-brands.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TerraSlate does
TerraSlate Inc. is a privately held, bootstrapped e-commerce company headquartered in Englewood, Colorado, that manufactures and sells military-grade polyester waterproof paper and printed waterproof products. The company's core technology is a synthetic paper — distinct from laminated or coated stock — that is 100% waterproof, rip-proof, and anti-microbial; the material can be submerged without cracking, peeling, or delaminating and withstands sanitization. The product portfolio spans raw waterproof paper (multiple sizes from 8.5x11 to A5 and thicknesses from 5 to 14 Mil), printed menus (flat table, bi-fold, tri-fold, rigid boards, table tents, die-cut, coil-bound, takeout), and adjacent items such as coasters, A-frame signs, flyers, posters, business cards, hologram security stickers, and waterproof adhesives. Sub-brands include Hydronote (inkjet paper and all-weather notebooks), PolySlate (value waterproof paper), and Renegade (reusable notebooks).
The business operates on a direct-to-consumer e-commerce model with free overnight shipping on all US orders, same-day fulfillment on the majority of approved orders, and a reseller and free-quote program for B2B and bulk buyers. Revenue is generated through one-time purchases of physical products plus professional services revenue from custom menu design, HD printing, logo design, and menu consultation. Unit pricing on waterproof paper starts at $23 (5 Mil) and printed menus start at $67–$128 depending on format; custom menu design is priced from $249. The company is led by founder Kyle Ewing, holds G7 print certification and HP Indigo Certified Media status, and has been recognized in the Wall Street Journal, Forbes, USA Today, and the Inc. 5000.
The customer base is broadly distributed across twelve industry verticals including restaurants (primary), hotels and resorts, healthcare and biotechnology, construction, aerospace and defense, education, retail, grocery, horticulture, sports, advertising, and art. No enterprise customer logos or anchor contracts are disclosed, and the absence of external funding, parent companies, or acquisition activity indicates a self-funded, founder-led operating model serving a long-tail of SMB and mid-market buyers.
TerraSlate firmographics
Firmographics- Name
- TerraSlate
- Legal name
- TerraSlate Inc.
- Website
- https://terraslate.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TerraSlate is a privately held, bootstrapped e-commerce company that manufactures and sells military-grade polyester waterproof paper and printed waterproof menus, primarily serving restaurants across twelve industry verticals. It generates revenue through one-time product sales and design services under its TerraSlate, Hydronote, PolySlate, and Renegade sub-brands.
- Ownership category
- akta.pro rank
TerraSlate industry classification
Industry- Product category
- Waterproof Paper and Menu Products
- NAICS
- Paper Bag and Coated and Treated Paper Manufacturing (322220), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Specialty Paper Manufacturing (Coated, Release, Thermal, Filter, Security) (IMAMAEAC)
- akta.pro secondary industries
- Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF), Paper-Based Protective Packaging (Kraft Paper, Honeycomb, Molded Pulp) (IMALAFAC)
Keywords
Where TerraSlate is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TerraSlate business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Waterproof Paper Products: Sale of waterproof paper in various sizes (8.5x11, 8.5x14, 11x17, 12x18, 13x19, A3, A4, A5) and thicknesses (5 Mil 24lb Bond, 8 Mil 80lb Cover, 10 Mil 120lb Cover, 14 Mil 180lb Cover). One-time product purchase.
- Waterproof Menus: Sale of printed waterproof menus including flat table menus, bi-fold menus, tri-fold menus, table tents, die-cut menus, rigid menu boards, and disposable/takeout menus. Custom printing available.
- Custom Menu Design Services: Professional in-house design team provides menu design, file cleanup, and rebuild services. Includes professional upgrade to elevate brand and ensure print-ready files.
- HD Printing Services: High-definition color printing services on waterproof paper materials.
- Hydronote Products: Hydronote inkjet paper and all-weather notebooks for specialty applications.
- PolySlate Value Products: Budget-friendly waterproof paper alternative product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waterproof Paper 5 Mil (24lb Bond) |
| Unit Pricing | Pay-as-you-go | Waterproof Paper 8 Mil (80lb Cover) |
| Unit Pricing | Pay-as-you-go | Waterproof Paper 10 Mil (120lb Cover) |
| Unit Pricing | Pay-as-you-go | Waterproof Flat Table Menus |
| Unit Pricing | Pay-as-you-go | Waterproof Bi-Fold Menus |
| Unit Pricing | Pay-as-you-go | Waterproof Tri-Fold Menus |
| Unit Pricing | Pay-as-you-go | Disposable/Takeout Menus |
| Unit Pricing | Pay-as-you-go | Custom Menu Design Service |
| Unit Pricing | Pay-as-you-go | Sample Packs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TerraSlate product offering
Product offeringCore offering
TerraSlate manufactures and sells military-grade polyester waterproof paper and pre-printed waterproof menus (flat table, bi-fold, tri-fold, rigid menu boards, table tents, die-cut) for restaurants and other high-durability applications. The company complements its paper products with in-house HD color printing (G7 certified), custom menu design services, and specialty items such as waterproof business cards, adhesives, coasters, flyers, and AI-enabled menu engineering tools.
Product overview
TerraSlate is a waterproof paper and menu company offering a portfolio of military-grade polyester-based waterproof paper products and printed menu solutions. The core product line consists of Waterproof Paper (available in multiple sizes from letter to A5 and thicknesses from 5 Mil to 14 Mil) and Waterproof Menus (including Flat Table Menus, Bi-Fold Menus, Tri-Fold Menus, and Rigid Menu Boards). Supporting sub-brands include Hydronote (inkjet paper and all-weather notebooks) and PolySlate (value waterproof paper). The product line extends to specialty items like waterproof adhesives, A-frame signs, coasters, posters, business cards, and hologram security stickers. Design services include Custom Menu Design, Free Menu Templates, Logo Design, and HD Printing (G7 certified). The company also offers an AI-enabled tool called TasteAI Menu Engineer for menu optimization. All products are designed for durability, water resistance, and use across industries including hospitality, healthcare, construction, education, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- PolySlate: Value waterproof paper product line
- Hydronote
- Renegade
Products and services
- Waterproof Paper Military-grade polyester waterproof paper stock sold in sheets, available across multiple standard U.S. and international paper sizes and four thicknesses ranging from 5 Mil (24lb Bond) to 14 Mil (180lb Cover). Sold directly to restaurants, print shops, and other buyers for printing or resale.
- Waterproof Flat Table Menus Pre-printed waterproof single-sheet menus designed for table placement in restaurants and hospitality venues.
- Waterproof Bi-Fold Menus Pre-printed waterproof menus that fold in half, suitable for restaurants needing more content in a compact format.
- Waterproof Tri-Fold Menus Pre-printed waterproof menus that fold into three panels, offering maximum space for larger restaurant menus.
- Rigid Menu Boards Heavy-duty rigid waterproof menu boards intended for long-term installation in high-end or high-traffic restaurant environments.
- PolySlate Value Waterproof Paper Value-tier waterproof paper sold under the PolySlate sub-brand, offering durability at a lower price point for budget-conscious buyers.
- Hydronote Inkjet Paper Specialty waterproof paper optimized for inkjet printers, sold under the Hydronote sub-brand for home, office, and field printing.
- Hydronote All-Weather Notebooks Waterproof notebooks with tear-resistant synthetic pages, sold under the Hydronote sub-brand for field and outdoor use.
- Waterproof Business Cards Custom-printed waterproof business cards designed to withstand moisture and heavy handling.
- HD Printing Services G7 certified high-definition color printing service applied to TerraSlate waterproof paper products, available for custom orders across the product line.
- Custom Menu Design Professional in-house design service that produces print-ready menu artwork, including file cleanup, layout refinement, and full menu rebuilds for restaurant customers.
Quantifiable outcome
- 95% of orders printed and shipped same business day when paid and proofs approved by Noon Mountain Time
- +1 more outcomes
Companies that use TerraSlate
Customer profileSegments12 records
Ideal customer profiles3 records
TerraSlate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TerraSlate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HP IndigocoreTerraSlate is a certified media partner for HP Indigo presses, ensuring their waterproof paper products are officially approved for use with HP Indigo printing equipment. This certification validates print quality and compatibility.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TerraSlate competitors and assessment
Company assessmentDirect peers
- Transcendia: Transcendia is a specialty film manufacturer producing polyester and engineered films for printing, packaging, and durable labeling applications. Highly comparable in substrate technology and B2B customer mix.
- Menu Designs: Menu Designs is a custom menu printing company serving the restaurant industry with single-use and laminated menus. Direct competitor in the converted menu product category.
- Hop Industries: Hop Industries produces synthetic paper (NEOKOA) and laminated paper products for printing applications including menus and signage. Directly comparable product line and customer base to TerraSlate.
- Yupo Corporation: Yupo is the largest global manufacturer of synthetic polypropylene-based paper used for menus, signage, and durable printing. It is the closest direct competitor to TerraSlate's polyester waterproof substrate, competing in the same product category with overlapping use cases.
- Relyco: Relyco specializes in durable and synthetic paper products including waterproof and tear-resistant paper for menus, signs, and outdoor use. Overlaps with TerraSlate on specialty substrate and converted paper products.
- Nekoosa: Nekoosa manufactures specialty paper and film products, including polyester and synthetic substrates for printing and packaging. Comparable product technology and customer profile.
Broad incumbents
- Vistaprint: Vistaprint is a large-scale online printing services company offering menus, business cards, and marketing materials. Competes with TerraSlate on menu printing and small-business printed goods at scale.
- Sir Speedy: Sir Speedy is a large printing franchise offering commercial printing, signs, and marketing materials. It competes broadly with TerraSlate's HD printing services across restaurant and SMB customers.
Emerging players
- Menufy: Menufy is a digital menu platform providing online ordering and QR-code menus for restaurants. Competes indirectly with TerraSlate's physical menus by substituting them with digital menus, but also adjacent to its Touchless QR offering.
- Restaurantware: Restaurantware is a restaurant supply company offering durable and reusable tableware, packaging, and signage. Comparable customer base (restaurants) with overlapping focus on durable, reusable products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TerraSlate social profiles
Digital presenceTerraSlate compliance and trust
Trust signalCompliance2 records
TerraSlate financial estimates
Financial estimateRevenue estimate
Valuation estimate
TerraSlate leadership team
Management profileNumber of profiles
Profiles1 record
TerraSlate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TerraSlate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TerraSlate
What does TerraSlate do?
TerraSlate manufactures and sells military-grade polyester waterproof paper and pre-printed waterproof menus (flat table, bi-fold, tri-fold, rigid menu boards, table tents, die-cut) for restaurants and other high-durability applications. The company complements its paper products with in-house HD color printing (G7 certified), custom menu design services, and specialty items such as waterproof business cards, adhesives, coasters, flyers, and AI-enabled menu engineering tools.
Is TerraSlate a public or private company?
TerraSlate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TerraSlate founded?
TerraSlate was founded in 2015. It employs 11 to 50 people.
Where is TerraSlate based?
TerraSlate is headquartered in Denver, United States, in the North America region.
How does TerraSlate make money?
Six revenue lines are on record. Waterproof Paper Products are the primary driver. The others are waterproof Menus, custom Menu Design Services, HD Printing Services, hydronote Products and polySlate Value Products.
Who are TerraSlate's main competitors?
Direct peers on record are Transcendia, Menu Designs, Hop Industries, Yupo Corporation, Relyco and Nekoosa. Broad incumbents are Vistaprint and Sir Speedy. Emerging players are Menufy and Restaurantware.
Does TerraSlate have an API?
No public API is recorded for TerraSlate.
What industry is TerraSlate in?
TerraSlate's product category is Waterproof Paper and Menu Products. Its primary akta.pro industry code is IMAMAEAC, Specialty Paper Manufacturing (Coated, Release, Thermal, Filter, Security), with a secondary code of IMAMAHAF, Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations). Its NAICS code is 322220 and its SIC code is 3081.