The Mavins Group

What The Mavins Group does

The Mavins Group, LLC is a privately held, founder-operated real estate and move management company headquartered at 1 Elm Street in Westfield, New Jersey, serving clients across New Jersey and the New York metropolitan area. Founded by Susan Devaney in April 2007 as Moving Mavins and rebranded under its current structure in 2012, the company combines three service lines: real estate sales representation under the Keller Williams Realty franchise, NASMM A+ Accredited senior and life-transition move management (operating under the Moving Mavins sub-brand), and in-house home staging and concierge services. The customer base is dominated by homeowners and families navigating life-stage transitions — particularly downsizing empty nesters and seniors — with a secondary segment of real estate investors.

The company runs no proprietary technology platform; its offering is delivered as human-concierge services, with marketing and lead capture handled through a Squarespace-built website, an active blog of 40+ articles, a weekly email newsletter, and organic social on Instagram and Facebook. Operating tooling (CRM, MLS access, franchise brand) is provided by the Keller Williams relationship, into which the company entered in 2012 and which it deepened in 2022 by joining the KW Real Estate Planner program.

Commercially, revenue is generated through transaction-based real estate commissions (typically 5–6% of sale price, split between listing and buy-side agents), professional-services fees for move management engagements (decluttering, packing, coordinating movers, unpacking, and new-home setup), and project-based home staging engagements. Distribution is regional and direct: Susan Devaney and a small team of 1–10 staff deliver services through personal consultations, referrals, the KW network, and chamber/community partnerships, with no disclosed external investors, funding rounds, or enterprise contracts.

Name

The Mavins Group

Legal name

The Mavins Group, LLC

Website

https://themavinsgroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mavins Group is a Westfield, NJ-based, founder-operated firm that combines Keller Williams real estate brokerage with NASMM A+ Accredited move management, staging, and concierge services for families and empty nesters navigating life-stage transitions in the New Jersey and New York metro area.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Move Management

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

akta.pro secondary industries

Packing, Unpacking & Set-Up Services (HSAFAFAB), Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

Keywords

• Real estate sales
• Move management services
• Home staging services
• Senior relocation services
• Concierge moving services

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Real Estate Sales Commissions: Traditional real estate agent commissions, typically 5-6% of sale price, split between listing and buyer's agents. Operating through Keller Williams Realty.
2. Move Management Services: Move management, staging, decluttering, and concierge services provided to families navigating transitions. Includes sorting, packing, coordinating movers, unpacking, and setting up new homes.
3. Home Staging Services: Professional staging services to prepare homes for sale, ranging from partial styling to full staging packages. Helps homes sell faster and for higher prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Mavins Group provides end-to-end real estate sales and move management services for families navigating life transitions in New Jersey and the New York metropolitan area. The company combines Keller Williams Realty home sales representation with move management through its Moving Mavins division, including decluttering, packing, unpacking, coordinating movers, home staging, and concierge services. NASMM A+ Accredited, the firm focuses on serving seniors, empty nesters, downsizers, and families relocating.

Product overview

The Mavins Group is a unified service offering that combines move management, home staging, and real estate sales through a multi-brand portfolio. The core company operates two main divisions: Moving Mavins (the move management arm handling decluttering, packing, unpacking, and coordination) and the KW Real Estate Planner program (strategic real estate planning for buying, selling, and investing). The company also provides in-house staging services, organizing support, and concierge services—all delivered in partnership with Keller Williams Realty for the real estate sales component. Together, these offerings provide end-to-end support for families navigating life transitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Moving Mavins (Move Management Services) Move management division offering decluttering, packing, unpacking, coordinating movers, organizing, and setup services to help families streamline sorting, staging, selling, and moving. Targeted at families and seniors transitioning between homes.
• Real Estate Sales (Keller Williams Realty Representation) Full-service real estate representation for home sellers and buyers operating under the Keller Williams Realty franchise, providing listings, showings, negotiations, and closings in the NJ/NY metro market.
• KW Real Estate Planner Program A Keller Williams strategic planning program offering personalized guidance for buying, selling, downsizing, and investing aligned with clients' life stages, financial goals, and timelines.
• Home Staging Services In-house home staging team providing flexible solutions ranging from partial styling using existing pieces to full staging packages that transform a home's appearance to help it sell faster and for higher prices.
• Concierge and Coordination Services

Quantifiable outcome

• Homes that have been staged spend between 33% and 50% less time on the market
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams RealtycoreChannel Partner/ Reseller/ DistributorThe Mavins Group operates as a real estate sales team under the Keller Williams Realty franchise (KW). The company was expanded in 2012 to include real estate sales through KW, and later joined the KW Real Estate Planner program in 2022. This partnership provides brand credibility, technology platform, lead generation, and training resources.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• TaskRabbit: General labor marketplace used for moving help, packing, and organizing tasks. Competes for the labor component of the Mavins' move management offering but lacks the integrated real estate and concierge layer.

Broad incumbents

• Right at Home: National in-home senior care and assistance franchise network. Adjacent to the Mavins' senior-focused services, often serving the same clients and families earlier or later in the care journey.
• Compass: Tech-forward national residential real estate brokerage. Competes for the same buyer and seller pool in the NJ/NY metro and pulls agents away from Keller Williams with concierge and technology positioning.
• RE/MAX: Large global residential real estate franchise. Overlaps with the Mavins' listing and buyer representation business across the same metro geography and competes for agent talent and listings.
• Coldwell Banker: Established national residential real estate brokerage with strong Northeast presence. Direct competitor for the same NJ/NY metro listings and transition-age clientele.
• HomeSmart: National real estate brokerage with strong East Coast growth and a value-oriented commission structure. Pulls agents from Keller Williams and competes for the same listing pool.
• Sotheby's International Realty: Luxury-leaning international real estate brand with affiliate networks in the NJ/NY metro. Competes for higher-end downsizing and relocation clients the Mavins also serves, with similar concierge positioning.

Direct peers

• Caring Transitions: National franchise specializing in senior move management, downsizing, and online estate sales. Operates the closest comparable model to The Mavins Group's Moving Mavins + KW real estate combination, targeting the same empty-nester and senior transition client base.

Emerging players

• Dolly: On-demand moving help marketplace serving multiple US metros including the Northeast. Represents the app-based, fragmented alternative to the Mavins' hands-on move management.
• Bellhops: Technology-enabled moving labor platform operating in NJ and other metros. Provides an alternative to the Mavins' coordinated mover relationships for the labor portion of the move.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CsQ5F-SoQYS
• Xx.com/movingmavins
• Facebookfacebook.com/themavinsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mavins Group