Gire Laboral

What Gire Laboral does

Gire Laboral is a Colombian private company headquartered in Bogotá that delivers outsourced human resources, payroll administration, labor compliance, legal advisory, temporary staffing, and occupational health and safety (SGSST) services to organizations operating in Colombia. Founded in 1993, the firm reports over 32 years of operating history serving the hydrocarbons, private security, and temporary staffing industries, and has since broadened its positioning to serve enterprises across all Colombian industries. The company operates with a 51-100 person headcount and combines a traditional BPO/consultative delivery model with a growing portfolio of proprietary technology platforms.

The company's technology stack is anchored by the BLU protocol, a proprietary automation framework that the firm states handles 95% of payroll and HR processes while generating per-collaborator digital identities. Built on top of BLU are four branded products: ALIA, an AI-driven labor auditing platform that delivers risk-classified findings within 48 hours and offers a UGPP sanctions guarantee; CHECK, a real-time monitoring and compliance alerting system; GIN, an intelligent payroll management system; and SIN, an intelligent payroll software module. A separate sub-brand, Gire Nomina, operates on its own domain (girenomina.com) as a payroll software offering. The marketing narrative emphasizes Blockchain, Machine Learning, AI, and smart contracts as the technical foundation, though there is limited external validation of the underlying model depth.

Commercially, Gire Laboral generates revenue across four streams: managed BPO and HR outsourcing services, technology platform subscriptions (CHECK, ALIA, GIN), professional consulting (legal advisory, labor auditing, SGSST, recruiting), and structured product subscriptions for ALIA priced at 799,999-899,000 COP per month. GTM is hybrid: a primary sales-led, consultative enterprise motion supported by self-service AI onboarding with chat-based expert backup. The company has no disclosed institutional funding, no M&A activity, and a domestic-only geographic footprint, with marketing channels centered on a corporate website, LinkedIn, Facebook, Instagram, WhatsApp Business, and email. A network of 16 unnamed strategic partners is displayed on the website, suggesting an emerging channel program, but no named customer logos are publicly disclosed.

Name

Gire Laboral

Legal name

Gire Laboral

Website

https://girelaboral.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Gire Laboral is a Bogotá-based, privately held Colombian firm providing outsourced payroll, HR, legal, staffing, and SGSST services to enterprises, layered with proprietary AI, blockchain, and automation platforms (ALIA, CHECK, GIN, SIN) under its BLU protocol.

Ownership category

akta.pro rank

Product category

HR Outsourcing and Payroll Services

NAICS

Professional Employer Organizations (561330), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361), Services-Computer Programming Services (7371)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industry

Core HR & HRIS (BPACAPAA)

Keywords

• HR outsourcing services
• Payroll management
• Labor compliance
• Workforce management
• BPO services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO and HR Outsourcing Services: Comprehensive business process outsourcing including HR administration, payroll management, legal outsourcing, and temporary staffing services for organizations in Colombia.
2. Technology Platform Subscriptions: Subscription-based access to proprietary platforms including CHECK monitoring system, ALIA automated auditing, and GIN intelligent payroll management.
3. Professional Consulting Services: Legal advisory, labor auditing, safety and health management, and recruitment/selection services.
4. ALIA Automated Auditing: Two-tier pricing model: expert-assisted service at $899,000 COP and AI self-service at $799,999 COP, both including chat support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Gire Laboral provides technology-enabled human talent management solutions in Colombia, including payroll administration, HR outsourcing (BPO), legal outsourcing, temporary staffing, occupational health and safety (SGSST), and predictive recruiting. The company delivers these through proprietary platforms (ALIA, CHECK, GIN, SIN) built on its BLU protocol, which uses blockchain, AI, and machine learning to automate up to 95% of payroll and HR processes.

Product overview

Gire Laboral offers a modular HR technology platform built on blockchain infrastructure with AI capabilities. The core ecosystem includes ALIA (intelligent automated labor audit), CHECK (labor management monitoring system), GIN (intelligent payroll management), and SIN (intelligent payroll software), complemented by specialized service modules for BPO outsourcing, legal services, staffing (Temporal), occupational safety (SGSST), and payroll administration. The platform operates under proprietary BLU protocols and integrates machine learning and AI to automate 95% of payroll processes while leveraging blockchain and smart contracts for reliable, secure, and user-friendly solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ALIA: Automated Intelligent Labor Auditing solution that provides automated labor audit services with legal counsel, risk assessment reports, and improvement recommendations.
• CHECK
• GIN
• Gire Nomina

Products and services

• ALIA (Auditoria Laboral Automatizada Inteligente) AI-powered intelligent automated labor audit platform that assigns a labor lawyer to handle audit processes, delivering findings within 48 hours with red/orange/yellow risk classification and improvement actions.
• CHECK
• GIN (Gestion Inteligente de Nomina)
• SIN (Software Inteligente de Nomina)
• Gire Nomina
• BPO (Outsourcing)
• Administración de Nomina y Personal
• Reclutamiento y Seleccion Predictivo
• Outsourcing Legal
• Temporal (Temporary Staffing)
• SGSST (Occupational Health and Safety)

Quantifiable outcome

• 95% of payroll processes automated through BLU protocol
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Strategic Partners (Unnamed)minorOthersThe company displays logos of 16 strategic partners (marca1 through marca16) on their website under 'Aliados Estratégicos' section, but specific partner names are not disclosed in the available source material.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ADP: Global payroll and HR services giant serving enterprise and mid-market employers across the Americas. Directly overlaps with Gire's payroll administration, HR outsourcing, and compliance offerings, though ADP operates at far greater scale and breadth.
• SD Worx: European HR and payroll outsourcing provider combining managed services with proprietary technology platforms. Operates a comparable hybrid BPO-plus-tech model to Gire, but at EMEA scale; useful benchmark for unit economics.
• Workday: Cloud-native HCM and payroll platform serving large enterprises globally with HRIS, payroll, talent, and analytics modules. Competes with Gire's GIN/CHECK technology layer and is increasingly landing in LatAm enterprise accounts.
• UKG (Ultimate Kronos Group): Large HCM, payroll, and workforce management vendor serving mid-market and enterprise employers. Overlaps with Gire's payroll, HR admin, and compliance monitoring capabilities.

Emerging players

• Deel: Modern global payroll, EOR, and HR platform built for distributed and international teams. Rapidly expanding into Latin America and competing for the same Colombian and regional employers Gire serves with employer-of-record and payroll services.
• Rippling: Cloud HR, payroll, IT, and finance platform targeting mid-market employers with a unified system. Represents the product-led, automation-heavy archetype that Gire is pursuing with its BLU protocol and ALIA platform.
• Paylocity: Cloud HR and payroll platform focused on mid-market employers. Competes at the technology layer with Gire's GIN/CHECK products and provides a comp for subscription pricing and automation benchmarks.
• Zenefits: SMB-focused HR platform combining payroll, benefits, and compliance on a self-service cloud model. Useful comp for Gire's PLG-style AI self-service ALIA tier targeting smaller employers in Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/girelaboralsas
• LinkedInlinkedin.com/company/gire-laboral-com
• Instagraminstagram.com/girelaboral/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gire Laboral