Campz.de
Bergfreunde (operating Campz.de) is a German direct-to-consumer e-commerce retailer founded in 2010, selling multi-brand outdoor apparel, footwear, and equipment across hiking, climbing, cycling, and winter sports categories to consumers in the DACH region.
- Company typePrivate
- Founded2010
- HeadquartersStuttgart, Germany
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Campz.de does
Bergfreunde, operating the Campz.de storefront, is a German specialty online retailer of outdoor equipment, apparel, and footwear founded in 2010 and headquartered in Kirchheim unter Teck, Germany. The company runs a direct-to-consumer e-commerce platform organized into six core categories — clothing (Bekleidung), footwear (Schuhe), equipment (Ausrüstung), climbing (Klettern), cycling (Bike), and winter sports (Winter) — serving outdoor enthusiasts across the DACH region. There are no physical retail locations; all sales occur through the website, supported by a logistics partner that picks up packages five times daily, free shipping from €69 within Germany, a 100-day return policy, and invoice purchase as a payment option.
The platform's technology stack is a standard multi-brand e-commerce retail system with customer account management, a product catalog with browsing and filtering, a Merkzettel (wish list), product comparison, and order tracking. No proprietary AI/ML features, APIs, or mobile applications are disclosed. Beyond the transactional storefront, the company operates a content ecosystem including the Basislager blog, a branded podcast, buying guides (Kaufberatung), packing lists (Packlisten), product calculators (Kalkulatoren), and care and repair wikis (Pflegewiki, Reparaturwiki). A sustainability feature called Kauf Bewusst (Conscious Shopping) supports environmentally informed purchasing, and an Outlet section handles discounted inventory.
Revenue is generated entirely through transaction-based product sales at retail prices, with a 15% extra discount on selected products available to registered account holders, and seasonal promotional campaigns (presale, Black Friday). The company holds Trusted Shops certification (4.86/5 stars across 68,846 verified reviews) and runs an affiliate partner program. No funding rounds, investors, parent company, M&A activity, or financial disclosures are present in the source material; the business appears to be self-funded and privately held.
Campz.de firmographics
Firmographics- Name
- Campz.de
- Legal name
- Bergfreunde
- Website
- https://campz.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Bergfreunde (operating Campz.de) is a German direct-to-consumer e-commerce retailer founded in 2010, selling multi-brand outdoor apparel, footwear, and equipment across hiking, climbing, cycling, and winter sports categories to consumers in the DACH region.
- Ownership category
- akta.pro rank
Campz.de industry classification
Industry- Product category
- Outdoor E-commerce Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821)
- akta.pro primary industry
- Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
- akta.pro secondary industries
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
Keywords
Where Campz.de is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Campz.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Transaction-based): Revenue generated through direct online sales of outdoor equipment, apparel, and footwear. Products are sold at retail prices with standard discounts available to registered account holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with customer account discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Campz.de product offering
Product offeringCore offering
Campz.de (Bergfreunde) operates an online retail platform selling multi-brand outdoor sports equipment, apparel, and footwear directly to consumers in Germany and Europe. The assortment spans categories including clothing (Bekleidung), shoes (Schuhe), equipment (Ausrüstung), climbing (Klettern), cycling (Bike), winter sports (Winter), and a discounted Outlet section, supported by free shipping from €69, a 100-day return policy, and a 15% loyalty discount for registered customers.
Product overview
Bergfreunde (operating Campz.de) is a German outdoor sports e-commerce platform offering a comprehensive online marketplace for outdoor enthusiasts. The platform operates as a multi-brand retail store featuring products across six core categories: Bekleidung (clothing/apparel), Schuhe (footwear), Ausrüstung (equipment), Klettern (climbing gear), Bike (cycling), and Winter (winter sports equipment). The company also maintains an Outlet section for discounted items and operates Basislager, an editorial blog platform with articles, guides, and a podcast. Additional features include a customer account system with loyalty benefits, Kauf Bewusst (conscious shopping sustainability tools), and various online calculators and packing lists for outdoor activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Bekleidung (Outdoor Clothing) Multi-brand outdoor clothing category for hiking, climbing, cycling, and winter sports, sold directly to individual consumers through the online store.
- Schuhe (Outdoor Footwear) Multi-brand outdoor footwear category covering hiking boots, climbing shoes, running shoes, and winter boots, sold directly to individual consumers.
- Ausrüstung (Outdoor Equipment) Multi-brand outdoor equipment category including backpacks, tents, sleeping bags, and accessories, sold directly to individual consumers.
- Klettern (Climbing) Specialist climbing category offering climbing shoes, harnesses, ropes, protection, and apparel, sold directly to climbing hobbyists.
- Bike (Cycling) Multi-brand cycling apparel, helmets, and accessories category sold directly to cycling consumers through the online store.
- Winter (Winter Sports) Winter sports equipment and apparel category including skis, snowboards, and related clothing, sold directly to individual winter sports consumers.
- Outlet (Discounted Outdoor Products) Discounted selection of prior-season and overstock outdoor apparel, footwear, and equipment from the main categories, sold directly to price-conscious consumers.
Companies that use Campz.de
Customer profileSegments7 records
Ideal customer profiles1 record
Campz.de technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campz.de partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trusted ShopscoreTrusted Shops provides buyer protection and review certification for Bergfreunde's e-commerce platform. The partnership enables invoice purchase options and displays verified customer review ratings (4.86/5 from 68,846 reviews) to build purchase confidence.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Campz.de competitors and assessment
Company assessmentBroad incumbents
- Decathlon: World's largest sporting goods retailer with extensive outdoor assortment, multi-channel retail, and in-house brands. Serves the same DACH consumer base as Bergfreunde with broader scale and vertical integration.
- Amazon Outdoor & Sports Store: Mass-market e-commerce incumbent carrying the same brands across outdoor apparel, footwear, and gear. Represents the largest competitive threat for price-discretionary basket share in the DACH market.
Direct peers
- Globetrotter Ausrüstung: German specialty outdoor retailer with deep product assortment across hiking, climbing, and ski categories, plus a strong content/advice culture. Closely comparable multi-vertical specialty positioning in the same geography.
- Sportscheck: German multi-category sports and outdoor retailer, owned by Otto Group. Overlaps directly with Bergfreunde in hiking, climbing, ski, and cycling gear for the DACH consumer.
- REI Co-op: US outdoor specialty co-operative with multi-category outdoor assortment, content-driven marketing model, and strong member loyalty program. Direct functional peer for online specialty outdoor retail with deep content and loyalty mechanisms.
- Backcountry.com: US-based outdoor e-commerce specialist with curated multi-brand assortment across hiking, climbing, biking, and winter sports. Direct comparable in pure-play online outdoor retail with vertical-specific category depth.
- Keller Sports: German online sports retailer with curated outdoor, running, ski and cycling assortment. Comparable specialty online positioning in the DACH market targeting enthusiasts rather than mass-market shoppers.
- Moosejaw: US online outdoor specialty retailer serving hikers, climbers, paddlers, and skiers with curated multi-brand assortment and content-led marketing. Direct functional peer for online-only outdoor specialty retail.
Emerging players
- Outdooractive: European outdoor platform combining route planning, community-generated content, and gear content. Adjacent rather than transactional peer, but competes for the same outdoor enthusiast's attention and content engagement.
Others
- VAUDE: Major German outdoor brand (apparel, backpacks, tents) and likely Bergfreunde supplier. Not a direct competitor, but a key ecosystem participant whose product allocation decisions materially affect the assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Campz.de social profiles
Digital presenceCampz.de compliance and trust
Trust signalCompliance1 record
Campz.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campz.de leadership team
Management profileNumber of profiles
Campz.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campz.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campz.de
What does Campz.de do?
Campz.de (Bergfreunde) operates an online retail platform selling multi-brand outdoor sports equipment, apparel, and footwear directly to consumers in Germany and Europe. The assortment spans categories including clothing (Bekleidung), shoes (Schuhe), equipment (Ausrüstung), climbing (Klettern), cycling (Bike), winter sports (Winter), and a discounted Outlet section, supported by free shipping from €69, a 100-day return policy, and a 15% loyalty discount for registered customers.
Is Campz.de a public or private company?
Campz.de is a private company. It is classified as unknown and is currently operating.
When was Campz.de founded?
Campz.de was founded in 2010.
Where is Campz.de based?
Campz.de is headquartered in Stuttgart, Germany, in the Europe region.
How does Campz.de make money?
One revenue line is on record: product Sales (Transaction-based).
Who are Campz.de's main competitors?
Broad incumbents on record are Decathlon and Amazon Outdoor & Sports Store. Direct peers are Globetrotter Ausrüstung, Sportscheck, REI Co-op, Backcountry.com, Keller Sports and Moosejaw. Outdooractive is listed as an emerging player. VAUDE is listed as an others.
Does Campz.de have an API?
No public API is recorded for Campz.de.
What industry is Campz.de in?
Campz.de's product category is Outdoor E-commerce Retail. Its primary akta.pro industry code is CRAMABAM, Camping, Hiking & Climbing Specialty Retail, with a secondary code of CRAMAMAA, Camping, Hiking & Backpacking Gear Retail. Its NAICS code is 45911.