Menufy
- Company typePrivate
- Founded2009
- HeadquartersLeawood, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Menufy does
Menufy by HungerRush is a fully managed, cloud-based online ordering and digital marketing platform built for independent restaurants in the United States. Founded in 2009 and acquired by Houston-based HungerRush, LLC in October 2021, Menufy combines a custom-branded website builder with integrated online ordering, a digital loyalty program (Tasty Rewards), AI-powered review reply and email/feedback marketing tools (including the Global Automated Marketing Email program), and zero-chargeback fraud protection, all backed by a 24/7 U.S.-based multilingual success team. The platform is deeply integrated with major POS systems (Square, Clover, Lightspeed, Shift4) and delivery aggregators (DoorDash, Uber Eats, Google Search/Maps/Assistant), and operates a referral program that pays $150 per successful restaurant referral. {'company_description_short': 'Menufy by HungerRush is a fully managed SaaS platform that provides independent U.S. restaurants with custom branded websites, integrated online ordering, loyalty programs, AI-powered marketing tools, and chargeback protection, supported by 24/7 multilingual service.'}
Menufy firmographics
Firmographics- Name
- Menufy
- Legal name
- HungerRush, LLC
- Website
- https://menufy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Menufy industry classification
Industry- Product category
- Restaurant Online Ordering & Marketing Software
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Menufy is headquartered
LocationHeadquarters
- HQ city
- Leawood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Menufy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Menufy operates as a subscription-based SaaS platform where restaurants pay a recurring fee for access to their online ordering platform, custom website, hosting, marketing tools, and support services. The service is fully managed, with Menufy handling design, content, and execution.
- Negotiated Delivery Commissions: Menufy has negotiated special 12.5% commission rates with DoorDash and Uber Eats for its restaurant partners (compared to standard 20-30% rates), generating revenue through these delivery aggregators while passing savings to restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-In-One Platform Subscription |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Menufy product offering
Product offeringCore offering
Menufy provides a cloud-based, fully managed online ordering and digital marketing platform for independent restaurants. The service bundles a custom-branded website with built-in SEO, integrated online ordering, the Tasty Rewards loyalty program, AI-powered email/text marketing and review-reply tools, and chargeback protection, all delivered on a recurring monthly subscription. Menufy also negotiates 12.5% delivery commission rates with DoorDash and Uber Eats on behalf of its restaurant partners.
Product overview
Menufy by HungerRush is a fully managed restaurant online ordering and marketing platform offering a modular product portfolio. The core offering centers on Custom Restaurant Websites with integrated Online Ordering, supplemented by the Tasty Rewards loyalty program, AI-powered Marketing Tools (AI Review Replies and AI Email/Feedback Tools), and Chargeback Protection. These core Menufy products are complemented by the Menufy Manager dashboard and Business Manager Mobile App for restaurant operations management. Menufy operates as a brand under the parent company HungerRush, which provides the broader HungerRush 360 ecosystem including the HungerRush 360 POS System, HungerRush OrderAI (AI phone ordering), HungerRush Loyalty, HungerRush Text Marketing, HungerRush Gift Cards, HungerRush Feedback, HungerRush Delivery & Curbside, HungerRush Payment Processing, and HungerRush Hardware. The platform also offers specialized features including QR Code Window Stickers, Group Ordering, Curbside Pickup, and Food Truck Online Ordering. Menufy serves over 25,000 independent restaurants with 24/7 U.S.-based support and multilingual assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Tasty Rewards: Digital loyalty program for restaurant customers, functioning as an online version of traditional punch cards. The program rewards customers with a meal worth the average of their last 10 orders, incentivizing repeat business.
Products and services
- Custom Restaurant Websites Professional design team builds custom-branded websites showcasing the restaurant's food, colors, vibe, and story, with built-in SEO to help restaurants get found on Google. Target customer: independent restaurant operators.
- Online Ordering Integrated online ordering system enabling restaurants to accept direct orders through their own branded website, with POS sync and Google listing integration. Target customer: independent restaurant operators.
- Tasty Rewards Loyalty Program Digital loyalty program functioning as an online version of traditional punch cards; rewards are calculated as the average of the customer's last 10 orders. Target customer: independent restaurant operators seeking to drive repeat visits.
- HungerRush 360 Marketing Automated email and text marketing campaigns designed and built for restaurants, including AI-powered review replies, post-order follow-ups, and re-engagement campaigns to drive repeat online orders. Target customer: independent restaurant operators.
- Menufy Manager Restaurant online ordering dashboard where restaurant owners and managers manage orders, menus, delivery settings, curbside pickup, reports, discounts, and language preferences. Target customer: independent restaurant operators and their staff.
- Business Manager Mobile App Mobile companion app for iOS and Android smartphones and tablets enabling restaurant managers to manage tips, refunds, store credit, orders, payouts, and scheduling on the go. Target customer: independent restaurant operators and managers.
- Chargeback Protection Fraud protection service that eliminates chargeback risk for restaurants using the Menufy platform, with a 0% chargeback risk guarantee. Target customer: independent restaurant operators concerned about online payment fraud.
Quantifiable outcome
- Restaurants using Menufy have driven $1.8M+ in direct online orders for individual locations
- +3 more outcomes
Companies that use Menufy
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Menufy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature7 records
Menufy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HungerRushcoreHungerRush, a leading cloud software provider for the restaurant industry, acquired Kansas-City based Menufy. Menufy operates as a brand under HungerRush, combining Menufy's online ordering platform with HungerRush's POS and restaurant management solutions.
- UbercoreMenufy partnered with Uber to help restaurants meet increased customer demand for delivery. Like DoorDash, Menufy negotiated a special 12.5% commission rate for its restaurant partners.
- GooglecoreIntegration allowing customers to place online and mobile food orders directly through Google Search, Maps, and Google Assistant, increasing restaurant visibility and discovery.
- DoorDashcoreStrategic partnership with DoorDash for delivery services. Menufy has negotiated a special 12.5% fulfillment rate (vs. industry standard 20-30%) for its restaurant partners, enabling significant cost savings on delivery orders.
- Total Loyalty SolutionsminorStrategic partnership with Total Loyalty Solutions, a customer loyalty nurturing program used by thousands of merchants, to enhance loyalty program capabilities.
- SquarecoreIntegration with Square for Restaurants POS system enabling streamlined workflows, improved web visibility, and reduced technology costs for restaurants. SSO available through Menufy Manager.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Menufy competitors and assessment
Company assessmentDirect peers
- Owner.com: Owner.com builds AI-powered websites with integrated online ordering, marketing, and loyalty for independent restaurants, competing head-to-head with Menufy's core SMB offering.
- Bbot: Bbot offers online ordering, QR-code menus, and contactless payment tools for restaurants and bars, overlapping significantly with Menufy's online ordering and curbside capabilities.
- ChowNow: ChowNow is a direct competitor offering commission-free online ordering websites and apps for independent restaurants, with a similar fully-managed service model and SMB go-to-market motion.
- GloriaFood: GloriaFood provides free online ordering and restaurant websites with a freemium model, targeting the same independent restaurant segment with a lower-cost alternative to Menufy's subscription tiers.
Emerging players
- Deliverect: Deliverect integrates restaurant POS systems with multiple delivery aggregators, addressing a similar pain point as Menufy's negotiated DoorDash and Uber Eats commissions but via a SaaS delivery-hub model.
Broad incumbents
- Toast: Toast is a full-stack restaurant platform combining POS, online ordering, marketing, and payments; it competes with both Menufy's ordering product and parent HungerRush's POS offering.
- Olo: Olo is a publicly traded enterprise restaurant ordering platform serving large chains; it operates at a different scale but competes for restaurant direct-ordering budgets and integration mindshare.
- Lightspeed Restaurant: Lightspeed Restaurant offers POS with integrated online ordering and delivery; it is both a Menufy POS integration partner and a broader-suite competitor for independent restaurants.
- Square for Restaurants: Square for Restaurants bundles POS with online ordering and delivery integrations for SMBs; it is both a partner (via Menufy's Square SSO integration) and a competitor for ordering share.
Regional players
- OpenTable: OpenTable is the dominant U.S. restaurant reservation platform; it is adjacent rather than direct, but competes for restaurant digital marketing and guest-engagement budgets that Menufy also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Menufy social profiles
Digital presenceMenufy compliance and trust
Trust signalCompliance1 record
Menufy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menufy leadership team
Management profileNumber of profiles
Profiles9 records
Menufy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menufy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menufy
What does Menufy do?
Menufy provides a cloud-based, fully managed online ordering and digital marketing platform for independent restaurants. The service bundles a custom-branded website with built-in SEO, integrated online ordering, the Tasty Rewards loyalty program, AI-powered email/text marketing and review-reply tools, and chargeback protection, all delivered on a recurring monthly subscription. Menufy also negotiates 12.5% delivery commission rates with DoorDash and Uber Eats on behalf of its restaurant partners.
Is Menufy a public or private company?
Menufy is a private company. It is classified as corporate owned and is currently operating.
When was Menufy founded?
Menufy was founded in 2009. It employs 51 to 100 people.
Where is Menufy based?
Menufy is headquartered in Leawood, United States, in the North America region.
How does Menufy make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are negotiated Delivery Commissions.
Who are Menufy's main competitors?
Direct peers on record are Owner.com, Bbot, ChowNow and GloriaFood. Deliverect is listed as an emerging player. Broad incumbents are Toast, Olo, Lightspeed Restaurant and Square for Restaurants. OpenTable is listed as a regional player.
Does Menufy have an API?
No public API is recorded for Menufy.
What industry is Menufy in?
Menufy's product category is Restaurant Online Ordering & Marketing Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms.