Easy School Marketing

What Easy School Marketing does

Easy School Marketing, LLC is a privately held, founder-led marketing consulting and professional development firm serving small independent and private K-12 schools with fewer than 400 students in the United States. The company, headquartered at 618 Center Point Way in Gaithersburg, Maryland, is owned and operated by Founder & CEO Aubrey Bursch and operates as a single-entity LLC with no disclosed institutional investors, parent company, or subsidiaries.

Its core offerings are service-based rather than software-based. The portfolio includes strategic consulting, leadership and advancement coaching, personalized market research and attrition studies, and fractional marketing and development director services delivered on retainer or project basis. The firm monetizes its thought leadership through the annual Small School Leaders Conference (with tiers ranging from $97 individual passes to $997 association passes and $497 VIP bundles), the bi-weekly Mindful School Marketing Podcast co-hosted with Tara Claeys of Design TLC, monthly free virtual meetups, free workshops such as the Virtual Annual Planning Workshop, and a recurring Small School Solutions professional development membership with monthly guest expert trainings and group coaching. Standalone summit recordings (Leadership Summit, Enrollment & Marketing Summit) are also sold as digital products.

The go-to-market motion is consultative and content-led. Lead generation flows through the blog, newsletter, podcast, free meetups, and conference speaking engagements by Aubrey Bursch, converting prospects via free discovery calls and strategy sessions into ongoing advisory relationships. Distribution is direct: no resellers, no third-party channel partners, and no international footprint. The underlying technology stack is built on standard SaaS — Kajabi hosts the website, courses, and membership content; ConvertKit powers email marketing; and Acuity Scheduling handles appointment booking. The company does not offer an API, SDK, mobile application, or proprietary software product.

Name

Easy School Marketing

Legal name

Easy School Marketing, LLC

Website

https://easyschoolmarketing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy School Marketing is a founder-led consulting firm that provides marketing, enrollment, fundraising, and fractional CMO services to small U.S. independent and private schools with fewer than 400 students, monetizing via retainers, conferences, podcast, and a PD membership.

Ownership category

akta.pro rank

Product category

Education Marketing Consulting

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

akta.pro secondary industry

Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• School marketing consulting
• Enrollment strategy services
• Independent school advisory
• Fundraising campaign support
• Fractional marketing director

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Consulting Services: Retained consulting engagements providing marketing strategy, enrollment optimization, fundraising support, and leadership coaching for small independent and private schools. These are typically ongoing advisory relationships.
2. Conference & Professional Development: Revenue from the Small School Leaders Conference, including individual tickets ($97), team tickets ($197), VIP tickets ($497), and association tickets ($997). Also includes revenue from purchasing conference recordings.
3. Fractional Marketing Director: Part-time or fractional marketing leadership services where a senior marketing professional acts as the school's marketing director, providing ongoing strategic direction and execution support.
4. Speaker/Presentation Fees: Revenue from Aubrey Bursch speaking at education conferences and events, delivering keynotes and workshop sessions on school marketing topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Easy School Marketing provides strategic marketing, enrollment, fundraising, and leadership consulting exclusively to small independent and private K-12 schools with fewer than 400 students. Offerings include retained advisory engagements, leadership and advancement coaching, market research and attrition studies, fractional marketing and development director services, paid keynote speaking, an annual virtual conference, and a recurring professional development membership.

Product overview

Easy School Marketing is a marketing consulting and professional development company serving small independent and private schools with fewer than 400 students. The company offers a suite of services including strategic consulting, leadership coaching, market research, and fractional marketing director support. They operate an annual conference (Small School Leaders Conference), host monthly meet-ups, produce the Mindful School Marketing Podcast, and provide workshop recordings and professional development memberships. The company does not offer a software product; all offerings are service-based consulting, coaching, events, and educational content.

Differentiator

Problem solved

Functional benefit

Brands

• Small School Leaders Conference: Annual virtual conference for small independent and private school leaders focusing on enrollment, marketing, development, and leadership topics.
• Small School Leaders Monthly Meet-Up
• Small School Solutions

Products and services

• Strategic Consulting

Quantifiable outcome

• Client testimonial reports going from 20% to 100% completion on community relations metrics over three years of engagement
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered title sponsor and premier sponsor.

• Enroll Media Grouptitle sponsorGTM or Marketing Partner · 1 February 2026Enroll Media Group serves as a Title Sponsor for the Small School Leaders Conference. They specialize in digital marketing for schools and are a strategic partner in co-marketing to the independent school audience. Their focus on enrollment marketing complements Easy School Marketing's services.
• Truth Treetitle sponsorGTM or Marketing Partner · 1 February 2026Truth Tree is a Title Sponsor for the Small School Leaders Conference. They provide marketing services specifically for independent schools and partner with Easy School Marketing to reach and serve the small school community.
• Veracrosstitle sponsorTechnology or Integration · 1 February 2026Veracross serves as a Title Sponsor for the Small School Leaders Conference. As a school management software platform, they partner to reach school leaders and demonstrate integration compatibility with marketing strategies.
• Tara Claeys (Design TLC)premier sponsorStrategic or Co-development Partner · 1 February 2026Tara Claeys co-hosts the Mindful School Marketing Podcast with Aubrey Bursch and serves as a Premier Sponsor. Design TLC specializes in websites for small schools, and their partnership provides complementary services for shared clients.
• Laurie Ehrlich (Thrive Hive)premier sponsorStrategic or Co-development Partner · 1 February 2026Laurie Ehrlich co-presents at conferences and partners on content development with Easy School Marketing. Thrive Hive provides marketing and enrollment strategy consulting, making them a natural strategic partner in serving the small school market.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Finalsite: Largest provider of school marketing, websites, communications, and enrollment tools for K-12 private and independent schools. A much larger incumbent that overlaps Easy School Marketing's target market with a software-led platform approach.
• SchoolMint: K-12 enrollment, communication, and school marketing software platform serving public, charter, and private schools. A broader incumbent with productized offerings that compete for the same school marketing and enrollment budget.
• Veracross: Leading school management software platform for independent schools and a Title Sponsor of Easy School Marketing's conference. Adjacent vendor competing for IT/marketing budgets at the same customer base.
• Blackbaud: Large software company serving the broader social good sector, including K-12 private schools with enrollment, advancement, and marketing solutions. A scaled incumbent whose products overlap with Easy School Marketing's service scope.

Direct peers

• Enroll Media Group: Title sponsor partner of Easy School Marketing's conference, specializing in digital marketing and enrollment marketing for schools. Directly comparable services, audience, and distribution channels with shared go-to-market motions.
• Truth Tree: Title sponsor partner that provides marketing services specifically for independent schools. Operates in the same niche and customer base as Easy School Marketing with overlapping service offerings.
• Thrive Hive: Laurie Ehrlich's enrollment strategy and marketing consulting firm for independent schools. Premier sponsor partner of Easy School Marketing's conference and a direct competitor for enrollment marketing engagements.
• Design TLC (Tara Claeys): Premier sponsor partner specializing in websites for small schools; co-hosts the Mindful School Marketing Podcast with Easy School Marketing's founder. Closely aligned in target audience and complementary rather than overlapping service line.
• Tactical Magic: Boutique marketing agency that focuses on independent schools and education organizations. Provides comparable enrollment marketing, branding, and digital services to a similar small private school customer base.

Emerging players

• SmartBug Media: Full-service inbound marketing agency with a dedicated education vertical serving K-12 and higher ed institutions. Comparable agency structure and marketing services though targeting a broader range of institutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL4JufTm79kxRyg5ZK6v5TG21oCxc4xVvh
• LinkedInlinkedin.com/in/aubreybursch
• Xx.com/aubrey_bursch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy School Marketing