Studio Digital

What Studio Digital does

Studio Digital Pty Ltd is a privately held Australian creative production agency founded in 2003 by Dan Mastellotto and headquartered in Richmond, Melbourne. The firm delivers an integrated suite of services spanning art direction and graphic design, strategy and marketing, finished art and production, HTML5 web banner and EDM creation, web design (UX/UI) and web development, illustration, video production, photography and image retouching, and social media services. It serves a heterogeneous mix of Australian SMBs and enterprises across sports, government, aviation, hospitality, manufacturing, fitness, and retail — with notable clients including Melbourne Storm Rugby League Club, Thermofilm (Heatstrip), Melbourne Airport, Grill'd, ME Bank, Bosch, Fiat Chrysler Australia, Aviva, and Visit Victoria.

The agency's technology foundation is the Adobe Creative Cloud suite, supplemented by the founder's status as an Adobe beta tester, which provides early access to new platform features. Differentiated production capabilities include animated HTML5 web banner builds with ClickTag analytics for cross-channel delivery, and technical illustration work such as CAD-to-illustration conversion for wayfinding and signage plans. Revenue is generated through project-based professional services on a custom quote model, with several multi-year contracts (Melbourne Storm, Thermofilm, Melbourne Airport) functioning as anchor engagements and additional revenue from one-off SMB brand builds and campaign work.

Studio Digital combines direct client engagement (via website inquiries and email) with subcontracting to primary advertising agencies on larger campaigns, as evidenced by its role producing Melbourne Storm game-day content for the club's lead agency and its collaboration on the T20 World Cup Cricket campaign. The core team comprises approximately three to five members (founder Dan Mastellotto, Jeanette, Sandra, plus an extended network of freelance creative talent and photographers), and the company operates with no external investment, institutional ownership, or disclosed subsidiary structure.

Name

Studio Digital

Legal name

Studio Digital Pty Ltd

Website

https://studiodigital.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Digital is a Melbourne-based creative production agency offering integrated graphic design, digital marketing, web development, illustration, and video production services to Australian SMBs and enterprises across sports, government, hospitality, and retail sectors.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative production services
• Graphic design agency
• Brand identity design
• Digital advertising creative
• Web development services

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based professional services including graphic design, digital marketing, web development, video production, and finished art production. Services are billed per project or engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Studio Digital is a Melbourne-based creative production agency that provides integrated graphic design, brand strategy, digital marketing, web design and development, HTML5 web banner production, video, illustration, and social media services for Australian businesses. The agency operates as an extension of client marketing teams, handling everything from finished art production to full brand creation and ongoing campaign management across digital and print channels.

Product overview

Studio Digital is a creative production agency offering integrated digital marketing and design services. The core offering is a unified suite of creative services including Art Direction & Graphic Design, Strategy & Marketing, Finished Art & Production, HTML5 Web Banners & EDMs, Web Design (UX, UI) & Web Development, Illustration, Video Production, Photography, and Social Media Services. These services work together as an integrated marketing approach, combining digital, media, and brand strategy to deliver comprehensive campaigns. The agency collaborates with clients to become an extension of their marketing team, providing tailored solutions from quick turnaround finished art production to full website design, build, and hosting. The portfolio includes project-specific brand creations such as MBSBOX and Heatstrip product branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Direction & Graphic Design Creative direction and graphic design services for distilling complex brand stories into powerful visual identities. Includes brand strategy, logo design, style guides, and corporate stationery for businesses seeking to establish or refresh their brand.
• Strategy & Marketing Strategic marketing and brand development services including market research, strategic sessions, marketing plans, copywriting, campaign execution, online marketing, content strategy, and media strategy for business clients.
• Finished Art & Production Finished art and production services encompassing layout design, illustration, concept development, brochure design, signage and environmental graphics, marketing collateral, and merchandise for businesses needing production-ready creative assets.
• HTML5 Web Banners & EDMs Bespoke HTML5 animated web banner and electronic direct mail creation for digital marketing campaigns, including animated banners with ClickTags for analytics, static JPG/PNG banners, and animated GIF formats for multi-device delivery.
• Web Design (UX, UI) & Web Development Website design and development services including UX/UI design, responsive web design, eCommerce websites, web strategy, landing pages, mobile websites, domain registration, web hosting, SSL security, and website maintenance.
• Illustration Illustration services for storytelling and visual communication, including technical illustrations, mascots, conceptual imagery, CAD-to-illustration conversion, and visual art for marketing and internal communications.
• Video Production Video content creation services for social media, branded collateral, and marketing campaigns, including videography and video production for product launches and ongoing campaigns.
• Social Media Services Social media strategy and content creation services including Instagram and Facebook advertising, social media graphics, and ongoing social media management for business clients.

Quantifiable outcome

• Produced over 60 individual digital advertisements weekly for Melbourne Storm over 3-year contract period
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Various Creative Talent and PhotographersminorStrategic or Co-development PartnerStudio Digital partners with some of the best creative talent and has worked with Australia's most well-known photographers and Creative Artists to deliver tailored solutions for client briefs.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Frank Digital: Australian digital creative agency offering web design, development, digital marketing, and creative production for SMB and enterprise clients across similar verticals (retail, hospitality, services). Directly comparable in size, service mix, and target market to Studio Digital.
• Digital Garden: Australian digital agency providing web design, development, and digital marketing services. Overlaps with Studio Digital on web/digital production and serves similar Australian enterprise and government clients.
• Luminary: Australia-headquartered digital agency offering web development, UX/UI, and digital strategy. Comparable on web design/dev, digital production, and Australian mid-market to enterprise client mix.
• Carter Digital: Sydney-based digital agency providing web design, digital marketing, and creative production. Comparable on digital production services and Australian SMB-to-mid-market client focus.
• Paper Moose: Sydney-based creative agency delivering brand, digital, content, and campaign production. Comparable on service scope (creative + production) and Australian SMB/enterprise client base.
• The Royals: Melbourne-based independent creative agency offering brand, advertising, digital, and production services. Comparable as a similarly sized Australian creative shop targeting mid-market and enterprise clients with integrated creative production.
• Folk Studio: Australian creative studio focused on brand, design, and digital production for SMEs and challenger brands. Comparable as a small creative production studio operating in the same Australian market segment.
• Manifesto Digital: Australian digital agency delivering web design, branding, and digital marketing. Comparable on integrated creative and digital production for Australian SMB and mid-market clients.
• Swell Design: Australian creative and digital agency offering branding, web design, and marketing production. Comparable as a similarly sized studio targeting Australian businesses across multiple verticals.

Broad incumbents

• Thinkerbell: Larger Australian creative and communications agency offering brand, advertising, PR, and production services. Comparable on creative production capabilities and Australian enterprise client base, though considerably broader in scope and scale than Studio Digital.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/_StudioDigital
• Facebookfacebook.com/StudioDigitalPL
• LinkedInlinkedin.com/company/412156
• Instagraminstagram.com/studiodigitalpl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Digital