Cbe Digiden

What Cbe Digiden does

CBE DIGIDEN AG is a Berlin-headquartered, German communications agency formed in 1996 through the merger of CBE and DIGIDEN, with additional offices in Stuttgart, Frankfurt, and Ketzin. The firm employs approximately 80 permanent staff alongside 30+ freelance experts and serves large enterprises, mid-market companies, and public-sector clients. Its service portfolio spans content communication, public affairs, brand strategy, events, content production, and digital communication, with a client roster that includes Deutsche Telekom, Siemens Healthineers, Deutsche Bahn, Mercedes-Benz, Daimler Truck, 50Hertz, Amprion, TenneT, Allianz, Deutsche Bank, Volkswagen, and Bosch.

The company's technology stack centers on AILA, a proprietary AI platform that bundles leading third-party language models (ChatGPT, Gemini, Claude, Perplexity) with Deep-Research capabilities, AI agents, and visual generation, deployed on Microsoft Azure with European data centers to support GDPR compliance. In November 2025, the agency integrated OVAN GmbH to add in-house web, software, and app development capabilities, allowing the firm to deliver digital product work alongside communications mandates. ISO certifications across quality, environmental, energy management, and information security, plus German Brand Award and Deutscher PR-Preis recognition, support its positioning.

CBE DIGIDEN operates a project- and retainer-based business model typical of integrated communications agencies, monetizing through content, public affairs, brand strategy, event, and digital service fees, with the recent AILA AI platform and OVAN integration enabling cross-sell of AI workshops, agent-based solutions, and digital build into existing enterprise accounts. The Kreab Worldwide partnership provides international delivery reach, and recent supervisory board additions (former Berlin Governing Mayor Michael Müller; Kreab CEO Karl Isaksson) indicate strategic emphasis on public-sector and cross-border accounts.

Name

Cbe Digiden

Legal name

CBE DIGIDEN AG

Website

https://cbe-digiden.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

CBE DIGIDEN AG is a Berlin-based German communications agency serving large enterprises and public-sector clients with content, public affairs, brand, events, digital, and AI-enabled communications, including DAX names like Deutsche Telekom, Mercedes-Benz, Allianz, and VW.

Ownership category

akta.pro rank

Product category

Communications & Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Corporate communications agency
• Brand strategy consulting
• Public affairs services
• Event marketing agency
• Change communication consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communications Consulting Services: Strategic communications consulting for corporate communications, brand development, change communication, internal communications, and crisis communication. Billed through project engagements and retainer agreements with enterprise clients.
2. Campaign Development and Execution: Campaign strategy, creative development, and multi-channel campaign execution including digital, print, and out-of-home advertising.
3. Event and Exhibition Services: Event conception, production, and management including live events, hybrid formats, trade show presence, and shareholder meetings.
4. AI Services and Consulting: AI implementation consulting, AI-moderated workshops, and custom agent-based AI solutions for customer projects.
5. Digital Development: Web development, app development, and digital platform creation using proprietary and standard technologies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

CBE DIGIDEN AG is a Berlin-based communications agency providing strategic consulting and execution services across corporate communications, brand strategy, change and internal communication, crisis communication, public affairs, campaigns, live/hybrid events, trade shows, performance marketing, social media, PR, and app/web development. The agency supports enterprise, mid-market, and public-sector clients — predominantly in knowledge-intensive industries in Germany — with cross-channel campaigns that combine creative strategy, digital execution, and live experiences. It also operates an in-house AI platform (AILA) for GDPR-compliant generative AI deployment in client projects.

Product overview

CBE DIGIDEN is a communications agency (not a software product company) that offers a comprehensive portfolio of communication services for knowledge-intensive industries. The agency provides strategic consulting and execution across multiple disciplines including campaigns, change/internal communication, digital communication, live events, and political communication. The service portfolio includes Corporate Design, Go-To-Market Strategy, AI Services, Crisis Communication, Performance Marketing, and Social Media + PR. The agency operates two notable internal offerings: AILA, an in-house AI intelligence platform bundling leading language models (ChatGPT, Gemini, Claude, Perplexity), Deep-Research technologies, AI agents, and visual generation systems for customer projects; and OVAN, a web/software/app development subsidiary integrated in November 2025. The agency serves clients across energy, finance, healthcare, IT/telecom, real estate, infrastructure, municipal enterprises, ministries, and mobility sectors.

Differentiator

Problem solved

Functional benefit

Brands

• AILA: In-house AI intelligence platform that integrates leading language models like ChatGPT, Gemini, Claude, and Perplexity, along with deep research technologies, AI agents, and visual generation systems for professional and GDPR-compliant AI use in client projects.

Products and services

• Campaigns + External Communication Campaign development from concept through content and media to execution across digital, print, and out-of-home (OOH) channels, including storylines, targeting, and touchpoint planning for enterprise and public-sector clients.
• Change Communication Communication consulting and concept development for organizational change and transformation processes, including storylines for orientation and measures for building trust among employees and stakeholders.
• Culture Change & Transformation Support Organizational transformation and culture change consulting with participation formats, dialogue campaigns, and storytelling to create emotional anchors for lived corporate culture.
• Corporate Design Visual brand identity development including logos, color palettes, design systems, and consistent cross-media brand presence across analog, digital, and cross-channel touchpoints.
• Events & Show Events Live event concepts and execution including corporate events, galas, and hybrid formats with dramaturgy, staging, and digital extensions for corporate and nonprofit clients.
• Shareholder Meetings (Hauptversammlungen) Professional shareholder meeting design balancing information, staging, and interaction, including direction, media production, and participant communication for digital, hybrid, or live formats (clients include DAX-listed companies).
• Trade Shows & Exhibitions Trade show and exhibition booth design connecting brand, innovation, and visitors through architecture, media content, and visitor guidance for corporate exhibitions.
• Internal Communication Internal communication strategies and formats including intranet, employee apps, digital campaigns, and events to inform, activate, and engage employees (e.g., Deutsche Bahn employee portal).
• Crisis Communication Strategic crisis communication support including clear messaging, coordinated procedures, and professional public presence, with preventive consulting and emergency response services.
• Political Communication (Public Affairs) Strategic political communication connecting topics, actors, and interests through clear narratives, including public affairs, stakeholder communication, campaigns, and positioning for corporate and public-sector clients.
• Participation Communication (Beteiligungskommunikation) Stakeholder dialogue and citizen participation communication for infrastructure projects, energy transition initiatives, and modernization programs, including transparent processes and clear messaging for building trust and acceptance.
• Social Media + PR Social media strategy and execution including platform-specific content, thought leadership, employer branding, campaigns, community building, and digital press work.
• Performance & Digital Marketing Digital advertising campaigns combining creativity, target audience understanding, and technical expertise, including SEA, social ads, display campaigns, SEO/GEO/SEA content, and HTML5 formats from static banners to interactive online games.
• Go-To-Market Strategy Strategic consulting for market entry and product launches, including positioning, messaging development, stakeholder journey design, and performance marketing from positioning through thought leadership.
• Product Launches Complete launch process support from brand strategy through campaign ideas to multi-channel execution, including storytelling, content, and performance for attention and product positioning.
• AI Services (KI-Services) Strategic and practical AI consulting for implementation in communication workflows, including process analysis, content automation, AI tool integration, AI-moderated workshops, and custom agent-based solutions built on the AILA platform.
• App and Web Development Digital platform development combining functionality, design, and communication, including UX strategy, UI design, and technical implementation for websites, mobile applications, conference apps, service portals, and digital platforms using TYPO3, Drupal, and WordPress CMS.
• AILA - AI Intelligence Platform Proprietary in-house AI platform bundling leading generative AI models (ChatGPT, Gemini, Claude, Perplexity), Deep-Research technologies, AI agents, and visual generation systems. Built on Microsoft Azure with European servers, ensuring GDPR and EU AI Act compliance. Powers both internal agency workflows and customer project delivery including AI-moderated workshops and custom agent-based solutions.
• OVAN (Web/Software/App Development) Full-service web, software, and app development team now fully integrated into CBE DIGIDEN AG (November 2025), continuing to operate as the OVAN brand with the same team under unified ownership for digital project delivery.

Quantifiable outcome

• Gamified display ads achieved measurably better CTRs (click-through rates) for Deutsche Telekom

Named customers36 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Kreab WorldwidecoreStrategic or Co-development Partner · 1 January 2019Since 2019, CBE DIGIDEN is the German office in the international Kreab Worldwide advisory network. This partnership provides international Public Affairs, Government Relations, and strategic stakeholder consulting capabilities. Karl Isaksson, CEO of Kreab Worldwide, joined CBE DIGIDEN's Supervisory Board in 2026.
• Microsoft AzurecoreTechnology or IntegrationAILA, CBE DIGIDEN's in-house AI platform, is built on Microsoft Azure cloud infrastructure with server locations exclusively in Europe. This ensures GDPR compliance, data security, and that input data is not used for training external AI models.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Global communications agency with corporate, brand, and digital offerings. Comparable in serving enterprise clients and recognised brands.
• FleishmanHillard: Global PR network with strong corporate communications, public affairs, and healthcare practices. Comparable service mix for enterprise clients, particularly in regulated industries.
• Edelman: Global PR and communications firm with strong corporate, brand, and public affairs practices. Comparable communications offering at greater scale and international reach.
• MSL Group: Global public relations and integrated communications network. Comparable in corporate communications and public affairs offerings; broader geographic footprint.

Emerging players

• SinnerSchrader (part of Accenture Song): German digital agency with strong digital product, web development, and customer experience capabilities. Comparable in digital execution and German enterprise market; now within Accenture Song.

Regional players

• Kreab Worldwide: Global public affairs and strategic communications firm; CBE Digiden is Kreab's German office. Comparable in public affairs / political communication offering, with international scale CBE Digiden does not have.

Direct peers

• Jung von Matt: Large German creative agency with integrated communications, digital, and brand strategy services. Comparable in scale and enterprise client roster, with stronger creative reputation.
• fischerAppelt: German full-service agency with strong corporate communications, content, and digital offering. Comparable mid-sized German competitor serving similar enterprise and public-sector clients.
• Serviceplan Group: Largest German agency group offering integrated communications, campaigns, digital, and events for enterprise clients. Closest direct competitor by service breadth and German enterprise client base.
• Scholz & Friends: Major German creative and communications agency serving DAX-level clients with campaigns, brand strategy, and digital offerings. Directly comparable service mix and client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CBEDIGIDEN
• LinkedInlinkedin.com/company/cbe-digiden
• Instagraminstagram.com/cbedigiden

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cbe Digiden