Swipe & Tap
Swipe & Tap is a Leicester-based UK firm offering secure-by-design native iOS, Android, and Laravel web development with ongoing maintenance retainers, serving enterprise SaaS, healthcare, fintech, retail, and EdTech clients since 2011.
- Company typePrivate
- Founded2011
- HeadquartersLeicester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Swipe & Tap does
Swipe & Tap is a Leicester-based UK software development firm founded in 2011 by Aaron Wardle, operating as a small focused team that designs and builds secure-by-design native mobile and web applications for enterprise and mid-market clients. The company develops natively for iOS (Swift) and Android (Kotlin) and specialises in Laravel-based web platforms, with all work aligned to OWASP and ISO 27001:2022 information-security practices including AES-256 encryption, TLS 1.2+ transport, MFA, and integrated SAST/DAST testing. Its core products comprise Mobile App Development Services, Web Development Services, Software Maintenance (monthly retainers and software rescue), and Consultancy & Planning (discovery workshops and security audits), alongside shipped client solutions such as the Shoezone ecommerce app, Alert-iT Pulse Companion healthcare app, Clubs Complete booking system, OrderMyPhotos platform, the EHS Global Tech Electronic Permit to Work system, EMiR Smart Site engineering ERP mobile platform, and the Findel EaRL and Graff.io / Street Stories AR experiences.
The firm generates revenue primarily through bespoke professional services engagements — multi-year custom development contracts, monthly recurring maintenance retainers, software rescue projects for troubled codebases, and paid discovery and security audit consultancy. Pricing is not publicly disclosed; retainers scale from small hourly allocations to dedicated development teams and project fees are quoted per scope. Customers operate across regulated and consumer verticals including UK retail (Shoezone), healthcare technology (Alert-iT), EdTech and childcare (Clubs Complete, Findel Education), enterprise health and safety compliance (EHS Global Tech serving PepsiCo and KP Snacks), photography services (OrderMyPhotos), mechanical engineering field operations (EMiR Smart Site), and consumer apps (Tent Finder). The go-to-market is direct enterprise and agency-channel sales with no Account Manager layers, supported by a content-led website featuring case studies and technical insights. Swipe & Tap is privately held by its founder, has no disclosed institutional funding or parent company, and operates from a single headquarters in Leicester while serving clients across the UK, Ireland, the Middle East, South Africa, Spain and Asia.
Swipe & Tap firmographics
Firmographics- Name
- Swipe & Tap
- Legal name
- Swipe & Tap Ltd
- Website
- https://swipeandtap.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swipe & Tap is a Leicester-based UK firm offering secure-by-design native iOS, Android, and Laravel web development with ongoing maintenance retainers, serving enterprise SaaS, healthcare, fintech, retail, and EdTech clients since 2011.
- Ownership category
- akta.pro rank
Where Swipe & Tap is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Swipe & Tap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development: Bespoke mobile app and web application development services for clients. Projects include native iOS/Android apps and Laravel web platforms tailored to specific business requirements. Engagement typically begins with discovery workshops followed by full development.
- Software Maintenance Retainers: Monthly retainer packages providing ongoing support including security updates, platform upgrades, proactive monitoring, bug fixes, performance improvements, roadmap planning, code quality reviews, and regular reporting. Provides predictable recurring revenue with dedicated development time.
- Software Rescue Services: Project recovery services for software experiencing difficulties, recurring issues, or lacking support from original development team. Includes technical/security review, root cause identification, and recovery planning.
- Consultancy & Planning: Expert consultancy services including discovery workshops, security audit services, and strategic planning to design secure and scalable software solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based development |
| Subscription | Monthly | Monthly maintenance retainer |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Swipe & Tap product offering
Product offeringCore offering
Swipe & Tap is a UK-based software development firm that designs and builds native iOS (Swift) and Android (Kotlin) mobile applications and Laravel-based custom web platforms for business clients, using a secure-by-design methodology aligned to OWASP and ISO 27001 standards. Its revenue-generating offering consists of four core services: Mobile App Development, Web Development, Software Maintenance (retainers and rescue), and Consultancy & Planning (discovery workshops, security audits). The firm also maintains SitePlex, its own construction management web and iOS platform.
Product overview
Swipe & Tap is a UK-based secure-by-design software development company offering a portfolio of professional services and named products. Their core services comprise Mobile App Development (native iOS and Android), Web Development (Laravel-based), Software Maintenance (retainer packages and rescue services), and Consultancy & Planning. The company also delivers client-specific solutions documented as case studies, including the Shoezone retail ecommerce app, Alert-iT Pulse Companion healthcare monitoring app, Clubs Complete booking system, Findel EaRL AR educational app, OrderMyPhotos photography platform, Electronic Permit to Work enterprise SaaS, EMiR Smart Site engineering app, Graff.io/Street Stories AR platform, and their own Tent Finder consumer app and SitePlex construction management platform. All development follows OWASP and ISO 27001-aligned security practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile App Development Services Custom native iOS and Android app development service covering discovery, UX design, agile development, testing, and App Store deployment. Built for businesses needing secure, scalable mobile apps, including AR-enabled, Bluetooth-integrated, and enterprise-grade applications. Follows OWASP Mobile Application Security Testing Guide and ISO 27001-aligned practices.
- Web Development Services Custom Laravel-based web application development service delivering SaaS platforms, customer portals, operational systems, internal business tools, workflow automation, membership systems, and reporting dashboards. Designed with OWASP and ISO 27001-aligned security from the ground up.
- Software Maintenance Services Monthly retainer-based software support service covering security monitoring, crash monitoring, automatic updates, bug fixes, performance improvements, roadmap planning, code quality reviews, and regular reporting. Includes a Software Rescue sub-offering for projects with existing issues or unsupported original developers.
- Consultancy & Planning Services Expert consultancy and planning service including discovery workshops to define product requirements and technical approach, security audit services reviewing applications against real-world risks, and strategic planning to align software delivery with business goals.
- SitePlex Construction management platform developed and maintained by Swipe & Tap, offering web and iOS mobile apps for construction teams to manage day-to-day operations, capture user feedback into practical features, and simplify on-site and office workflows.
Quantifiable outcome
- Over 30,000 app downloads achieved for Shoezone retail app with higher conversion rates than website
- +5 more outcomes
Companies that use Swipe & Tap
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Swipe & Tap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature9 records
Swipe & Tap partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Create LeicesterminorSwipe & Tap is an official Community Supporter for Create Leicester, a local initiative bringing together the creative and digital community in Leicester. The partnership involves participating in events and workshops, collaborating on community projects, and supporting initiatives that promote digital skills in the city.
Scale indicators6 records
Recent moves7 records
Expansion highlights2 records
Swipe & Tap competitors and assessment
Company assessmentBroad incumbents
- Netguru: Global software development consultancy delivering web, mobile and AI products across many verticals. Comparable in custom development services but at much larger scale and broader stack coverage.
- Thoughtbot: International software consultancy offering custom web and mobile development with discovery-led engagement and retainer-style support. Comparable in boutique-style delivery but operating across more geographies and frameworks.
Direct peers
- Dock9: UK-based mobile app development agency with native iOS and Android capability. Comparable in size, UK focus and bespoke-app delivery for commercial clients.
- Mubaloo: UK mobile app development consultancy (now part of Digitas) with strong native iOS/Android heritage. Comparable in enterprise mobile delivery and regulated-vertical experience.
- The Distance: UK-based mobile app development agency of comparable size, focused on native iOS and Android delivery for enterprise clients. Closest direct peer by geography, technology stack and target customer profile.
- Waracle: UK digital product agency specialising in native mobile apps and connected/IoT experiences. Comparable in mobile-first delivery, regulated-vertical clients (finance, healthcare) and use of discovery-led engagement.
- Hedgehog Lab: UK-based mobile and web app development studio delivering native iOS, Android and web platforms to enterprise and consumer clients. Comparable in native-mobile focus, AR capability and mid-market client mix.
- 3 Sided Cube: UK app development agency building native mobile apps for charities, NGOs and enterprise. Directly comparable in mission-driven and regulated-vertical clients and in shipping native iOS/Android apps end-to-end.
- ArcTouch: App development agency focused on native iOS, Android and connected-device experiences. Comparable in cross-platform AR and IoT work (similar to Alert-iT Bluetooth integration and ARKit/ARCore projects).
- Atomic Object: US/UK software consultancy of similar size delivering custom web and mobile products for mid-market and enterprise. Comparable boutique model with discovery workshops, native mobile delivery and long-running client retainers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Swipe & Tap social profiles
Digital presenceSwipe & Tap compliance and trust
Trust signalCompliance5 records
Swipe & Tap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swipe & Tap leadership team
Management profileNumber of profiles
Profiles7 records
Swipe & Tap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swipe & Tap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swipe & Tap
What does Swipe & Tap do?
Swipe & Tap is a UK-based software development firm that designs and builds native iOS (Swift) and Android (Kotlin) mobile applications and Laravel-based custom web platforms for business clients, using a secure-by-design methodology aligned to OWASP and ISO 27001 standards. Its revenue-generating offering consists of four core services: Mobile App Development, Web Development, Software Maintenance (retainers and rescue), and Consultancy & Planning (discovery workshops, security audits). The firm also maintains SitePlex, its own construction management web and iOS platform.
Is Swipe & Tap a public or private company?
Swipe & Tap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swipe & Tap founded?
Swipe & Tap was founded in 2011. It employs 1 to 10 people.
Where is Swipe & Tap based?
Swipe & Tap is headquartered in Leicester, United Kingdom, in the Europe region.
How does Swipe & Tap make money?
Four revenue lines are on record. Custom Software Development is the primary driver. The others are software Maintenance Retainers, software Rescue Services and consultancy & Planning.
Who are Swipe & Tap's main competitors?
Broad incumbents on record are Netguru and Thoughtbot. Direct peers are Dock9, Mubaloo, The Distance, Waracle, Hedgehog Lab, 3 Sided Cube, ArcTouch and Atomic Object.
Does Swipe & Tap have an API?
No public API is recorded for Swipe & Tap.