Agave

What Agave does

AGAVE | Network for Live Communication is a Berlin-based event management and live communication agency founded in 2011 by Janosch Burmeister as a sole proprietorship (AGAVE | Network for Live Communication e.K., VAT ID DE268745915). Rather than employing a traditional full-service agency staff, AGAVE operates as a curated network of self-employed freelancers and independent service providers assembled per project; the core team consists of the founder plus three named network partners (Jürgen Peters, Karolina Sauer, Carsten Schröder). The company's value proposition is flexible, interdisciplinary team composition that delivers execution quality comparable to traditional agencies with greater cost efficiency and project-level customization.

The service portfolio spans strategic event concept development and dramaturgy, trade show booth conception and production (Messestand Konzeption/Messestände), location management, hybrid conference series with custom-built event apps enabling real-time participant linking and live voting (Hybride Konferenzreihe), immersive showroom experiences featuring AR installations and projection technology (exemplified by the Tegel Airport Infocenter for the Urban Tech Republic project), exclusive private events, corporate anniversary celebrations (Jubiläumsfestakt), annual kickoff conferences (Jahresauftakttagung), and team/incentive events. Technical differentiation lies in hybrid/digital event formats, immersive experience design, AR installations, projection technology, and interactive exhibition design, integrated via custom interoperability with specialist partners (TryNoAgency for moving image, Walther|Schütte for spatial design, Bartenbach AG for lighting, CBE Digiden AG for digital).

AGAVE generates revenue through project-based professional service engagements with custom quotations based on scope, complexity, duration, and team composition, serving premium clients across government institutions (Bundespräsidialamt, Deutscher Bundeswehrverband, Tegel Projekt GmbH), large enterprises (AUDI, Siemens Energy, BP Europa, eBay International, Bayer Business Services, Schindler, Red Hat/JBoss, Vector Foiltec), and cultural/nonprofit organizations (Deutsche Filmakademie, Fragrance Foundation Deutschland, ANNEMARIE BÖRLIND). Go-to-market is sales-led direct engagement, supported by organic social channels (LinkedIn, Facebook, Vimeo) and a project portfolio on the company website; core channel partners include CB.e Clausecker | Bingel AG (long-term core partnership spanning flagship projects from 2006-2014 onward). The company has no disclosed institutional investment, no parent, and operates without disclosed headcount growth or revenue data.

Name

Agave

Legal name

AGAVE | Network for Live Communication e.K.

Website

https://agave.network

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AGAVE | Network for Live Communication is a Berlin-based sole proprietorship that delivers project-based live communication and event management services by assembling bespoke teams from a curated network of freelance specialists, serving premium corporate, government, and cultural clients across Germany.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

Keywords

• Live event management
• Corporate event production
• Trade show booth design
• Hybrid conference production
• Immersive showroom experiences

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Planning and Management Services: Project-based professional services for event conception, planning, and execution. Revenue generated through consulting fees, project management fees, and production coordination for live events, corporate galas, conferences, trade shows, and hybrid events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AGAVE is a network-based event management and live communication agency that delivers complete event lifecycle services — from strategic concept and planning through production and on-site execution — for corporate events, galas, congresses, trade shows, hybrid conferences, immersive showroom experiences, and exclusive private events. The company assembles bespoke interdisciplinary project teams from a vetted freelance network, providing flexible scaling, AR-based immersive experiences, and hybrid event technology for premium clients in Germany.

Product overview

AGAVE | Network for Live Communication is an agency model operating as a network of independent freelancers and service providers specializing in live communication and event services. The company offers a comprehensive suite of event management services including strategic event concept development and planning, trade show booth design (Messestand Konzeption and Messestände), location management, immersive showroom experiences with AR installations, hybrid conference solutions with real-time digital participation, and exclusive private event services. The portfolio spans corporate events, galas, congresses, employee festivals, anniversary celebrations, and incentive events. The services are delivered through flexible network structures assembling project teams from freelancers and specialists to match specific client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Concept and Planning (Eventkonzeption und -planung) Strategic concept development and planning for live communication events, including event design, dramaturgical script writing, and stage direction for corporate events, galas, congresses, and hybrid formats.
• Trade Show Booth Concept (Messestand Konzeption) Design and architectural planning of trade show booth concepts, including detailed architecture plans, technical development, and corresponding visualizations for trade show exhibitions.
• Trade Show Booths (Messestände) Complete trade show booth services from concept through production, including strategic planning, booth design, service provider selection, construction management, and on-site exhibition operations including stand parties.
• Location Management (Locationmanagement) Development, marketing, and management of event locations and temporary usage spaces, including venue scouting, concept development, marketing, and operational management of event spaces.
• Hybrid Conference Series (Hybride Konferenzreihe) Hybrid conference series with real-time digital participation capabilities, including nationwide regional conferences with live voting on resolutions and custom event apps as central participation tools.
• Immersive Showroom (Immersiver Showroom) Interactive infocenter experiences featuring AR installations and projections, immersive exhibitions, and event venue services for technology showcase purposes.
• Exclusive Private Events (Exklusiv, Einzigartig, Privat) Exclusive private event services including design of accompanying communications like save-the-date or microsites, venue selection, custom catering concepts, and entertainment programming.
• Anniversary Celebration (Jubiläumsfestakt) Corporate anniversary celebration services including event design, stage program concept, technical planning, approval procedures, and catering concepts.
• Annual Kickoff Conference (Jahresauftakttagung) Annual kickoff conference services including concept development, preparation support, and on-site execution for multi-day corporate meetings.
• Incentive and Team Events (Incentive/Teamevent) Team and customer events including conceptual and organizational implementation, afternoon programs, exclusive venue selection, and synchronized food and beverage concepts for cooking events.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CB.e Clausecker | Bingel AGcoreStrategic or Co-development PartnerLong-term agency partnership on major projects including Bundespräsident Sommerfest (2006-2014), eBay Showhaus, DUFTSTARS, Deutscher Filmpreis, BP Forum, and Börlind brand activations. AGAVE team members (Janosch Burmeister, Karolina Sauer, Jürgen Peters) participate as project staff within CB.e project structures.
• TryNoAgencyminorStrategic or Co-development PartnerFull service network offering all communications agency services without institutional overhead. Specializes in moving image production including TV commercials, viral productions, and social media content for clients including Warner Bros. and German startup scene.
• Tegel Projekt GmbHcoreStrategic or Co-development PartnerStrategic partnership for urban development communication projects. Collaborated on the immersive Infocenter at former Tegel Airport (Urban Tech Republic project) and the 8th Standortkonferenz on airport reuse development.
• Bartenbach AGminorStrategic or Co-development PartnerLighting design and technology partner for events. Collaborated on the Global Sales Meeting of a leading biotech company in Berlin, providing specialized lighting solutions.
• CBE Digiden AGminorStrategic or Co-development PartnerDigital agency partnership for hybrid event projects. Project leadership delivered through Janosch Burmeister on behalf of CBE Digiden AG for Siemens Energy Familientag.
• BRYK-BarminorStrategic or Co-development PartnerPremium bar and event venue operated by AGAVE team member Carsten Schröder. Exclusive venue for private events and team events, including Allthings team event and various private celebrations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• VOK DAMS: One of Germany's largest live marketing and event agencies, headquartered in Wuppertal. Competes with AGAVE for premium corporate events, brand activations, and trade show experiences for enterprise clients across multiple industries.
• Stagg & Friends: German event and live marketing agency creating corporate events, brand experiences, and conferences. Comparable to AGAVE in the premium corporate event segment and creative-led project delivery.
• insglück Gesellschaft für Markeninszenierung: Berlin-based agency specializing in brand experiences, corporate events, and live communication. Closely comparable to AGAVE in focus, geography, and target client profile of premium corporate and public-sector clients.
• bplus brandworks: German live communication and event agency focused on corporate events, brand experiences, and trade show presentations. Comparable to AGAVE in its network-style delivery model and premium enterprise client base.
• KMS Team: Munich-based live marketing agency specializing in corporate events, brand activations, and trade show presentations for premium German and international brands. Direct competitor in the DACH corporate event market.
• CB.e Clausecker | Bingel AG: Berlin-based event and live communication agency and AGAVE's core long-term partner. Both serve premium German corporate and government clients with full-service event conception, planning, and execution, often collaborating on the same marquee projects.
• satis&fy (Kofler Group): German full-service event and live communication agency delivering corporate events, brand experiences, and trade show presentations. Comparable to AGAVE in its project-based premium event delivery for enterprise clients.
• Liganova: Stuttgart-based premium brand and retail experience agency with international reach. Competes with AGAVE for flagship brand activations, immersive installations, and corporate event mandates for global enterprise clients.

Broad incumbents

• MKG: International experiential marketing agency producing brand activations, immersive experiences, and live events for global enterprise clients. Overlaps with AGAVE's premium live communication offering as a larger, broader-scope incumbent.
• Jack Morton Worldwide: Global brand experience agency within the IPG Mediabrands network. Operates broadly across experiential marketing, live events, and brand activations as a much larger incumbent competing for the same premium enterprise budgets that AGAVE targets at a regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/agavenetwork
• Facebookfacebook.com/AGAVE.network
• LinkedInlinkedin.com/company/10191142
• Xx.com/agavenetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agave