Gaumond & Cella
Gaumond & Cella is a privately held Midwest US manufacturer's representative firm founded in 1962, selling industrial automation components from Control Techniques, Destaco/Camco, Moorfeed, Jenny Science, Stein Automation, and Shibaura Machine to manufacturing customers.
- Company typePrivate
- Founded1962
- HeadquartersCarpentersville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gaumond & Cella does
Gaumond & Cella, Inc. is a privately held manufacturer's representative firm founded in 1962 in Carpentersville, Illinois, specializing in industrial automation components for the Midwest United States market. The company acts as an outsourced outside sales organization for a portfolio of established automation brands rather than developing its own products. Its represented lines include AC, DC, and servo drives and motors from Control Techniques (Nidec) and KB Electronics; Camco rotary indexing, precision link conveyors, and Robohand grippers from Destaco; vibratory and centrifugal parts feeders from Moorfeed; Swiss-made linear servo solutions and Ethernet servo controllers from Jenny Science; Industry 4.0-enabled moving pallet conveying systems from Stein Automation; and SCARA, vertical articulated, and Cartesian industrial robots from Shibaura Machine.
The business is sales-led: a small team of technically trained outside sales representatives engages directly with Midwest manufacturing customers to take concepts from design through implementation, providing application engineering support for product selection and integration. Revenue is generated through sales commissions on transactions of represented brands, with no proprietary technology, software platform, or AI capabilities. The firm is currently owned by Eric Vandergraaf (President, with the company since 2003 and ownership since 2014) and Jay Goldberg (Director of Sales, with the company since 2014), following a succession from Max Vandergraaf, who bought the firm in 2003 and whose tenure spans more than 50 years in industrial automation.
Gaumond & Cella firmographics
Firmographics- Name
- Gaumond & Cella
- Legal name
- Gaumond & Cella, Inc.
- Website
- https://g-c-inc.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gaumond & Cella is a privately held Midwest US manufacturer's representative firm founded in 1962, selling industrial automation components from Control Techniques, Destaco/Camco, Moorfeed, Jenny Science, Stein Automation, and Shibaura Machine to manufacturing customers.
- Ownership category
- akta.pro rank
Gaumond & Cella industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motors & Generators (3621)
- akta.pro primary industry
- Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)
- akta.pro secondary industry
- Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)
Keywords
Where Gaumond & Cella is headquartered
LocationHeadquarters
- HQ city
- Carpentersville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gaumond & Cella business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Manufacturer's Representative Commissions: As a manufacturer's representative, Gaumond & Cella generates revenue through commissions on sales of industrial automation products from the brands they represent. They facilitate the connection between manufacturers (such as Nidec/Control Techniques, Destaco/Camco, Moorfeed, Jenny Science, Stein Automation, and Shibaura Machine) and end-user customers in the industrial automation market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Gaumond & Cella product offering
Product offeringCore offering
Gaumond & Cella is a manufacturer's representative firm that sells and supports industrial automation components from multiple represented brands to industrial manufacturers. Their portfolio includes AC/DC/servo drives and motors (Control Techniques, KB Electronics), rotary indexing and precision link conveyors (Camco/Destaco), grippers and robotic end-of-arm tooling (Robohand), parts feeding solutions (Moorfeed), Swiss linear servo systems (Jenny Science), moving pallet conveying systems (Stein Automation), and industrial robots (Shibaura Machine). The firm provides outside sales engagement with technically experienced representatives who assist customers with product selection and application engineering in the Midwest US market.
Product overview
Gaumond & Cella is a manufacturer's representative specializing in industrial automation components, founded in 1962. The company offers a diversified portfolio of distributed products from multiple manufacturers: Control Techniques and KB Electronics (AC/DC/servo drives and motors), Destaco/Camco (rotary indexers, precision conveyors, Robohand grippers), Moorfeed (vibratory and centrifugal parts feeders), Jenny Science (Swiss linear servo motors and controllers including LINAX, XENAX, and Forceteq product lines), Stein Automation (moving pallet conveying systems with RFID), and Shibaura Machine (SCARA, articulated, and Cartesian industrial robots). The company serves as a multi-brand distributor rather than a single unified product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Control Techniques Drives and Motors Global drives specialist offering AC drives, DC drives, servo drives, servo motors, Leroy Somer high HP permanent magnet motors, and US Motors vector motors for industrial automation applications in the Midwest market.
- KB Electronics Motor Controls Manufacturer of variable frequency AC drives, DC motor controls, brushless DC drives, battery DC to DC controls, triac fan controls, and a low horsepower drive line including DC brushless and DC to DC products with custom drive program options.
- Camco Rotary Indexing Equipment Mechanical and servo rotary indexers for precise motion control and positioning in assembly automation applications.
- Camco Precision Link Conveyors Precision conveyors for indexing and transfer applications in automated manufacturing lines.
- Robohand Grippers and End-of-Arm Tooling Pneumatic and electric grippers for robotic end-of-arm tooling and material handling applications.
- Moorfeed Parts Feeding Solutions Vibratory bowl feeders, centrifugal feeders, in-line tracks, machined bases, heavy duty sound enclosures, and bulk storage hoppers with the largest selection of coatings and finishings in the industry; includes in-house engineering support.
- Jenny Science Linear Servo Systems (XENAX, LINAX, Forceteq) Swiss-made compact linear motors (LINAX), intelligent Ethernet servo controllers (XENAX), and force measurement technology (Forceteq) for precision industrial automation; supports Ethernet TCP/IP, Profinet, and Ethercat integration.
- Stein Automation Moving Pallet Conveying Systems Modular conveyor systems with RFID technology for assembly automation, medical-grade electronic systems available as individual components, pre-assembled, or complete mechanical and electrical systems featuring the Stein Logistics Platform; customizable pallets with RFID, supporting loads up to 600lb per pallet.
- Shibaura Machine Industrial Robots High-performance, high-rigidity SCARA robots with redesigned mechanism and control functions, vertical articulated robots suitable for assembly and transfer maneuvers, and reliable Cartesian robots with flexible configurations for factory floor automation; delivering accurate movement trajectory, high speed operation, and high load capacity.
Companies that use Gaumond & Cella
Customer profileSegments1 record
Ideal customer profiles1 record
Gaumond & Cella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gaumond & Cella partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Control TechniquescoreControl Techniques is a global drives specialist and part of Nidec. Gaumond & Cella represents their AC, DC, and servo drives, servo motors, and high HP permanent magnet motors in the Midwest market.
- KB ElectronicscoreKB Electronics manufactures AC and DC drives and off-the-shelf motor controls. Gaumond & Cella represents their low horsepower drives including DC brushless and DC to DC products in the Midwest.
- Camco (DESTACO)coreCamco is a leading manufacturer of cam indexing equipment and part of DESTACO. Gaumond & Cella has a historic relationship with Camco, growing alongside the company since 1962. They represent Camco rotary indexing and precision link conveyors.
- DESTACOcoreDESTACO is a global leader in automation, workholding, and remote handling solutions. Gaumond & Cella represents their brands including Camco and Robohand for grippers and robotic end-of-arm tooling.
- MoorfeedcoreMoorfeed is a parts feeding solutions provider and division of EAS, based in Greenfield, IN. They provide vibratory bowl feeders, centrifugal feeders, and bulk storage hoppers. Added to Gaumond & Cella's portfolio since 2014.
- Jenny SciencecoreJenny Science is a Swiss manufacturer of linear servo solutions and intelligent Ethernet servo controllers. Gaumond & Cella represents their linear motors, servo controllers, and force measurement technology since 2014.
- Stein AutomationcoreStein Automation is a leading supplier of conveyor systems for medical, automotive, and other industries. They provide moving pallet conveying systems with RFID technology and Industry 4.0 capabilities. Added to Gaumond & Cella's portfolio since 2014.
- Shibaura Machine Industrial RobotscoreShibaura Machine manufactures industrial robots including SCARA, vertical articulated, and Cartesian robots. Gaumond & Cella represents their high-performance robots for the Midwest market. Added to portfolio since 2014.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Gaumond & Cella competitors and assessment
Company assessmentEmerging players
- AutomationDirect: Direct-to-customer online distributor of PLCs, drives, motors, and industrial control products. Comparable product categories to G&C's portfolio and a structural competitor capturing price-sensitive, spec-driven purchases that historically flowed through rep firms.
- Radwell International: Industrial automation parts distributor focused on MRO and replacement components, including drives, motors, and controls. Comparable product overlap with G&C's portfolio and increasingly competes for the same discrete-manufacturer wallet on aftermarket and small-project business.
Direct peers
- HTE Technologies: Midwest-focused industrial automation distributor and solutions provider offering motion control, pneumatics, and robotics. Comparable regional footprint and product overlap with Gaumond & Cella's drives, motors, and robotic lines.
- Axis New England: Independent manufacturer's representative firm for industrial automation components covering the New England region. Comparable to Gaumond & Cella in role, model (commission-based rep), and customer base (Midwest discrete manufacturers needing drives, motion, and robotics).
- R.R. Floody Company: Independent manufacturer's representative specializing in industrial automation and motion control products in the Midwest US. Closely comparable role, region, and product categories (drives, motors, controls, automation components) to Gaumond & Cella.
- McNaughton-McKay Electric Company: Industrial automation distributor and rep firm serving manufacturers across the Midwest with controls, drives, and motion products. Comparable regional footprint, customer profile, and portfolio breadth (drives, controls, automation components) to Gaumond & Cella.
Others
- Digi-Key Electronics: Global high-service distributor of electronic components, including industrial control and automation parts. Not a direct competitor in rep-driven applications engineering, but represents the broader distribution channel that rep firms like G&C increasingly compete against for component procurement.
Broad incumbents
- Yaskawa America: Major manufacturer of industrial robots, motion control (drives, servos), and automation systems with extensive US direct sales and rep network. Comparable to G&C's principals (Shibaura, Control Techniques) and overlaps in drives, servo motors, and SCARA/articulated robots sold into discrete manufacturing.
- Allied Electronics & Automation: Large industrial automation distributor (RS Group) offering drives, motors, controls, sensors, and robotics with nationwide reach. Comparable product categories to G&C's represented lines and represents the digital/online channel that competes with traditional rep firms.
- Wieland Electric: Global manufacturer of industrial connection, control, and automation technology with US rep/distributor network. Comparable as a principal-style player that engages independent reps like G&C and overlaps in industrial controls and automation components.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Gaumond & Cella social profiles
Digital presenceGaumond & Cella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gaumond & Cella leadership team
Management profileNumber of profiles
Profiles4 records
Gaumond & Cella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gaumond & Cella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gaumond & Cella
What does Gaumond & Cella do?
Gaumond & Cella is a manufacturer's representative firm that sells and supports industrial automation components from multiple represented brands to industrial manufacturers. Their portfolio includes AC/DC/servo drives and motors (Control Techniques, KB Electronics), rotary indexing and precision link conveyors (Camco/Destaco), grippers and robotic end-of-arm tooling (Robohand), parts feeding solutions (Moorfeed), Swiss linear servo systems (Jenny Science), moving pallet conveying systems (Stein Automation), and industrial robots (Shibaura Machine). The firm provides outside sales engagement with technically experienced representatives who assist customers with product selection and application engineering in the Midwest US market.
Is Gaumond & Cella a public or private company?
Gaumond & Cella is a private company. It is classified as management employee owned and is currently operating.
When was Gaumond & Cella founded?
Gaumond & Cella was founded in 1962. It employs 1 to 10 people.
Where is Gaumond & Cella based?
Gaumond & Cella is headquartered in Carpentersville, United States, in the North America region.
How does Gaumond & Cella make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Gaumond & Cella's main competitors?
Emerging players on record are AutomationDirect and Radwell International. Direct peers are HTE Technologies, Axis New England, R.R. Floody Company and McNaughton-McKay Electric Company. Digi-Key Electronics is listed as an others. Broad incumbents are Yaskawa America, Allied Electronics & Automation and Wieland Electric.
Does Gaumond & Cella have an API?
No public API is recorded for Gaumond & Cella.
What industry is Gaumond & Cella in?
Gaumond & Cella's product category is Industrial Automation Distribution. Its primary akta.pro industry code is IMAGAGAJ, Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers), with a secondary code of IMAGAGAK, Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware). Its NAICS code is 33451 and its SIC code is 3600.