doorsuperstore
Door Superstore is a UK online retailer of internal, external, and fire-rated doors plus door furniture, flooring, and joinery, serving homeowners, landlords, and tradespeople as one of nine specialist brands under CMO SUPERSTORES Limited.
- Company typePrivate
- Founded2009
- HeadquartersBurrington, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What doorsuperstore does
Door Superstore is a UK-based online door retailer operating under the CMO SUPERSTORES Limited group, which runs nine specialist 'Superstore' brands across building, roofing, drainage, insulation, landscaping, plumbing, and brick categories. Founded in 2009 and registered as a private limited company in England (company number 16498979), the business is headquartered operationally from Burrington Business Park, Plymouth, with a registered office in London. It sells over 6,000 internal, external, and fire-rated doors, alongside door frames, joinery, furniture (handles, locks, hinges), cabinet and drawer handles, and flooring. The technology backbone is an e-commerce platform with 24/7 ordering, a door visualisation tool, the Crystal Window & Door Configurator for made-to-measure orders, and the SUPER Rewards cross-brand loyalty programme. Free delivery applies to orders over £750, and a price match guarantee is offered.
The go-to-market is hybrid: a direct-to-consumer e-commerce storefront supported by a phone helpline (01752 422 501) handling over 2,000 calls per week, supplemented by a sales-led trade account programme run by dedicated account managers offering discounts, rebates, and bespoke quotes for builders, carpenters, and contractors. Customers are segmented into homeowners/DIY, landlords, and tradespeople — with tradespeople and homeowners flagged as primary. Marketing is multi-channel: the website, email, content/Help & Advice library, Trustpilot and YotPo reviews (over 11,500 5-star ratings and ~80% 'excellent' across the group), and the loyalty programme. Nationwide UK delivery is offered, including Northern Ireland, with surcharges for Scottish Highlands, Islands, and other remote areas.
Revenue mechanics are straightforward unit-pricing on ex-VAT and inc-VAT displayed prices, with no subscription or recurring model disclosed. The parent group CMO SUPERSTORES Limited disclosed £36 million+ in annual revenue for FY2024 in its Modern Slavery Act statement; Door Superstore-specific revenue is not separately reported. Leadership is led by CEO Dean Murray at the group level. The firm is privately held with no external investor, funding round, M&A, or patent activity disclosed in the available sources, and headcount is reported as 1–10. There is no disclosed AI/ML capability, API offering, or technology partnership beyond the Crystal Direct made-to-measure service.
doorsuperstore firmographics
Firmographics- Name
- doorsuperstore
- Legal name
- CMO SUPERSTORES Limited
- Website
- https://doorsuperstore.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Door Superstore is a UK online retailer of internal, external, and fire-rated doors plus door furniture, flooring, and joinery, serving homeowners, landlords, and tradespeople as one of nine specialist brands under CMO SUPERSTORES Limited.
- Ownership category
- akta.pro rank
doorsuperstore industry classification
Industry- Product category
- Door Retail
- NAICS
- Home Centers (444110)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Exterior Doors (IMADAIAA)
- akta.pro secondary industry
- Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)
Keywords
Where doorsuperstore is headquartered
LocationHeadquarters
- HQ city
- Burrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
doorsuperstore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Revenue generated from the sale of doors (internal, external, fire-rated), door furniture, frames, joinery, flooring, and accessories. Products are sold at both ex-VAT and inc-VAT pricing with free delivery on orders over £750.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free delivery threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
doorsuperstore product offering
Product offeringCore offering
Door Superstore is a UK-based online retailer selling over 6,000 door products including internal, external, and fire-rated doors, plus door furniture, frames, joinery, and flooring. The company supplies third-party brands such as XL Joinery, JB Kind, LPD, and Deanta directly to homeowners, landlords, and tradespeople through its e-commerce website with nationwide delivery.
Product overview
Door Superstore is a UK-based online door retailer offering over 6000 internal, external, and fire-rated doors along with complementary products. The core product portfolio includes Internal Doors (various styles including oak, white, modern, traditional), External Doors (front doors, composite, uPVC, wooden, aluminium), Fire-Rated Doors (FD30 and FD60), Door Frames & Joinery, Door Furniture (handles, locks, hinges), Cabinet & Drawer Handles, and Flooring. The company also offers its own-brand door range and a made-to-measure service through Crystal Direct. Additional services include a loyalty programme (SUPER Rewards) and trade account facilities. The business operates as part of CMO SUPERSTORES LTD alongside other specialist stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Internal Doors
Quantifiable outcome
- Free delivery on all orders over £750
- +1 more outcomes
Companies that use doorsuperstore
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
doorsuperstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
doorsuperstore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CMO SUPERSTORES LTDparentParent company providing the convenience of online retail with a vast range of products delivered direct to home or builders on-site, supported by market-leading customer service. Door Superstore is one of 9 specialist SUPERSTORES under this group.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
doorsuperstore competitors and assessment
Company assessmentBroad incumbents
- Screwfix: UK trade retailer of tools, hardware, and building supplies with a market-leading online and click-and-collect proposition serving tradespeople. Comparable as a UK-focused trade retailer with strong e-commerce operations and overlapping trade customer base, though Screwfix focuses on tools and hardware rather than doors specifically.
- B&Q: UK's largest home improvement retailer with hundreds of stores and a substantial online presence selling doors, building materials, and home goods. Comparable as a UK mass-market home improvement retailer; Door Superstore specialises narrowly in doors while B&Q covers a vastly wider assortment.
- Wickes: UK home improvement retailer selling doors alongside kitchens, bathrooms, and building materials through a store-and-online network. Comparable as a UK home improvement retailer with doors as a meaningful category, though Wickes operates a far broader assortment and physical showrooms alongside its online channel.
- Howdens: UK trade-focused kitchen and joinery supplier selling doors and related products through a depot network serving builders and trade customers. Comparable as a UK door and joinery supplier serving tradespeople — the overlapping core customer segment with Door Superstore — though Howdens operates via physical trade-only depots.
Others
- Jewson: UK builders' merchant selling doors, building materials, and timber through branches nationwide to trade and DIY customers. Comparable as a UK supplier of doors and construction materials serving trade customers with a similar product mix, though distribution is branch-led rather than e-commerce-only.
- Travis Perkins: UK's largest builders' merchant supplying doors, building materials, and timber to trade customers via a national branch network. Comparable as a UK trade-facing door and building materials supplier with overlapping trade customers, though operates predominantly through physical branches rather than online-only.
Direct peers
- Leader Doors: UK-based online specialist retailer of internal, external, and made-to-measure doors serving homeowners, tradespeople, and trade customers. Directly comparable to Door Superstore as a UK specialty e-commerce door retailer with similar product breadth and target customers.
- Express Doors Direct: UK online door retailer offering internal, external, fire, and made-to-measure doors with competitive pricing and nationwide delivery. Direct comparable to Door Superstore as a UK online specialist door e-tailer targeting similar homeowner and trade segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
doorsuperstore social profiles
Digital presencedoorsuperstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
doorsuperstore leadership team
Management profileNumber of profiles
Profiles1 record
doorsuperstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doorsuperstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doorsuperstore
What does doorsuperstore do?
Door Superstore is a UK-based online retailer selling over 6,000 door products including internal, external, and fire-rated doors, plus door furniture, frames, joinery, and flooring. The company supplies third-party brands such as XL Joinery, JB Kind, LPD, and Deanta directly to homeowners, landlords, and tradespeople through its e-commerce website with nationwide delivery.
Is doorsuperstore a public or private company?
doorsuperstore is a private company. It is classified as corporate owned and is currently operating.
When was doorsuperstore founded?
doorsuperstore was founded in 2009. It employs 1 to 10 people.
Where is doorsuperstore based?
doorsuperstore is headquartered in Burrington, United Kingdom, in the Europe region.
How does doorsuperstore make money?
One revenue line is on record: product Sales.
Who are doorsuperstore's main competitors?
Broad incumbents on record are Screwfix, B&Q, Wickes and Howdens. Others are Jewson and Travis Perkins. Direct peers are Leader Doors and Express Doors Direct.
Does doorsuperstore have an API?
No public API is recorded for doorsuperstore.
What industry is doorsuperstore in?
doorsuperstore's product category is Door Retail. Its primary akta.pro industry code is IMADAIAA, Exterior Doors, with a secondary code of IMADAIAF, Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security). Its NAICS code is 444110 and its SIC code is 5960.