Restaurantware
Restaurantware is a Chicago-based B2B e-commerce platform selling 17,000+ foodservice supplies — including eco-friendly disposables, smallwares, equipment, and custom packaging — to restaurants, caterers, bakeries, and food trucks across the US and UAE.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Restaurantware does
Restaurantware is a B2B e-commerce platform, founded in 2010 and headquartered in Chicago, that sells 17,000+ foodservice supplies directly to commercial buyers through its own website. The catalog spans eight primary categories — Disposables, Smallwares, Food & Beverage, Tabletop, Equipment, Storage/Transport, Janitorial, and Industrial — with a particular emphasis on eco-friendly, compostable, and biodegradable items, including dedicated sub-brands such as Bambuddha (bamboo products), Pulp Tek (sugarcane/bagasse packaging), Restpresso (coffee program supplies), and Sustain (PLA-lined compostable cups). The company also offers custom-branded packaging (cup sleeves, take-out bags, labels, napkins) targeting operators that want packaging-level brand differentiation.
The business operates two revenue streams: transactional product sales (predominantly bulk-box pricing on the e-commerce storefront) and the RW MAX subscription, priced at $99.99/month or $999.99/year, which adds free shipping on eligible orders over $29.99, priority order processing, and dedicated customer support. Distribution runs through owned regional storefronts covering the United States (excluding Alaska and Hawaii) and the United Arab Emirates via Restaurantware UAE, with no third-party marketplace or reseller channel disclosed. Marketing is executed organically via social media, a content blog (RW Resources), email, and SEO rather than paid acquisition.
Sustainability positioning is reinforced through the Green Hero Foundation partnership with Veritree, under which Restaurantware claims 337,000+ trees planted tied to customer purchases. The company has no disclosed funding rounds, no named enterprise customers, and operates with 11-50 employees, indicating a lean, founder-led organization (Jamil Bouchareb is co-CEO and co-founder) reliant on long-tail SMB and mid-market foodservice demand across restaurants, caterers, bakeries, food trucks, and bars.
Restaurantware firmographics
Firmographics- Name
- Restaurantware
- Legal name
- Restaurantware
- Website
- https://restaurantware.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Restaurantware is a Chicago-based B2B e-commerce platform selling 17,000+ foodservice supplies — including eco-friendly disposables, smallwares, equipment, and custom packaging — to restaurants, caterers, bakeries, and food trucks across the US and UAE.
- Ownership category
- akta.pro rank
Restaurantware industry classification
Industry- Product category
- Foodservice Supplies
- NAICS
- Hardware Retailers (44414)
- SIC
- Wholesale-Hardware (5072)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM), Foodservice Cash-and-Carry (Restaurants/Caterers) (CRAHACAC)
Keywords
Where Restaurantware is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Restaurantware business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Restaurantware generates revenue through direct product sales of foodservice supplies including disposables, smallwares, equipment, tabletop items, and custom packaging. Products are sold in bulk quantities to commercial customers.
- RW MAX Subscription: Annual or monthly subscription service providing free shipping on eligible products over $29.99, priority order processing, and dedicated customer support. Subscription plans at $99.99/month or $999.99/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with bulk quantities |
| Subscription | Monthly | RW MAX monthly subscription |
| Subscription | Annual | RW MAX annual subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Restaurantware product offering
Product offeringCore offering
Restaurantware is an online B2B e-commerce platform that sells restaurant and foodservice supplies across eight product categories (Disposables, Smallwares, Food & Beverage, Tabletop, Equipment, Storage/Transport, Janitorial, and Industrial). It offers 17,000+ products in bulk—including eco-friendly, compostable, and biodegradable packaging—and supports custom logo printing on packaging. It is complemented by an RW Max subscription providing free shipping over $29.99, priority order processing, and dedicated customer support.
Product overview
Restaurantware is a B2B e-commerce platform offering a comprehensive portfolio of 17,000+ restaurant and foodservice supplies. The company operates a multi-brand strategy with proprietary collections including Bar Lux (premium bar tools), Pulp Tek (sustainable packaging), Bambuddha (bamboo products), and Restpresso (coffee program supplies), alongside sub-brands such as Sustain, Bio Tek, Cater Tek, Ingenero, Asporto, Bento Tek, Futura, Basic Nature, Bag Tek, Luxenap, Thermo Tek, Pulp Safe, and Mini Serve. The platform also features customizable products for custom branding and subscription services including RW Max (free shipping subscription) and RW Rewards (loyalty program). Products span eight major categories: Disposables, Smallwares, Food & Beverage, Tabletop, Equipment, Storage/Transport, Janitorial, and Industrial supplies. The company emphasizes sustainable and eco-friendly options with tree-planting initiatives through the Green Hero Foundation partnership with Veritree.
Differentiator
Problem solved
Functional benefit
Brands
- RW Max: Exclusive subscription service offering free shipping on eligible products over $29.99, priority order processing, and dedicated customer support.
Products and services
- Restaurantware Disposables Single-use restaurant supplies category covering take-out containers, eco-friendly disposables, catering disposables, disposable bakery supplies, plastic dinnerware, paperware, and tabletop disposables for foodservice operators.
- Restaurantware Smallwares Kitchen tools and equipment category including cookware, food storage, kitchen hand tools, cutlery, baking smallwares, beverage service supplies, chafing dishes, and general kitchen supplies.
- Restaurantware Food & Beverage Foodservice ingredients and beverages category including baking ingredients, condiments and sauces, extracts, beverages, food coloring, beverage toppings, and bubble tea supplies.
- Restaurantware Tabletop Dining and serving supplies category including flatware, beverageware, dinnerware, condiment holders and dispensers, linens and table covers, table decor and displays, and serving and display platters.
- Restaurantware Equipment Commercial kitchen equipment category including cooking equipment, work tables, food preparation tools, commercial ovens, holding and warming equipment, beverage equipment, commercial shelving, and food display/merchandising.
- Restaurantware Storage / Transport Food storage and transport equipment category including storage racks, carts, insulated carriers, glass racks, warewashing racks, and bus tubs.
- Restaurantware Janitorial Cleaning and maintenance supplies category including cleaning tools, janitorial disposables, trash cans, restroom supplies, floor care, and laundry equipment.
- Restaurantware Industrial Industrial supplies category including clothing, heating/cooling equipment, shipping supplies, packaging materials, storage solutions, safety products, and facility maintenance items.
- Customizable Products Custom printed restaurant supplies including cup sleeves, take-out bags, gable boxes, stickers, labels, pastry bags, paper trays, sandwich boxes, napkins, food paper, deli paper, and drink carriers featuring operator branding with per-piece pricing starting from $0.13.
- RW Max Subscription Subscription service offering free shipping on eligible products over $29.99, priority order processing, and dedicated customer support, available as a $99.99/month or $999.99/year plan.
- RW Rewards Customer loyalty program allowing users to earn points with every purchase on the Restaurantware platform.
Quantifiable outcome
- 337,000 trees planted through environmental partnership
Companies that use Restaurantware
Customer profileSegments6 records
Ideal customer profiles3 records
Restaurantware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Restaurantware partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VeritreecoreRestaurantware partners with Veritree through their Green Hero Foundation initiative. For every order placed, Restaurantware plants a tree through this partnership. The initiative supports global reforestation efforts and combating climate change. Over 337,000 trees have been planted through customer purchases.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Restaurantware competitors and assessment
Company assessmentBroad incumbents
- Sysco: Largest US broadline foodservice distributor that supplies disposables and tabletop alongside food, competing for the same operator procurement budgets at much greater scale.
- US Foods: Major broadline foodservice distributor carrying disposables and equipment supplies that overlap with Restaurantware's catalog for large operator accounts.
- Gold Medal Products: Established US manufacturer and distributor of concession, foodservice, and beverage equipment that competes in equipment, popcorn, and tabletop categories carried by Restaurantware.
Direct peers
- Restaurant Depot: Cash-and-carry foodservice supplies club serving small and mid-market restaurants; competes with Restaurantware's bulk, high-volume buyer value proposition, particularly in disposables and smallwares.
- KaTom Restaurant Supply: Direct foodservice supply e-commerce competitor focused on restaurants and commercial kitchens with a comparable catalog of disposables, equipment, and tabletop.
- Mission Restaurant Supply: Online and catalog foodservice supplies retailer that competes head-to-head with Restaurantware across disposables, smallwares, equipment, and tabletop for restaurant and catering buyers.
- Bargreen Ellingson: Restaurant supply distributor in the Pacific Northwest selling disposables, tabletop, and equipment to foodservice operators, with overlapping customer segments and product categories.
- Webstaurant Store: The largest pure-play online restaurant supply retailer in the US, selling disposables, smallwares, equipment, and tabletop with a multi-channel catalog that overlaps most categories Restaurantware serves.
- Nella Cutlery: Online foodservice cutlery and supplies retailer overlapping with Restaurantware's cutlery, tabletop, and smallwares categories for restaurant and catering customers.
Emerging players
- Eco-Products: Specialty manufacturer of compostable foodservice packaging with deep sustainability positioning; a direct competitor to Restaurantware's Pulp Tek, Bio Tek, and Sustain collections.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Restaurantware social profiles
Digital presenceRestaurantware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurantware leadership team
Management profileNumber of profiles
Profiles1 record
Restaurantware subsidiaries and ownership
Company hierarchySubsidiaries1 record
Restaurantware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurantware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurantware
What does Restaurantware do?
Restaurantware is an online B2B e-commerce platform that sells restaurant and foodservice supplies across eight product categories (Disposables, Smallwares, Food & Beverage, Tabletop, Equipment, Storage/Transport, Janitorial, and Industrial). It offers 17,000+ products in bulk—including eco-friendly, compostable, and biodegradable packaging—and supports custom logo printing on packaging. It is complemented by an RW Max subscription providing free shipping over $29.99, priority order processing, and dedicated customer support.
Is Restaurantware a public or private company?
Restaurantware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Restaurantware founded?
Restaurantware was founded in 2010. It employs 11 to 50 people.
Where is Restaurantware based?
Restaurantware is headquartered in Chicago, United States, in the North America region.
How does Restaurantware make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are RW MAX Subscription.
Who are Restaurantware's main competitors?
Broad incumbents on record are Sysco, US Foods and Gold Medal Products. Direct peers are Restaurant Depot, KaTom Restaurant Supply, Mission Restaurant Supply, Bargreen Ellingson, Webstaurant Store and Nella Cutlery. Eco-Products is listed as an emerging player.
Does Restaurantware have an API?
No public API is recorded for Restaurantware.
What industry is Restaurantware in?
Restaurantware's product category is Foodservice Supplies. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of IMAMAHAI, Foodservice Disposables (cups, plates, bowls, trays, clamshells). Its NAICS code is 44414 and its SIC code is 5072.