Monroe County YMCA

What Monroe County YMCA does

Monroe County YMCA is an independent nonprofit community wellness organization incorporated in Indiana as Young Men's Christian Association of Monroe County, Inc. and headquartered in Bloomington. Founded in 1891 to serve Indiana University students, it has operated continuously for over 135 years and now serves the broader Monroe County (Bloomington and Ellettsville) population through two full-service fitness branches (Southeast Y at 2125 S. Highland Ave. and Northwest Y at 1375 N. Wellness Way) plus the YMCA Fieldhouse, a converted gymnastics facility now operating as a batting cage. The organization offers memberships with access to heated pools, wellness centers, indoor tracks, basketball courts, and group exercise spaces, alongside a diversified program portfolio spanning group exercise, aquatics/swim lessons, youth and adult sports leagues, personal training, summer camp, child care, facility rentals, adult health programs (cardiac rehab, fall prevention, Rock Steady Boxing for Parkinson's), and community events.

Revenue mechanics are primarily subscription-based, with monthly membership fees (Youth 17 & Under, Adult 18+, and Family tiers) granting access to both branches, supplemented by transactional revenue from day/guest passes ($7 youth, $10 adult, $20 family summer special), paid specialty group exercise classes, personal training packages (e.g., $150/8-session Y's Weights), facility and pool rentals ($50-$150/hour), summer camp registration, CPR/lifeguard certification courses, and event hosting. A second revenue layer comes from charitable contributions via the Y for All Scholarship Fund, named endowment funds, Kroger Community Rewards, Patronicity crowdfunding, and annual campaigns such as the Y for All Gala and Golf Scramble. The Y for All Scholarship Fund disbursed 372 weeks of summer camp assistance in 2024.

Technology infrastructure is conventional for the sector: standard fitness equipment, Daxko Core mobile app (iOS/Android) for registration and digital member cards, RainedOut for emergency notifications, and the organization's own website for program discovery. The organization employs 251-500 staff under CEO Jason Winkle, CFO Shannon Kane, and COO Anne Mitchell, with a volunteer Association Board chaired by Scott Rink. Customer segments span general community members, children/youth, older adults/seniors, local schools (e.g., Airport High School tennis team using Y facilities), corporate employers via the Healthy Workplace Collaborative, and low-income families supported by the scholarship fund, making it a broad-based community asset rather than a narrowly focused fitness operator.

Name

Monroe County YMCA

Legal name

Young Men's Christian Association of Monroe County, Inc.

Website

https://monroecountyymca.org

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

251–500 employees

Short description

Monroe County YMCA is an independent nonprofit community wellness organization founded in 1891 in Bloomington, Indiana, operating two full-service fitness branches plus a Fieldhouse to deliver memberships, aquatics, youth and adult sports, summer camp, child care, personal training, and adult health programs to Monroe County residents.

Ownership category

akta.pro rank

Product category

Community Fitness and Wellness

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Senior/Low-Impact Group Fitness (HSADABAI), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Community fitness centers
• Youth sports programs
• Aquatics swim lessons
• Summer camp programs
• Membership wellness services

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Fees: Recurring membership fees providing access to both Southeast and Northwest Y branches, including use of pools, wellness centers, group exercise classes, and child watch services.
2. Day Passes and Guest Passes: One-time daily guest pass fees for non-members to access facilities, with special summer pricing.
3. Personal Training Sessions: One-on-one personal training services with certified trainers for individual fitness guidance.
4. Paid Group Exercise Classes: Specialty group exercise classes including cycling, TRX, yoga, aqua fitness, and Pilates offered at additional cost beyond membership.
5. Facility Rentals: Rental fees for community rooms, outdoor shelters, after-hours gym/pool rentals, and event spaces for private functions.
6. Summer Camp and Youth Programs: Registration fees for summer camp, youth sports leagues, and youth enrichment programs.
7. Donations and Fundraising: Charitable contributions through annual campaigns, endowment funds, playground project, and Y for All scholarship fund.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Monroe County YMCA operates as a community-based nonprofit fitness and wellness organization delivering membership-based access to fitness facilities, aquatics, group exercise, youth and adult sports, child care, summer camp, personal training, and adult health programs across two full-service branches (Southeast and Northwest YMCA) plus a Fieldhouse facility in Bloomington, Indiana. The organization sells recurring memberships, program registrations, facility rentals, guest passes, and certification courses to Monroe County residents.

Product overview

Monroe County YMCA operates as a community health and wellness organization offering a comprehensive suite of programs across two physical locations (Southeast Y and Northwest Y) plus YMCA Fieldhouse. The core membership product provides access to fitness facilities (pools, wellness centers, gymnasiums, indoor tracks), with integrated programs including Group Exercise Classes (both free and paid specialty formats), Aquatics (swim lessons, competitive teams, water fitness, safety programs), Youth & Adult Sports, Personal Training, Summer Camp, Child Care, and Adult Health Programs. Additional services include Facility Rentals, Virtual On-Demand fitness content, and Community/Charitable programs supported by the Y for All Scholarship Fund. The organization emphasizes accessibility through financial assistance and serves the Bloomington and Ellettsville communities in Monroe County, Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• Y for All Scholarship Fund: Financial assistance program providing reduced memberships and programming for those in need
• YMCA Fieldhouse
• Southeast YMCA
• Northwest YMCA
• Healthy Hearts & Active Lives
• Building Better Balance

Products and services

• YMCA Membership
• Group Exercise Classes
• Aquatics Programs Comprehensive aquatics programming including swim lessons, water fitness, the Safety Around Water program, Tiger Sharks youth swim team, Masters Swim Development, Y Swim Team, and swim clinics. Supported by over 110 years of organizational aquatics expertise and heated indoor pools at both branches.
• Youth & Adult Sports Sports leagues and athletic programming for youth and adults including basketball, soccer, and other competitive/recreational sports across YMCA facilities.
• Personal Training One-on-one and small-group personal training sessions including Y's Weights and LIVESTRONG programs, delivered by certified trainers for members and program participants seeking individualized fitness guidance.
• Summer Camp Structured summer day camps for youth including Break Day Camp options, with scholarship support available through the Y for All Scholarship Fund (372 weeks of camp support provided in 2024).
• Child Care & Activities Child care and youth activity programs including The Zone (after-school care), Play and Learn, Parent's Night Out, Birthday Parties, and Safe Sitter certification programming.
• Adult Health Programs Specialized adult health programming including Building Better Balance (senior balance training) and Healthy Hearts and Active Lives (cardiac rehabilitation and chronic disease management).
• Youth Enrichment Enrichment programs for youth beyond sports and aquatics, supporting developmental activities and learning experiences.
• Training & Certificates Nationally recognized certification courses including CPR, lifeguard certification, and Youth Strength Training, available to individuals and partner organizations.
• Facility Rentals Hourly and event-based rentals of YMCA facilities including pools, gyms, meeting rooms, and the Fieldhouse for birthday parties, group events, and community functions.
• Day and Monthly Guest Passes Day passes and monthly guest passes providing non-member access to YMCA facilities, including pools, wellness centers, and group exercise classes.

Quantifiable outcome

• In 2024, Y for All campaign provided financial assistance for 372 weeks of Summer Camp
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Monroe Charter TownshipcoreStrategic or Co-development Partner · 1 February 2026Partnership to manage Custer Ball at Monroe Stoneco Fields for youth baseball, expanding facility access for youth sports programs within the community.
• Detroit Tigers Future StarsminorGTM or Marketing Partner · 1 February 2026Partnership to provide every registered youth sports participant with a free ticket to a June 28 Detroit Tigers game, including on-field pre-game parade and base-running opportunity.
• City of Monroe and Monroe Parks and Recreation DepartmentcoreStrategic or Co-development PartnerOngoing collaboration for youth sports leagues within Monroe County, providing recreational opportunities for local youth through shared facilities and programming.
• KrogerminorGTM or Marketing PartnerKroger Community Rewards program allows community members to support the Y for All Scholarship Fund by linking their Kroger card to the YMCA, with a percentage of purchases donated.

Scale indicators6 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: National premium fitness operator with broad family and youth programming, aquatics, and personal training. Not currently in Monroe County but represents the kind of broad-service competitor that could enter the Bloomington market.
• YMCA of the USA (National Council of YMCAs): National umbrella organization for all U.S. YMCAs. Affiliated with Monroe County YMCA and shapes the brand standards, training, and Safety Around Water curriculum that the Monroe Y leverages. Operates broadly across all Y activity rather than competing at a single branch.

Emerging players

• Orange Theory Fitness: Boutique group-fitness and personal-training chain with locations across Indiana. Competes for the personal-training and paid specialty class revenue that the Y's paid group exercise and personal training programs rely on.

Regional players

• IU Campus Recreational Sports: Indiana University's campus recreation department, headquartered in Monroe County. Competes for student and young-adult fitness participation in the same local market; offers comparable facilities (pools, courts, fitness centers) but is restricted to IU affiliates.
• JCC Indianapolis (JCC of Greater Indianapolis): Jewish Community Center model with similar programming breadth: fitness center, aquatics, summer camp, senior programs, youth sports. Closely analogous in mission and operating model to a YMCA, though serving a different region.
• Greater Louisville YMCA: Multi-branch YMCA serving the Louisville metro area. Closely comparable in service mix (memberships, aquatics, summer camp, senior programs) and nonprofit governance model, but operates in a different regional market.

Direct peers

• YMCA of Greater Indianapolis: Regional YMCA association serving central Indiana. Operates multiple branches with similar membership, youth development, and aquatics programs; comparable in mission, program mix, and revenue model, though materially larger in geographic reach.
• Planet Fitness: National low-cost fitness chain with a Bloomington-area location. Competes for price-sensitive fitness memberships in Monroe County, and the Y's $10 adult day pass and youth/family tiers directly overlap with Planet Fitness's value proposition.
• Boys & Girls Club of Bloomington: Local youth-development nonprofit serving Monroe County. Overlaps directly with the Y's youth sports, summer camp, and after-school programming, and competes for the same community partners, donors, and grant dollars.

Others

• Monroe County Parks and Recreation Department: Government-operated parks and recreation provider in Monroe County. Partners with the Y on youth sports leagues and shared fields, and serves as a free or low-cost alternative for community recreation in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tweet
• YouTubeyoutube.com/channel/monroecountyymca
• Facebookfacebook.com/login.php
• LinkedInlinkedin.com/company/monroe-county-ymca
• Instagraminstagram.com/monroecountyymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monroe County YMCA