Bass River Marina

What Bass River Marina does

Bass River Marina is a family-oriented, full-service marina and multi-brand boat dealership located on a six-acre waterfront facility at 140 Main St, West Dennis, Massachusetts (Cape Cod), operating year-round since 1958 (originally as Horsefoot Cove Marina). The business combines four integrated lines: (1) authorized new-boat sales across multiple power-boat brands — NorthCoast, Parker, Blackfin, Viaggio, and Monterey (the only Massachusetts Monterey Elite dealer) — plus brokerage of used boats ranging from ~$4,500 sailboats to ~$420,000 pilothouse vessels; (2) marina operations with 160 seasonal wet slips (boats up to 40 feet), 120 dry rack storage spaces (55 indoor heated, 55 outdoor), a 4,000-gallon seasonal fuel dock, free pump-out service, and a 15-ton travel lift supporting boats up to 30,000 lbs; (3) service and maintenance staffed by factory-certified technicians for Yamaha and Mercury Marine, including specialized in-house fuel injector diagnostics via equipment rare in the Northeast; and (4) a year-round Ship's Chandlery retailing parts and supplies. The marina sits on protected Horsefoot Cove on the Bass River, offering ~15-minute access to Nantucket Sound and direct entry to the Bass River Speed Zone, and houses an on-site Summer Shanty Restaurant & Pub.

The company is privately held under Charles White Management, which acquired it in 2015 and has since executed a multi-year capital improvement plan including a new 280-foot day-tripper dock, dredging, indoor storage facility, expanded docks, and waterfront boardwalk. Revenue is generated through a mix of one-time transactions (new and used boat sales), recurring/seasonal contracts (wet slips, dry storage), professional services (commissioning, winterization, repair, detailing), transactional sales (fuel, parts), and event-driven sales channels (Boston Boat Show, on-site in-water boat shows). Customer acquisition relies on a direct-to-consumer model through the 5,600 sq. ft. showroom, website listings, email newsletter, and social media (Facebook, YouTube, Instagram). The operation runs with 12 full-time staff including brokerage, certified service technicians, chandlery personnel, and office administration. No institutional funding or external investors are disclosed.

Name

Bass River Marina

Legal name

Bass River Marina

Website

https://bassrivermarina.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Bass River Marina is a privately-held, family-oriented full-service marina and multi-brand boat dealership on Cape Cod (West Dennis, MA), operating since 1958 on a six-acre waterfront facility with wet slips, dry storage, fuel dock, certified service, chandlery, and new/used boat sales for recreational sport and fishing boaters.

Ownership category

akta.pro rank

Headquarters

HQ city

South Dennis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Boat Sales and Brokerage: Sale of new and used power boats and sail boats through brokerage operations. Carries multiple boat brands including NorthCoast, Parker, Blackfin, Viaggio, Monterey, and others.
2. Marina Slip Rentals: 160 seasonal wet slips plus transient slip rentals for boats up to 40 feet. Located in protected Horsefoot Cove on the Bass River with access to Nantucket Sound and Bass River Speed Zone.
3. Dry Rack Storage: 120 inside and outside dry rack spaces. Indoor heated storage building contains 55 rack spaces for boats up to 30 feet. Additional 55 outside rack storage spaces.
4. Service and Maintenance: Factory-certified technicians for Yamaha and Mercury Marine. Services include spring commissioning, winterization, hauling and launching, detailing, fuel injector service, fiberglass repair, and general maintenance.
5. Ship's Chandlery (Parts and Supplies): Fully stocked ship's chandlery open year-round with boating parts and supplies. Staff can order parts and provide experienced advice.
6. Fuel Dock: 4,000-gallon fuel tank on marina's fuel dock. Open seasonally May 1 through October 31.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bass River Marina is a family-oriented, full-service marina and boat dealership operating since 1958 on Cape Cod. The company sells new and used powerboats and sailboats as an authorized dealer for brands including NorthCoast, Parker, Blackfin, Viaggio, and Monterey, and operates a six-acre facility offering 160 wet slips, 120 dry storage spaces, a 4,000-gallon fuel dock, a fully stocked ship's chandlery, and factory-certified Yamaha and Mercury marine service and maintenance.

Product overview

Bass River Marina is a family-oriented, full-service facility operating since 1958 on Cape Cod. The business functions as both a boat dealership and marina, offering new and used boat sales across multiple power boat and sail categories. As a boat dealer, they represent multiple brands including Blackfin (premium offshore center consoles), Parker (offshore fishing boats), NorthCoast (pilothouse sportfishers), Viaggio (pontoon boats), and Monterey (luxury boats). Their marina services include wet slip rentals (160 slips), dry storage (120 spaces), fuel dock, pump-out, and professional service/maintenance. The service department employs factory-certified technicians for Yamaha and Mercury motors, offers in-house fuel injector service, and provides seasonal commissioning, winterization, and detailing. A fully stocked ship's chandlery sells parts and supplies year-round.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Sales New and used boat sales across multiple powerboat categories (cabin cruisers, center consoles, cruisers, down east, dual console, pilothouse, pontoon, ski/wakeboard) and sailboats, as authorized dealer for NorthCoast, Parker, Blackfin, Viaggio, and Monterey brands. Targeted at individual recreational boat buyers on Cape Cod.

Quantifiable outcome

• Access to 160 wet slips and 120 dry storage spaces on six-acre facility
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• NorthCoast BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for NorthCoast Boats, a New England boat manufacturer known for quality pilothouse and center console power boats. Bass River Marina sells new NorthCoast models including the 230 CC, 255 HT, and 315 HT.
• Parker BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Parker Boats, a renowned manufacturer of center console and coastal boats. Stocks multiple Parker models including the 18 SE, 23 SE, 180 Coastal Elite, 230 Coastal Elite, 25 SE, and 2600 CC.
• Blackfin BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Blackfin Boats, premium offshore center console and dual console boats known for high-end construction and fishability. Stocks Blackfin models including 222 CC, 252 CC, 272 CC, 272 DC, 302 DC, and 332 CC.
• Viaggio PontoonsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Viaggio Pontoons, selling models like the Lago X22Q tritoon. Offers saltwater-ready pontoon boats.
• Monterey BoatscoreChannel Partner/ Reseller/ DistributorOnly Massachusetts Monterey Elite dealer. Monterey Boats manufactures luxury sport boats including the Elite 30 which won Boat of the Year by Boating Magazine and Miami Innovation Award. Stocking Monterey Elite 27.
• YamahacoreChannel Partner/ Reseller/ DistributorFactory certified technicians for Yamaha outboard motors. Many boats in inventory powered by Yamaha engines including F115, F150, F200, F250, and F300 models.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorFactory certified technicians for Mercury Marine engines. Many boats equipped with Mercury Verado engines including 200, 300, and 400 HP models.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Allen Harbor Marine Service: Cape Cod full-service marina in Harwich Port offering slip rentals, storage, service, and fuel — comparable regional peer operating in the same southeastern Cape Cod boating catchment.
• Oyster Harbors Marine: Cape Cod full-service marina in Osterville offering seasonal slips, storage, service, and fuel — directly comparable regional competitor operating in the same Cape Cod boating market as Bass River.

Direct peers

• Suntex Marinas: Large U.S. marina operator offering slip rentals, dry storage, fuel docks, and service — directly comparable in core marina operations to Bass River's recurring-revenue slip and storage business.
• OneWater Marine: Major U.S. multi-brand boat dealer with integrated service, parts, and storage operations — comparable in business model to Bass River's dealership, brokerage, and service offering.
• MarineMax: Largest U.S. recreational boat retailer operating a multi-brand dealership plus marina/storage/service model — directly comparable to Bass River's dealership-plus-marina combination, though at vastly greater scale.

Broad incumbents

• Sun Communities (Safe Harbor Marinas): Largest U.S. marina owner-operator through the Safe Harbor Marinas platform — broadly comparable industry positioning to Bass River's full-service marina, but at national portfolio scale and embedded within a larger real-estate operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMYeXUgKgcPa77UQnSmC2KQ
• Facebookfacebook.com/bassrivermarina
• Instagraminstagram.com/bassrivermarina/?hl=en
• LinkedInlinkedin.com/company/bass-river-marina-cape-cod-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bass River Marina