Doordeals
Doordeals is a UK-based online retailer founded in 2007 that sells internal, external, and fire doors, plus frames and accessories, to residential homeowners and trade customers across the UK and Republic of Ireland.
- Company typePrivate
- Founded2007
- HeadquartersChesterfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Doordeals does
Doordeals is a UK-based online door retailer operating from Chesterfield, Derbyshire, selling internal doors, external doors, fire doors, door frames, mouldings, ironmongery, and coatings to residential homeowners (primary segment) and trade/commercial customers (secondary segment). The business was founded in 2007 and registered as Doordeals Limited in England and Wales, serving customers across the United Kingdom and the Republic of Ireland — all other geographies are explicitly excluded by its terms. The product catalogue is extensive and vertically integrated: four core lines (Internal, External, Fire Doors, Frames & Mouldings) plus add-on categories (ironmongery, coatings), with sub-ranges by material (oak, pine, walnut, hemlock, ash, beech, MDF, composite, aluminium), style (industrial, 1930s, cottage, flush, panelled, modern), fire rating (FD30, FD60), and configuration (bi-fold, pocket/sliding, French, stable, pre-hung, room dividing), supplemented by bespoke made-to-measure sizing. The technology platform is a standard e-commerce storefront (doordeals.co.uk) with an interactive Door Finder filtering tool, supported by Sagepay payment processing, Mailchimp email marketing, Google Analytics, Hotjar, Zendesk Chat, and PCI DSS-compliant card handling.
The business model is direct-to-consumer e-commerce supplemented by a physical showroom in Chesterfield for product viewing and order collection. Revenue is generated through one-time unit sales at fixed prices (including VAT), with bespoke and made-to-measure orders commanding a premium starting at £164.50, and premium products such as the LPD AluVu aluminium bi-fold range at £1,822 and above. Distribution is handled through a combination of own delivery vehicles (for controlled, scheduled 3-hour-window delivery) and third-party couriers (TNT, MyHermes, Royal Mail). Marketing relies on content (a blog covering buyer guides, technical tips, DIY advice), organic social (Facebook, Twitter, Instagram, Pinterest), email newsletters, and Trustpilot-driven social proof. The company is privately held with no disclosed external investment, no parent company, and no management team publicly identified.
Doordeals firmographics
Firmographics- Name
- Doordeals
- Legal name
- Doordeals Limited
- Website
- https://doordeals.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Doordeals is a UK-based online retailer founded in 2007 that sells internal, external, and fire doors, plus frames and accessories, to residential homeowners and trade customers across the UK and Republic of Ireland.
- Ownership category
- akta.pro rank
Doordeals industry classification
Industry- Product category
- Door and Door Hardware Retail
- NAICS
- Window Treatment Retailers (449122), Hardware Retailers (44414)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Interior Doors (IMADAIAB)
- akta.pro secondary industries
- Exterior Doors (IMADAIAA), Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI), Exterior Door Replacement (Entry/Patio/French) (HSAPAJAB), Interior Door Replacement (Slab/Prehung) (HSAPAJAC)
Keywords
Where Doordeals is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Doordeals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct one-time sales of internal doors, external doors, fire doors, door frames, mouldings, and accessories (ironmongery, handles, locks, hinges). Products are sold at fixed prices with VAT included. The company also offers made-to-measure/bespoke sizing for custom orders at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard door products ranging from budget to premium options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Doordeals product offering
Product offeringCore offering
Doordeals retails internal doors, external doors, fire doors (FD30/FD60), door frames, mouldings, door handles/ironmongery, and door coatings via its e-commerce website doordeals.co.uk and a Chesterfield showroom. The company offers made-to-measure/bespoke sizing for non-standard openings and stocks multiple door brands including LPD, PM Mendes, and Deanta. Deliveries are made across the UK and Republic of Ireland using its own vehicles and third-party couriers.
Product overview
Doordeals is a UK-based door retailer offering a comprehensive range of internal and external doors, fire doors, and accessories. The product portfolio centres on four core product lines: Internal Doors (available in solid, glazed, fire rated, bi-fold, and pocket/sliding configurations), External Doors (including solid, glazed, stable, pre-hung, aluminium/composite, French, and bifold options), Fire Doors (rated FD30 and FD60 for both internal and external applications), and Door Frames & Mouldings (internal, fire-rated, and external frames with associated trims). Add-on products include door handles and ironmongery, and coatings/protection products. The company offers custom/bespoke sizing services and stocks multiple brands including LPD Doors, PM Mendes, and Deanta Doors. Additional sub-brands include Industrial Style doors and the LPD AluVu sliding bi-fold range.
Differentiator
Problem solved
Functional benefit
Companies that use Doordeals
Customer profileSegments2 records
Ideal customer profiles2 records
Doordeals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Doordeals partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Doordeals competitors and assessment
Company assessmentOthers
- Jeld-Wen: Global door and window manufacturer supplying interior, exterior, and fire-rated doors into the UK market. Functions as a supplier to specialist retailers like Doordeals and as a broader competitor across multiple price tiers.
- JB Kind Doors: UK door manufacturer and brand retailed through Doordeals and other specialist dealers. Adjacent in the value chain as a supplier whose own branded retail presence competes for end-customer attention.
- Deanta Doors: UK-based door manufacturer stocked by Doordeals and sold through specialist retailers. Supplier/competitor adjacency — Deanta's own marketing and dealer network competes for the same customer projects Doordeals serves.
Direct peers
- Door Superstore: UK online specialist retailer of internal, external, and fire doors with similar multi-brand catalog and made-to-measure service. Most direct head-to-head competitor on product range, target customer (DIY + trade), and e-commerce-led GTM.
- Leader Doors: UK-based online door retailer selling internal, external, fire doors and door furniture, with a similar price-tiered, multi-brand approach. Directly comparable in assortment, customer segment, and digital storefront model.
Emerging players
- IronmongeryDirect: UK online specialist in ironmongery and door hardware. Overlaps directly with Doordeals' accessories/hardware category but does not sell the door units themselves, making it a partial-vertical competitor and potential cross-sell partner.
Broad incumbents
- Travis Perkins: UK builders merchant with a large doors, frames, and ironmongery trade offering sold through nationwide branches. Broad incumbent competing on trade accounts, scale, and credit terms.
- Wickes: UK home improvement retailer with a significant internal/external door range, click-and-collect, and showroom model. Competes on standard-size doors and trade accounts but lacks Doordeals' depth in bespoke sizing.
- Howdens Joinery: UK trade-focused kitchen and joinery supplier selling internal doors and ironmongery via a depot network to builders and tradespeople. Comparable on trade customer segment and door+hardware bundles but operates a depot, not e-commerce, model.
- B&Q: Largest UK DIY retailer, stocking a broad internal/external door range alongside general home improvement. Competes on price, breadth, and physical store footprint rather than bespoke specialization.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Doordeals social profiles
Digital presenceDoordeals compliance and trust
Trust signalCompliance1 record
Doordeals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doordeals leadership team
Management profileNumber of profiles
Doordeals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doordeals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doordeals
What does Doordeals do?
Doordeals retails internal doors, external doors, fire doors (FD30/FD60), door frames, mouldings, door handles/ironmongery, and door coatings via its e-commerce website doordeals.co.uk and a Chesterfield showroom. The company offers made-to-measure/bespoke sizing for non-standard openings and stocks multiple door brands including LPD, PM Mendes, and Deanta. Deliveries are made across the UK and Republic of Ireland using its own vehicles and third-party couriers.
Is Doordeals a public or private company?
Doordeals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doordeals founded?
Doordeals was founded in 2007. It employs 11 to 50 people.
Where is Doordeals based?
Doordeals is headquartered in Chesterfield, United Kingdom, in the Europe region.
How does Doordeals make money?
One revenue line is on record: product Sales.
Who are Doordeals's main competitors?
Others on record are Jeld-Wen, JB Kind Doors and Deanta Doors. Direct peers are Door Superstore and Leader Doors. IronmongeryDirect is listed as an emerging player. Broad incumbents are Travis Perkins, Wickes, Howdens Joinery and B&Q.
Does Doordeals have an API?
No public API is recorded for Doordeals.
What industry is Doordeals in?
Doordeals's product category is Door and Door Hardware Retail. Its primary akta.pro industry code is IMADAIAB, Interior Doors, with a secondary code of IMADAIAA, Exterior Doors. Its NAICS code is 449122 and its SIC code is 5700.