Crown Insurance Group

What Crown Insurance Group does

Crown Insurance Group, Inc. is a privately held, family-owned independent insurance brokerage headquartered at 6903 Gunn Highway in Tampa, Florida. Founded in 2011 by owner Manuel "Manny" Saldana, the firm operates as an independent agency representing dozens of insurance carriers, including Mercury, Progressive, Mapfre, and Appalachian Underwriters, and serves individuals, families, and businesses across Florida. It runs a sales-led distribution model with a single physical office, 24/7 phone support, a multi-step website quote form, and a secure online client portal.

The firm's product portfolio spans personal and commercial lines: auto, home, health, life, Medicare, dental, supplemental (accident, cancer, critical illness, hospital, short-term disability), flood, and umbrella coverage on the personal side, plus commercial auto, general liability, workers compensation, group health, commercial life, surety bonds, building insurance, and garage liability on the commercial side. The technology stack is standard for an independent brokerage of this scale: an Ezlynx-powered client portal for self-service account access, SSL encryption for data security, cookie-based web analytics, and SMS-based customer communications. There is no proprietary technology, no API surface, no mobile app, and no AI/ML capability disclosed.

Revenue is generated through commissions paid by the insurance carriers the firm represents on each policy sold or renewed, with monthly billing cadence and per-customer quote-based pricing. The customer base is horizontally segmented into individual/family consumers, Medicare beneficiaries, and business/commercial clients, with no enterprise anchor accounts and pricing set by individual risk profile. The firm holds no funding, has no parent company, and has no disclosed M&A, leadership changes, or restructuring events.

Name

Crown Insurance Group

Legal name

Crown Insurance Group, Inc.

Website

https://crowninsgroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Crown Insurance Group is a family-owned independent insurance brokerage based in Tampa, Florida, founded in 2011. It represents dozens of carriers to offer personal and commercial insurance, including auto, home, health, life, Medicare, and commercial lines, to Florida consumers and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance brokerage, Crown Insurance Group generates revenue through commissions paid by insurance carriers when policies are sold. The company represents dozens of insurance carriers and earns a commission percentage on each policy sold or renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crown Insurance Group is an independent insurance brokerage representing dozens of A-rated carriers, selling personal lines (auto, home, health, life, Medicare, dental, supplemental) and commercial lines (commercial auto, general liability, workers compensation, group health, surety bonds, building, garage liability) to individuals, families, and businesses in Florida. Agents compare carrier options and earn commissions on each policy sold or renewed.

Product overview

Crown Insurance Group is an independent insurance brokerage agency offering a comprehensive portfolio of personal and commercial insurance products. The company operates as a broker representing multiple insurance carriers to provide competitive pricing options. Their personal insurance offerings include Auto, Home Owners, Health, Life, Medicare, Dental, and Supplemental Insurance (accident, cancer, critical illness, hospital, and short-term disability). Their commercial insurance portfolio includes Commercial Auto, General Liability, Workers Compensation, Group Health, Commercial Life, Surety Bonds, Building Insurance, and Garage Liability coverage. They also provide Flood Insurance and Umbrella Policies. The company maintains a Client Portal for customer self-service access. As an independent agency, they compare options across trusted A-rated carriers to help customers find optimal coverage at competitive rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance coverage protecting vehicle owners against liability and physical damage, sourced from multiple A-rated carriers via Crown's independent brokerage.
• Home Owners Insurance Property insurance coverage protecting homeowners against damage to their residence and personal belongings, shopped across multiple carriers through Crown's brokerage.
• Health Insurance Medical insurance coverage providing access to healthcare services and covering medical expenses, sourced from multiple carrier options through the brokerage.
• Life Insurance Coverage providing financial protection to beneficiaries upon the policyholder's death, sourced through the brokerage's carrier network.
• Medicare Insurance Health insurance plans for seniors, including Original Medicare and Medicare Advantage options, sourced from multiple carriers for Florida beneficiaries.
• Dental Insurance Dental coverage offering preventive, basic, and major dental care benefits through PPO and HMO networks, sourced from multiple carriers via the brokerage.
• Supplemental Insurance Additional insurance products including accident indemnity, cancer care, critical illness, hospital, short-term disability, and supplemental dental coverage that pay benefits directly to policyholders.
• Commercial Auto Insurance Business vehicle insurance covering liability and physical damage for vehicles used for work purposes, sourced from multiple commercial carriers.
• General Liability Insurance Commercial coverage protecting businesses from property damage, bodily injury, and personal harm claims during normal operations.
• Workers Compensation Insurance Coverage protecting employees and employers from workplace injuries and related costs, sourced from multiple commercial carriers.
• Group Health Insurance Employer-sponsored health coverage providing medical benefits to employees through multiple carrier options.
• Commercial Life Insurance Key person life insurance for business partners to protect against income loss from untimely death.
• Surety Bonds Contractual guarantees required for contractors to secure jobs and protect against non-performance.
• Building Insurance Commercial property coverage protecting business buildings and associated structures.
• Garage Liability Insurance Coverage for auto repair shops and used car dealers protecting against liability and property damage.
• Flood Insurance Coverage protecting property owners against flood-related damage to structures and contents.
• Umbrella Policies Excess liability coverage providing additional protection beyond standard policy limits for personal lines.
• Client Portal Secure online self-service platform for existing customers to access and manage their insurance policies and documents.

Quantifiable outcome

• Customers report saving approximately $200 less than original insurance monthly payments, with some saving 25-50% on premiums.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mercury InsurancecoreChannel Partner/ Reseller/ DistributorMercury Insurance is one of the insurance carriers represented by Crown Insurance Group, providing auto and other personal insurance products to customers through the agency's brokerage services.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is one of the commercial carriers represented by Crown Insurance Group, offering auto and related insurance products through the agency's brokerage network.
• Mapfre InsurancecoreChannel Partner/ Reseller/ DistributorMapfre Insurance is one of the insurance carriers in Crown Insurance Group's network, providing coverage options for commercial auto and other business insurance needs.
• Appalachian Underwriters InsuranceminorChannel Partner/ Reseller/ DistributorAppalachian Underwriters Insurance is a commercial insurance carrier represented by Crown Insurance Group, specializing in commercial auto and specialty insurance products.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Policygenius: Online insurance marketplace that compares life, home, auto, and disability policies across carriers. Competes for the same top-of-funnel digital shopper Crown targets via its website and quote forms.
• Lemonade: Digital-first insurance carrier using AI-driven direct-to-consumer distribution for renters, homeowners, auto, and pet. Represents the insurtech disruption threat to traditional agent-mediated brokerage models.

Broad incumbents

• Hub International: Major North American insurance brokerage with multi-carrier representation across personal and commercial lines. Competes with Crown for the same customer segments but operates at much greater scale and geographic reach.
• GEICO: Direct-to-consumer auto and homeowners insurer owned by Berkshire Hathaway, distributing through owned channels rather than independent agents. Represents the captive-carrier competitive alternative to brokerage distribution.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep Florida operations across personal, commercial, and specialty lines. Represents the upper-bound scaling trajectory for an independent agency like Crown.
• Brown & Brown Insurance: Large national insurance brokerage with significant Florida presence offering personal and commercial lines through retail and wholesale channels. Demonstrates the scale-up pathway available to a successful independent brokerage.
• Marsh McLennan: Global professional services firm with Marsh as a leading insurance brokerage, serving commercial clients and high-net-worth individuals. Competes indirectly for the same commercial and umbrella business Crown writes.

Regional players

• Bankers Insurance Group: Florida-based insurance carrier and agency serving personal and commercial customers in the same state. Direct regional competitor overlapping with Crown on homeowners, auto, and commercial lines.

Direct peers

• Goosehead Insurance: Independent insurance brokerage/franchise model representing multiple carriers to sell personal and commercial lines, with a comparable agent-led distribution approach and recurring commission revenue model. Closest structural analogue to Crown's business model.
• Brightway Insurance: Florida-headquartered independent insurance franchise agency distributing personal and commercial lines through local agents across the same state. Direct regional competitor with the same geographic focus and multi-carrier access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Insurance Group