Sirena-Travel CJSC

What Sirena-Travel CJSC does

Sirena-Travel CJSC (operating through Sirena-Travel GmbH in Germany) is a privately-held aviation technology company founded in 2001 that operates a Global Distribution System (GDS) and suite of airline technology platforms, primarily serving the CIS market and 27 other BSP-accredited countries. The company's core offering is a platform-plus-modules architecture: the Sirena-Travel GDS is the distribution backbone (1,100+ terminals, ~200 air carriers, 3M+ passenger seats annually), supplemented by Leonardo PSS for airline inventory and passenger service management, Astra DCS for airport departure control (95+ airports, 1M+ monthly passengers, 30,000+ monthly flights), WebSky for direct airline e-commerce, NDC Level 4 certified distribution, Sirena.Revenue for revenue management, MyPayments for PCI DSS-compliant payment processing, and a portfolio of adjacent modules (loyalty, messaging, charter sales, statistics, mobile sales).

The company monetizes through a mix of GDS transaction fees on ticket issuance, recurring subscription and maintenance fees for PSS, DCS, and e-commerce deployments, terminal access fees, and professional services for implementation and training. Distribution is sales-led with direct enterprise account management, IATA strategic partnership, and channel partners such as the Mavins consolidator and TCH (Transport Clearing House), which is the primary settlement system for the CIS market. Named customers include AlMasria Universal (Egypt), SHIRAK AVIA (Armenia), and Somon Air (Tajikistan).

The business is operated via Airlot GmbH, the legal entity registered in Offenbach am Main, Germany, with operational headquarters in Frankfurt. Sirena-Travel holds IATA strategic partnership, NDC Level 4 aggregator status (since 2019), PCI DSS certification, and partnerships with Lufthansa Group (NDC aggregator since June 2020), ATPCO (Routehappy Rich Content since September 2021), and Travelport (Galileo) for foreign-carrier content access. No external funding rounds, acquisitions, or M&A activity are disclosed.

Name

Sirena-Travel CJSC

Legal name

Sirena-Travel GmbH

Website

https://sirena-travel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Sirena-Travel CJSC operates a Global Distribution System (GDS) and airline technology suite (PSS, DCS, NDC, e-commerce, RMS) serving airlines, travel agencies, and airports across 28 BSP countries, with dominant position in the CIS market and ~200 international carriers in inventory.

Ownership category

akta.pro rank

Product category

Travel Distribution and Aviation Technology Software

NAICS

Support Activities for Transportation (488)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Global Distribution Systems (GDS) (THABAJAA)

akta.pro secondary industries

Airline Distribution & Merchandising Platforms (Direct/B2B) (THALABAC), Fare Management, Pricing & Shopping Engines (ATPCO/Offer) (THABAJAE), Schedule & Availability Data Distribution (OAG/SSIM Feeds) (THALAAAI), Inventory, Availability & Schedule Distribution (SSIM/OAG, Direct Connect) (THABAJAH)

Keywords

• Global distribution system
• Passenger service system
• Departure control system
• Airline e-commerce platform
• Travel technology solutions

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. GDS Distribution Services: Sirena-Travel operates a Global Distribution System providing reservation, booking, and ticketing services to travel agencies and airlines. Revenue is generated through transaction fees for ticket issuance, commission from BSP/TCH settlements, and terminal access fees. The system processes ticket sales for CIS carriers and foreign air carriers.
2. PSS Leonardo Licensing: Leonardo PSS is offered as a hosted inventory management system for airlines, with no linking fees or regular traffic type payments when connecting to GDS. Revenue model includes software licensing and monthly maintenance fees included in the base service.
3. E-commerce Platform (WebSky): Online booking system for airlines enabling direct ticket sales through airline websites. Generates revenue through implementation fees and ongoing platform maintenance.
4. Astra DCS Deployment: Departure control system deployment at airports with monthly fee covering software maintenance, improvements, and system docking with airport systems.
5. Training and Consulting Services: Sirena offers consulting services including training and customization of revenue management systems, RMS integration, and implementation support for airlines.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sirena-Travel operates a Global Distribution System (GDS) accredited in 28 BSP countries and provides technology solutions for the aviation and travel industry, including the proprietary Leonardo Passenger Service System (PSS) for airline inventory and sales management, the Astra Departure Control System (DCS) for airports, the WebSky e-commerce platform, and a certified IATA NDC Level 4 distribution platform. The company sells subscription-based software licenses, transaction-based distribution services, and consulting/support to airlines, travel agencies, and airports across CIS and international markets.

Product overview

Sirena-Travel is a distribution system and provider of technology solutions for the travel industry, consisting of a platform-plus-modules architecture. The core offering is the Sirena-Travel GDS (Global Distribution System) providing ticketing and distribution services in 28 BSP countries, which serves as the central platform. This is supplemented by Leonardo PSS (Passenger Service System) for airlines covering inventory, sales, and passenger management, and Astra DCS (Departure Control System) for airport passenger and baggage check-in operations. Additional modules include WebSky e-commerce platform for airline direct sales, NEMO B2B for agency booking, Revenue Management System (Sirena.Revenue) for pricing optimization, Loyalty Management, NDC Platform for modern airline distribution, electronic ticketing (ETS/EMD), mobile sales solutions, payment processing (MyPayments), messaging systems, charter sales, statistical reporting, and fare management. The products are designed to work together across airlines, travel agencies, and airports in the aviation distribution ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Leonardo: Comprehensive Passenger Service System (PSS) for airlines providing flight schedule management, flight resource management, passenger transfer management, and sales management. Also known as Leonardo PSS inventory system.
• WebSky
• NEMO B2B
• MyPayments
• Sirena.Revenue
• Astra DCS
• ETS 2000

Products and services

• Sirena-Travel GDS Global Distribution System providing reservation, booking, ticketing, and BSP/TCH settlement services for airlines and travel agencies across 28 BSP countries, with access to nearly 200 international carrier inventories.
• Leonardo PSS Comprehensive Passenger Service System providing airline inventory management, schedule management, passenger transfer management, sales management, automated business rules, independent scheduling, and developed quoting of booking classes.
• Astra DCS Automated Departure Control System providing multilingual passenger and baggage check-in, flight loading control, integration with passport control services, and CUSS kiosk platforms, deployed at 95+ airports.
• Sirena.Revenue (RMS) Segment-oriented revenue management system enabling demand forecasting, optimal pricing policy determination, sales limits calculation per booking class, and competitive tariff monitoring for airlines.
• WebSky E-commerce platform for airlines enabling direct ticket sales through airline websites with branded fares, ancillary services, seat selection, loyalty program integration, and DCS integration for online check-in.
• Loyalty Management System Loyalty management system for frequent fliers, ticket agents, and corporate customers with point accrual, redemption tracking, and personalized marketing offers.
• ETS (Electronic Ticketing Server) E-ticketing authorization, control, and storage system compliant with IATA resolutions 722f/722g/722h/724/735d, supporting EDIFACT telegram processing and standardized data exchange.
• EMD (Electronic Miscellaneous Document) IATA-standard electronic document enabling sale and collection of ancillary services (EMD-S Standalone) issued independently of e-tickets through the Sirena GDS.
• Sirena NDC Platform IATA NDC Level 4 certified distribution platform enabling dynamic pricing, personalized offers, branded fares, and full service bundling for airlines distributing through agency channels.
• Revenue Integrity System Booking process control system managing time limits for ticket issuance and detecting duplicated segments within PNRs to maintain route integrity within the Leonardo PSS platform.
• Leo PSS Mobile Sales Mobile cash desk solution using aQsi-5 hardware for selling and paying for additional airline services at airports, combining service issuance, payment processing, and EMD printing.
• NEMO B2B Web System Web-based B2B interface providing access to Sirena-Travel GDS for sale of aviation and railway transportation, including Travelport (Galileo) integration for foreign carrier content with parallel search, fare comparison, and schedule display.
• Graphical Terminal for Agencies Web-based graphical terminal enabling travel agencies to reserve air transportation and issue tickets for scheduled and charter flights without command-line entries.
• Charter Sales System Charter sales system enabling tour operators to issue electronic tickets for charter passengers with automated ticket issuance, seat selection, and passenger list management.
• Online-Ticket System Real-time ticket sales reporting system automating financial information processing and accounting operations for agencies, including sale, exchange, and refund flows via XML messaging between GDS and agency accounting systems.
• Statistics System Statistical information system providing reservation data monitoring, operating activity analysis, and report generation in HTML and Excel formats.
• MyPayments Payment System Payment services provider enabling e-ticketing in TCH form and batch payment processing for multi-service transactions, integrated with airline reservation systems and PCI DSS certified.
• Messaging System (SMS Notifications) SMS notification service for passengers alerting on flight changes (date, time, airport, class), flight substitutions, or cancellations, with automatic messaging tied to order status changes.
• Web.Point Graphic Terminal Web-based graphic terminal for airline reservation and ticketing of scheduled and charter flights with intuitive interface and convenient search tools.
• Fares & Pricing Fare management system aligned with IATA/ATPCO standards offering flexible choice between Internal Fare database, ATPCO, and SITA database with GUI-assisted fare filing.
• Self Check-in Kiosks Self-service CUSS kiosk solution built on Astra DCS enabling passenger and flight data entry, seat selection, and boarding pass printing for airlines and airports.
• Web Check-in System Web check-in system providing automatic passenger and baggage check-in with seat selection and boarding pass printing, supporting individual, group, and through-flight scenarios.
• TCH DISH Standard Statistic TCH data interchange specification handbook system delivering reservation system sales information in text format for integration with agencies' internal accounting systems.
• Payment for Additional Services at Check-in Solution enabling payment for additional airline services at airport check-in counters via DCS integration with external POS terminals, generating EMD documents.
• Training and Consulting Services Training and consulting services covering revenue management system customization, RMS integration, and implementation support for airline, agency, and airport clients.

Quantifiable outcome

• 3+ million passenger seats sold annually through GDS
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature13 records

Partnerships

Five partnerships are on record, tiered major and core.

• ATPCOmajorStrategic or Co-development Partner · 10 September 2021International integrator of tariff information partnership expanded to include Routehappy Rich Content distribution rights. Sirena can receive and redistribute Routehappy Rich Content and branding data, with integration into new Mixvel tool. Partnership expands Routehappy content to Russian and CIS markets.
• Lufthansa GroupmajorGTM or Marketing Partner · 25 June 2020Sirena became NDC Lufthansa Group content aggregator providing NDC standard business processes for booking and arranging transportation of Lufthansa, Austrian Airlines, Brussels Airlines, and Swiss International Air Lines. Enables TCH agent access to NDC Lufthansa Group content through Mavins consolidator.
• IATAcoreStrategic or Co-development PartnerStrategic partner of IATA with BSP accreditation in 28 countries. Sirena-Travel is NDC Level 4 certified IT provider and aggregator. The partnership enables BSP settlement services, NDC distribution standards, and global industry compliance.
• Transport Clearing House (TCH)coreStrategic or Co-development PartnerTCH is the primary settlement system for CIS market. Sirena-Travel GDS is majority system in CIS market with TCH session support and Settlement Certificate. Enables ticket issuance and settlement for CIS airlines.
• MavinsmajorChannel Partner/ Reseller/ DistributorMavins consolidator enables NDC Lufthansa Group content distribution through TCH agents via Sirena-Travel GDS.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TravelSky Technology: China's state-backed GDS and aviation IT provider serving a similar national/regional distribution mandate. TravelSky is the closest structural analog to Sirena-Travel: dominant regional GDS with government ties, integrated PSS, and limited Western market share.
• IBS Software: Provider of iFly Res PSS and iFly Crew, plus loyalty and cargo solutions to over 100 airlines. Directly comparable to Leonardo PSS, competing for hosted PSS deals with mid-sized and regional carriers.
• Hitit Computer Services: PSS and airline IT vendor (Crane PSS) serving regional and low-cost carriers across CIS, Eastern Europe, Middle East, and Africa. Direct competitor to Leonardo PSS in the same customer segment.
• Navitaire (Amadeus subsidiary): PSS provider specializing in low-cost and hybrid carriers (New Skies, Sky Suite). Competes with Leonardo PSS for hosted PSS contracts in the small/mid-carrier segment.
• Radixx (Sabre subsidiary): Low-cost PSS vendor targeting the small and startup airline segment — directly overlapping Sirena's Leonardo PSS target customer profile.

Broad incumbents

• Amadeus: Global GDS and PSS leader (Altéa) serving airlines, agencies, and airports worldwide. Competes with Sirena in distribution and PSS, with vastly larger scale and broader geographic footprint.
• Sabre Corporation: Major global GDS and PSS (SabreSonic) provider with Radixx as low-cost PSS subsidiary. Competes head-to-head with Sirena in airline distribution, PSS hosting, and NDC aggregation.
• Travelport (now part of CWT): Global GDS (Galileo, Worldspan, Apollo) provider. Sirena's NEMO platform integrates directly with Travelport for foreign carrier content, making Travelport both a partner and indirect competitor in agency distribution.
• SITA: Air transport IT and communications specialist (CUTE, CUSS platforms) where Astra DCS is certified for deployment. SITA is both a platform Sirena integrates with and an indirect competitor in airport IT.

Emerging players

• Duffel: Modern NDC-first aggregator targeting travel agencies and TMCs with developer-friendly APIs. Represents the new generation of NDC aggregators that will compete with Sirena's NDC platform in agency channels.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sirena-Travel-128033027266643
• LinkedInlinkedin.com/company/sirena-travel-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirena-Travel CJSC