Wake Forest Pediatrics

What Wake Forest Pediatrics does

Wake Forest Pediatrics (legally Wake Forest Pediatric Associates, PLLC) is an independent, physician-owned multi-provider pediatric practice serving families with children from birth through age 21 in Wake Forest and Knightdale, North Carolina. Founded in 1998 as the first pediatric practice in Wake Forest, the practice expanded to a second location in Knightdale in 2007 and now operates two physical offices staffed by seven board-certified pediatricians and eleven certified nurse practitioners (CPNP/CFNP), all of whom are members of the American Academy of Pediatrics. Core services span preventive care (well-child visits, immunizations following CDC/AAP schedules), chronic condition management (asthma care with Pulmonary Function Testing for children age 5+, ADHD management with quarterly medication monitoring), acute care (same-day sick visits Monday–Saturday, wart cryotherapy), and specialized support (breastfeeding counseling, sports/camp physicals), supplemented by on-site laboratory services including CBC, rapid strep, urinalysis, and rapid COVID-19 testing.

The underlying technology stack is operationally focused rather than differentiated: a FollowMyHealth patient portal handles scheduling, prescription refills, and record access; Phreesia and Pay My Doctor process patient payments; Google Translate provides Portuguese and Spanish language support; and a weight-based dosage calculator supports parents with fever-reducer dosing. The practice holds NCQA Level 3 Patient-Centered Medical Home recognition (earned 2011, maintained) and operates an after-hours nurse triage line through UNC Nurse Connect with on-call physician coverage.

The business model is fee-for-service clinical delivery: the practice bills insurance as a courtesy, collects co-pays and deductibles at the time of service, and offers a 15% self-pay discount to uninsured patients paying at time of service. Payer mix is intentionally diversified across major commercial carriers and NC Medicaid. The practice has no disclosed external ownership, no funding rounds, no technology IP, and no M&A activity; recent operating decisions have been defensive in nature, including discontinuation of hospital newborn rounding at Rex Healthcare and WakeMed effective January 2023 and exit from two Medicaid Managed Care plans effective July 2022.

Name

Wake Forest Pediatrics

Legal name

Wake Forest Pediatric Associates, PLLC

Website

https://wakeforestpediatrics.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Wake Forest Pediatrics is an independent, physician-owned multi-provider pediatric practice in Wake Forest and Knightdale, NC, delivering comprehensive healthcare from birth through age 21 across two locations, including well-child care, immunizations, asthma and ADHD management, and on-site laboratory services.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pediatric Pulmonology & Sleep Medicine (HLAKANAO)

Keywords

• Pediatric healthcare services
• Well-child care
• Childhood immunizations
• Asthma management
• Newborn and infant care

Headquarters

HQ city

Wake Forest

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery billed to insurance companies. Patients pay co-pays at time of service. Self-pay patients receive 15% discount for paying at time of service. Practice files primary insurance as a courtesy to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wake Forest Pediatrics operates a multi-provider pediatric practice delivering comprehensive healthcare services for children from birth through age 21 across two North Carolina locations (Wake Forest and Knightdale). The practice offers preventive care (well-child visits, immunizations), chronic condition management (asthma, ADHD), acute care (same-day sick visits, wart treatment), and supportive services (breastfeeding support, on-site laboratory diagnostics), supported by a 24-hour nurse advice line and an online patient portal.

Product overview

Wake Forest Pediatrics operates as a multi-provider pediatric practice offering comprehensive healthcare services for children from birth through age 21. The practice features two locations (Wake Forest and Knightdale, NC) and provides a unified care model combining in-person visits with digital engagement tools. Core services include preventive care (Well Child Care, Immunizations), chronic condition management (Asthma Care, ADHD Management), acute care (Same-Day Sick Appointments, Wart Treatment), and specialized services (Breastfeeding Support, On-site Laboratory Services). Digital access is enabled through the FollowMyHealth Patient Portal for online scheduling, prescription refills, and health record access, supplemented by an After-Hours Nurse Advice Line. The practice emphasizes its Patient-Centered Medical Home model with 24-hour care availability and weekend hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn and Infant Care Comprehensive pediatric care for children from birth through early childhood, including initial newborn visits 1-2 days after hospital discharge with physical exam, weight measurement, Hepatitis B vaccination, and guidance on growth, development, nutrition, safety, and sleep.
• Well Child Care Routine preventive care visits following AAP-recommended schedule from birth through age 21, including developmental assessments, vaccinations, vision/hearing screenings, and age-appropriate health guidance.
• Immunizations Vaccination services following CDC and AAP recommended schedules covering infant through adolescent immunizations including DTaP, MMR, Varicella, HPV, Tdap, Meningococcal, and Hepatitis vaccines.
• Asthma Care Comprehensive asthma management following NIH guidelines, including 6-month Asthma Checks with Pulmonary Function Testing for children 5+, Asthma Action Plans, and patient/family education on symptoms and triggers.
• ADHD Management Medical treatment and monitoring of Attention-Deficit/Hyperactivity Disorder including medication checks every 3-4 months, behavioral therapy guidance, and coordination with psychiatrists/psychologists for testing.
• School, Camp, and Sports Physicals Annual examinations meeting requirements for school, camp, and sports participation, including medical history review and comprehensive physical examination.
• Breastfeeding Support Lactation counseling and support services addressing latching difficulties, painful nursing, low milk production, inadequate weight gain, and equipment advice for nursing mothers.
• Wart Treatment Wart removal using Histofreezer cryotherapy treatment for common and plantar warts in children, an effective method for nine types of skin lesions.
• On-site Laboratory Services In-office diagnostic testing including Complete Blood Count, Glucose, Cholesterol, Influenza, Lead Test, Mononucleosis, Occult Blood, Rapid Strep Test, Urinalysis, Urine Pregnancy Test, and Rapid COVID-19.
• Same-Day Sick Appointments Urgent care appointments for acute illness available Monday through Friday 8:00am-4:45pm and Saturday 10:00am-11:45am at the Wake Forest location.
• After-Hours Nurse Advice Line 24-hour nurse triage service provided by UNC Nurse Connect, available for medical advice when office is closed, accessible via 1-984-364-4740.

Quantifiable outcome

• Level 3 Patient-Centered Medical Home recognition from NCQA
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• American Academy of PediatricscoreOthersPractice pediatricians are members of the American Academy of Pediatrics. Practice follows AAP guidelines for well-child visits and immunizations. Links to AAP Patient Education resources provided to patients through Learning Center.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Advocare: Large physician-owned independent medical group network with significant pediatric primary care presence, providing similar multi-provider community-based pediatric services to Wake Forest Pediatrics.
• MD Pediatrics: Multi-provider pediatric group practice providing well-child care, immunizations, sick visits, and chronic disease management with on-site diagnostics — closely aligned with Wake Forest Pediatrics' offering.
• Pediatric Associates: Large private multi-location pediatric group practice offering comprehensive primary pediatric care from birth through adolescence with on-site lab and specialty services — closely aligned business model to Wake Forest Pediatrics.
• Children's Medical Group: Independent multi-physician pediatric group practice operating across multiple U.S. locations with well-child, sick, and chronic care services comparable to Wake Forest Pediatrics' offering.
• Pediatric Health Care Alliance: Physician-owned pediatric group practice with multiple Tampa Bay locations delivering well-child, immunization, ADHD, and asthma services similar to Wake Forest Pediatrics' service mix.
• Blue Fish Pediatrics: Independent multi-location pediatric group practice offering comprehensive primary pediatric care including newborn, asthma, and ADHD management — comparable private-practice model.

Broad incumbents

• Atrium Health Levine Children's: Large regional pediatric health system in the Carolinas with primary and specialty pediatric services, representing broader competitive pressure on independent pediatric practices across North Carolina.
• WakeMed Children's: Regional hospital system with pediatric inpatient and outpatient services in Wake County, NC — a local competitor where Wake Forest Pediatrics previously rounded on newborns before discontinuing in 2023.
• Duke Children's (Duke Health): Major academic pediatric provider in the same Triangle NC market offering primary and subspecialty pediatric services, representing direct competition for higher-acuity pediatric referrals.
• UNC Health (UNC Children's): Local academic health system operating UNC Children's, which provides primary and specialty pediatric care across the same Triangle NC market — Wake Forest Pediatrics even uses UNC Nurse Connect for after-hours triage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WakeForestPeds
• Pinterestpinterest.com/WFPeds
• LinkedInlinkedin.com/company/wake-forest-pediatric-associates-pllc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wake Forest Pediatrics