Updegraff Laser Vision

What Updegraff Laser Vision does

Updegraff Laser Vision is a private ophthalmology practice headquartered in the Tampa Bay area, operating clinical sites in St. Petersburg and Largo, Florida. Founded in 2004 by Dr. Stephen Updegraff, the practice is affiliated with the Eye Health America network and is staffed by nine ophthalmologists and optometrists spanning refractive, cataract, retina, glaucoma, oculoplastic, and routine eye care. The practice has performed tens of thousands of surgical procedures over more than two decades and maintains a 5.0-star average across more than 800 patient reviews.

The service mix centers on elective refractive surgery (LASIK and EVO ICL at approximately $4,600 per case), cataract surgery including premium Light Adjustable Lens implantation, dry eye treatment via TearScience's LipiFlow and LipiScan, and broader medical eye care. Operational technology includes an online retail and patient-billing channel built on Medfusion and Instamed payment infrastructure. Revenue is generated on a fee-for-service basis across cash-pay refractive patients and insured medical eye care patients, with active demand-generation through promotions such as $1,000 off LASIK and a 30% first-responder discount.

The business model is a multi-subspecialty private clinical practice competing primarily on surgeon reputation, technology breadth, and local accessibility rather than on price or scale. Distribution is anchored in two established Tampa Bay physical sites and a growing digital front door for scheduling, payments, and optical retail.

Name

Updegraff Laser Vision

Legal name

Updegraff Laser Vision

Website

https://updegraffvision.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Updegraff Laser Vision is a private Tampa Bay ophthalmology practice in St. Petersburg and Largo, Florida, founded in 2004 by Dr. Stephen Updegraff and affiliated with Eye Health America. It serves consumer and insured patients across LASIK, cataract, EVO ICL, dry eye, retina, glaucoma, and oculoplastic care with nine physicians.

Ownership category

akta.pro rank

Product category

Ophthalmology and Refractive Surgery Services

NAICS

Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Retina & Vitreous Specialists (HLAKAKAE), Oculoplastics & Orbital Surgery (HLAKAKAI)

Keywords

• LASIK eye surgery
• Cataract surgery services
• Refractive surgery
• Dry eye treatment
• Ophthalmic care services

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Procedures: Primary revenue from refractive and surgical procedures including LASIK, cataract surgery, EVO ICL implantation, and cosmetic procedures. One-time procedures with premium upgrade options.
2. Optical Gallery: Retail eyewear sales including designer and functional eyewear, custom lenses, coatings, frame fitting services, and post-surgical optical solutions. Also includes online store for contact lenses, vitamins, and dry eye products.
3. Routine Eye Care and Exams: Comprehensive eye examinations, contact lens services including specialty fittings, diabetic eye evaluations, and general medical eye care.
4. Premium Lens Upgrades: Revenue from advanced intraocular lens options including multifocal, toric, and Light Adjustable Lens technology for cataract and clear lens replacement procedures.
5. Dry Eye Treatments: In-office procedures like LipiFlow, prescription therapies, and specialized products including HydroEye supplements and DERM masks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Updegraff Laser Vision is a comprehensive ophthalmology and refractive surgery practice offering LASIK, cataract surgery with premium IOLs, EVO ICL implantation, dry eye treatment, retina, glaucoma, cosmetic/oculoplastic, and routine eye care services. The practice operates two Tampa Bay area clinics (St. Petersburg flagship and Largo) supported by advanced diagnostic imaging, an in-house Optical Gallery, and an online store for optical and dry eye products.

Product overview

Updegraff Laser Vision operates as a comprehensive ophthalmology and refractive surgery practice offering a coordinated portfolio of eye care services anchored by two core surgical procedures — LASIK and cataract surgery — supplemented by specialty medical services. The primary service lines include Dry Eye Treatment (encompassing LipiScan diagnostics, LipiFlow therapy, and supportive products like HydroEye and the D.E.R.M. mask), EVO Implantable Collamer Lens for patients not ideal for LASIK, Retina Services, Glaucoma Management (including MIGS), and Cosmetic/Oculoplastic procedures. Supporting infrastructure includes an Optical Gallery for eyewear and a Patient Portal for appointment management. The practice differentiates through proprietary technology (Updegraff LASIK technique), advanced lens options (Light Adjustable Lens for cataract surgery), and a multi-subspecialty team approach under one brand.

Differentiator

Problem solved

Functional benefit

Products and services

• LASIK Surgery Laser-assisted in situ keratomileusis (LASIK) using excimer and femtosecond laser platforms for permanent correction of myopia, hyperopia, and astigmatism. Features the proprietary Updegraff LASIK technique with patented instrumentation developed by Dr. Stephen Updegraff. Aimed at adults seeking freedom from glasses and contact lenses.
• Cataract Surgery Surgical removal of cataracts with intraocular lens implantation, utilizing modern small-incision techniques and advanced lens options including Light Adjustable Lens technology for customized post-operative vision correction. Aimed at adults and seniors with vision impairment from cataracts.
• EVO Implantable Collamer Lens (EVO ICL) FDA-approved implantable collamer lens surgery for correction of moderate-to-high myopia (-3 to -20 diopters) and astigmatism. Offers a reversible, biocompatible alternative to LASIK that preserves corneal tissue and includes built-in UV protection. Aimed at adults not ideal for LASIK or those seeking reversible vision correction.
• Dry Eye Treatment Comprehensive dry eye disease management including LipiScan meibomian gland imaging diagnostics and LipiFlow thermal pulsation therapy, plus supportive products such as D.E.R.M. moist-heat compress masks and HydroEye oral nutritional supplements. Aimed at patients with meibomian gland dysfunction, digital eye strain, or contact lens intolerance.
• Retina Services Medical and surgical retina care including diagnosis and treatment of macular degeneration, diabetic retinopathy, macular edema, retinal tears, and retinal detachment, with intravitreal injection therapy delivered by fellowship-trained specialists. Aimed at patients with retinal disease, diabetic eye conditions, and age-related macular degeneration.
• Glaucoma Evaluation and Management Comprehensive glaucoma diagnostics including pressure measurements, gonioscopy, retinal tomography, fundus photography, and visual field testing, with management via medical therapy, laser procedures, and minimally invasive glaucoma surgery (MIGS). Aimed at patients diagnosed with or at risk of glaucoma.
• Cosmetic and Oculoplastic Services Surgical (upper and lower eyelid surgery, brow lifts, ptosis surgery) and non-surgical (Lumenis laser skin resurfacing, Botox, dermal fillers) aesthetic procedures, plus reconstructive oculoplastics for eyelid malpositions and post-cancer reconstruction. Aimed at patients seeking cosmetic eyelid and facial procedures for anti-aging, functional improvement, or reconstructive needs.
• Routine Eye Care Comprehensive eye examinations for vision correction, ocular health screening, and monitoring of systemic conditions, including standard and specialty contact lens fittings (toric, multifocal, MiSight myopia control, scleral, and rigid gas permeable lenses). Aimed at general patient populations across age groups.
• Optical Gallery Full-service optical dispensary offering designer and functional eyewear, custom lenses, coatings, and frame fitting, with post-surgical optical solutions tailored to cataract, refractive, and retina procedure patients. Aimed at patients needing prescription eyewear, sunglasses, and post-surgical optical support.

Quantifiable outcome

• 99% patient satisfaction rate with EVO ICL
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Eye Health AmericacoreStrategic or Co-development PartnerAffiliation with Eye Health America network provides multi-location integration, shared resources, and regional referral pathways. Supports practice operations, marketing, and growth strategy.
• TearSciencecoreTechnology or IntegrationProvider of LipiFlow and LipiScan technology for dry eye treatment and meibomian gland diagnostics. TearScience manufactures the FDA-approved devices used at Updegraff Laser Vision for MGD treatment.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dello Russo Laser Vision: Northeast U.S. refractive surgery practice specializing in LASIK and laser vision correction, founded by a pioneering surgeon. Comparable to Updegraff in founder-led brand, premium technique positioning, and refractive focus.
• Mann Eye Institute: Multi-location ophthalmology and refractive surgery practice in Texas offering LASIK, cataract surgery with premium IOLs, dry eye, and comprehensive eye care. Closely comparable in service mix, multi-specialist model, and premium positioning strategy.
• Assil Eye Institute: Multi-subspecialty ophthalmology practice offering LASIK, cataract surgery with premium IOLs, glaucoma, retina, and dry eye treatment. Comparable in full-service subspecialty breadth and premium technology adoption.
• Center for Sight: Multi-location ophthalmology and optometry practice with comprehensive eye care including cataract, LASIK, glaucoma, retina, and dry eye services. Comparable in scope of services and multi-location ambulatory care model.
• LasikPlus: National refractive surgery chain offering LASIK and other vision correction procedures at multiple locations across the U.S. Direct competitor in LASIK/ICL patient acquisition, marketing spend, and procedure pricing.
• Restore Vision Centers: Refractive surgery centers specializing in LASIK and vision correction procedures. Comparable to Updegraff in elective refractive focus and patient-acquisition-driven GTM motion.
• TLC Laser Eye Centers: One of the largest LASIK-focused eye care networks in North America, providing laser vision correction, cataract, and lens replacement services. Comparable to Updegraff in core refractive and premium-IOL offerings with multi-location footprint.

Regional players

• Florida Eye Clinic: Florida-based ophthalmology practice offering cataract, glaucoma, and general eye care services in the same regional market. Comparable as a same-state competitor for routine and surgical ophthalmology patients.

Broad incumbents

• Eye Health America: Parent organization and integrated network of ophthalmology and optometry practices in the Southeast U.S. Provides shared services, referral pathways, and growth infrastructure across affiliated practices including Updegraff.
• SightMD (and affiliated practices): Large multi-specialty ophthalmology platform operating across the Northeast and beyond, offering LASIK, cataract, glaucoma, retina, and oculoplastic services. Comparable in full-service subspecialty coverage and premium technology positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UpdegraffVision
• Instagraminstagram.com/updegraffvision
• Xx.com/UpdegraffVision

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Updegraff Laser Vision