Moorfeed
Moorfeed Corporation is an Indiana-based custom manufacturer of vibratory and centrifugal parts feeding equipment for industrial automation, serving medical, pharmaceutical, automotive, and electronics manufacturers with 80+ years of fabrication experience and three U.S. manufacturing sites.
- Company typePrivate
- Founded1945
- HeadquartersGreenfield, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Moorfeed does
Moorfeed Corporation is a Greenfield, Indiana-based manufacturer of custom vibratory and centrifugal parts feeding and handling equipment for industrial automation. Founded in 1945 by Robert Moore as Moore Equipment, the company designs and fabricates feeding systems used to orient, sort, and deliver components into automated production lines across medical device, pharmaceutical, automotive, electronics, and general manufacturing industries. Its product range spans vibratory feeder bowls, centrifugal feeders (available in diameters from approximately 6" to 60"), step feeders, elevating pre-feeders, inline linear tracking systems, custom drive units (4.5" to 42"), bulk storage hoppers, and medical-grade systems built to internal FDA/ISO cleanroom specifications, alongside spare parts (electromagnetic coils, inline drives) and downloadable 3D solid models and manuals.
Moorfeed's underlying technology centers on electromagnetic drive mechanics and centrifugal feeding, with proprietary elements including an integrated Heli-Arc welding process for bowl fabrication (rooted in the Mario Sgriccia 1950s patent), 3D modeling-driven design verification before fabrication, and bolt-together inline drive designs (S-Series and M-Series) with fieldbus-compatible REOVIB controllers (Profibus, CAN bus, EtherCAT, DeviceNet). The company operates manufacturing in Greenfield, Indiana (headquarters since 1945), California (Moorfeed West, established 1960s), and Clearwater, Florida (added via the 2018 acquisition of Feeder Dynamics, Inc.). It is currently a subsidiary of Executive Automation Systems (EAS), the manufacturing branch of Executive Management Services, Inc., following EAS's September 2011 acquisition.
Moorfeed generates revenue through three streams: quote-based custom equipment sales (multi-year contracts), spare parts e-commerce via Shopify (coils priced $192-$4,834; inline drives $1,116-$1,256), and a service/maintenance business offering field technicians, controller retrofits, bowl repairs, drive tuning, and preventative maintenance training — including servicing competitive equipment. Go-to-market combines direct sales (with international support via phone and email) and a North American manufacturer representative network (AJACS, Automation Niagara, Dempsco, Gaumond Cella, Machine Automation Products, Martin Industrial Tech, Mocker Associates, RG TECH, EAC) whose reps train side-by-side with Moorfeed engineers and fabricators. The company's enterprise customer base draws on 80+ years of brand history, a talent pool with 500+ years of combined fabricator experience and 30+ years average tenure, and design-based manufacturing that delivers customer-approved 3D solid models prior to fabrication.
Moorfeed firmographics
Firmographics- Name
- Moorfeed
- Legal name
- Moorfeed Corporation
- Website
- https://moorfeed.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Moorfeed Corporation is an Indiana-based custom manufacturer of vibratory and centrifugal parts feeding equipment for industrial automation, serving medical, pharmaceutical, automotive, and electronics manufacturers with 80+ years of fabrication experience and three U.S. manufacturing sites.
- Ownership category
- akta.pro rank
Moorfeed industry classification
Industry- Product category
- Industrial Parts Feeding Equipment
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where Moorfeed is headquartered
LocationHeadquarters
- HQ city
- Greenfield
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Moorfeed business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Equipment Manufacturing: Custom-designed parts feeding systems including vibratory feeder bowls, centrifugal feeders, elevating pre-feeders, tracking systems, and custom design equipment. Systems are built to customer specifications with 3D solid models provided prior to fabrication.
- Spare Parts Sales: Replacement electromagnetic coils, inline drives, and components sold through e-commerce. Products include M-series and S-series inline coils, hopper coils, and drive unit coils in various voltages.
- Equipment Service and Maintenance: Full-service department with field technicians for equipment servicing, bowl repairs, drive tuning, controller retrofits, and preventative maintenance training for customer maintenance teams.
- Consultation Services: Consultation on feeding and automation applications, including support for competitive equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electromagnetic Coils - various specifications |
| Unit Pricing | Pay-as-you-go | Inline Drives - S-Series and M-Series |
| Other | Multi-year contract | Custom Equipment - quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Moorfeed product offering
Product offeringCore offering
Moorfeed designs and manufactures custom parts feeding and handling equipment for automated manufacturing lines. Its core offerings include vibratory feeder bowls, centrifugal feeders, inline drives, step feeders, elevating pre-feeders, tracking systems, drive units, bulk storage hoppers, and medical-grade feeding systems, supported by an aftermarket e-commerce store for spare parts and a field service department for installation, repair, and preventative maintenance.
Product overview
Moorfeed is a manufacturer of parts feeding and handling equipment, offering a comprehensive portfolio of custom-built vibratory and centrifugal feeding systems. The core product line includes Vibratory Feeder Bowls, Centrifugal Feeders, Custom Design Equipment, Medical-grade feeders, Step Feeders, Elevating Pre-Feeders, Custom Drive Units, Bulk Storage Hoppers, and Tracking Systems. Supporting the equipment line are Inline Drives (S-Series and M-Series for linear part movement), Electromagnetic Coils (spare parts), Solid Models (3D design files), and Manuals. All equipment is custom-designed and manufactured in Greenfield, Indiana, with 140+ employees and 500+ years of combined fabricator experience. The company provides full system design, fabrication, field service, and preventative maintenance training for automated manufacturing applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Vibratory Feeder Bowls Electromagnetic vibratory feeder bowls that use controlled vibrations to orient and deliver parts in automated manufacturing processes. Fabricated from stainless steel with various coatings and finishes, custom-built to customer specifications.
- Centrifugal Feeders High-speed rotary feeding systems that use centrifugal force to propel parts along the bowl surface. Available in flat disc and dual motion designs ranging from 6" to 48" (and up to 60") diameters.
- Custom Design Equipment Custom-designed parts feeding and handling equipment built to meet specific customer application requirements when standard products are not suitable.
- Medical-Grade Vibratory Feeders Medical-grade vibratory feeder bowls designed for pharmaceutical, medical device, and FDA-regulated manufacturing environments. Includes material certifications, magna-flux inspection, virgin abrasives, no blind holes in stand-offs, and electropolishing options for ISO 4-8 cleanroom compatibility.
- Step Feeders Incremental stepping feeders that move parts forward in controlled increments for precision part placement and orientation applications.
- Elevating Pre-Feeders Vertical elevation systems that raise parts from bulk storage to feeder bowl level, enabling automatic loading of parts into the feeding system.
- Custom Drive Units Electromagnetic drive units that power vibratory feeding equipment. Available in various sizes from 4.5" to 42" diameter, with standard and hazardous location options.
- Bulk Storage Hoppers Large-capacity bulk storage containers that hold parts before they are fed into the vibratory feeder system, reducing the need for manual replenishment.
- Tracking Systems Inline linear tracking systems including vibratory tracks, conveyors, and air tracks that move parts from the feeder bowl to the discharge point in automated production lines.
- Inline Drives (S-Series and M-Series) Linear movement drives that use electromagnets to provide controlled vibration for moving parts along linear rails. Includes S-Series (standard size for most applications) and M-Series (miniature/space-saving for small light components), with bolt-together design for component interchangeability and configurable 2 to 5 hanger arrangements.
- Electromagnetic Coils (Spare Parts) Replacement electromagnetic coils for vibratory drives and feeders. Available in 120V AC (black coil) and 220V AC (red coil) variants for various drive unit sizes from 4.5" to 42" and inline drives including M-Series and S-Series.
- Equipment Service and Maintenance Full-service department with field technicians for equipment servicing, bowl repairs, drive tuning, controller retrofits, and preventative maintenance training for customer maintenance teams. Service is also available for competitive equipment.
Quantifiable outcome
- 80+ years of industry experience since 1945
- +2 more outcomes
Companies that use Moorfeed
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Moorfeed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Moorfeed partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Feeder Dynamics, Inc.coreIn 2018, EAS further expanded its vibratory feeder footprint with the acquisition of Feeder Dynamics, Inc. out of Clearwater, FL. This acquisition strengthened Moorfeed's presence in the Florida market and expanded manufacturing capabilities.
- Executive Automation Systems (EAS)coreExecutive Automation Systems, a division of Executive Management Services, Inc., purchased Moorfeed Corporation in September 2011. EAS is a national facility management and janitorial company that formed its manufacturing branch to acquire Moorfeed. This acquisition brought Moorfeed under new ownership and management to re-establish it as a leader in parts feeding equipment.
- REO Controls / REOVIBcoreMoorfeed provides REO vibratory controllers including the SMART, MTS, and MFS series. These are specialized control units designed for vibratory systems, used in automation for feeding, sorting, and conveying materials. Moorfeed offers these as part of their product ecosystem and provides technical support for integration.
- AJACSmajorManufacturer representative for Moorfeed products in North America
- Automation NiagaramajorManufacturer representative for Moorfeed products in North America
- DempscomajorManufacturer representative for Moorfeed products in North America
- Gaumond CellamajorManufacturer representative for Moorfeed products in North America
- Machine Automation ProductsmajorManufacturer representative for Moorfeed products in North America
- Martin Industrial TechmajorManufacturer representative for Moorfeed products in North America
- Mocker AssociatesmajorManufacturer representative for Moorfeed products in North America
- RG TECHmajorManufacturer representative for Moorfeed products in North America
- EACmajorManufacturer representative for Moorfeed products in North America
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Moorfeed competitors and assessment
Company assessmentDirect peers
- Automation Devices, Inc. (ADI): Automation Devices, Inc. is a Pennsylvania-based manufacturer of vibratory feeder bowls, centrifugal feeders, and parts feeding equipment for automated assembly. ADI is one of the closest direct competitors to Moorfeed, serving the same manufacturing and automation customers with a similar product portfolio including custom bowls, inline drives, and tracking systems.
- Performance Feeders: Performance Feeders is a UK-based specialist in vibratory bowl feeders, centrifugal feeders, and step feeders for automated parts handling. As a direct peer, it competes with Moorfeed on custom parts feeding solutions for similar manufacturing and packaging customers, particularly in European markets.
- RNA Automation: RNA Automation is a UK/German-based provider of vibratory feeder bowls, linear feeders, and assembly automation systems. RNA competes directly with Moorfeed in parts feeding equipment for medical device, pharmaceutical, and general manufacturing applications, and offers a broader range of integrated automation solutions.
- Afag: Afag is a Switzerland-based manufacturer of vibratory feeders, linear feeders, and flexible part feeding systems for assembly automation. Afag competes directly with Moorfeed in the parts feeding category, with particular strength in European automotive, medical, and electronics assembly applications.
Broad incumbents
- Eriez: Eriez is a broad industrial equipment manufacturer headquartered in Pennsylvania, with a substantial product line that includes vibratory feeders, magnetic separation, and material handling equipment. Eriez overlaps with Moorfeed in parts feeding equipment but operates across a much wider industrial portfolio serving mining, food processing, recycling, and general manufacturing.
Others
- REO Electronics: REO Electronics is a German manufacturer of REOVIB vibratory feeder controllers and power electronics that Moorfeed integrates with its feeding equipment. REO is a technology/integration partner rather than a direct competitor, providing MTS, MFS, and SMART series controllers with phase-angle control and fieldbus connectivity that complement Moorfeed's feeder bowls.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moorfeed social profiles
Digital presenceMoorfeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moorfeed leadership team
Management profileNumber of profiles
Moorfeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moorfeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moorfeed
What does Moorfeed do?
Moorfeed designs and manufactures custom parts feeding and handling equipment for automated manufacturing lines. Its core offerings include vibratory feeder bowls, centrifugal feeders, inline drives, step feeders, elevating pre-feeders, tracking systems, drive units, bulk storage hoppers, and medical-grade feeding systems, supported by an aftermarket e-commerce store for spare parts and a field service department for installation, repair, and preventative maintenance.
Is Moorfeed a public or private company?
Moorfeed is a private company. It is classified as corporate owned and is currently operating.
When was Moorfeed founded?
Moorfeed was founded in 1945. It employs 51 to 100 people.
Where is Moorfeed based?
Moorfeed is headquartered in Greenfield, United States, in the North America region.
How does Moorfeed make money?
Four revenue lines are on record. Custom Equipment Manufacturing is the primary driver. The others are spare Parts Sales, equipment Service and Maintenance and consultation Services.
Who are Moorfeed's main competitors?
Direct peers on record are Automation Devices, Inc. (ADI), Performance Feeders, RNA Automation and Afag. Eriez is listed as a broad incumbent. REO Electronics is listed as an others.
Does Moorfeed have an API?
No public API is recorded for Moorfeed.
What industry is Moorfeed in?
Moorfeed's product category is Industrial Parts Feeding Equipment. Its primary akta.pro industry code is IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its SIC code is 3560.