What Future Proof Advisors does

Future Proof Advisors, operating under the legal entity Future Proof Group LLC, is a Los Angeles-based boutique strategic advisory firm founded in 2021 by Terry Dry (CEO) and Greg Boles (CFO). The firm serves mid-market and emerging companies in the $5M–$75M revenue range through a selective membership model that effectively functions as an outsourced advisory board. Its core offering is the Future Proof Advisors Membership program, which connects members to a curated network of Strategic Advisors with operational track records of scaling and exiting companies, delivering services across five pillars: vision, strategy, coaching, connections, and optimization. The company also markets itself to founders and CEOs more broadly, with particular traction in the SaaS, digital services, and marketing/advertising agency verticals.

The product surface combines a high-touch subscription service with a lightweight suite of proprietary frameworks delivered as downloadable resources: the 5X Growth Accelerator, Strategic Initiatives Template, Top 5 Accountabilities Template, North Star Worksheet, and a '6 Ways to Future-Proof Your Business' eBook. 'Advisor Power Hours' is offered as a focused, transactional add-on. The company also operates two affiliated ventures — RSVD, a mobile SaaS capacity management business built and exited to CLEAR (NYSE: YOU), and The Smarter Service, a tech concierge company co-founded by Terry Dry — which serve partly as credibility case studies for the advisory practice. The underlying technology is service-delivery and content-based; there is no proprietary software platform, API, or AI/ML system underpinning the offering.

Revenue is generated primarily through quote-based, multi-year membership subscriptions supplemented by professional services engagements and Advisor Power Hours sessions. Distribution is selective and relationship-driven with no self-serve or product-led motion: prospective members enter via the website or email, go through discovery and North Star alignment, and are hand-picked into the program. The firm is privately held, founder-owned, bootstrapped, and has no disclosed institutional funding; it is CCPA- and GDPR-compliant and headquartered in Los Angeles/Valley Village, California, serving U.S. clients.

Name

Future Proof Advisors

Legal name

Future Proof Group LLC

Website

https://futureproofadvisors.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Proof Advisors is a Los Angeles-based boutique strategic advisory firm providing outsourced board-style advisory services, frameworks, and growth coaching to mid-market and emerging companies with $5M–$75M in revenue, monetizing via selective multi-year memberships.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership-based Advisory Services: Ongoing advisory services provided through a membership model. Members receive customized dream team access, 'On' The Biz Sessions, 'In' the Biz Sessions, continual support, coaching & guidance, and access to resource library.
2. Professional Services: Customized consulting engagements including strategy development, coaching, and implementation support through their network of Strategic Advisors.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Future Proof Advisors operates a selective, membership-based advisory program for mid-market and emerging companies. Members gain on-demand access to a curated network of Strategic Advisors who function as an outsourced board, delivering Vision, Strategy, Coaching, Connections, and Optimization services through ongoing monthly advisory plus focused 'On' and 'In' the Biz Sessions. Pricing is quote-based on multi-year engagements and is intentionally restricted to companies in the $5M–$75M revenue band.

Product overview

Future Proof Advisors operates as a business transformation and advisory firm rather than a traditional software product company. Their core offering is the Future Proof Advisors Membership program, which provides mid-market and emerging companies with access to a network of Strategic Advisors functioning as an outsourced board. The company also offers supplementary tools and resources including the 5X Growth Accelerator, Strategic Initiatives Template, Top 5 Accountabilities Template, North Star Worksheet, and an eBook on future-proofing businesses. Additionally, they have developed subsidiary ventures including RSVD (a mobile SaaS company that was acquired by CLEAR) and The Smarter Service (a tech concierge service for older adults). Their Advisor Power Hours provide focused strategic consultation sessions for CEOs seeking guidance on critical decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Future Proof Advisors Membership Program A selective, recurring advisory membership providing mid-market and emerging companies with on-demand access to a curated network of Strategic Advisors who function as an outsourced board, delivering Vision, Strategy, Coaching, Connections, and Optimization services through ongoing engagement, 'On' and 'In' The Biz Sessions, continual support and coaching, and access to a resource library. Pricing is quote-based under multi-year contracts and acceptance is restricted to companies in the recommended $5M–$75M revenue range.
• Advisor Power Hours Focused, strategic consultation sessions where CEOs can get immediate help on critical business decisions from experienced advisors, delivered as a standalone or supplemental engagement within the advisory practice.

Quantifiable outcome

• 30% Annual Average Revenue Growth for member companies
• +8 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• VerizonminorGTM or Marketing Partner · 1 January 2026Terry Dry spoke at CES 2026 on the Verizon-powered Accessibility Stage for the session 'AgeTech Innovation: Connecting Capital, Design & Impact.'
• Evalla AdvisorscoreStrategic or Co-development Partner · 29 October 2025Lori Murphree, Founder and Managing Partner of Evalla Advisors, co-hosted CEO Mastermind sessions with Terry Dry at Mirren events. Evalla Advisors specializes in marketing services M&A advisory.
• MirrencoreGTM or Marketing Partner · 8 May 2025Co-hosted CEO Mastermind sessions at Mirren Live 2025. Terry Dry co-led closed-door CEO strategy sessions with Lori Murphree of Evalla Advisors. Mirren is a community/platform for agency leaders and executives.
• GUT AgencyminorStrategic or Co-development PartnerChristian Pierre, CIO of GUT, co-moderated the CEO Strategy Session at Mirren AI 2025 alongside Terry Dry.
• Results Leader PodcastminorGTM or Marketing PartnerTerry Dry was interviewed on the Results Leader Podcast hosted by Jonathan Rivera, discussing reality-based business approaches and leadership strategies.
• Patricia Raskin's Positive Living ShowminorGTM or Marketing PartnerTerry Dry appeared on Voice America's Patricia Raskin's Positive Living Show to discuss entrepreneurship and The Smarter Service venture.
• Own Your Truth PodcastminorGTM or Marketing PartnerTerry Dry joined Ken Cervera, Founder of Own Your Truth Creative, for a podcast conversation on navigating change and embracing growth.
• The Vertical Go-To-Market PodcastminorGTM or Marketing PartnerTerry Dry appeared on the Vertical Go-To-Market Podcast hosted by Corey Quinn, discussing agency ownership, growth, and exit strategies.
• The Breakthrough PodcastminorGTM or Marketing PartnerTerry Dry was interviewed on The Breakthrough Podcast by Alison Dean, sharing insights on business strategy, leadership, and personal growth.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Acquisition.com: M&A advisory and education platform helping entrepreneurs buy, grow, and sell businesses. Comparable to FPA through shared focus on M&A readiness, exits, and operator-led acquisition strategies for the SMB/mid-market segment.

Direct peers

• Entrepreneurs' Organization (EO): Global peer-to-peer network of entrepreneurs offering forums, events, executive education, and mentorship. Comparable to FPA's curated community model for founders and CEOs seeking peer-driven strategic support.
• Vistage: The largest CEO peer advisory and executive coaching organization in the world, serving SMB and mid-market CEOs through facilitated peer groups and one-on-one executive coaching. Directly comparable to FPA's outsourced-board, membership-driven advisory model for the same mid-market segment.
• Pavilion: Private membership community for B2B revenue leaders and operators, offering peer learning, content, and exclusive programming. Comparable to FPA as a curated, membership-based community for senior commercial and operating leaders.
• SME Strategy: Management consulting firm specializing in strategic planning for small and mid-sized businesses. Comparable to FPA on target customer (mid-market CEOs), service scope (strategy and execution), and advisory delivery format.
• Mirren: New business development and growth advisory platform focused on agencies and marketing services firms. Comparable to FPA through their co-marketed Mirren Live CEO Mastermind sessions and shared focus on agency/M&A advisory.
• Chief Outsiders: Fractional C-suite (CMO, CTO, CFO) provider for mid-market companies, offering experienced executives on a part-time basis. Closely comparable to FPA's 'outsourced board' positioning and target customer profile ($5M-$75M revenue range).
• Strategic Coach: Subscription-based coaching and strategic advisory program for entrepreneurs and founders, focused on growth, productivity, and strategic thinking. Comparable to FPA's subscription membership model and emphasis on founder/CEO transformation.
• The Alternative Board (TAB): Provides peer advisory boards for SME and mid-market business owners, combining monthly facilitated peer meetings with one-on-one coaching. Closely comparable to FPA's membership-based, multi-year advisory format targeting business owners in similar revenue ranges.
• Evalla Advisors: M&A advisory firm specialized in marketing services and agency transactions. Comparable to FPA via their partnership on CEO Mastermind sessions and the shared M&A advisory / agency growth focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Terry_Dry
• LinkedInlinkedin.com/company/futureproofadvisors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Proof Advisors