What JBPM does

JBPM is a Basingstoke-based, UK-registered private limited marketing services agency (JBPM Limited, company number 10575153) providing integrated offline, online, and events marketing solutions to B2B clients. The firm delivers a wide span of marketing execution services - website design, SEO, email marketing, video animation and social media on the online side; direct mail, brochures, packaging, point-of-sale, large format printing and sales promotions on the offline side; and trade show stands, conference materials, exhibition design and modular displays on the events side. Its only disclosed proprietary technology is the Gas Safe Processor, an internal application built to transform variable data files into email broadcasts and print-ready output with error tracking and status reporting for the Capita/Gas Safe Register membership programme covering 56,000 businesses and 125,000 gas engineers.

The company operates a professional services model on quote-based project pricing, with multi-year engagements layered on top. Named enterprise clients span aviation (NATS, TAG Aviation), government/regulatory (Capita running the Gas Safe Register), insurance (Trade Direct Insurance, SelfBuild Insurance), professional services (Serco, Proudfoot), and premium consumer brands (Grey Goose, Oxley Gin). Go-to-market is direct sales-led, supported by a portfolio website, case studies, and a strong referral engine built on testimonials and long-tenured relationships of 3-10+ years with multiple clients.

The business is small (11-50 employees), independently owned, and operates from a single headquarters in Hampshire with no disclosed subsidiaries, external funding, acquisitions, patents, certifications, or AI/ML capabilities. Customer concentration appears weighted toward a small number of large enterprise relationships, most notably Capita/Gas Safe Register, and revenue is generated entirely through bespoke project delivery rather than recurring subscriptions or platform-based monetization.

Name

JBPM

Legal name

JBPM Limited

Website

https://jbpm.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JBPM is a Basingstoke-based B2B marketing services agency delivering integrated offline, online, and events marketing solutions to enterprise clients across aviation, government, insurance, professional services, and premium consumer brands.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Other Support Services (5619)

SIC

Services-Management Services (8741)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Integrated marketing services
• Print production services
• Event marketing solutions
• Digital marketing agency
• Brand communications agency

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Delivery: jbpm generates revenue through project-based professional services, delivering offline, online and events marketing projects and campaigns. They quote for individual jobs and deliver across multiple channels and media, including design and production of single deliverables or coordinated communications programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JBPM is a Basingstoke-based marketing services agency that delivers integrated offline, online, and events marketing projects and campaigns for B2B clients. It designs and produces single deliverables or coordinates full communications programmes across multiple channels and media — including print, digital, direct mail, packaging, events/exhibitions, and promotional merchandise — on a project-based, quote-driven basis.

Product overview

JBPM is a marketing services agency offering integrated offline, online, and events marketing solutions. Their portfolio consists of three core service offerings: Online Services (website design, SEO, email marketing, video animation, social media), Offline Services (direct mail, brochures, packaging, POS, sales promotions, large format printing), and Events Services (trade shows, conferences, exhibitions, modular displays, promotional merchandise). They also developed an internal application called the Gas Safe Processor for data file processing and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Services Digital marketing services covering website design, SEO, email marketing, video animation, and social media strategies, designed to engage audiences and grow brand presence for B2B clients.
• Offline Services Design and print services covering direct mail, brochures, flyers, POS materials, packaging, sales promotions, large format printing, and brand graphics for B2B clients.
• Events Services Event marketing services including trade show stands, conference materials, exhibition design, portable modular displays, stand graphics, and promotional merchandise for B2B clients.

Quantifiable outcome

• Processed in excess of 2,500,000 documents and 1,300,000 plastic identity cards for Gas Safe Register
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• HH Global: Global marketing services provider specialising in brand activation, print production, and creative campaign execution for enterprise clients — directly comparable to JBPM's offline/online/events project-based delivery model.
• Bray Leino: Full-service UK creative agency offering advertising, digital, PR, and direct/print marketing services to enterprise clients, matching JBPM's integrated offline-online-events proposition and mid-market UK positioning.
• Tangent: UK-based marketing services agency providing creative, digital, and production services to enterprise clients, with a similarly broad channel mix and mid-sized agency profile to JBPM.
• Equator: UK marketing agency delivering integrated brand, digital, and creative campaign services across B2B clients, comparable in scope and channel breadth to JBPM.
• Adare International: International marketing services and production group handling print, direct mail, and multi-channel campaigns for enterprise clients — a close analog to JBPM's project-based offline/online/events model.
• Prinovis: Major European print and marketing services provider focused on high-volume catalogue, brochure, and direct-mail production — comparable to JBPM on the offline production side of the portfolio.

Broad incumbents

• Wieden+Kennedy: Large global creative/advertising agency network offering integrated brand campaigns far beyond a regional marketing services firm — represents the kind of scaled incumbent JBPM competes against for enterprise marketing budgets.
• McCann: Global advertising and marketing services network with full-service creative, digital, and production capabilities — broader portfolio scope than JBPM but overlapping enterprise client work and channel mix.
• Ogilvy: Global advertising, marketing, and communications network serving major enterprise brands across channels — reflects the larger, more diversified incumbents JBPM encounters when pitching enterprise marketing programmes.

Emerging players

• Studio Output: Boutique UK creative and design agency delivering brand, motion, and digital work for premium clients — overlaps with JBPM on creative/design services for premium and regulated brands but at smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBPM