Easy School Marketing
Easy School Marketing is a founder-led consulting firm that provides marketing, enrollment, fundraising, and fractional CMO services to small U.S. independent and private schools with fewer than 400 students, monetizing via retainers, conferences, podcast, and a PD membership.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Easy School Marketing does
Easy School Marketing, LLC is a privately held, founder-led marketing consulting and professional development firm serving small independent and private K-12 schools with fewer than 400 students in the United States. The company, headquartered at 618 Center Point Way in Gaithersburg, Maryland, is owned and operated by Founder & CEO Aubrey Bursch and operates as a single-entity LLC with no disclosed institutional investors, parent company, or subsidiaries.
Its core offerings are service-based rather than software-based. The portfolio includes strategic consulting, leadership and advancement coaching, personalized market research and attrition studies, and fractional marketing and development director services delivered on retainer or project basis. The firm monetizes its thought leadership through the annual Small School Leaders Conference (with tiers ranging from $97 individual passes to $997 association passes and $497 VIP bundles), the bi-weekly Mindful School Marketing Podcast co-hosted with Tara Claeys of Design TLC, monthly free virtual meetups, free workshops such as the Virtual Annual Planning Workshop, and a recurring Small School Solutions professional development membership with monthly guest expert trainings and group coaching. Standalone summit recordings (Leadership Summit, Enrollment & Marketing Summit) are also sold as digital products.
The go-to-market motion is consultative and content-led. Lead generation flows through the blog, newsletter, podcast, free meetups, and conference speaking engagements by Aubrey Bursch, converting prospects via free discovery calls and strategy sessions into ongoing advisory relationships. Distribution is direct: no resellers, no third-party channel partners, and no international footprint. The underlying technology stack is built on standard SaaS — Kajabi hosts the website, courses, and membership content; ConvertKit powers email marketing; and Acuity Scheduling handles appointment booking. The company does not offer an API, SDK, mobile application, or proprietary software product.
Easy School Marketing firmographics
Firmographics- Name
- Easy School Marketing
- Legal name
- Easy School Marketing, LLC
- Website
- https://easyschoolmarketing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Easy School Marketing is a founder-led consulting firm that provides marketing, enrollment, fundraising, and fractional CMO services to small U.S. independent and private schools with fewer than 400 students, monetizing via retainers, conferences, podcast, and a PD membership.
- Ownership category
- akta.pro rank
Easy School Marketing industry classification
Industry- Product category
- Education Marketing Consulting
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)
- akta.pro secondary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
Keywords
Where Easy School Marketing is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easy School Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic Consulting Services: Retained consulting engagements providing marketing strategy, enrollment optimization, fundraising support, and leadership coaching for small independent and private schools. These are typically ongoing advisory relationships.
- Conference & Professional Development: Revenue from the Small School Leaders Conference, including individual tickets ($97), team tickets ($197), VIP tickets ($497), and association tickets ($997). Also includes revenue from purchasing conference recordings.
- Fractional Marketing Director: Part-time or fractional marketing leadership services where a senior marketing professional acts as the school's marketing director, providing ongoing strategic direction and execution support.
- Speaker/Presentation Fees: Revenue from Aubrey Bursch speaking at education conferences and events, delivering keynotes and workshop sessions on school marketing topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Conference Pass - $97 |
| One time/ perpetual license | Pay-as-you-go | Team Conference Pass - $197 |
| One time/ perpetual license | Pay-as-you-go | VIP Conference Pass - $497 |
| One time/ perpetual license | Pay-as-you-go | Association Conference Pass - $997 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Easy School Marketing product offering
Product offeringCore offering
Easy School Marketing provides strategic marketing, enrollment, fundraising, and leadership consulting exclusively to small independent and private K-12 schools with fewer than 400 students. Offerings include retained advisory engagements, leadership and advancement coaching, market research and attrition studies, fractional marketing and development director services, paid keynote speaking, an annual virtual conference, and a recurring professional development membership.
Product overview
Easy School Marketing is a marketing consulting and professional development company serving small independent and private schools with fewer than 400 students. The company offers a suite of services including strategic consulting, leadership coaching, market research, and fractional marketing director support. They operate an annual conference (Small School Leaders Conference), host monthly meet-ups, produce the Mindful School Marketing Podcast, and provide workshop recordings and professional development memberships. The company does not offer a software product; all offerings are service-based consulting, coaching, events, and educational content.
Differentiator
Problem solved
Functional benefit
Brands
- Small School Leaders Conference: Annual virtual conference for small independent and private school leaders focusing on enrollment, marketing, development, and leadership topics.
- Small School Leaders Monthly Meet-Up
- Small School Solutions
Products and services
- Strategic Consulting
Quantifiable outcome
- Client testimonial reports going from 20% to 100% completion on community relations metrics over three years of engagement
- +2 more outcomes
Companies that use Easy School Marketing
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Easy School Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Easy School Marketing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered title sponsor and premier sponsor.
- Enroll Media Grouptitle sponsorEnroll Media Group serves as a Title Sponsor for the Small School Leaders Conference. They specialize in digital marketing for schools and are a strategic partner in co-marketing to the independent school audience. Their focus on enrollment marketing complements Easy School Marketing's services.
- Truth Treetitle sponsorTruth Tree is a Title Sponsor for the Small School Leaders Conference. They provide marketing services specifically for independent schools and partner with Easy School Marketing to reach and serve the small school community.
- Veracrosstitle sponsorVeracross serves as a Title Sponsor for the Small School Leaders Conference. As a school management software platform, they partner to reach school leaders and demonstrate integration compatibility with marketing strategies.
- Tara Claeys (Design TLC)premier sponsorTara Claeys co-hosts the Mindful School Marketing Podcast with Aubrey Bursch and serves as a Premier Sponsor. Design TLC specializes in websites for small schools, and their partnership provides complementary services for shared clients.
- Laurie Ehrlich (Thrive Hive)premier sponsorLaurie Ehrlich co-presents at conferences and partners on content development with Easy School Marketing. Thrive Hive provides marketing and enrollment strategy consulting, making them a natural strategic partner in serving the small school market.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Easy School Marketing competitors and assessment
Company assessmentBroad incumbents
- Finalsite: Largest provider of school marketing, websites, communications, and enrollment tools for K-12 private and independent schools. A much larger incumbent that overlaps Easy School Marketing's target market with a software-led platform approach.
- SchoolMint: K-12 enrollment, communication, and school marketing software platform serving public, charter, and private schools. A broader incumbent with productized offerings that compete for the same school marketing and enrollment budget.
- Veracross: Leading school management software platform for independent schools and a Title Sponsor of Easy School Marketing's conference. Adjacent vendor competing for IT/marketing budgets at the same customer base.
- Blackbaud: Large software company serving the broader social good sector, including K-12 private schools with enrollment, advancement, and marketing solutions. A scaled incumbent whose products overlap with Easy School Marketing's service scope.
Direct peers
- Enroll Media Group: Title sponsor partner of Easy School Marketing's conference, specializing in digital marketing and enrollment marketing for schools. Directly comparable services, audience, and distribution channels with shared go-to-market motions.
- Truth Tree: Title sponsor partner that provides marketing services specifically for independent schools. Operates in the same niche and customer base as Easy School Marketing with overlapping service offerings.
- Thrive Hive: Laurie Ehrlich's enrollment strategy and marketing consulting firm for independent schools. Premier sponsor partner of Easy School Marketing's conference and a direct competitor for enrollment marketing engagements.
- Design TLC (Tara Claeys): Premier sponsor partner specializing in websites for small schools; co-hosts the Mindful School Marketing Podcast with Easy School Marketing's founder. Closely aligned in target audience and complementary rather than overlapping service line.
- Tactical Magic: Boutique marketing agency that focuses on independent schools and education organizations. Provides comparable enrollment marketing, branding, and digital services to a similar small private school customer base.
Emerging players
- SmartBug Media: Full-service inbound marketing agency with a dedicated education vertical serving K-12 and higher ed institutions. Comparable agency structure and marketing services though targeting a broader range of institutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Easy School Marketing social profiles
Digital presenceEasy School Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy School Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Easy School Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy School Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy School Marketing
What does Easy School Marketing do?
Easy School Marketing provides strategic marketing, enrollment, fundraising, and leadership consulting exclusively to small independent and private K-12 schools with fewer than 400 students. Offerings include retained advisory engagements, leadership and advancement coaching, market research and attrition studies, fractional marketing and development director services, paid keynote speaking, an annual virtual conference, and a recurring professional development membership.
Is Easy School Marketing a public or private company?
Easy School Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy School Marketing founded?
Easy School Marketing was founded in -1. It employs 1 to 10 people.
Where is Easy School Marketing based?
Easy School Marketing is headquartered in Washington, United States, in the North America region.
How does Easy School Marketing make money?
Four revenue lines are on record. Strategic Consulting Services are the primary driver. The others are conference & Professional Development, fractional Marketing Director and speaker/Presentation Fees.
Who are Easy School Marketing's main competitors?
Broad incumbents on record are Finalsite, SchoolMint, Veracross and Blackbaud. Direct peers are Enroll Media Group, Truth Tree, Thrive Hive, Design TLC (Tara Claeys) and Tactical Magic. SmartBug Media is listed as an emerging player.
Does Easy School Marketing have an API?
No public API is recorded for Easy School Marketing.
What industry is Easy School Marketing in?
Easy School Marketing's product category is Education Marketing Consulting. Its primary akta.pro industry code is EDAHAHAN, Executive Education & Corporate Programs (Non-degree), with a secondary code of EDAJABAA, Nonsectarian Independent Day Schools. Its NAICS code is 5418 and its SIC code is 7311.