Great Florida Insurance

What Great Florida Insurance does

Great Florida Insurance, operated by GreatFlorida Insurance Holding Corp., is a private franchise network of 148 independently owned and operated insurance agencies distributed across Florida. Founded in 1991 and headquartered in Palm City, FL, the company functions as an independent agent aggregator rather than a direct insurance carrier: each franchise location matches customers to policies issued by 23+ partnered carriers, including Progressive, Geico, Tower Hill, American Integrity, Slide, Heritage, Florida Peninsula, Travelers, and several Florida-focused property specialists. The Holding Corp. collects franchise fees and override commissions; the franchisees bear local operating costs and customer relationships.

The product portfolio spans 13+ lines covering personal insurance (auto, homeowners, condo, boat, renters, RV, motorcycle, umbrella, flood) and commercial insurance (commercial auto, commercial property, general liability, business owners policy), plus state-specific SR-22 and FR-44 filing services for high-risk drivers. Underlying technology is conventional insurance aggregation: a corporate website with a quote form, an agent-locator tool, per-location micro-sites, and a real-time home insurance rater that routes prospects to franchisees. No proprietary underwriting models, no AI/ML capabilities, and no mobile app are disclosed; the platform is a marketing and routing layer over carrier underwriting systems.

Revenue is generated through commissions paid by partnered carriers on policies sold and renewed through the franchise network, supplemented by franchise fees paid by agency owners. Pricing is quote-based and varies by individual risk profile (location, roof age, claims history, wind mitigation features), with multi-policy bundling used to drive cross-sell. The customer base is highly fragmented across Florida individual homeowners, auto owners, and small businesses, served 24/7/365 through carrier service backbones. Concentration risk is therefore low at the customer level but high at the state level, as 100% of activity is in Florida, a market exposed to hurricane cycles and ongoing carrier solvency withdrawals.

Name

Great Florida Insurance

Legal name

GreatFlorida Insurance Holding Corp.

Website

https://greatflorida.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Great Florida Insurance is a Florida-based franchise network of 148 independently owned insurance agencies that match individual consumers and small businesses with policies from 23+ partnered carriers across personal and commercial lines.

Ownership category

akta.pro rank

Product category

Property & Casualty Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Property casualty insurance
• Independent insurance agents
• Auto home insurance
• Commercial insurance coverage
• Florida insurance agency

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: GreatFlorida Insurance operates as a franchise network of independent insurance agents. Revenue is generated through commissions paid by insurance carriers for policies sold and renewed through the franchise agent network. Agents offer products from multiple partnered insurance companies including auto, home, condo, boat, commercial, renters, RV, motorcycle, umbrella, and flood insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GreatFlorida Insurance operates a franchise network of 148 independently owned insurance agency locations across Florida, distributing personal and commercial property and casualty insurance policies on behalf of 23+ partnered insurance carriers. The agents provide in-person and phone-based consultation, multi-carrier quote comparison, and policy servicing for Florida consumers and small businesses, earning revenue through carrier-paid commissions.

Product overview

GreatFlorida Insurance is a network of 148 independently franchised insurance agency locations across Florida, offering a comprehensive portfolio of personal and commercial insurance products. The core offering centers on property and casualty insurance (auto, homeowners, condo, boat, commercial property) with complementary lines including renters, RV, motorcycle, umbrella, and specialized products like flood insurance and SR-22/FR-44 filings. As an independent agency network, the company connects customers with multiple partnered insurance carriers rather than offering a single proprietary policy. The business operates through a franchise model where each location is independently owned and operated, while maintaining shared brand infrastructure and access to 24/7 service through partnered insurance companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage providing liability, collision, comprehensive, medical payments, and uninsured motorist protection for Florida drivers, including SR-22 filing support for high-risk drivers, sourced from partnered carriers.
• Homeowners Insurance Property insurance covering dwelling, other structures, personal property, liability, and loss of use for Florida homeowners, with wind mitigation inspection credits that can reduce premiums by 10-45%.
• Condo Insurance HO-6 policy covering interior walls, improvements, personal property, loss of use, and personal liability for Florida condo owners, with optional Loss Assessment coverage for hurricane-related assessments.
• Boat Insurance Recreational watercraft coverage protecting hull, motor, trailer, and onboard gear plus liability for injuries or property damage caused to others on Florida waterways.
• Commercial Auto Insurance Business vehicle coverage for single vehicles and fleets including liability, physical damage, medical payments, and hired/non-owned auto (HNOA) protection.
• Commercial Property Insurance Business asset protection covering buildings, tenant improvements, equipment, inventory, and exterior signage against fire, theft, vandalism, and wind damage with optional business interruption coverage.
• General Liability Insurance Third-party claim coverage for bodily injury, property damage, and personal or advertising injury, including legal defense costs for Florida businesses.
• Business Owners Policy (BOP) Bundled commercial insurance combining general liability and commercial property coverage at discounted rates for small to mid-size Florida firms.
• Renters Insurance Tenant coverage protecting personal belongings, personal liability, and loss-of-use expenses for Florida renters at $12-25 per month.
• RV Insurance Recreational vehicle coverage for motorhomes and towables including liability, physical damage, personal effects, and vacation liability with full-timer options for primary residences.
• Motorcycle Insurance Two-wheeled vehicle coverage including liability, collision, comprehensive, medical payments, and custom parts coverage for cruisers, sport bikes, touring, and dual-sport motorcycles.
• Umbrella Insurance Excess liability coverage adding $1-5 million above home, auto, boat, and motorcycle policies to protect savings and future earnings.
• Flood Insurance NFIP and private flood coverage protecting buildings and contents against storm surge and inland flooding, with up to $250,000 building and $100,000 contents coverage.
• SR-22 & FR-44 Insurance State filing service for financial responsibility certificates required after violations, with SR-22 for standard violations and FR-44 (higher limits) for DUI convictions in Florida.

Named customers2 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• National General Auto InsurancecoreChannel Partner/ Reseller/ DistributorNational General Auto Insurance is one of the partnered insurance carriers available through GreatFlorida Insurance agents. Customers can obtain auto insurance quotes and coverage through the franchise network.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorForemost Insurance is a partnered carrier offering various insurance products through GreatFlorida Insurance's network of independent agents in Florida.
• Tower Hill InsurancecoreChannel Partner/ Reseller/ DistributorTower Hill Insurance is a Florida-focused property insurer available through GreatFlorida agents, particularly relevant for homeowners coverage in the state.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is a major national carrier available through GreatFlorida Insurance's agent network for auto and other insurance products.
• Geico Auto InsurancecoreChannel Partner/ Reseller/ DistributorGeico Auto Insurance is available through GreatFlorida Insurance agents, offering competitive auto coverage options for Florida drivers.
• Travellers InsurancecoreChannel Partner/ Reseller/ DistributorTravellers Insurance provides commercial and personal insurance products through GreatFlorida's network of independent agents in Florida.
• American Integrity InsurancecoreChannel Partner/ Reseller/ DistributorAmerican Integrity Insurance is a Florida-based property insurer offering homeowners coverage available through GreatFlorida agents.
• Slide InsurancecoreChannel Partner/ Reseller/ DistributorSlide Insurance is a Florida-focused property insurance carrier partnered with GreatFlorida Insurance for homeowners coverage.
• Monarch National Insurance CompanycoreChannel Partner/ Reseller/ DistributorMonarch National Insurance Company provides property insurance products available through GreatFlorida Insurance's Florida agent network.
• Universal Property & Casualty InsurancecoreChannel Partner/ Reseller/ DistributorUniversal Property & Casualty Insurance (UPC Insurance) offers homeowners and property coverage available through GreatFlorida agents.
• Heritage InsurancecoreChannel Partner/ Reseller/ DistributorHeritage Insurance is a Florida-focused property and casualty insurer partnered with GreatFlorida for homeowners coverage.
• Florida Peninsula InsurancecoreChannel Partner/ Reseller/ DistributorFlorida Peninsula Insurance is a Florida-based property insurer offering homeowners coverage through GreatFlorida's network.
• Security First InsurancecoreChannel Partner/ Reseller/ DistributorSecurity First Insurance provides homeowners insurance in Florida, available through GreatFlorida Insurance agents.
• Olympus InsurancecoreChannel Partner/ Reseller/ DistributorOlympus Insurance offers property coverage in Florida, accessible through GreatFlorida Insurance's agent network.
• Safeco Auto InsurancecoreChannel Partner/ Reseller/ DistributorSafeco Auto Insurance, part of Liberty Mutual, is available through GreatFlorida agents for auto coverage.
• Mercury Auto InsurancecoreChannel Partner/ Reseller/ DistributorMercury Auto Insurance provides budget-friendly auto coverage options available through GreatFlorida's franchise agents.
• Kemper Auto InsurancecoreChannel Partner/ Reseller/ DistributorKemper Auto Insurance offers non-standard auto coverage through GreatFlorida Insurance agents.
• Dairyland Auto InsurancecoreChannel Partner/ Reseller/ DistributorDairyland Auto Insurance provides non-standard auto coverage available through GreatFlorida agents, including SR-22 filings.
• The General InsurancecoreChannel Partner/ Reseller/ DistributorThe General Insurance is a non-standard auto insurer available through GreatFlorida agents for high-risk drivers.
• Edison Home InsurancecoreChannel Partner/ Reseller/ DistributorEdison Home Insurance offers homeowners coverage in Florida available through GreatFlorida Insurance agents.
• Gainsco InsurancecoreChannel Partner/ Reseller/ DistributorGainsco Insurance provides auto coverage through GreatFlorida agents, with products including liability and physical damage.
• Trident Reciprocal ExchangecoreChannel Partner/ Reseller/ DistributorTrident Reciprocal Exchange is a Florida-based reciprocal insurance exchange available through GreatFlorida agents.
• TypTap InsuranceminorChannel Partner/ Reseller/ DistributorTypTap Insurance is a technology-driven home insurance carrier partnered with GreatFlorida for digital-first coverage options.
• Vyrd InsuranceminorChannel Partner/ Reseller/ DistributorVyrd Insurance provides home insurance coverage available through GreatFlorida Insurance's agent network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brightway Insurance: Brightway Insurance is the most direct comparable: a Florida-headquartered franchise network of independent insurance agents offering personal and commercial lines across multiple carrier partners, operating an essentially identical model to GreatFlorida. Both target Florida homeowners and drivers with multi-carrier access through local franchise owners.
• Goosehead Insurance: Goosehead Insurance is a publicly traded franchised independent insurance agency network offering home, auto, and other personal lines through franchise locations across multiple states. Same franchise-based independent agency distribution model, similar multi-carrier comparison shopping, with proven unit economics as a public benchmark.
• Family First Life: Family First Life operates a large national franchise-style network of insurance agents focusing primarily on life and supplemental health products, with a similar independent-agent distribution approach. While product mix differs, the franchise model and agent-centric GTM motion are closely analogous.
• Insurance Office of America: Insurance Office of America is a large Florida-based independent insurance brokerage offering personal and commercial lines through multiple office locations, serving as a regional direct peer for property, casualty, and commercial insurance distribution in Florida.

Broad incumbents

• Brown & Brown Insurance: Brown & Brown is a major publicly traded insurance brokerage headquartered in Daytona Beach, Florida, with a broad portfolio of retail and wholesale brokerage operations across the U.S. It is a much larger incumbent operating in the same Florida market with overlapping P&C product offerings.
• HUB International: HUB International is a large global insurance brokerage offering personal, commercial, and specialty lines through a network of offices. It is a broad incumbent serving similar customers with overlapping product offerings but at significantly larger scale and broader geographic reach.
• Arthur J. Gallagher & Co. Arthur J. Gallagher is one of the world's largest insurance brokerage and risk management firms, offering similar property, casualty, and personal lines products. As a major industry incumbent, it competes with independent agency networks in the same Florida commercial and personal lines market.
• Marsh McLennan: Marsh McLennan is a global leader in insurance brokerage and risk advisory, providing personal and commercial P&C coverage solutions. It is a broad incumbent whose retail brokerage and personal lines divisions overlap with GreatFlorida's product mix, particularly for commercial and specialty Florida risks.
• Allstate (captive agency model): Allstate operates one of the largest captive (exclusive) insurance agency networks in the U.S., competing with GreatFlorida for Florida homeowners and auto customers but restricted to a single carrier's products. It represents the alternative distribution model against which independent agencies compete.
• State Farm (captive agency model): State Farm operates the largest captive insurance agency network in the United States, with substantial Florida penetration offering home and auto insurance through exclusive agents. It is a broad incumbent representing the single-carrier alternative to GreatFlorida's independent multi-carrier model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreatFloridaInsurance
• LinkedInlinkedin.com/company/greatflorida-insurance
• Instagraminstagram.com/greatfloridainsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Florida Insurance