Musion Events
Musion Events is a London-based holographic projection technology company founded in 2002 that develops life-sized 3D Pepper's Ghost displays, telepresence systems, and AI avatars for enterprise, government, entertainment, and retail clients across 40+ countries.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Musion Events does
Musion Events (legal entity Musion 3D Ltd) is a London-based holographic projection technology company founded in 2002 that develops, markets, produces, and broadcasts life-sized 3D holographic video shows and effects for enterprise, government, and entertainment clients. Its technology stack is built on an adapted version of the Victorian-era Pepper's Ghost optical illusion, combined with proprietary components including the patented Eyeliner™ display system using flame-retardant foil, a proprietary low-latency codec for telepresence, Holicom IP filming techniques with 1.5mm flip-chip GOB LED technology, and a portfolio of patented hardware products (EyeLiner, EyeCandy, Holobox, fire retardant foil, HoloGauze gauze). The company has executed more than 1,000 projects across 40+ countries, including icon-generating events such as the Tupac Shakur hologram at Coachella 2012, the Modi 2012 holographic electoral broadcast to 53 venues, and the Burberry holographic fashion show.
Musion generates revenue through six streams: hardware sales (Eyeliner, EyeCandy, Holobox systems and foil), installation and project management services, content creation services (storyboarding, filming, post-production), a venue partnership revenue-share program, technology licensing to international partners, and telepresence managed services. Pricing is quote-based and not publicly disclosed, reflecting the bespoke nature of each installation. The go-to-market combines direct enterprise field sales, event-driven marketing through high-profile world-first demonstrations, and a global network of licensed regional partners including Videlio (France), Adrenaline Studio (France), China Kingway (China), HoloTechnologies (Russia), Sila Sveta (Russia), and Holoconnects (Netherlands). Customer segments are weighted toward corporate events/marketing, entertainment/music, government/political, and visitor attractions/museums, with enterprise telepresence and fashion/luxury as secondary segments.
Musion Events firmographics
Firmographics- Name
- Musion Events
- Legal name
- Musion 3D Ltd
- Website
- https://musion3d.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Musion Events is a London-based holographic projection technology company founded in 2002 that develops life-sized 3D Pepper's Ghost displays, telepresence systems, and AI avatars for enterprise, government, entertainment, and retail clients across 40+ countries.
- Ownership category
- akta.pro rank
Musion Events industry classification
Industry- Product category
- Holographic Projection Systems
- NAICS
- Audio and Video Equipment Manufacturing (33431), Motion Picture and Video Industries (5121)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Musion Events is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Musion Events business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Equipment Sales: Sale of proprietary hardware including Eyeliner, EyeCandy, Holobox systems, fire retardant foil, and associated display technology
- Installation Services: Design, installation and project management services for permanent and temporary holographic installations at venues and events
- Content Creation: Storyboarding, filming, projection, and post-production services for creating holographic content including digital resurrections and branded experiences
- Venue Partnership Program: Revenue share program with venues offering permanent holographic projection systems, providing recurring revenue from multiple locations
- Technology Licensing: Licensing of patented technology, know-how, and intellectual property to international partners for regional deployment
- Telepresence Services: Live holographic broadcasting and interactive telepresence services for events, conferences, and remote communications
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Musion Events product offering
Product offeringCore offering
Musion Events develops, manufactures, and broadcasts 3D holographic video shows and effects using patented Pepper's Ghost projection technology. The company sells proprietary hardware products (EyeLiner, EyeCandy, Holobox holographic display systems and patented fire-retardant foil) alongside end-to-end services including telepresence broadcasting, digital resurrection, motion capture, content creation, installation, and AI avatar generation for enterprise, entertainment, and government clients.
Product overview
Musion Events is a holographic projection technology company offering a unified portfolio of hardware products, software services, and AI-powered solutions. The core offering centers on the EyeLiner Peppers Ghost display system using patented flame-retardant foil, complemented by the portable EyeCandy and mobile Holobox displays. AI Avatar services represent their latest expansion into generative AI, creating hyper-realistic digital personas. The company provides end-to-end services including telepresence for live remote broadcasting, digital resurrection of historical figures, motion capture, and content creation (storyboarding, filming, post-production). Installation and the Venue Partnership Program support deployment across permanent and temporary installations worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- EyeLiner: Patented 3D holographic projection system using flame-retardant foil for large-scale displays up to 8m by 100m
- EyeCandy
- Holobox
- Holotronica HoloGauze
- Immersive Telepresence
- Digital Resurrection
Products and services
- EyeLiner Large-format Peppers Ghost holographic display system using patented flame-retardant foil and video projection to recreate life-like, immersive 3D content up to 8m by 100m. Sold to enterprise clients for permanent and temporary installations.
- EyeCandy High-brightness, portable and cost-effective holographic display solution designed for receptions, retail environments, trade shows and intimate events. Sold to corporate and event clients.
- Holobox Mobile holographic presentation platform ideal for delivering targeted messages or information, supporting live or pre-recorded HD 3D content for indoor or outdoor use. Available through partnership with Holoconnects.
- Fire Retardant Foil Patented flame-retardant clear holographic projection foil tested by Chiltern International Fire for safety compliance, sold as a standalone component for holographic projection installations.
- Filming Rooms Purpose-built filming environment for creating holographic content, featuring specialized lighting and Holicom IP filming techniques. Offered as a standalone product/service for content production.
- AI Avatar Creation Services AI-powered avatar creation service producing hyper-realistic virtual hosts, customer service agents, brand ambassadors, and training simulations capable of speaking multiple languages and delivering responsive content in real time. Targeted at enterprise and event clients.
- Telepresence Service Immersive telepresence service enabling live performers to appear and interact with 3D images of pre-recorded performers, or other live performers in remote locations, using patented holographic technology. Supports simultaneous broadcast of live events to multiple venues worldwide.
- Digital Resurrection Service Service combining multiple technological innovations to bring any person back onto a live stage as a holographic projection. Used for posthumous performances, tributes and historical-figure appearances.
- Motion Capture Service Full-body 3D scanning and motion capture service for creating CGI 3D avatars and holographic content from real performers. Offered as a standalone service for content production.
- Content Creation Service Full-service content creation including storyboarding, filming projection, and post-production for holographic displays. Targeted at clients needing end-to-end production support for holographic installations and events.
- Installation Service Design, installation and project management service for permanent and temporary holographic installations at venues and events. Sold separately to clients purchasing display hardware.
- Design Service Holographic installation design service supporting bespoke project requirements for enterprise and event clients. Offered as a standalone creative service.
Quantifiable outcome
- Guinness World Record - 53 simultaneous holographic broadcasts in 26 cities
- +5 more outcomes
Companies that use Musion Events
Customer profileNamed customers35 records
Segments6 records
Ideal customer profiles5 records
Musion Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Musion Events partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- SK HUBflagshipSK HUB partnership for Holobox Hologram displays - the largest array of Holobox Holograms at WLHS showroom. Holobox is ideal mobile presentation platform for delivering targeted messages or information.
- HoloconnectsflagshipHoloconnects flagship Holobox display showcased at World's Largest Hologram Showroom as part of partnership for mobile holographic presentation solutions.
- Telefónicacore15-year partnership extended for holographic technology deployment. Telefónica Haivision and Musion collaborated on centenary gala featuring Lang Lang's holographic duet, showcasing ultra-low latency 5G-enabled immersive experiences. Integration of Haivision Pro 460 bonded cellular codec over Ericsson 5G network.
- EricssoncoreEricsson provided cutting-edge 5G technology for Telefónica centenary concert enabling Lang Lang holographic performance. Partnership showcases ultra-low latency immersive experiences through next-generation cellular codec.
- HaivisioncoreHaivision provided Pro 460 bonded cellular codec for UHD content transmission over 5G networks, enabling extraordinary milestone in telecommunications domain for Musion holographic broadcasts.
- Chemistry GlobalcoreProduction partner headed by Yazid Turki for Saudi Arabia 87th National Day celebrations with Mohammed Abdu holographic performances in 3 cities.
- Joys Production ServicesminorAudio-visual supply partner for Saudi National Day holographic celebrations and entertainment spectacles.
- China KingwaycoreLeading Chinese AV company providing technical delivery and licensed partnership for Zhang Yimou's 2047 Apologue performance at National Center for Performing Arts in Beijing.
- VideliocoreLeading French AV and event production specialists providing technical delivery for Jean-Luc Melenchon holographic broadcasts to multiple locations. Technical project management for ambitious political events.
- Adrenaline StudiocoreLicensed French partner providing patented holographic filming and lighting know-how for Melenchon campaign events across multiple French cities.
- HoloTechnologiescoreRussian Musion partner providing turnkey holographic solutions including Eyeliner display with patented fireproof foil and Holicom technology.
- Sila SvetacoreRussian production partners for BMW 7 Series launch in Moscow featuring live ballet dancer interacting with holographic imagery.
- 8 Northumberland AvenueflagshipFirst confirmed venue partner under Musion's Revenue Share Programme. London's most central venue (one minute from Trafalgar Square) with permanent high definition holographic projection system.
- MasergycoreGlobal provider of secure, virtualised network services providing communications network with exceptional video transport for London-Berlin holographic telepresence and Polycom integration demonstrations.
- CiscocoreCommunications giant Cisco collaborated with Musion for first life-sized on-stage telepresence featuring executives conversing interactively between India and California.
- Square ZerominorPartners who produced Frank Sinatra holographic content for Simon Cowell's 50th birthday using black and white film footage colourised and laid over body double.
- Digital DomaincoreHollywood special effects company that produced Tupac Shakur hologram performance at Coachella 2012.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Musion Events competitors and assessment
Company assessmentDirect peers
- Proto (formerly PORTL): Los Angeles-based holographic display and telepresence startup offering life-sized 4K hologram booths for events, retail, and communications — a direct competitor in life-sized consumer and enterprise holographic displays.
- Looking Glass Factory: US-based manufacturer of holographic light-field displays for 3D visualisation without headsets; competes with Musion in the broader holographic display market with a different (glasses-free light-field) technology approach.
- HYPERVSN: London-based provider of 3D holographic display systems (SmartV) used for retail, events, and advertising; competes head-to-head with Musion's EyeCandy and Holobox in the portable 3D-display category.
- Dimension Studios: UK volumetric video capture and production studio (formerly Microsoft Mixed Reality Capture Studios partner); comparable to Musion in creating holographic assets for events, brands, and entertainment.
- ARHT Media: Canadian hologram/telepresence company (HumaGram, CAPSULE) delivering live holographic appearances for corporate events, retail, and education; overlaps directly with Musion's telepresence and digital-resurrection offerings.
- Holoconnects: Dutch holographic display company producing Holobox units for retail, events, and telepresence; an actual Musion distribution partner and the closest direct peer in portable holographic display hardware.
Emerging players
- 8i: Volumetric video capture and holographic content platform used for AR/VR and live events; overlaps with Musion's motion-capture and 3D-avatar content pipeline for enterprise and entertainment use cases.
Broad incumbents
- Disguise (d3 Technologies): UK-based leader in large-format LED volume stage technology and immersive event production for concerts, broadcasts, and xR stages; broader incumbent offering competing immersive display solutions for the same marquee events Musion serves.
- Sony (Spatial Reality Display / ELF-SR1): Global consumer electronics incumbent producing glasses-free 3D spatial reality displays and broadcast-grade displays; competes broadly in immersive 3D visualisation where Musion's holographic displays are deployed.
- Cisco (Telepresence / Webex): Incumbent in enterprise telepresence (an actual Musion collaborator on India–California life-sized telepresence); competes in the broader immersive remote-communication category Musion targets with its telepresence solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Musion Events social profiles
Digital presenceMusion Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musion Events leadership team
Management profileNumber of profiles
Profiles1 record
Musion Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musion Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musion Events
What does Musion Events do?
Musion Events develops, manufactures, and broadcasts 3D holographic video shows and effects using patented Pepper's Ghost projection technology. The company sells proprietary hardware products (EyeLiner, EyeCandy, Holobox holographic display systems and patented fire-retardant foil) alongside end-to-end services including telepresence broadcasting, digital resurrection, motion capture, content creation, installation, and AI avatar generation for enterprise, entertainment, and government clients.
Is Musion Events a public or private company?
Musion Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Musion Events founded?
Musion Events was founded in 2002. It employs 11 to 50 people.
Where is Musion Events based?
Musion Events is headquartered in London, United Kingdom, in the Europe region.
How does Musion Events make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are installation Services, content Creation, venue Partnership Program, technology Licensing and telepresence Services.
Who are Musion Events's main competitors?
Direct peers on record are Proto (formerly PORTL), Looking Glass Factory, HYPERVSN, Dimension Studios, ARHT Media and Holoconnects. 8i is listed as an emerging player. Broad incumbents are Disguise (d3 Technologies), Sony (Spatial Reality Display / ELF-SR1) and Cisco (Telepresence / Webex).
Does Musion Events have an API?
No public API is recorded for Musion Events.
What industry is Musion Events in?
Musion Events's product category is Holographic Projection Systems. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 33431 and its SIC code is 3651.