Soepay

What Soepay does

SoéPay is a Hong Kong-based fintech that provides digital payment acceptance solutions to small and medium-sized merchants across retail, food and beverage, beauty, fitness, exhibitions, market vendors, and taxi drivers. The company is operated by SoePay Co. Ltd. (incorporated in Hong Kong) as an affiliate of SPECTRA Technologies Holdings Company Ltd., which supplies the underlying certified payments infrastructure. Its product portfolio spans four hardware and software lines: SmartPOS terminals (S1 Plus, S1, APOLLO, tap-POS), SoftPOS that turns NFC-enabled Android/iOS devices into contactless terminals, Tap to Pay on iPhone for hardware-free acceptance on merchant iPhones, and an Online Payment service offering API integration plus Pay-by-Link. All solutions are managed through MARS (Merchant & Acquirer Revenue System), a proprietary cloud-based merchant portal that consolidates transaction monitoring, multi-shop account hierarchy, switchable cashier, inventory and reporting across online and offline channels.

The platform supports over 20 payment methods including Visa, Mastercard, UnionPay, AMEX, JCB, Discover, Diners, EPS, Octopus, Apple Pay, Google Pay, Samsung Pay, Huawei Pay, BOC Pay, Alipay, Alipay+, WeChat Pay, PayMe, FPS, and Union QR, with PCI-DSS Level 1, PCI-PTS, PCI-CPoC and ISO 27001 certifications and Visa Global Service Provider registration. SoéPay generates revenue primarily through Merchant Discount Rates of 1.2%-3.7% per successful transaction depending on payment method and category, supplemented by SmartPOS hardware sales (terminals, thermal paper, Bluetooth receipt printers) and a Tap to Pay on iPhone monthly maintenance fee (HK$300, currently waived). Merchant onboarding is self-serve through the company website, WhatsApp, and iOS/Android app stores, with a stated 10-minute sign-up flow targeting Hong Kong SMBs exclusively.

Name

Soepay

Legal name

SoePay Co. Ltd.

Website

https://soepay.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SoéPay is a Hong Kong-based fintech providing multi-payment acceptance solutions — SmartPOS terminals, SoftPOS, Tap to Pay on iPhone, and Online Payment — to small and medium-sized merchants across retail, F&B, and service verticals, operating under SPECTRA Technologies Holdings.

Ownership category

akta.pro rank

Product category

Merchant Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB), Merchant Acquiring & Processing Platforms (BPAMAFAB)

Keywords

• Contactless payment processing
• Merchant acquiring services
• Mobile point of sale
• Payment gateway solutions
• Smart pos terminals

Headquarters

HQ city

Mong Kok

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Transaction/Merchant Discount Rate (MDR): SoéPay charges merchants a percentage fee (MDR) per successful transaction. Rates vary by payment method and card type: QR codes (Alipay, WeChat Pay) from 1.2%, credit/debit cards from 1.5%, AMEX 1.9%, EPS 1.0%. This is the primary revenue stream.
2. Online/eCommerce Payment Fees: Fees for online payment services including Visa/Mastercard at 2.7% online (local) plus HKD$1.5 handling fee per transaction, and up to 3.7% for overseas transactions.
3. SmartPOS Hardware Sales: Sale of SmartPOS terminals including S1 Plus, S1, APOLLO, and tap-POS devices. Optional accessories include thermal printer paper (HK$100/10 rolls) and barcode scanners.
4. Tap to Pay Monthly Maintenance Fee: Tap to Pay on iPhone service charges HK$300/month as maintenance fee (currently waived under limited-time promotional offer). One-time setup fee of HK$780 (currently waived).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

SoéPay is a Hong Kong digital payment platform that lets merchants accept contactless card, chip, swipe, QR code, and mobile wallet payments through multiple deployment options — dedicated SmartPOS terminals (S1 Plus, S1, APOLLO, tap-POS), a SoftPOS app that turns Android devices into payment terminals, Tap to Pay on iPhone with no extra hardware, and an online payment gateway for e-commerce. All channels feed into the proprietary MARS (Merchant & Acquirer Revenue System) cloud dashboard, which provides real-time transaction data, multi-shop and user management, inventory tracking, and report export for merchants across retail, food & beverage, beauty, exhibitions, taxis, and online commerce.

Product overview

SoéPay is a Hong Kong digital payment platform offering a portfolio of payment acceptance solutions. The core offering spans hardware-based SmartPOS terminals (S1 Plus, S1, APOLLO, tap-POS) that accept contactless, chip, swipe, and QR code payments; SoftPOS software that transforms Android phones into payment terminals; Tap to Pay on iPhone enabling contactless acceptance via iPhone alone; Online Payment for e-commerce via API integration and payment links; and the cloud-based MARS merchant portal for centralized management of all solutions. Accessories include thermal printer paper and Bluetooth receipt printers. The platform supports Visa, Mastercard, UnionPay, Alipay, WeChat Pay, Apple Pay, Samsung Pay, Google Pay, Huawei Pay, BOC Pay, Octopus, EPS, JCB, AMEX, PayMe, and FPS, and is powered by Spectra Technologies.

Differentiator

Problem solved

Functional benefit

Brands

• MARS: Merchant & Acquirer Revenue System - cloud-based merchant management dashboard for transaction monitoring, reporting, and business insights.
• SmartPOS
• SoftPOS
• Tap to Pay on iPhone

Products and services

• SmartPOS Terminals (S1 Plus, S1, APOLLO, tap-POS) Hardware-based point-of-sale card terminals that accept contactless, chip, swipe, and QR code payments. Includes the all-in-one APOLLO with integrated thermal printer, 5MP camera, dual SIM, GPS, and 1D/2D barcode decode; the S1 Plus with 5.5" LCD and 5000mAh battery; the slim S1; and the lightweight tap-POS. All integrate with the MARS merchant portal for centralized management. Targeted at Hong Kong retail, F&B, beauty, and exhibition merchants.
• SoftPOS Mobile Payment Software-based contactless payment solution that turns Android phones or tablets into payment terminals, accepting contactless credit cards, QR codes, and digital wallets without additional hardware. Includes sale, void, refund functions, real-time statistics, switchable cashier accounts, and account management, and is PCI-DSS Level 1 certified.
• Tap to Pay on iPhone (iPhone 拍易收) Feature that enables merchants to accept all types of in-person contactless payments — physical debit/credit cards and digital wallets — using only an iPhone and the SoéPay app, with no additional hardware. Uses Apple's built-in security and privacy features and supports PIN entry protection. Marketed to Hong Kong merchant categories including Hong Kong taxi drivers.
• Online Payment Service Real-time online payment collection service for online stores and applications. Supports Visa, Mastercard, Alipay, WeChat Pay, and PayMe. Offers two methods: API integration into self-built websites/apps, and SoftPOS payment link delivery to customers via WhatsApp. Targeted at Hong Kong-based online merchants with self-built websites or apps.
• Thermal Printer Paper (and Bluetooth Receipt Printer BP80 accessory) Hardware accessories sold to merchants using SoéPay terminals, including 56mm x 40mm thermal printer paper at HK$100 per 10 rolls and an external Bluetooth receipt printer (BP80) for receipt printing.

Quantifiable outcome

• Merchant onboarding completed in 10 minutes
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• MastercardcoreStrategic or Co-development PartnerMastercard partnered with Spectra (SoéPay's parent) to expand the Mastercard Tap on Phone acceptance network in Hong Kong. The partnership launched the SoéPay Tap to Pay solution enabling safe, fast, and secure contactless payments. The solution includes Mastercard Sonic feature — a sound that confirms successful card payments. This partnership aligns with Mastercard's commitment to promote contactless payments across Hong Kong and support local SME digitalization. Quote from Helena Chen, Managing Director, Hong Kong and Macau, Mastercard.
• VisacoreStrategic or Co-development PartnerVisa partnered with SoéPay to enable 'Tap to Phone' mobile devices to accept contactless payments without additional hardware in Hong Kong. Visa noted that more than seven in ten face-to-face Visa transactions are contactless, and this low-cost, simple solution helps micro, small, and medium-sized businesses with digital transformation. Quote from Maaike Steinebach, General Manager, Visa Hong Kong and Macau.
• SPECTRA Technologies Holdings Company Ltd.coreTechnology or IntegrationSoepay Limited is an affiliate of SPECTRA Technologies Holdings Company Ltd. SoéPay provides services offered in Hong Kong under the SPECTRA Technologies umbrella. The company is 'powered by Spectra Technologies' and is part of the Spectra group including Spectra Merchant Services. SPECTRA Technologies provides the enterprise-grade technology and certified payment infrastructure backing SoéPay.
• Card Associations (Visa, Mastercard, UnionPay, Amex, JCB, Discover, Diners)coreTechnology or IntegrationSoéPay is certified and authorized to process transactions for all major card associations. The company acts as a payment facilitator appointed by acquirers for credit card payment processing and settlement. Card associations include Visa, Mastercard, UnionPay, American Express, JCB, Discover, and Diners Club.
• Apple (Tap to Pay on iPhone)coreTechnology or IntegrationSoéPay leverages Apple's Tap to Pay on iPhone technology, enabling merchants to accept contactless payments using only an iPhone with no additional hardware. Apple provides the built-in security and privacy features — card numbers and PIN information are not stored on iPhone or Apple servers. Apple provides the NFC and security framework that powers this feature.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Block (Square): Global SMB commerce platform combining hardware POS, software payments (Square), and seller financing. Operates at much larger scale than SoéPay but exercises the same multi-product payments and merchant software playbook.
• Octopus Cards: Hong Kong's dominant stored-value payment network covering retail transit and retail merchants. Competitor for in-person payment acceptance that SoéPay supports but Octopus originates and controls.
• AlipayHK (Alipay+ partner): Ant Group-backed super-app wallet dominating Hong Kong QR payments. Competes with SoéPay on QR acceptance volume and merchant ubiquity while offering wallet and consumer-facing services SoéPay does not.
• HKT Payment / Tap & Go (HKT): HKT's payment services including Tap & Go and POS acquiring for merchants in Hong Kong. Competes with SoéPay as a telco-backed, full-stack payments provider in the same SMB segment.
• PayMe (HSBC): HSBC-operated consumer P2P and merchant QR payment app in Hong Kong. Direct overlap with SoéPay's PayME/FPS acceptance, with deep consumer side network built on HSBC's banking base.
• Stripe: Global online payment processing platform supporting Visa, Mastercard, Alipay, and WeChat Pay. Comparable to SoéPay's online payment API offering for self-built e-commerce merchants.
• WeChat Pay HK: Tencent-backed Hong Kong payment wallet with broad merchant acceptance. Directly overlaps with SoéPay's QR acceptance and consumer wallet flows, with much larger user base.

Direct peers

• Zettle by PayPal: PayPal-owned SMB point-of-sale and Tap to Pay solution offering mobile card readers and software-based acceptance. Strong direct functional comparable to SoéPay's SmartPOS + SoftPOS bundle for SMB merchants.
• Reap Technologies: Hong Kong-based fintech providing payment and credit solutions to SMBs, offering online and in-person acceptance with multi-method support. Directly comparable Hong Kong SMB payment acquiring and processing focus.
• SumUp: UK-based global mPOS and SoftPOS provider serving SMBs with hardware-free contactless acceptance. Closest international analog to SoéPay's SoftPOS + Tap to Phone positioning for micro/SMB merchants.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soepay.hk
• LinkedInlinkedin.com/company/soepay
• Instagraminstagram.com/soepay.hk
• Xx.com/soepay_hk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soepay